Green message strategies and green brand image in a hotel context

Journal of Hospitality Marketing & Management ◽

10.1080/19368623.2021.1970071 ◽

2021 ◽

pp. 1-15

Author(s):

Esra Topcuoglu ◽

Hyelin (Lina) Kim ◽

Sungeun (Jake) Kim ◽

Seontaik Kim

Keyword(s):

Brand Image ◽

Message Strategies

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The Effect of Promotion, Service Quality, Brand Image on the Satisfaction of the Tourists Visiting the City Palembang and the Implication on Their Loyalty to the Visited Resorts

Journal of Business and Economics ◽

10.15341/jbe(2155-7950)/04.06.2015/012 ◽

2015 ◽

Vol 6 (4) ◽

pp. 770-780

Author(s):

Sri Rahayu

Keyword(s):

Service Quality ◽

Brand Image ◽

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BRAND IMAGE CONGRUENCE THROUGH SPONSORSHIP OF SOCCER TEAMS: THE INFLUENCE OF PERCEIVED BRAND LOCALNESS

Global Fashion Management Conference ◽

10.15444/gmc2018.13.05.03 ◽

2018 ◽

Vol 2018 ◽

pp. 1548-1553

Author(s):

Adam Langer ◽

Keyword(s):

Brand Image ◽

Soccer Teams ◽

Image Congruence

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DO BRAND IMAGE AND COUNTRY OF MANUFACTUR AFFECT CONSUMERS’ PERCEPTION OF LUXURY BRAND AFTER M&AS?

10.15444/gmc2014.10.04.02 ◽

2014 ◽

Author(s):

Hsiang-Ming Lee ◽

◽

Tsai Chen ◽

Hong-Yew Lee

Keyword(s):

Brand Image ◽

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CONSUMER PERCEPTIONS TOWARDS AN ART-LUXURY BRAND IMAGE - A CASE STUDY OF LOUIS VUITTON

Global Fashion Management Conference ◽

10.15444/gfmc2019.02.05.02 ◽

2019 ◽

Vol 2019 ◽

pp. 213-214

Author(s):

Eirini Bazak ◽

◽

Jia Ren

Keyword(s):

Brand Image ◽

Consumer Perceptions ◽

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A Study on the Effects of Service Recovery Performances on the Service Recovery Satisfaction, Brand Image and Loyalty: Focusing on Mobile Communication and Family Restaurants

Journal of Korea Service Management Society ◽

10.15706/jksms.2015.16.1.011 ◽

2015 ◽

Vol 16 (1) ◽

pp. 245-265 ◽

Author(s):

Park, Eui jung ◽

정지아 ◽

Hanjoo Yoo

Keyword(s):

Mobile Communication ◽

Brand Image ◽

Service Recovery ◽

Recovery Satisfaction

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The Effects of Education Quality to School Brand Image - Focusing on a Purpose of Establishment on High-school in Deagu -

Journal of Korea Service Management Society ◽

10.15706/jksms.2008.9.3.010 ◽

2008 ◽

Vol 9 (3) ◽

pp. 207-228

Author(s):

천상은 ◽

Jinchoo Lee ◽

Lee,Hong-Woo

Keyword(s):

High School ◽

Brand Image ◽

Education Quality

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A Study on Korea Country Image and Cosmetics Brand Image in Vietnam Market by the Korean Wave

International Commerce and Information Review ◽

10.15798/kaici.17.3.201509.73 ◽

2015 ◽

Vol 17 (3) ◽

pp. 73-91 ◽

Author(s):

Jehong Lee

Keyword(s):

Brand Image ◽

Country Image ◽

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The Effects of Mécénat on Corporate Brand Image

JOURNAL OF KOREAN MARKETING ASSOCIATION ◽

10.15830/kmr.2016.31.2.1 ◽

2016 ◽

Vol 31 (2) ◽

pp. 1

Author(s):

Sung You Jun ◽

Kyung Ho Kim ◽

Ho-Taek Yi ◽

Hye Kyung Park

Keyword(s):

Brand Image ◽

Corporate Brand

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A Study of the Impact of Increased Productivity on Tourism Product Brand Image

Productivity Review ◽

10.15843/kpapr.24.1.201003.5 ◽

2010 ◽

Vol 24 (1) ◽

pp. 5-28

Author(s):

백현 ◽

정인석 ◽

Kim,Joung-Man

Keyword(s):

Brand Image ◽

Tourism Product ◽

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Perception Differences on City Brand between Residents and Non-Residents with Different Types of Experiences: Impact on the City Brand Image and Likability

Korea Jouranl of Communication Studies ◽

10.23875/kca.25.1.7 ◽

2017 ◽

Vol 25 (1) ◽

pp. 155-182

Author(s):

Jee Hye Choi ◽

Hyo Bok Lee ◽

You Kyung Kim

Keyword(s):

Brand Image ◽

Different Types ◽

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