Incorporating social media in travel and activity choice models: conceptual framework and exploratory analysis

2017 ◽  
Vol 22 (2) ◽  
pp. 180-200 ◽  
Author(s):  
Ying Chen ◽  
Hani S. Mahmassani ◽  
Andreas Frei
Keyword(s):  
Social Media ◽  
Conceptual Framework ◽  
Choice Models ◽  
Exploratory Analysis ◽  
Activity Choice

Conceptualizing social media sub-platforms: The case of mourning and memorialization practices on Facebook

2021 ◽  
pp. 146144482110357
Author(s):  
Sarit Navon ◽  
Chaim Noy
Keyword(s):  
Social Media ◽  
Social Change ◽  
Conceptual Framework ◽  
Integrated Approach ◽  
Social Practices ◽  
Personal Quality ◽  
Hybrid Nature ◽  
Communicative Functions

This article offers a conceptual framework of Facebook’s sub-platforms: Profiles, Groups, and Pages. We demonstrate the crucially different affordances that these sub-platforms possess, and the various resulting social practices and dynamics that they enable. With mourning and memorialization as a case study, our findings point at emergent practices ranging along a personal-to-public spectrum of communicative functions and media uses: Profiles offer a personal quality, albeit differently for the bereaved’s Profile and the deceased’s Profile; Groups possess a hybrid nature, combining self-expression alongside public aspects, reviving thus premodern bereaved communities; and Pages possess a distinctly public quality, serving as online memorialization centers where the deceased becomes an icon and a resource for mobilizing broad social change. This comparative and integrated approach may be applied productively to other contexts and other social media (sub-)platforms.

Gamifying the Media Classroom

2017 ◽  
Vol 7 (4) ◽  
pp. 22-49
Author(s):  
Katie Seaborn ◽  
Deborah I. Fels ◽  
Rob Bajko ◽  
Jaigris Hodson
Keyword(s):  
Social Media ◽  
Student Engagement ◽  
Conceptual Framework ◽  
Student Perspective ◽  
Educational Settings ◽  
The Media ◽  
Game Elements ◽  
The Impact ◽  
Over Time

Gamification, or the use of game elements in non-game contexts, has become a popular and increasingly accepted method of engaging learners in educational settings. However, there have been few comparisons of different kinds of courses and students, particularly in terms of discipline and content. Additionally, little work has reported on course instructor/designer perspectives. Finally, few studies on gamification have used a conceptual framework to assess the impact on student engagement. This paper reports on findings from evaluating two gamified multimedia and social media undergraduate courses over the course of one semester. Findings from applying a multidimensional framework suggest that the gamification approach taken was moderately effective for students overall, with some elements being more engaging than others in general and for each course over time." Post-term questionnaires posed to the instructors/course designers revealed congruence with the student perspective and several challenges pre- and post-implementation, despite the use of established rules for gamifying curricula.

Enhancing internal communication to build social capital amongst hospitality employees – the role of social media

2016 ◽  
Vol 28 (12) ◽  
pp. 2675-2695 ◽  
Author(s):  
Ceridwyn King ◽  
Hyemi Lee
Keyword(s):  
Social Capital ◽  
Social Media ◽  
Conceptual Framework ◽  
Hospitality Industry ◽  
Internal Communication ◽  
Structured Interviews ◽  
Empirical Examination ◽  
Content Type ◽  
The Impact ◽  
Current Practices

Purpose Adopting a social capital theoretical (SCT) lens, this study aims to propose a conceptual framework of effective internal communication (IC) for the hospitality industry. The study explores how to enhance current practices and the suitability of social media as an augmentation to traditional IC channels. Design/methodology/approach A qualitative research methodology, consisting of 20 semi-structured interviews with hospitality employees, was adopted. Following a “reduction” and “interpretation” process, 16 themes related to effective IC were identified which informed a conceptual framework. Findings Characteristics of effective IC were identified in addition to IC benefits at both employee and organizational levels. Considering the limitations of current practices, the applicability of social media was explored. Requirements of effective IC suggest that new channels (e.g. social media) should be adopted to build social capital. Research limitations/implications The study informs SCT from a meso-level (process) perspective. The articulation of an IC framework informs how social capital can be built through effective IC, providing a foundation for further empirical examination as to the impact of various channels on the IC process. Adoption of a case study design suggests that results and implications can only be generalized to similar environments. Practical implications The study details the characteristics of effective IC and its subsequent benefits, highlighting how social media can augment current IC practices in a hospitality organization. Originality/value Being a 24/7 labor-intensive operation makes employee communication to ensure service excellence challenging in the hospitality industry. Through the application of SCT and the exploration of social media in a workplace setting to enhance IC, significant theoretical and practical insights are realized.

