scholarly journals STAKEHOLDER AND VISITOR REFLECTIONS OF SPORT BRAND POSITIONING IN SOUTH AFRICA

2021 ◽  
Vol 34 (1) ◽  
pp. 177-185
Author(s):  
Janice HEMMONSBEY ◽  
◽  
Tembi M. TICHAAWA ◽  
Keyword(s):  
South Africa ◽  
Real Life ◽  
Brand Positioning ◽  
National Brand ◽  
Sport Event ◽  
City Brand ◽  
Visitor Perceptions ◽  
Challenges And Opportunities ◽  
Value Propositions ◽  
Destination Brand

The purpose of this paper was to identify stakeholder and visitor perceptions of brand images of the South African destination brand in order to examine how sport is utilised as a catalytic agent for achieving brand positioning. Following a mixed method approach, in-depth semistructured interviews were conducted with 24 sport, tourism, and government stakeholders. Survey questionnaires were administered with 403 sport event visitors at major events across South Africa. The results show congruence between stakeholder and sport event visitor perceptions on the multi-layered brand images of South Africa. Uniquely defined city brand images raise challenges and opportunities for establishing a coherent national brand positioning. The utilisation of sport for brand positioning is greatly dependent on brand distinctive ness and dedicated stakeholder vision and policy. The study provides a framework of recommendations that practically guide key industry stakeholders on value propositions that underpin brand positioning strategies. This study also makes a contribution to existing brand positioning t heories and practice by exploring the value proposition construct to a unique sport environment while employing real-life destination brand scenarios.

Disappointed Remains: Trauma, Testimony, and Reconciliation in Post-apartheid South Africa

2012 ◽  
Author(s):  
Sean Field
Keyword(s):  
South Africa ◽  
South African ◽  
Real Life ◽  
Truth And Reconciliation Commission ◽  
Trauma Survivors ◽  
National Unity ◽  
Reconciliation Commission ◽  
Truth And Reconciliation ◽  
Apartheid Regime ◽  
Democratic Elections

The apartheid regime in South Africa and the fight against the same, followed by the reconciliation is the crux of this article. The first democratic elections held on April 27, 1994, were surprisingly free of violence. Then, in one of its first pieces of legislation, the new democratic parliament passed the Promotion of National Unity and Reconciliation Act of 1995, which created the Truth and Reconciliation Commission. At the outset, the South African TRC promised to “uncover the truth” about past atrocities, and forge reconciliation across a divided country. As oral historians, we should consider the oral testimonies that were given at the Human Rights Victim hearings and reflect on the reconciliation process and what it means to ask trauma survivors to forgive and reconcile with perpetrators. This article cites several real life examples to explain the trauma and testimony of apartheid and post-apartheid Africa with a hint on the still prevailing disappointments and blurred memories.

scholarly journals Modeling In-Match Sports Dynamics Using the Evolving Probability Method

2021 ◽  
Vol 11 (10) ◽  
pp. 4429
Author(s):  
Ana Šarčević ◽  
Damir Pintar ◽  
Mihaela Vranić ◽  
Ante Gojsalić
Keyword(s):  
Monte Carlo Simulation ◽  
Statistical Models ◽  
Empirical Bayes ◽  
Hybrid Approach ◽  
Real Life ◽  
Bayes Estimation ◽  
Probability Method ◽  
Specific Nature ◽  
Sport Event ◽  
Insight Into

The prediction of sport event results has always drawn attention from a vast variety of different groups of people, such as club managers, coaches, betting companies, and the general population. The specific nature of each sport has an important role in the adaption of various predictive techniques founded on different mathematical and statistical models. In this paper, a common approach of modeling sports with a strongly defined structure and a rigid scoring system that relies on an assumption of independent and identical point distributions is challenged. It is demonstrated that such models can be improved by introducing dynamics into the match models in the form of sport momentums. Formal mathematical models for implementing these momentums based on conditional probability and empirical Bayes estimation are proposed, which are ultimately combined through a unifying hybrid approach based on the Monte Carlo simulation. Finally, the method is applied to real-life volleyball data demonstrating noticeable improvements over the previous approaches when it comes to predicting match outcomes. The method can be implemented into an expert system to obtain insight into the performance of players at different stages of the match or to study field scenarios that may arise under different circumstances.

