scholarly journals Gender differences in student attitudes towards sexual appeals in print advertising

2012 ◽  
Vol 15 (4) ◽  
pp. 367-381 ◽  
Author(s):  
Philippa Klug ◽  
Debbie Vigar-Ellis
Keyword(s):  
Gender Differences ◽  
Focus Groups ◽  
South African ◽  
Research Design ◽  
Student Attitudes ◽  
Print Advertising ◽  
Negative Attitudes ◽  
African Students ◽  
Sexual Appeals

Sexuality is a widely used appeal in advertising today. The aim of this research was to establish whether or not this form of advertising connects with South African students and whether gender differences existed. A triangulated research design with data collected in focus groups, was used. The findings generally indicated negative attitudes towards sexual appeals in advertising. The main difference in gender responses was that males responded more negatively to adverts that contained male models as opposed to female models, whereas, women responded in similar ways regardless of the gender of the model.

Social Desirability Scores of South African and Canadian Students

1996 ◽  
Vol 78 (3) ◽  
pp. 723-726 ◽  
Author(s):  
Tuntufye S. Mwamwenda
Keyword(s):  
Gender Differences ◽  
Cultural Differences ◽  
South African ◽  
Social Desirability ◽  
Cross Cultural ◽  
Child Rearing ◽  
Social Desirability Scale ◽  
African Students ◽  
South Africans ◽  
Cross Cultural Differences

The purpose of this study was to assess the scores of 161 African (97 girls and 64 boys) and 190 Canadian students (107 girls and 83 boys) on Eysenck's social desirability scale which indicates the extent to which one is Likely to describe his personality favourably. Analysis showed South African students scored higher than Canadian students, both boys and girls, but there were no gender differences between African or Canadian boys and girls. Cross-cultural differences may be attributable to cultural and child-rearing practices of South Africans and Canadians.

Narcissism, Personality Traits and Conspicuous Consumption of Brand in Youth

1970 ◽  
Vol 2 (3) ◽  
pp. 20-28
Author(s):  
Sabeen Khan ◽  
Ruhi Khalid
Keyword(s):  
Gender Differences ◽  
Personality Traits ◽  
Research Design ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Conspicuous Consumption ◽  
Purposive Sampling ◽  
The Relationship

The aim of the study was to investigate the relationship among Narcissism, personality traits and conspicuous consumption of brands in youth. This used quantitative research design with a sample consisting of 50 Men and 50 Women. The age ranged between 18 – 22 years. A purposive sampling technique was used to select participants. The findings revealed that there was a relationship among conspicuous consumption and traits of personality. It was also uncovered that there are gender differences in conspicuous consumption of brands, narcissism and personality traits. Further it was concluded that narcissism is positively associated with conspicuous consumption of brands. Narcissism was likely to be a positive predictor of conspicuous consumption of brands and personality traits are likely to be a predictor of conspicuous consumption of brands.

GENDER DIFFERENCES IN READING PREFERENCE: EVIDENCE FROM A MOBILE PHONE PLATFORM

Mousaion ◽  
2016 ◽  
Vol 34 (2) ◽  
pp. 1-14
Author(s):  
Kelly De Villiers ◽  
Johann Louw ◽  
Colin Tredoux
Keyword(s):  
Gender Differences ◽  
Mobile Phone ◽  
South African ◽  
The Self ◽  
Male And Female ◽  
Reading Preference ◽  
Non Fiction ◽  
Proxy Measure ◽  
Poor Communities

Two studies were conducted to investigate gender differences in a sample of young South African readers from poor communities. In the first study, the self-reported reading preferences of 2 775 readers on a mobile phone platform supplied by the FunDza Literacy Trust were surveyed. Both male and female readers indicated that they liked four genres in particular: romance, drama, non- fiction, and stories with specific South African content. There were nevertheless some differences, such as that a higher percentage of males liked stories involving sport. The second study examined the unique FunDza site visits made by readers, as a proxy measure of what they actually were reading. Four genres stood out: romance, drama, biography, and action/adventure. Again the similarity between male and female readers was noticeable, although many more females than males read content on the site.

The Many Racial Effigies of Sara Baartman

2017 ◽  
Vol 58 (3) ◽  
pp. 275-299 ◽  
Author(s):  
Kellen Hoxworth
Keyword(s):  
South African ◽  
Cape Town ◽  
Racial Oppression ◽  
Black Paint ◽  
African Students ◽  
The Many ◽  
University Of Cape Town ◽  
The University

Six African students enact a somber, silent dance. They stage a series of striking images at the base of South African artist Willie Bester's sculptureSara Baartman, in the Chancellor Oppenheimer Library at the University of Cape Town (UCT). Their faces and bodies smeared with black paint, the students articulate their protest ofSara Baartmanin explicitly racial terms, aligning their critiques of economic, colonial, and racial oppression under the sign of blackness.

Formal Operational Thought among African and Canadian College Students

1989 ◽  
Vol 64 (1) ◽  
pp. 43-46 ◽  
Author(s):  
Tuntufye S. Mwamwenda ◽  
Bernadette B. Mwamwenda
Keyword(s):  
College Students ◽  
South African ◽  
Cultural Difference ◽  
Proportional Reasoning ◽  
African Students ◽  
Success Criterion

The purpose of this study was to examine evidence for formal operational thought among Canadian and African college students, drawn from Edmonton, Canada and Umtata, Transkei, South African, who were tested on propositional and proportional reasoning. Both Canadian and African students surpassed the 75% criterion for propositional reasoning, whereas only Canadians attained the 50% success criterion on proportional reasoning. There was a cultural difference in favour of Canadians on performance of both tasks.

Sign in / Sign up

Export Citation Format

Share Document