The role of social media in the co-creation of value in relationship marketing: a multi-domain study

2018 ◽  
Vol 28 (6) ◽  
pp. 472-493 ◽  
Author(s):  
Gashaw Abeza ◽  
Norm O’Reilly ◽  
David Finch ◽  
Benoît Séguin ◽  
John Nadeau
Keyword(s):  
Social Media ◽  
Relationship Marketing

scholarly journals PERAN SISTEM PENGENDALIAN MANAJEMEN DALAM PENERAPAN STRATEGI RELATIONSHIP MARKETING AZIZAH KONVEKSI DI DESA JATIRUNGGO KEC. PRINGAPUS

2021 ◽  
Vol 2 (1) ◽  
pp. 1-11
Author(s):  
Viqi Miftakhul Faza ◽  
Afita Setyowati ◽  
Budi Utomo
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Control Systems ◽  
Relationship Marketing ◽  
Management Control ◽  
Management Control Systems ◽  
Management Control System ◽  
The Village ◽  
A Company

This research is a research about how the role of management control system in implementing relationship marketing strategy in a company. Where the name of the company certainly needs a strategy to increase sales. This study aims to determine the role of management control systems in implementing a relationship marketing strategy at a convection company located in the village of Jatirunggo, Kec. Pringapus. In this study, it was found that the production process had not run optimally due to rejected or defective products. Therefore, the convection party needs control in order to anticipate the damage that occurs to the products produced later. This control can be done by supervising activities at the time of production, selecting materials with good quality and providing training to the parties concerned with the production. Then, this convection Azizah distributed pamphlets through social media and posted pamphlets in crowded places to increase sales, orders and increase incoming orders. With so many customers from out of town working with Azizah convection

scholarly journals Guest Editorial: Technologies and Relationship Marketing

2021 ◽  
pp. 183933492199438
Author(s):  
Park Thaichon ◽  
Geoff Soutar ◽  
Scott Weaven
Keyword(s):  
Social Media ◽  
Relationship Marketing ◽  
Mobile App ◽  
Customer Relationships ◽  
Special Issue ◽  
Intention To Purchase ◽  
Future Technologies ◽  
The Impact ◽  
Content Marketing

In the special issue “The Impact of the Current and Future Technologies on Relationship Marketing,” the Australasian Marketing Journal presents a series of papers covering topics to gain a better understanding of the current and future technologies that may play a role or have a robust impact on relationship marketing and contribute to theories associated with relationship marketing. The topics for the special issue include, but are not limited to, (a) the role of social media–enabled technology; (b) social media marketing on value co-creation and engagement; (c) mobile app technology and intention to purchase; (d) digital content marketing and content marketing strategies; and (e) building and maintaining customer relationships via online relationship marketing.

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