Gender Differences in Student Attitudes toward Computers

Sexuality is a widely used appeal in advertising today. The aim of this research was to establish whether or not this form of advertising connects with South African students and whether gender differences existed. A triangulated research design with data collected in focus groups, was used. The findings generally indicated negative attitudes towards sexual appeals in advertising. The main difference in gender responses was that males responded more negatively to adverts that contained male models as opposed to female models, whereas, women responded in similar ways regardless of the gender of the model.

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A Cross-Cultural Examination of Student Attitudes and Gender Differences in Facebook Profile Content

Technical, Social, and Legal Issues in Virtual Communities ◽

10.4018/978-1-4666-1553-3.ch015 ◽

2013 ◽

pp. 217-234

Author(s):

Katherine Karl ◽

Joy Peluchette ◽

Christopher Schlagel

Keyword(s):

Gender Differences ◽

Student Attitudes ◽

Cross Cultural ◽

Future Research ◽

Country Differences ◽

And Gender ◽

Types Of Information ◽

Student Reports

This paper examines cultural and gender differences in student reports of the likelihood that they would post various types of information on their Facebook profiles and their attitudes regarding non-students accessing their profiles. Significant gender and country differences were found. In general, U.S. students were more likely than German students to report they would post extreme information. Males in both countries (U.S. and Germany) were more likely than females to self-promote and be extreme in the information they would post and less concerned if employers viewed their profiles. Both U.S. and German students reported several items they would likely post on their profiles, but did not want employers to see. Implications of these results and recommendations for future research are also discussed.

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A Scale for Assessing Student Attitudes Toward Computers:

Computers in the Schools ◽

10.1300/j025v03n02_05 ◽

1986 ◽

Vol 3 (2) ◽

pp. 31-38 ◽

Cited By ~ 13

Author(s):

P. Scott Richards ◽

David Johnson ◽

Roger Johnson

Keyword(s):

Student Attitudes ◽

Attitudes Toward Computers

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Student Perceptions of Sales Careers: Implications for Educators and Recruiters

American Journal of Business ◽

10.1108/19355181200000006 ◽

2000 ◽

Vol 15 (1) ◽

pp. 55-64 ◽

Cited By ~ 8

Author(s):

Jane Z. Sojka ◽

Ashok K. Gupta ◽

Timothy P. Hartman

Keyword(s):

College Students ◽

Gender Differences ◽

Student Perceptions ◽

Work Experience ◽

Student Attitudes ◽

Business Students ◽

Family Members ◽

Job Turnover ◽

Positive Attitudes ◽

Reduced Costs

While sales careers offer tremendous job potential, they are frequently overlooked by graduating college students. Previous research suggests that negative sales stereotypes have influenced students’ desire for sales careers. In this paper we revisit student attitudes toward sales careers to identify student segments most likely to have positive and realistic views of sales careers. We found that marketing majors or students who have taken two or more sales classes view sales careers more positively than other business students. Non‐marketing majors or students exposed to sales careers either through internships/work experience or having family members in sales did not exhibit positive attitudes toward sales. We also observed some interesting gender differences on attitudes toward sales. We suggest that corporate recruiters may want to focus their recruiting efforts on marketing majors or students who have taken sales classes to identify students with positive and realistic views of sales careers: resulting in better employee task fit, lower job turnover, and reduced costs of recruitment.

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