Research on Tourism Development of Intangible Cultural Heritage Based on Game Theory and Three-Party Simulation

Intangible cultural heritage is not only a precious heritage of humans, but also an ancient and vivid historical and cultural tradition, which contains profound cultural values. In the process of development, the development of intangible cultural heritage tourism faces problems such as the inheritors' not actively inheriting, the government's failure to take corresponding incentives and interventions, and the over-development of intangible cultural heritage development enterprises. Starting from the stakeholders participated in the development of non-heritage tourism, this paper constructs three groups of evolutionary game models, studies the strategic evolution path of each subject, and uses simulation experiments to verify. The game results show that the size of the parameters determines the choice of the final strategy, and the strategic choices of the three players are interrelated. Only by taking precise measures from the perspective of different stakeholders, can be the efficiency and reasonable development of intangible cultural heritage tourism resources be achieved and the regional economic development be supported.

DEVELOPING A COMPETITIVE MODEL FOR HEALTH AND WELL-BEING TOURISM DESTINATIONS IN THAILAND: CONFIRMATORY FACTOR ANALYSIS APPROACH

This study assesses the consistency of the structural components of a model for developing a competitive health and well-being destination as viewed by health and well-being tourism entrepreneurs in an emerging Thai market. The sample consisted of 216 health and well-being tourism entrepreneurs recruited by purposive sampling. A questionnaire formatted using a five-point Likert scale was used. The questionnaire’s Index of Item-Objective Congruence (IOC) varied from 0.60 to 1.00, and its reliability ranged from 0.711 to 0.938. Statistical analysis, frequencies, percentages, means, standard deviations, exploratory factor analysis and confirmatory factor analysis were utilised. The findings revealed the following seven model components: 1) health and well-being tourism resources and attractions, 2) infrastructure and facilities, 3) service design and development, 4) policy, planning and destination management, 5) knowledge management and learning organisation, 6) destination management and 7) innovative capacity. Governors, entrepreneurs, destination managers and stakeholders can use the discovered variables to evaluate a competitive health and well-being destination’s expected performance, strengths, weaknesses and development opportunities. Further, this research should enable continuing support through the critical variable factors.

Applying the Technology Acceptance Model to Design Wellness Tourism E-Guidebook

Wellness tourism is becoming one trend as people desire to travel for fitness and mental health purposes. Wellness tourism resources are one of the South Bandung area's advantages. Information media is needed to be an alternative to the market under developing information about wellness tourism in the region. This applied research designed the wellness tourism e-guidebook by applying the Technology Acceptance Model (TAM) as the basis of a design by collecting opinions from 125 respondents who were processed statistically descriptive. The design process uses the canva application, Qr Code, and anyflip. This applied research has resulted in an electronic guidebook created as a reference for information related to wellness tourism in South Bandung. This 66-page book contains four sections in an e-guidebook compiled to meet the practical needs of wellness tourists in South Bandung.

Evaluating Local Attractiveness for Tourism and Recreation—A Case Study of the Communes in Brzeski County, Poland

For many regions and communes, the development of tourism offers opportunities for economic revival, the stimulation of local entrepreneurship and, as a result, increased budget revenues. Before such objectives can be successfully pursued, however, it is necessary to carefully consider to what degree the conditions present in a particular area are conducive to the development of tourism there, including its tourism resources and the existing state of development. This study analyzes the attractiveness of the seven communes making up Brzeski County (Lesser Poland Voivodeship, Poland) for tourism and recreation. The potential of the communes in this largely rural county was characterized using Gołembski’s index, based on multivariate comparative analysis, assessing the natural and man-made features and the degree of development of each of the communes. This analysis was further complemented using Wejchert’s impression curve, assessing visual attractiveness along selected routes in two of the communes. Of the seven communes analyzed, the Commune of Brzesko was found to have the most extensively developed services, hotel and food-service infrastructure, to be home to many historic buildings and to have a relatively high municipal budget. The Commune of Iwkowa, in turn, which scored lowest in terms of Gołembski’s index (mainly due to its underdeveloped infrastructure, few historic buildings and the fact that it is crossed by a major transit route), was nevertheless found to score significantly higher than Brzesko in terms of Wejchert’s impression curve. These findings confirm that the beauty of the landscape is not always well correlated with tourism development potential. We conclude that such a combination of methods should to be applied to reliably and comprehensively evaluate the relative attractiveness of different parts of a given region for tourism and recreation, for instance so as to inform planning decisions and the allocation of funding.

