Beyond Branding: Van Riel and Fombrun’s Corporate Communication Theory in the Human Services Sector

2016 ◽  
Vol 17 (1) ◽  
pp. 27-35 ◽  
Author(s):  
Craig T. Maier
Keyword(s):  
Human Services ◽  
Communication Theory ◽  
Corporate Communication ◽  
Services Sector

scholarly journals Corporate communication strategies: Differentiation strategies and corporate communication plan for dissemination of disease surveillance research outcomes at Kenya Medical Research Institute

2021 ◽  
Vol 8 (1) ◽  
pp. 99-124
Author(s):  
Isaac Joseph Muthotho ◽  
Winnie Ndeta Otsiulah ◽  
Geoffrey Serede Sikolia
Keyword(s):  
Disease Surveillance ◽  
Communication Theory ◽  
Communication Strategies ◽  
Target Population ◽  
Corporate Communication ◽  
The Body ◽  
Primary Data ◽  
Communication Plan ◽  
Research Outcomes ◽  
Image Identity

Globally, differentiation strategies and corporate communication plan inform corporate communication strategies, for disseminating disease surveillance research outcomes. Study respondents are also stakeholders in research outcomes alongside the scientific community. This study examined differentiation strategies and corporate communication plans, as corporate communication strategies for dissemination of research outcomes at KEMRI. It also investigated the influence of the corporate communication plan in place for dissemination of disease surveillance research outcomes to study respondents at KEMRI. The study employed a purposive sampling design utilizing mixed methods using self-administered questionnaires and in-depth interview guides. The study adopted the pragmatic research paradigm. This case study utilised descriptive study design to collect primary data. The study was anchored on excellence theory and complimented by communication theory. The Krejcie Morgan table was utilised to determine a sample size of 76. Data was collected from a response rate of 79 per cent. From a target population of 76, the researcher purposively selected 60 respondents. The study findings were differentiation strategies (48.3%) and corporate communication plan (51.7 per cent). Recommendations on the communication plan comprised: elevation of Corporate Affairs (CA) to top management, to manage the communication plan for disseminating research outcomes. KEMRI to incorporate a communication plan for scientists and CA, for translating research jargon to research respondents and other stakeholders. Enhancement of differentiation strategies by continually maintaining image, identity and corporate visual identity (CVI). Empower CA to manage media relations, identity, reputation, and media audits. Propagate unified consistence in messaging, identifying KEMRI as an authority in communicating research outcomes. The study concluded that study respondents felt ignored during dissemination research outcomes at KEMRI, Nairobi. The findings enhanced the body of knowledge on, corporate communication strategies incorporating study respondents as stakeholders in research outcomes dissemination.

The Moralization of Commercialization: Uncovering the History of Fee-Charging in the U.S. Nonprofit Human Services Sector

2018 ◽  
Vol 47 (5) ◽  
pp. 960-983 ◽  
Author(s):  
Maoz Brown
Keyword(s):  
Human Services ◽  
Interpersonal Relations ◽  
Historical Data ◽  
Recent Literature ◽  
Nonprofit Sector ◽  
Policy Changes ◽  
Financial Reports ◽  
Services Sector ◽  
History Of ◽  
The U.S

Recent literature on commercialization in the American nonprofit sector attributes increased reliance on fee income to neoliberal policies. This trend is often depicted as an invasion of market forces that debase civil society by reducing social values and interpersonal relations to commodities and transactions. My article challenges these beliefs by presenting historical data that have been largely ignored in recent writing. Examining a series of multicity financial reports, I demonstrate that the U.S. nonprofit human services sector increased its fee-reliance significantly before neoliberal policy changes. Drawing on social work literature, I show that the practice of fee-charging reflected an ethos of communal inclusiveness rather than mere profit-seeking. In light of this evidence, I argue that fee-charging should be understood as a long-standing and multivalent feature of the nonprofit human services sector rather than as a recent incursion of profit-driven rationalities.

Revising Financial Policies and Practices to Support the Nonprofit Human Services Sector

2020 ◽  
Vol 2020 (375) ◽  
pp. 1-3
Author(s):  
Phil Basso ◽  
Katy Lederer ◽  
Barbara Armstrong
Keyword(s):  
Human Services ◽  
Financial Policies ◽  
Services Sector ◽  
Policies And Practices

scholarly journals Media Internal Berbasis Aplikasi PJB M-Office dan Kinerja Karyawan

2019 ◽  
Vol 6 (2) ◽  
pp. 145
Author(s):  
Totok Wahyu Abadi ◽  
Fauji Bagus Permadi
Keyword(s):  
Technology Acceptance ◽  
Organizational Communication ◽  
Communication Theory ◽  
Employee Performance ◽  
Social Engineering ◽  
Corporate Communication ◽  
Influential Factor ◽  
Communication Climate ◽  
Information Accessibility ◽  
Internal Relations

None of the world-class corporations did not use communication information technology (ICT) in running their business wheels. ICT had become a social engineering technology for the advancement of a corporation. The purpose of this study discussed effect of use of internal media based on PJB mOffice, information accessibility, and corporate communication climate on employee performance. By using organizational communication theory, technology acceptance model (TAM) measured usefulness of PJB mOffice applications, information accessibility, corporate communication climate and employee performance. This study located at Pembangkitan Jawa-Bali Head Office in Surabaya with a sample of 82 permanent employees who installed and used the PJB mOffice application as respondents. Data was collected by questionnaires randomly. Analyzing data used multiple linear regression with SPSS 20. The results showed that the use of android-based internal relations media, information accessibility, and organizational communication climate simultaneously had an effect on employee performance. The most influential factor in employee performance was corporate communication climate. The better and conducive to the corporate communication climate, the higher the employee's performance. The use of android-based media internal relations and corporate information accessibility was not a determinant in improving employee performance.

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