Sport Event Tourism and the Destination Brand: Towards a General Theory

2005 ◽  
Vol 8 (2) ◽  
pp. 218-237 ◽  
Author(s):  
Laurence Chalip ◽  
Carla A. Costa
Keyword(s):  
General Theory ◽  
Sport Event ◽  
Event Tourism ◽  
Destination Brand

Attitudes of the Local Population in Border Municipalities on Development of Sport-Event Tourism

2020 ◽  
pp. 109634802092744
Author(s):  
Slobodanka S. Marković ◽  
Marija R. Perić ◽  
Maja B. Mijatov ◽  
Aleksandra S. Dragin ◽  
Dejan Lj. Doljak
Keyword(s):  
Local Community ◽  
Local Population ◽  
Categorical Variables ◽  
Chi Square ◽  
Sport Event ◽  
Chi Square Test ◽  
Event Tourism ◽  
Tourism Resources ◽  
Sport Events ◽  
Further Development

This article is focused on attitudes of the local population within the border municipalities in the Euroregion “Drina-Sava-Majevica,” on the further development of sport-event tourism. The survey research obtained a sample of 238 respondents. Collected data were analyzed by using the SPSS (21.0). Analysis of categorical variables (Chi-square test) and coefficients of correlation, together with descriptive statistics, indicated that the local community has reliable attitudes on potentials for development of sport-events, as well as the most popular “Drinska regatta.” However, members of the local community still do not recognize possibilities of using tourism resources for gaining personal and community-wide benefits. Therefore, efforts aimed at further tourism development within the researched border municipalities should be valorized and adequately represented in the tourism market in cooperation with the local population.

scholarly journals The prospects of sport event tourism development in Kazakhstan

2017 ◽  
Vol 47 (4) ◽  
pp. 172-180
Author(s):  
K. Sarieva ◽  
◽  
Z. Abisheva ◽  
Keyword(s):  
Tourism Development ◽  
Sport Event ◽  
Event Tourism

Sociocultural Impacts of Sport Event Tourism in Mexico

2016 ◽  
pp. 179-190
Author(s):  
Carlos Monterrubio
Keyword(s):  
Developed Countries ◽  
Research Needs ◽  
Sport Event ◽  
Sociocultural Change ◽  
General Body ◽  
Body Of Knowledge ◽  
Event Tourism ◽  
Sport Events ◽  
Conceptual Underpinning ◽  
General Advancement

Sport event tourism has been acknowledged as a potential agent of economic and sociocultural change in host destinations. The existing literature provides evidence that the impacts of sport events are extensively shaped by not only the type and magnitude of the events but also by the conditions of the destinations in question. By recognising that most of the empirical evidence on the sociocultural impacts of sport event tourism has been drawn from case studies in Western, developed countries, this paper suggests that the experiences of developing countries need to be incorporated into the general body of knowledge on this area. The paper then explores potential research needs and opportunities for the study of sociocultural impacts of sport event tourism in Mexico that could contribute to the general advancement of the theoretical and conceptual underpinning of sport event tourism's impacts.

Pro-environmental behavior in sport event tourism: roles of event attendees and destinations

2015 ◽  
Vol 17 (5) ◽  
pp. 719-737 ◽  
Author(s):  
Ju Hyoung Han ◽  
Charles M. Nelson ◽  
Chulwon Kim
Keyword(s):  
Environmental Behavior ◽  
Sport Event ◽  
Event Tourism

scholarly journals STAKEHOLDER AND VISITOR REFLECTIONS OF SPORT BRAND POSITIONING IN SOUTH AFRICA

2021 ◽  
Vol 34 (1) ◽  
pp. 177-185
Author(s):  
Janice HEMMONSBEY ◽  
◽  
Tembi M. TICHAAWA ◽  
Keyword(s):  
South Africa ◽  
Real Life ◽  
Brand Positioning ◽  
National Brand ◽  
Sport Event ◽  
City Brand ◽  
Visitor Perceptions ◽  
Challenges And Opportunities ◽  
Value Propositions ◽  
Destination Brand

The purpose of this paper was to identify stakeholder and visitor perceptions of brand images of the South African destination brand in order to examine how sport is utilised as a catalytic agent for achieving brand positioning. Following a mixed method approach, in-depth semistructured interviews were conducted with 24 sport, tourism, and government stakeholders. Survey questionnaires were administered with 403 sport event visitors at major events across South Africa. The results show congruence between stakeholder and sport event visitor perceptions on the multi-layered brand images of South Africa. Uniquely defined city brand images raise challenges and opportunities for establishing a coherent national brand positioning. The utilisation of sport for brand positioning is greatly dependent on brand distinctive ness and dedicated stakeholder vision and policy. The study provides a framework of recommendations that practically guide key industry stakeholders on value propositions that underpin brand positioning strategies. This study also makes a contribution to existing brand positioning t heories and practice by exploring the value proposition construct to a unique sport environment while employing real-life destination brand scenarios.

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