Real Estate Information Technology: Influence of Email Marketing on Real Estate Agent Performance

AbstractEleven Americans, including a publisher, an international entrepreneur, two librarians, an historian, an art designer, a real estate agent, an author, an academic, an IT consultant and a bibliophile, were asked to choose which ten books they would recommend to a new arrival in the United States. Their target was defined as literate in English, well read, and with an intelligent outsider's knowledge of the United States. The participants, who made their choices unbeknown to one another, were invited to annotate their choices. The result is a kaleidoscope of views and arguments, with surprisingly little overlap, reflecting the endless diversity of the subject. The earliest of the 87 titles recommended is dated 1786, the most recent 2011. They include the famous and the obscure, scholarly and popular, tomes and light reading, poetry and essays, history and biography, science and sociology.

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Business Process Outsourcing and Firm Performance of Selected Real Estate Firms in Nairobi City County, Kenya

International Journal of Business Management, Entrepreneurship and Innovation ◽

10.35942/jbmed.v3i3.221 ◽

2021 ◽

Vol 3 (3) ◽

pp. 139-150

Author(s):

Anne Ndiiri ◽

James Kilika

Keyword(s):

Information Technology ◽

Project Management ◽

Real Estate ◽

Business Process ◽

Support Systems ◽

Business Environment ◽

Management Skills ◽

Business Process Outsourcing ◽

Knowledge Process ◽

Information Technology Outsourcing

Today’s ever-increasing competitive environment requires firms to seek for better ways to create value. In the organization era, firms continue to face tougher competition in the business environment and business process outsourcing is a critical strategy that improves a firm’s competitive capabilities by delivering value to customers. Business process outsourcing has emerged as a widely adopted strategy among firms in various sectors. The general objective of the study was to establish the effect of business process outsourcing on organizational performance of real estate firms in Nairobi City County. The specific objectives of the study were to determine the effect of Information Technology Outsourcing, Knowledge Process Outsourcing, Administration Support Systems and Project Management Skills Outsourcing on performance of selected real estate firms in Nairobi City County. The study was founded on Transaction Cost Economics, Resource-Based View and Contingency Theory. The population of interest in this study comprised of 245 real estate firms in Nairobi City County registered in accordance with the Estate Agents Act while the respondents of the study comprised of the real estate manager. The study used primary data that was obtained using questionnaires administered to real estate firm managers. Statistical Package for the Social Sciences will be used qualitative and quantitative data analyses. The findings of the study showed that real estate firms in Nairobi City County outsource information technology outsourcing, knowledge process outsourcing, administrative support systems outsourcing and project management skills to a great extent. The study concluded that Information Technology Outsourcing, Knowledge Process Outsourcing, Administration Support Systems and Project Management Skills Outsourcing positively and significantly influence performance of selected real estate firms in Nairobi City County. The study recommended that in order for real estate firms in Nairobi City County to improve their performance, there is need to outsource information communications and technology (ICT) infrastructure such as IT support services, software applications, computer network infrastructure, IT security infrastructure and IT training consultancy. The study also recommended real estate firms to outsource knowledge processes including managing performance and legal obligations, contract management and law, business and market research, building and research as well as research and development.

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Application of Information Technology in Real Estate Marketing

10.1109/electronica52725.2021.9513664 ◽

2021 ◽

Author(s):

Todor Stoilov ◽

Krasimira Stoilova ◽

Miroslav Vladimirov

Keyword(s):

Information Technology ◽

Real Estate ◽

Real Estate Marketing

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Neighborhood Watch: The Rise of Zillow

Kellogg School of Management Cases ◽

10.1108/case.kellogg.2021.000012 ◽

2017 ◽

pp. 1-7

Author(s):

Russell Walker

Keyword(s):

Real Estate ◽

Information Asymmetry ◽

Housing Market ◽

Real Estate Industry ◽

Neighborhood Watch ◽

Agent Model ◽

The Real ◽

The Real Estate ◽

Real Estate Agent ◽

Principal Agent Problem

Read any news report on the housing market, and inevitably it will include facts or figures from the real estate data giant Zillow.com. The company initially set out to solve two key economic frictions in the real estate industry information asymmetry and the principal-agent problem by empowering users to access real-time housing data and eliminating the need for realtors. The company soon realized, however, that American homeowners and buyers were not willing to give up the traditional real estate agent model and changed course. In the end, Zillow decided to join rather than replace the middlemen in the real estate industry.

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Semantic Technologies in Motion

Customer Relationship Management and the Social and Semantic Web - Advances in Electronic Commerce ◽

10.4018/978-1-61350-044-6.ch001 ◽

2011 ◽

pp. 1-22

Author(s):

Ricardo Colomo-Palacios

Keyword(s):

Information Technology ◽

Real Estate ◽

Information Technologies ◽

Relationship Management ◽

Customer Relationship ◽

Semantic Technologies ◽

Environmental Sciences ◽

E Learning ◽

Almost All ◽

Areas Of Interest

Semantic technologies are evolving to reach a mature state. Given the importance of Information Technologies in general and Internet in particular to organizations worldwide, these technologies can provide enhanced functionality to both existing and future solutions. This chapter provides an overview of the use of semantic technologies in several application domains, namely: construction & real estate, customer relationship management, e-government, e-learning, environmental sciences, health domain, human resource management, Information Technology, manufacturing, media and tourism, and cultural heritage. More than a hundred references are provided to support the idea that semantic technologies are applicable to almost all areas of interest.

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