Promoting through Consumer Nostalgia: A Conceptual Framework and Future Research Agenda

2020 ◽  
Vol 27 (2) ◽  
pp. 211-249
Author(s):  
Sudhir Rana ◽  
Sachin Kumar Raut ◽  
Sanjeev Prashar ◽  
Abu Bakar Abdul Hamid
2021 ◽  
pp. 089448652098563
Author(s):  
Pasquale Massimo Picone ◽  
Alfredo De Massis ◽  
Yi Tang ◽  
Ronald F. Piccolo

Considering the heterogeneity of family firm behaviors as reflecting the values, biases, and heuristics of individuals, we discuss the implications of the psychological foundations of management in family firms. We develop a conceptual framework for investigating how the values, biases, and heuristics of family and nonfamily members affect strategic decision-making and the outcomes of family firms. To advance the field, we put forward some relevant questions and offer a future research agenda at the intersection of the psychological foundations of management and family business.


2019 ◽  
Vol 20 (3) ◽  
pp. 299-319
Author(s):  
Diana Ayi Wong ◽  
Jodie Conduit ◽  
Carolin Plewa

While organizations continue to face extensive pressure to introduce novel products to the market, the question of how customers initiate engagement with novel products remains unanswered. This article draws on the ecosystem perspective of engagement, utilizing the lens of actor engagement, to develop a conceptual framework for actor engagement with novel products. It elaborates our understanding of the indirect interaction that actors have with a focal object through other actors. It demonstrates that through vicarious learning, actors establish cognitive, emotional, behavioral, and social interactions with the novel product. Further, it explicates a process in which legitimacy judgments, at the micro- and macrolevels, play a central role in facilitating and evaluating engagement with products. This framework offers an important contribution to theory by elucidating the facilitating role of learning and introducing the concept of legitimacy to the engagement literature. A set of propositions is presented, and a future research agenda proposed for each of these propositions.


Urban Studies ◽  
2011 ◽  
Vol 48 (12) ◽  
pp. 2473-2493 ◽  
Author(s):  
Delphine Ancien

In this paper, a framework is developed for analysing the ‘(new) urban politics’ (NUP) of global cities. The paper is structured around three main sections. First, it briefly reviews the global city literature alongside some of its main criticisms, with a particular emphasis on its ‘political deficit’. Secondly, it suggests that this shortcoming can be addressed through the establishment of a conversation with the NUP literature. These scholarships have developed parallel to each other but their relationship has been rather weak. It is argued that such cross-fertilisation presents an opportunity to refashion and bring forward the NUP in the particular context of global cities, but only if it is developed through a historical geographical materialist approach. Finally, the paper draws the contours of a conceptual framework to address the NUP of global cities, drawing mainly from the case of London. The conclusion sets out elements of a future research agenda.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ruofei Chen ◽  
Patsy Perry ◽  
Rosy Boardman ◽  
Helen McCormick

PurposeThis paper synthesises peer-reviewed published journal articles on augmented reality in retail settings to ascertain the current foci of academic research in this nascent area and develop a conceptual framework to form the basis for a future research agenda.Design/methodology/approachThematic analysis was conducted on a sample of 76 papers published between 1997 and 2020 identified through a systematic search of high quality peer-reviewed papers.FindingsThree major research avenues and theoretical bases emerged: AR adoption-based factors with technology acceptance models, AR user experience design and features that influence consumer behaviour, and AR shopping experience and value theory. The resultant S-O-R-based conceptual framework highlights the functional and experiential elements needed for an effective consumer AR experience, which could be implemented by retailers seeking to engage consumers with an augmented shopping experience and make AR applications financially viable.Originality/valueThis is the first systematic literature review on AR in retail settings to include multiple disciplinary perspectives (HCI and marketing/management) and research methodologies.


2017 ◽  
Vol 5 (2) ◽  
pp. 151-166 ◽  
Author(s):  
Namrata Sandhu

In the postmodern era, many marketers have disturbed the strict gender discipline traditionally associated with gendered brands. Marketers are redoing their gender work by blurring the stark distinction between masculine and feminine brands. New consumption ideologies are developing that transcend the gendered meanings of brands and encourage men and women to infiltrate brands traditionally associated with the opposite gender. “Unisex” is emerging as the byword. This review convenes the phenomenological consumer responses to brand gender bending. It specifically highlights the contrast between the ways in which men and women react to dilution/revision of the gender identity meanings of their brands. This article also underscores the ethnographic, sociological, psychological, and anthropological reasons that justify these reactions. Based on the review and scientific understanding of the long-standing research, this article proposes a conceptual framework that exhibits the determinants that govern consumer responses to brand gender bending. Future researchers may empirically examine the validity of the framework. The practical implications of the article focus on providing suggestions to marketers engaged in the design of cross-gender brand extension strategies. It is believed that this article adds a fresh multidisciplinary perspective to the exiting literature on brand gender bending.


2021 ◽  
Vol 12 (2) ◽  
pp. 0-0

There are multiple studies establishing the importance of Business Intelligence (BI), in the Big Data Analytics context. Voice is yet to be seen as a contributing channel. Voice enabled assistants are at the forefront of conversational AI advancement. As humans speak to devices, brands and business are investing in engagement through voice channel. This voice engagement is resulting in both intangible and tangible benefits and generating voice commerce. The resultant voice data should be integral to BI, leading to Voice BI. This paper proposes a conceptual framework from engagement to intelligence, with support of five propositions to realise voice business intelligence. Type of applications and their engagement characterisation is segregated to create better understanding using Cross-Cases Observation Technique. Along with future research agenda to strengthen the propositions, this investigation observes building voice business intelligence by tracking relevant metrics which enable informed decisions.


2019 ◽  
Vol 50 (5-6) ◽  
pp. 292-304 ◽  
Author(s):  
Mario Wenzel ◽  
Marina Lind ◽  
Zarah Rowland ◽  
Daniela Zahn ◽  
Thomas Kubiak

Abstract. Evidence on the existence of the ego depletion phenomena as well as the size of the effects and potential moderators and mediators are ambiguous. Building on a crossover design that enables superior statistical power within a single study, we investigated the robustness of the ego depletion effect between and within subjects and moderating and mediating influences of the ego depletion manipulation checks. Our results, based on a sample of 187 participants, demonstrated that (a) the between- and within-subject ego depletion effects only had negligible effect sizes and that there was (b) large interindividual variability that (c) could not be explained by differences in ego depletion manipulation checks. We discuss the implications of these results and outline a future research agenda.


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