Technical, Social, and Legal Issues in Virtual Communities
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Published By IGI Global

9781466615533, 9781466615540

Author(s):  
Rajalakshmi Kanagavel ◽  
Chandrasekharan Velayutham

In today’s world where Internet has experienced tremendous growth, social networking sites have become highly significant in peoples’ lives. This comparative study between India and the Netherlands will concentrate on youngsters more precisely college going students in Chennai and Maastricht. The research explores how college students create identity for themselves in the virtual world and how they relate to others online. It will analyze the cultural differences from the youth perspective in both the countries and discuss whether social networking sites isolate youngsters from the society or help them to build relationships; the participation in these sites is also explored. Survey technique, interview, and online observation were the research methods used. Findings show that Indian students spend more time in these sites than Dutch students and Dutch students participate more actively than Indian students. It was also found that virtual interaction taking place in these sites is just a supplement to real life interaction.


Author(s):  
Katherine Karl ◽  
Joy Peluchette ◽  
Christopher Schlagel

This paper examines cultural and gender differences in student reports of the likelihood that they would post various types of information on their Facebook profiles and their attitudes regarding non-students accessing their profiles. Significant gender and country differences were found. In general, U.S. students were more likely than German students to report they would post extreme information. Males in both countries (U.S. and Germany) were more likely than females to self-promote and be extreme in the information they would post and less concerned if employers viewed their profiles. Both U.S. and German students reported several items they would likely post on their profiles, but did not want employers to see. Implications of these results and recommendations for future research are also discussed.


Author(s):  
John Warmbrodt ◽  
Hong Sheng ◽  
Richard Hall ◽  
Jinwei Cao

Video blogs (or vlogs) are a new form of blogs where each post is a video. This study explores a community of video bloggers (or vloggers) by studying the community’s structure as well as the motivations and interactions of vloggers in the community. A social network analysis of a list of personal vloggers identifies the community’s structure. Open-ended interviews with core vloggers in the sample provide in-depth understanding on the motivations and interactions of the vloggers. Overall, the results indicate that the vloggers’ community exhibits a core/periphery structure. Such a community is formed based on shared interest and active interactions. In addition, the rich communication provided in video blogs allows for a more personal and intimate interaction, making vlogs a potentially powerful tool for business applications.


Author(s):  
Margherita Pagani ◽  
Charles F. Hofacker

Managers are increasingly interested in the social web, as it provides numerous opportunities for strengthening and expanding relationships with customers, but the network processes that lead to these user-based assets are poorly understood. In this paper, the authors explore factors influencing use and participation in virtual social networks. They also discuss unusual drivers and inhibitors present with virtual social networks—highlighted by the presence of positive network externalities and fears that the content will be misused. The authors offer hypotheses stemming from a model of how these factors work together, test the model with a dataset collected from two different virtual social networks, and discuss the implications of this work. The findings offer managers insights on how to nurture Web 2.0 processes.


Author(s):  
Chris Kimble

This article reports on a study of learning and the coordination of activities in a geographically distributed community (a research consortium) using survey / Social Network Analysis methods combined with interviews. This article comments on and expands some of the important issues that were raised. After outlining the wider context, it highlights two broad themes related to research in the area of Virtual Communities: the nature of the communities themselves and the way in which they are studied. Following this, four areas for future research are outlined: the continuing role of face-to-face communication in Virtual Communities; the significance of the dual nature of such groups; the importance (or otherwise) of the structure of such communities; and the role played by exogenous factors. The article concludes with some comments on where this field relates to the debate among social theorists about the role of agency and structure in human activities.


Author(s):  
Lhoussain Simour

Electronic connections allow the individual to be at various global sites while sitting in front of his or her computer. By being electronically connected, one’s participation in virtual worlds raises important questions about the nature of our communities and problematizes our identities. This paper examines how experiences in virtual interactions affect people’s real lives and what impact computer mediated communication has on the formation of a virtual community and its relation to individuals’ identities. Virtual communities stimulate experiences that redefine the basic concepts and contexts that have characterized the essence of human societies. They offer new contexts for rethinking the concept of identity and provide a new space for exploring the extent to which participation in computer mediated interaction modifies the subject in terms of identity, leading to a reconstruction and a reconstitution of self.


Author(s):  
Sunitha Kuppuswamy ◽  
P. B. Shankar Narayan

Social networking websites like Orkut, Facebook, Myspace and Youtube are becoming more and more popular and has become part of daily life for an increasing number of people. Because of their features, young people are attracted to social networking sites. In this paper, the authors explore the impact of social networking sites on the education of youth. The study argues that these social networking websites distract students from their studies, but these websites can be useful for education based on sound pedagogical principles and proper supervision by the teachers. Moreover, the research concludes that social networking websites have both positive as well as negative impact on the education of youth, depending on one’s interest to use it in a positive manner for his or her education and vice versa.


Author(s):  
Norazah Mohd Suki ◽  
T. Ramayah ◽  
Michelle Kow Pei Ming

This paper examines job searching among employed job seekers through the social networking sites. One hundred ninety survey questionnaires were distributed to employed job seekers who have used online social networking sites via the snowball sampling approach. The collected data were analysed using Structural Equation Modeling (SEM) technique via the Analysis of Moment Structure (AMOS 16) computer program. The results showed that perceived usefulness and perceived enjoyment are positively and significantly related to the behavioural intention to use online social networking sites as a job search tool, whereas perceived ease of use is not positively and significantly related. The study implies that the developers of online social networking sites must provide additional useful functionalities or tools to help users with their job searches. These sites must also assure that they do not disclose individuals’ private and confidential information without the consent. The paper provides insight for employed jobseekers by using online social networking sites as a job search tool.


Author(s):  
Shaoke Zhang ◽  
Hao Jiang ◽  
John M. Carroll

Social identity is a key construct to understand online community life. While existing online identity studies present a relatively static conception of identity, grounded in user profiles and other personal information, in this paper the authors investigate more dynamic aspects of identity, grounded in patterns of social interaction in Facebook community life, drawing on social science research on identity theory and social identity theory. The authors examine the tensions experienced by people between assimilation and differentiation with respect to group identities and role identities. The study provides a framework for understanding how users construct self-presentations in different online social interactions, actively managing identity, rather than merely declaring it in a relatively static profile. The authors speculate on how social computing environments could more effectively support identity presentation.


Author(s):  
Mark H. Palmer ◽  
Jack Hanney

This article describes advantages and disadvantages of federal government centralized geographic information networks and decentralized peer-to-peer geographic information networks as they pertain to North American Indian tribal governments and communities. Geographic information systems (GIS) are used by indigenous groups for natural resource management, land claims, water rights, and cultural revitalization activities on a global-scale. North American groups use GIS for the same reasons, but questions regarding culturally appropriate GIS, cross-cultural understandings of geographic knowledge, and cultural assimilation through Western digital technologies have been raised by scholars. Two network models are germane to American Indian government operations and community organizations. The first is a prescriptive top-down network emanating from federal government agencies. Federal agencies are responsible for the diffusion of nationwide GIS programs throughout indigenous communities in the United States. A second, potentially more inclusive model is a decentralized peer-to-peer network in which all nodes are responsible for the success of the network.


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