Communication Tools to Protect Brand Reputation

The article actualizes the problem of developing a strategy and tactics for protecting a brand’s reputation in a crisis situation. The key elements of a crisis communication plan are described, tools are analyzed that help to reduce the reputational costs of an organization in a crisis. The virtualization of communications and the expansion of network interactions necessitate the use of the potential of modern media for wider coverage of target audiences in order to strengthen brand reputation. It is shown that the effective management of information flows, the use of PR technologies in new media along with traditional methods of organizing crisis communications in new media makes it possible to reduce reputational risks to a minimum. Implementation of the policy of active Internet presence through the organization and management of network communications forms another basis for successfully overcoming crisis phenomena, correcting reputation, increasing awareness, and ensuring a more stable brand position.

Improving compliance with physical distancing across religious cultures in Israel

Background Physical distancing contains the corona virus, but compliance with physical distancing across religious minorities in Israel has been shown to be relatively poorer than in the majority population. This study tests the power of messages as drivers of willingness to comply with physical distancing across religious minorities in Israel during the first wave of the COVID-19 from March till June 2020. Methods 896 Israeli Muslims, Druze, Bedouins, Jewish Orthodox, Christians, and Jewish Seculars participated in this conjoint-based experimental design. The size of the total sample and of the subgroups is consistent with the suggested size in conjoint analysis studies, particularly when aiming at stability of coefficients rather than stability of means. The dependent variable was ‘willingness to comply’. Independent variables were known contributors to compliance: perceived risk, practices of physical distancing, ways to assure compliance, and the agent communicating the policy. Results A regression analysis indicated minor differences in the power of messages across groups despite dramatic cultural differences amongst them. We identified three distinct mindsets that transcend religious cultures from the responses of the study subjects to various messages and named them “pandemic observers,” “obedient followers,” and “sensitive interpreters.” Compliance of "Pandemic Observers" (n = 306) may be improved by messages such as, “Dangerous virus spreading wildly” and “Health experts suggest what to do but the government is reactive rather than proactive” (β = 14, p < .005). Compliance of "Obedient Followers" (n = 242) may be driven by the messages “Socialize and work only from home, using the internet, e.g. zoom/Skype” and “Everyone should stay 2 m. (6 ft.) apart” (β = 16, p < .0050). Compliance of "Sensitive Interpreters" (n = 249) may be improved by messages such as, “Only people who are 60 and over are to be allowed to buy groceries during first 2 h from opening” and by using the media to publicize the official health policy (β = 8; p < .005). Conclusions Mindset-assignment reflects how people think rather than their religious affiliation. A personal viewpoint identifier was developed to predict mindset-assignment and enable health authorities to enhance compliance through mindset-tailored messages for members of each mindset segment. We recommend that health authorities and policy makers consider these different personality types, which range across religious minorities and emphasize the messages that each type responds to in developing and implementing a communication plan to improve physical distancing as an important public health measure.

What Risk Resilience Measures Can I Use?

The question “What resilience measures can I use?” addresses how to reduce the impact and consequences of successful cyberattacks. The chapter begins with a case study analyzing how Capital One recovered after being hacked and highlighting how your organization can use planning to facilitate cyber resilience. It illuminates the technical means for enabling resilience from an attack, including virtualization and maintaining backups. It defines a ten-step process for responding to cyberattacks: prevention, planning, preparation, detection, analysis, containment, communication, eradication, recovery, and post-event analysis. The chapter explains how an organization can build a computer security incident response team (CSIRT) to facilitate this process, and what role a cyber crisis communication plan should play. The chapter concludes with Rosenbach’s Embedded Endurance strategy experience supporting the White House in crafting a national cyberattack resilience and response plan.

