Re-reading Personal Influence in an age of social media

Continuum ◽  
2021 ◽  
pp. 1-18
Author(s):  
Tom O’Regan
2020 ◽  
Author(s):  
Yi Yang ◽  
Na Ta ◽  
Kaiyu Li ◽  
Fang Jiao

BACKGROUND The emergence of social media highlights the decentralized nature of information, which means people can be prone to uncertainty and be affectively polarized. A wealth of research around online affective polarization has focused on quantifying anxiety at an individual level, while neglecting that on a collective basis. To address this gap, the manner in which the anxiety of topic-based communities on social media polarizes warrants further examination. OBJECTIVE This study aims to gauge the origin and fluctuation in the collective anxiety of topic-based communities on Weibo, and also investigates its correlations with topic characteristics and users’ personal influence. METHODS In this paper, researchers proposed a computational model based on neural networks to assess the collective anxiety score of Weibo topic-based communities. The empirical study was based on 200 communities with 403,380 personal accounts and 358,260 messages. RESULTS With demonstrated effectiveness of our computational model (85.00% precision and 87.00% recall), we found correlations between the collective anxiety level and the extent to which a certain topic involves public interest, as well as how community members interpret and elaborate the topics on social network platforms. Furthermore, the ratio of influencers might impact anxiety polarization of topic-based communities by setting tones and leading the trends within their groups. More specifically, how close a certain topic is to public interest and people’s conflicting perceptions are responsible for increases of this collective anxiety, while the number of influencers engaged accounts for the decline of its increment. CONCLUSIONS This paper examines the manner in which the anxiety of topic-based communities on Weibo platform polarizes. We found the collective anxiety to augment due to topic proximities to public interest and members’ lack of declarative knowledge on topics, while to decline with an increasing portion of online influencers. These findings indicate that anxiety is induced due to a lack of credibility. Also, the amount of conflicting information shared by different people places them in a state of flux. Therefore, a community with more influencers may be more likely to experience anxiety polarization, bringing forth the issue of layered information and inequality.


ASHA Leader ◽  
2015 ◽  
Vol 20 (7) ◽  
Author(s):  
Vicki Clarke
Keyword(s):  

ASHA Leader ◽  
2013 ◽  
Vol 18 (5) ◽  

As professionals who recognize and value the power and important of communications, audiologists and speech-language pathologists are perfectly positioned to leverage social media for public relations.


2013 ◽  
Vol 44 (1) ◽  
pp. 4
Author(s):  
Jane Anderson
Keyword(s):  

2011 ◽  
Vol 44 (7) ◽  
pp. 75
Author(s):  
SALLY KOCH KUBETIN
Keyword(s):  

Author(s):  
Michaela Goecke

Zusammenfassung. Abstract: Hintergrund: Die Bundeszentrale für gesundheitliche Aufklärung (BZgA) ist als Fachbehörde unter anderem für die Umsetzung nationaler Programme zur Suchtprävention zuständig. Die jährlichen Arbeitsprogramme werden mit dem Bundesministerium für Gesundheit abgestimmt und sehen aktuell vor dem Hintergrund der Public-Health-Relevanz Schwerpunkte in der Prävention der legalen Substanzen Tabak und Alkohol vor. Vorrangige Zielgruppen sind Jugendliche und junge Erwachsene, da sich bei ihnen riskante Konsummuster entwickeln und festigen können. Die Präventionsprogramme der BZgA umfassen schulische Angebote, Webportale, Social Media und Printmedien wie Informationsbroschüren. Aktuelle Situation: Die Corona-Pandemie hat Einfluss genommen auf die Suchtprävention der BZgA. Zu nennen ist die thematische Verzahnung im Kontext von Corona und ein veränderter inhaltlicher Beratungsbedarf – telefonisch und online. Auch die durch die Corona-Pandemie bedingten Kontaktbeschränkungen während des „Lockdowns“ sowie die neuen Rahmenbedingungen für ein persönliches Miteinander haben die Suchtprävention verändert. Interaktive Präventionsangebote in Schulen wurden ebenso wie die Unterstützung von Mitmachaktionen in Sportvereinen oder die Durchführung von Peer-Programmen ausgesetzt. Dafür rückte die Nutzung digitaler Möglichkeiten sowohl bei der Umsetzung von suchtpräventiven Angeboten als auch in der Kooperation und Vernetzung mit den Ländern in einen neuen Fokus. Die Corona-Krise kann perspektivisch auch eine Chance für mehr Digitalisierung in der Suchtprävention werden.


2017 ◽  
Vol 16 (1) ◽  
pp. 12-24 ◽  
Author(s):  
Nicole Behringer ◽  
Kai Sassenberg ◽  
Annika Scholl

Abstract. Knowledge exchange via social media is crucial for organizational success. Yet, many employees only read others’ contributions without actively contributing their knowledge. We thus examined predictors of the willingness to contribute knowledge. Applying social identity theory and expectancy theory to knowledge exchange, we investigated the interplay of users’ identification with their organization and perceived usefulness of a social media tool. In two studies, identification facilitated users’ willingness to contribute knowledge – provided that the social media tool seemed useful (vs. not-useful). Interestingly, identification also raised the importance of acquiring knowledge collectively, which could in turn compensate for low usefulness of the tool. Hence, considering both social and media factors is crucial to enhance employees’ willingness to share knowledge via social media.


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