The 1990s brought radical changes to Sub-Saharan Africa. In the rhetoric, the ownership mode appeared as a crucial marker of freedom. However, the media mode, inherited from previous phases of social history, seems to change slowly. Old modes reproduce themselves in new media titles disregarding ownership mode. In exceptional cases such as pre-election reporting, ownership mode might have a role: government papers tend to give more support to the existing leadership. In this chapter, evidence is sought from Namibia and Tanzania. The analysis is based on two one-week samples (2007, 2010) of all four papers. In this material, a government paper and a private paper from one particular country resemble each other more than when ownership modes are compared. Bearers of the journalistic culture seem to be media professionals moving from one editorial office to another, but the most decisive factors are the ideals set for journalism.