Comparative Study of Vaccine Safety Surveillance on Covid-19

Vaccine among people globally preparations must be made within countries for covid-19 vaccine safety surveillance on an urgent basis. Safety surveillance must be capable of investigating adverse event of special interest (AESI) and adverse event following immunization to determine a change in the benefit-risk profile of the vaccine. COVID-19 vaccine is the most important tool to stem the pandemic. WHO emergency use listing, while using regulatory pathway through national regulatory authorities. Vaccine safety communication plan should be developed. Expending the global vaccine safety system to meet the needs of covid-19 and other emergency and routine use vaccine is a priority currently. The protective efficacy and the short term and long-term side effect of the vaccine are of major concern. Various strategies have been designed the covid-19 pandemic. The highly infectious corona virus disease 2019 associate with me pathogenic severe acute respiratory syndrome corona virus 2 (SARS-CoV-2) has spread to become a global pandemic. The development of covid-19 vaccine is crucial for the world to return to pre-pandemic normalcy and the collective global effort has been invested into protective against SARS-CoV2.

A Review of the Cybersecurity Programs in the United States Army

Cybersecurity is very complex, and as such, decisions regarding cybersecurity are highly intertwined with the functionality and application of systems. The threat to cybersecurity is, however, ever-evolving and decisions regarding cybersecurity, therefore, need to be made with this in mind. Cybersecurity systems, therefore, need to be tailored to individual systems, be adaptive, have the ability to evolve with the threat as well as be highly integrated with the system designs and the mission these systems support . In the military, it is critical to develop systems that maintain the expected level of confidentiality, non-repudiation, authentication, integrity, and availability that aids towards the collective goal of cybersecurity. In the military there are several stakeholders that play a key part in cybersecurity with the main ones being; the ones commanding or using the military system, the ones involved in the acquisition, life-cycle management and testing, the authorizing officials, the Chief Information Officer (CIO) and the intelligence and the counterintelligence officers. Accountability and control is, therefore spread out throughout the organization. This, however, leads to the blurring of roles and responsibilities. In conclusion, therefore, even though militaries exist for the purpose of combat most of the time, they operate in relatively peaceful conditions. During these peaceful times, they imagine and manufacture wartime conditions to determine their preparedness and the chances of a victory with the current conditions and resources. A communication plan approach will be able to tear down the expected natural resistance since the leaders will support the proposed changes and even devote resources to see that they are successful. The purpose of the communication plan is to, therefore, make the leaders the advocates for change. This is based on the understanding that in this environment, change is not possible without support from the leadership. Keywords: Cybersecurity, Intelligence, Communication & United States Army

A Five-Step Stakeholder Communication Plan for More Effective Natural Resource Management

Effectively communicating with diverse groups involved in environmental management is critical to facilitating successful projects. This five-step communication plan is designed to enable resource managers and extension professionals to successfully engage their stakeholders. This plan, which uses oyster reef management as an example, was informed by two primary sources: an expert meeting with stakeholder leaders and coastal res- idents and a review of relevant literature. By incorporating stakeholder input throughout the planning and imple- mentation of natural resource management projects, new and innovative ideas emerge, and relationships between stakeholders, managers, and extension agents are strengthened.

Perceptions, relationships, expectations, and challenges: Views of communication and research for scientific dissemination in Brazilian Federal Institutes

Communicating Brazilian science still seems to be a challenge for journalists and researchers of public institutions of education and science. In this sense, this research aims to identify and analyze scientists’ perceptions regarding the work of journalists, the relationship between these groups, the expectations, and the challenges of science communication in two Federal Institutes of Education in Brazil. We conducted a mixed study in the qualitative stage with the participation of 30 interviewees, and in the quantitative stage, journalists and researchers answered a questionnaire (n = 242). Our results indicated that the work of science communication is not carried out properly in both Institutes and that there is a lack of articulated work among both journalists, communicators, and researchers. The relationship between these groups needs to be built jointly. In this respect, the biggest challenges are to institutionalize science communication, establish a science communication plan, and overcome internal relationship barriers. Our results may underpin science communication policies and policies for scientific dissemination both institutional or even national levels.