Competitive Benchmarking of Tourism Resources and Products in Extremadura as Factors of Competitiveness by Identifying Strengths and Convergences of Spanish Regions in the Period 2010–2018

In a globalized and interconnected world, and with increased leisure time, competition between tourism destinations has increased considerably. For this reason, the periodic measurement of tourism competitiveness has become a basic tool for tourism management today. It is not only necessary to determine the tourism competitiveness of destinations in a given period of time (static analysis); the continuous changes which are now occurring in the tourism industry also make it necessary to measure them from time to time (dynamic analysis). The periodic measurement of the competitiveness of Spanish regions as destinations is the objective of the Monitur report. This paper aims to analyze the evolution of one of its most important mainstays, namely the diversification and structuring of regional tourism products. Based on a set of 25 indicators, the relative evolution of the 17 Spanish Autonomous Regions regarding this mainstay between 2010 and 2018 has been compared, and those aspects in which the regions have shown increased relative competitiveness (convergence or competitive reinforcement) and those in which they have shown reduced relative competitiveness (divergence or competitive weakening) in each region have been identified. Based on the results obtained, a competitive benchmarking exercise was carried out to compare the evolution of Extremadura with that of the four regions with the best overall record in terms of competitiveness between 2010 and 2018. In this way it has been possible to suggest improvements in the region’s range of products and services so as to increase its tourism competitiveness in the medium and longer terms.

Study on Countermeasures for the High-quality Development of Zunyi Red Tourism

In recent years, the momentum of red tourism development is on the rise, and has become a new growth point leading the socio-economic development of the old revolutionary areas. During the 14th Five-Year Plan period, red tourism entered a new stage of high-quality development. How to promote the high quality of red tourism has become a new boom in the tourism industry. Zunyi is one of the five revolutionary holy places, rich in red tourism resources, but has not yet formed a good trend of high-quality development. Based on the realistic dilemma of the high-quality development of Zunyi red tourism, the high-quality development of Zunyi red tourism should take the promotion of supply-side reform as the main line, dig deep into the cultural connotation of red tourism resources, strengthen regional integration, carry out red tourism product innovation, build red tourism brand with local characteristics, improve the quality, efficiency and product effect of Zunyi tourism industry.

Comprehensive Evaluation of Tourism Resources Based on Multispecies Evolutionary Genetic Algorithm-Enabled Neural Networks

With the development of neural network technology and the rapid growth of China’s tourism economic income at this stage, the research on the comprehensive evaluation of tourism resources has gradually emerged. Based on this, this paper studies the neural network comprehensive evaluation model based on multispecies evolutionary genetic algorithm and designs the neural network analysis system of influencing factors of tourism resources based on multispecies evolutionary genetic algorithm. The collection and acquisition of data information are realized from the aspects of resource income status, tourism development investment, and sustainability evaluation in the tourism area. The multispecies evolutionary genetic algorithm is used for comprehensive analysis and evaluation. The algorithm can realize the complex analysis and comprehensive evaluation of the core influencing factors of neural network. Accurate analysis and evaluation were carried out according to the different characteristics of tourism resources and the current situation of tourism income. The results show that the neural network comprehensive evaluation model based on multispecies evolutionary genetic algorithm has the advantages of high practicability, good sorting effect of variable ratio, and good data integration. It can effectively analyze and compare the comprehensive evaluation factors affecting tourism resources in different ratios.