Previously operationalized under the “soft” or “civilian”, “normative” has become one of the most commonly used titles of the European Union actorness in the world. Optimistic arguments have celebrated the uniqueness of the EU normative power, while critical approaches, on the contrary, questioned the effectiveness and consistency of such an agenda. In the context of the changing global security landscape, this paper seeks to explore the EU-led value-added discourse on human security and its significance. First, it analyzes the concept of human security within the abundance of diverse interpretations. Second, it examines how and why human security agenda was incorporated into the European Security Strategy (ESS). Finally, it explores whether human security agenda plays an important role in the formation of the ESS or it is merely a good-sounding label for political rhetoric.