The Causal Effect of Corporate Social Responsibility and Corporate Reputation on Brand Equity: A Fuzzy-Set Qualitative Comparative Analysis

2020 ◽  
pp. 1-12
Author(s):  
Han-Min Wang ◽  
Tiffany Hui-Kuang Yu ◽  
Chih-Yi Hsiao
Keyword(s):  
Corporate Social Responsibility ◽  
Comparative Analysis ◽  
Social Responsibility ◽  
Brand Equity ◽  
Fuzzy Set ◽  
Corporate Reputation ◽  
Causal Effect ◽  
Qualitative Comparative Analysis ◽  
Corporate Social

scholarly journals Corporate Social Responsibility Activity Combinations for Sustainability: A Fuzzy Set Analysis of Korean Firms

2019 ◽  
Author(s):  
Jinhwan Kim ◽  
Hyeob Kim ◽  
HyukJun Kwon
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Fuzzy Set ◽  
High Performance ◽  
Qualitative Comparative Analysis ◽  
Causal Pathways ◽  
Activity Factor ◽  
Interdependent System ◽  
Fuzzy Set Analysis ◽  
Corporate Social

We examined how combinations of corporate social responsibility (CSR) activities lead to high performance in Korean companies. This study addressed two related questions to expand our limited knowledge in this area. The first was what combinations of CSR activities achieve high performance. The second was to identify how CSR activities form an interdependent system, depending on different corporate situations. Korean Economic Justice Institute index data, from 2012 to 2018, were used with fuzzy set qualitative comparative analysis, and the results revealed several effective CSR activity factor combinations under given strategies and management environments. Companies with high performance exhibit complementarity between social contribution, environmental management, fairness, and employee satisfaction. By contrast, companies with low corporate performance show no complementarity between relatively unrelated activity factors. For companies whose CSR activities lead to low financial performance, most of the causal pathways focused only on activities at the primary stakeholder level, with weak diversity of CSR activities’ combinations at the primary and secondary stakeholder levels. These results indicate not only the appropriateness of CSR activity factor combinations for companies’ strategy and management environment contexts, but also their effectiveness, and are expected to provide companies with significant implications for CSR activities.

scholarly journals Corporate Social Responsibility Activity Combinations for Sustainability: A Fuzzy Set Analysis of Korean Firms

2019 ◽  
Vol 11 (24) ◽  
pp. 7078 ◽  
Author(s):  
Jinhwan Kim ◽  
Hyeob Kim ◽  
HyukJun Kwon
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Fuzzy Set ◽  
High Performance ◽  
Qualitative Comparative Analysis ◽  
Causal Pathways ◽  
Activity Factor ◽  
Interdependent System ◽  
Fuzzy Set Analysis ◽  
Corporate Social

We examine how combinations of corporate social responsibility (CSR) activities yield high performance in Korean companies by addressing two related questions to expand our limited knowledge. First, what combinations of CSR activities yield high performance? Second, how do CSR activities form an interdependent system based on different corporate contexts? We draw the 2012–2018 data from the Korean Economic Justice Institute index for a fuzzy set qualitative comparative analysis. The results reveal several effective CSR activity factor combinations under the given strategies and management environments. Companies with a high performance exhibit complementarity between social contribution, environmental management, fairness, and employee satisfaction. By contrast, companies with a low corporate performance show no complementarity between relatively unrelated activity factors. For companies with a low financial performance from CSR activities, most of the causal pathways focus only on activities at the primary stakeholder level, with weak diversity of CSR activities’ combinations at the primary and secondary stakeholder levels. These results indicate not only the appropriateness of CSR activity factor combinations for companies’ strategy and management environment contexts, but also their effectiveness, and are expected to provide companies with significant implications for CSR activities.

scholarly journals Exploring the Relationship Between Corporate Social Responsibility, Trust, Corporate Reputation, and Brand Equity

2021 ◽  
Vol 12 ◽  
Author(s):  
Yan Zhao ◽  
Manzir Abbas ◽  
Madeeha Samma ◽  
Tarik Ozkut ◽  
Mubbasher Munir ◽  
...  
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Brand Equity ◽  
Corporate Reputation ◽  
Structural Equation ◽  
Banking Sector ◽  
Theory Of The Firm ◽  
Equation Modeling ◽  
Corporate Social ◽  
The Relationship

The purpose of this study is to investigate the relationship between corporate social responsibility (CSR), corporate reputation (CR), and brand equity (BE). Building on the resource-based theory of the firm, this study proposes a theoretical framework. In this framework, CSR is theorized to strengthen CR and brand equity, directly and indirectly, through consumer trust. We used a questionnaire survey approach. In the questionnaire, 17 items were used with a 5-point Likert-Scale (1 stands for “strongly disagree,” and 5 stands for “strongly agree”). Data were collected from the consumers of the banking sector in the vicinity of Lahore, Pakistan. To estimate the proposed relationships in the conceptual model, we use structural equation modeling (SEM) through Smart PLS 3.2. The outcomes of this study confirm that CSR significantly impacts CR and brand equity. It is also demonstrated that trust mediates positively and significantly in the relationship between CSR, CR, and BE. Results of the present study have several implications for the senior management, marketing expert, administrators, and policymakers. This study expresses how CSR boosts BE and CR. Moreover, this study also indicates that trust is an important factor that enhances BE and CR.

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