scholarly journals Unconventional Materials Processing Using Spark Plasma Sintering

Ceramics ◽  
2021 ◽  
Vol 4 (1) ◽  
pp. 20-40
Author(s):  
Ambreen Nisar ◽  
Cheng Zhang ◽  
Benjamin Boesl ◽  
Arvind Agarwal
Keyword(s):  
Spark Plasma Sintering ◽  
Real Life ◽  
Functional Materials ◽  
Research Field ◽  
Advanced Materials ◽  
Plasma Sintering ◽  
Challenges And Opportunities ◽  
Future Challenges ◽  
Gas Quenching ◽  
Spark Plasma

Spark plasma sintering (SPS) has gained recognition in the last 20 years for its rapid densification of hard-to-sinter conventional and advanced materials, including metals, ceramics, polymers, and composites. Herein, we describe the unconventional usages of the SPS technique developed in the field. The potential of various new modifications in the SPS technique, from pressureless to the integration of a novel gas quenching system to extrusion, has led to SPS’ evolution into a completely new manufacturing tool. The SPS technique’s modifications have broadened its usability from merely a densification tool to the fabrication of complex-shaped components, advanced functional materials, functionally gradient materials, interconnected materials, and porous filter materials for real-life applications. The broader application achieved by modification of the SPS technique can provide an alternative to conventional powder metallurgy methods as a scalable manufacturing process. The future challenges and opportunities in this emerging research field have also been identified and presented.

scholarly journals The use of real life contexts in the CTA: Some unintended consequences

Pythagoras ◽  
2009 ◽  
Vol 0 (69) ◽  
Author(s):  
Sarah Bansilal
Keyword(s):  
South Africa ◽  
Real Life ◽  
Unintended Consequences ◽  
Assessment Programme ◽  
Assessment Tasks ◽  
The Usa ◽  
The Common ◽  
The Uk ◽  
Assessment Activities

The Common Tasks for Assessment (CTA) was a new assessment programme that was introduced in 2002 in South Africa for all Grade 9 learners. The purpose of this paper is to articulate some concerns around the use of contextualised assessment activities in the CTA. The study reported here was carried out in 2003. Data for the study was generated from lesson observations and interviews with the participant teachers and groups of learners. It is argued that although the intentions behind the design of the CTA are well meaning and noble, there are in fact some learners who may be unintentionally disadvantaged by the design of the CTA which uses an extended context as a source for all the assessment tasks. In this paper two unintended consequences of using ‘real life’ contexts are identified and the implications of these are discussed, by linking the observations to research carried out in the UK and the USA.

Buying into Brand Borat: Kazakhstan's Cautious Embrace of Its Unwanted “Son”

Slavic Review ◽  
2008 ◽  
Vol 67 (1) ◽  
pp. 63-80 ◽  
Author(s):  
Robert A. Saunders
Keyword(s):  
Motion Picture ◽  
Analytical Tool ◽  
Nation Branding ◽  
Symbiotic Relationship ◽  
National Brand ◽  
The West ◽  
National Image ◽  
Challenges And Opportunities ◽  
Global Profile ◽  
The Government

Since 1991, the Eurasian republic of Kazakhstan has endeavored to build a recognizable and credible national brand as a resource-rich, multicultural, and stable outpost in an otherwise troubled region of the globe. It is therefore not surprising that Sacha Baron Cohen, the creator of die fictitious Kazakhstani reporter “Borat Sagdiyev,” touched a raw nerve with his parody of the country and its people as bigoted and backward. While the Borat satire is both grotesque and spurious, the success of the motion picture Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan has provided Kazakhstan with a precipitous increase in its global profile. Using the analytical tool of “nation branding,“ Robert A. Saunders discusses the challenges and opportunities the Borat film presented to the government of Kazakhstan. After some false starts, Kazakhstan has entered into a querulous but symbiotic relationship with Borat's creator to promote its own efforts to build a brand state and hone its national image in the west.

scholarly journals Challenges and Opportunities in Collecting and Modeling Ambulatory Electrodermal Activity Data (Preprint)