Social Media Activities

2014 ◽  
pp. 88-103
Author(s):  
Kristina Heinonen
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Conceptual Framework ◽  
Social Networking Sites ◽  
User Behavior ◽  
Social Connection ◽  
Message Boards ◽  
Online Ratings ◽  
Online Message Boards ◽  
Marketing Activities

Consumers are increasingly consuming, participating, contributing, and sharing different types of online content. This is influencing the marketing activities traditionally controlled and performed by companies. The aim of this chapter is to conceptualize the activities consumers perform in social media. Social media denote content created by individual consumers such as online ratings or verbal reviews, online message boards/forums, photos/video sites, blogs, tags, and social networking sites. A conceptual framework for consumers' social media activities is developed and qualitatively substantiated. Social media activities are based on the motives for the activities, including information, social connection, and entertainment. The chapter contributes to research on social media and online communities by describing user behavior and motivations related to the user-created services. Managerially, the study deepens the understanding of different challenges related to users' activities on social media and the motivations associated with those activities.

Using the Motivational Aspects of Productive Persistence Theory and Social Media Motivators to Improve the ELA Flipped Classroom Experience

2017 ◽  
pp. 33-57
Author(s):  
Rae Carrington Schipke
Keyword(s):  
Social Media ◽  
Student Success ◽  
Conceptual Framework ◽  
Language Arts ◽  
Growth And Development ◽  
Flipped Classroom ◽  
English Language ◽  
Individual Student ◽  
Social Growth ◽  
Persistence Theory

This chapter discusses the need to expand upon the pedagogical components of the flipped classroom model to include what is known about motivation as it relates to Productive Persistence Theory (PPT) and social media (SM) in order to increase student success in the English language arts. Motivational incentives suggested, in part, by the PPT literature, are identified and organized by its three non-cognitive aspects of grit, growth mindsets, and belonging. Motivators for SM use are identified in the literature and categorized as seeking, expressing, and engaging. Implications drawn are that student learning is personal, developmental, and social, all operating simultaneously. Also, that this multidimensionality is involved in motivating each individual student and that SM inherently supports such motivation. A conceptual framework is presented that demonstrates how both PPT and SM allow teachers to meet students where they are in their learning and in their personal and social growth and development.

Social Media, Customer Relationship Management, and Consumers' Organic Food Purchase Behavior

2018 ◽  
pp. 756-773
Author(s):  
Evelyn Chronis ◽  
Qiang Lu ◽  
Rohan Miller
Keyword(s):  
Social Media ◽  
Conceptual Framework ◽  
Customer Relationship Management ◽  
Organic Food ◽  
Relationship Management ◽  
Customer Relationship ◽  
Purchase Behavior ◽  
Consumer Engagement ◽  
Loyalty Program ◽  
The Impact

Extant research has been focusing on the effectiveness of social media in driving consumer engagement and interaction. However, little research has examined how social media influences firms' Customer Relationship Management. This chapter fills this gap by proposing a conceptual framework to capture the impact of social media on traditional Customer Relationship Management in the context of consumers' organic food purchasing. Specifically, this study investigates how social media influences the purchase behavior of loyalty program members and non-loyalty program members. This study also examines the effectiveness of different types of social media content on consumer purchase behavior of organic food.

Financial Returns to Firms’ Communication Actions on Firm-Initiated Social Media: Evidence from Facebook Business Pages

2020 ◽  
Vol 31 (1) ◽  
pp. 258-285 ◽  
Author(s):  
Sunghun Chung ◽  
Animesh Animesh ◽  
Kunsoo Han ◽  
Alain Pinsonneault
Keyword(s):  
Social Media ◽  
Firm Performance ◽  
Customer Satisfaction ◽  
Conceptual Framework ◽  
Financial Returns ◽  
Customer Complaints ◽  
South Korean ◽  
Empirical Methodology

Our paper shows that firm-initiated social media can contribute significantly to the value of firms. The findings provide a rationale for firms to invest heavily in their social media while countering those who question the value of social media. Using a sample of 63 South Korean firms across industries over a three-year period, we find that a firm’s social media actions yield significant financial returns, and the magnitude of these financial returns depends on the types of communication actions: that is, a firm’s (broadcasted) posts versus its responses to customer messages. Our conceptual framework and empirical methodology can help firms more accurately gauge the ROI of their social media investments and tailor their efforts accordingly. Specifically, our results suggest that promptly responding to customer complaints is a key to increasing customer satisfaction and firm performance. Taken together, our study provides guidance for firms on how to optimize their social media strategies to extract greater value from social media.

Business social media analytics: Characterization and conceptual framework

2018 ◽  
Vol 110 ◽  
pp. 32-45 ◽  
Author(s):  
Clyde W. Holsapple ◽  
Shih-Hui Hsiao ◽  
Ram Pakath
Keyword(s):  
Social Media ◽  
Conceptual Framework ◽  
Social Media Analytics
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