The Implementation of National Dementia Plans: A Multiple-Case Study on Denmark, Germany and Italy

In a theory-driven, qualitative, multiple-case study, we examined the implementation of national dementia plans (NDPs) in Denmark, Germany, and Italy to determine how stakeholders involved in implementing the NDPs evaluate contextual factors in light of the World Health Organization’s seven action areas of dementia-focused policy. To analyse the NDPs, we used a driver diagram of large-scale change and conducted both document analysis and semi-structured interviews, after which we performed three-way open coding to analyse the methods. The results show that the implementation of NDPs has increased awareness of dementia in all three countries by positioning the disease as a national public health concern. The study also reveals that resources, the use of change theory, and the monitoring of implementation and fragmentation are crucial factors to consider for countries when implementing NDPs. Although stakeholders find the NDPs useful, many challenges remain for their successful implementation due to the highly limited means for implementation and evaluation. Moreover, present NDPs all lack a communication plan that encompasses all layers of society to address ways of achieving change. Patients with dementia, and their informal caregivers, should be included more in the design, implementation, and evaluation of NDPs in order to improve their usefulness and effectiveness.

The Practice of Religious Tourism among Generation Z’s Higher Education Students

The purpose of this paper is to shed light on the possibilities offered by religious tourism according to Generation Z’s education in values. Both the theoretical and empirical frameworks of the research have focused on Hofstede’s Cultural Model, aiming to predict with a certain level of success the influence of cultural and social values on the consumption of religious tourism by the young age segment of Generation Z. A cross-cultural analysis was performed using exponential sampling (Snowball Sampling). All respondents were higher education students. The surveys were carried out using “Google Forms”. The results obtained allow the design of a communication plan for the management of Religious Tourism according to the dimensions of Masculinity-Femininity, Individualism-Collectivism, Distance to Power, Risk Aversion, and Long-term Orientation.

Communication Plan as a Tool for Business Positioning

This research proposed a communication plan for the Total Home Supermarket, which is located in Riobamba city. The principal objective was to analyze the organization’s communication and management with the aim of improving the management of external communication through effective strategies that achieve successful brand positioning in the local market. A qualitative and quantitative approach was applied. The types of research used were bibliographic and descriptive, supported by the inductive-deductive, analytic-synthetic and deductive methods. Primary information was collected through a survey of retail clients which examined customers’ perceptions, and interviews with employees at management level. The findings showed areas of opportunity to better fulfill the organizational objectives. The development of a communication plan was proposed with effective strategies to achieve interconnected communication with the target audience; the redesign of the brand was deemed necessary since the current one is confusing due to excess information in the image. This work will promote the correct dissemination and delivery of information to the target audience through digital media, which will help the company to achieve its objectives. Keywords: communication plan, brand, positioning, communication strategies. Resumen El presente trabajo propone un plan de comunicación en el Supermercado Total Home ubicada en la ciudad de Riobamba, con el objetivo de mejorar la gestión de la comunicación externa mediante estrategias efectivas que permitan lograr un posicionamiento de marca dentro del mercado riobambeño, para ello se realizó un estudio de mercado a través de encuestas aplicadas a los posibles clientes reales y potenciales de la ciudad de Riobamba, específicamente a la población económicamente activa de las parroquias urbanas para conocer la percepción del cliente hacia la marca; no obstante, para el cálculo del tamaño de la muestra se empleó el muestreo estratificado proporcional con la finalidad de evitar posibles sesgos, cuyo resultado reflejó que la empresa carece de posicionamiento; además se realizó un análisis de la situación actual de la empresa mediante las diferentes matrices con respecto a su entorno, así mismo, se realizó el análisis FODA para determinar las principales falencias presentes dentro de la organización. El desarrollo del plan de comunicación propone el direccionamiento de estrategias efectivas que logren una comunicación interconectada con el público objetivo para lo cual fue necesario el rediseño de la marca ya que la actual presenta confusión debido al exceso de información en una misma imagen. Se concluye que el presente trabajo fomentará la correcta difusión y entrega de información hacia el público objetivo, para lo cual se recomienda la utilización de medios digitales; de esta manera se podrá alcanzar los objetivos de la empresa. Palabras clave: plan de comunicación, marca, posicionamiento, estrategias de comunicación.