2019 ◽  
Author(s):  
Donna L Coffman ◽  
Xizhen Cai ◽  
Runze Li ◽  
Noelle R Leonard
Keyword(s):  
Life Events ◽  
Adolescent Mothers ◽  
Electrodermal Activity ◽  
Real Life ◽  
Motion Artifacts ◽  
Ambulatory Setting ◽  
Activity Data ◽  
Dry Electrode ◽  
Challenges And Opportunities ◽  
Initial Processing

BACKGROUND Ambulatory assessment of electrodermal activity (EDA) is an emerging technique for capturing individuals’ autonomic responses to real-life events. There is currently little guidance available for processing and analyzing such data in an ambulatory setting. OBJECTIVE This study aimed to describe and implement several methods for preprocessing and constructing features for use in modeling ambulatory EDA data, particularly for measuring stress. METHODS We used data from a study examining the effects of stressful tasks on EDA of adolescent mothers (AMs). A biosensor band recorded EDA 4 times per second and was worn during an approximately 2-hour assessment that included a 10-min mother-child videotaped interaction. The initial processing included filtering noise and motion artifacts. RESULTS We constructed the features of the EDA data, including the number of peaks and their amplitude as well as EDA reactivity, quantified as the rate at which AMs returned to baseline EDA following an EDA peak. Although the pattern of EDA varied substantially across individuals, various features of EDA may be computed for all individuals enabling within- and between-individual analyses and comparisons. CONCLUSIONS The algorithms we developed can be used to construct features for dry-electrode ambulatory EDA, which can be used by other researchers to study stress and anxiety.

scholarly journals Exploring the Effects of Adult and Community Education and Training on Economic Development of Women, in South Africa

2017 ◽  
Vol 13 (22) ◽  
pp. 94 ◽  
Author(s):  
Sampson Tawiah
Keyword(s):  
South Africa ◽  
Economic Development ◽  
Rural Communities ◽  
Rural Women ◽  
Community Education ◽  
Real Life ◽  
Education And Training ◽  
Study Data ◽  
Educationally Disadvantaged ◽  
And Training

In South Africa, Adult and Community Education and Training (ACET) is established to cater for the educationally disadvantaged individuals, especially rural women, hence, ACET programmes are running in the country nationally. One of the aims of ACET is to open economic opportunities for women; however, the majority of rural women are still performing poorly economically. This empirical study aimed to explore the effect of ACET on the economic development of women in the Lusikisiki district of South Africa. A qualitative approach in the form of a case study design was used for the study to help the researcher relate to the real life circumstances of the women. Purposive sampling was used to select 35 participants from a population of 115. The participants were selected because they had wealth of information and could explain better the phenomenon under study. Data collection instruments used were face to face individual interviews which were audio recorded with the consent of participants. The major findings of the investigation include the following: inadequate learning resources available to women; inadequate skills development programmes provided and skeptical perception of the economic benefit of ACET to women. The study suggested that the programmes of ACET should be restructured and skills driven to meet the needs of women, especially in rural communities.

Customary Law and Communal Property in South Africa

2018 ◽  
pp. 127-151
Author(s):  
Juanita M. Pienaar
Keyword(s):  
South Africa ◽  
Land Reform ◽  
Land Rights ◽  
Customary Law ◽  
Communal Property ◽  
Challenges And Opportunities ◽  
Constitutional Right ◽  
Communal Areas ◽  
Traditional Authorities ◽  
Recent Policy

In the geographical areas forming the focus of this contribution, the traditional communal areas in former Bantustan and homeland areas in South Africa, communal ownership flows from the application of customary law, linked to the constitutional right to culture. Living customary law, embedded in communities, entails a dynamic system of land rights which are negotiated in line with particular needs. Recent policy and legislative developments, however, seem to bolster rights of traditional authorities, thereby impacting on land rights and effectively negating spontaneous negotiation. Conceptual clarification in this contribution embodies the complexity linked to communal property, specifically land, in light of the aftermath of apartheid, the commencement of an all-encompassing land reform programme and the operation of a dual legal system comprising customary law and Western-style legal paradigms. The challenges and opportunities for law reform are explored in this context of inter-connectedness of customary law and communal property.

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