Notes From the Field: Transforming the Starbucks Experience

2011 ◽  
Vol 1 (1) ◽  
pp. 7-13 ◽  
Author(s):  
Peter Gibbons
Keyword(s):  
2011 ◽  
Vol 20 (2) ◽  
pp. 52-56 ◽  
Author(s):  
Jeff Higginbotham ◽  
Steve Jacobs

Abstract We have experienced one of the most remarkable years in augmentative and alternative communication (AAC). The iPad, along with the iPhone, redefined mobile communications and personal computing technology. In the ensuing 9 months after the iPad's release, more than 50 non-iPad tablets have been developed and demonstrated at the 2011 Consumer Electronics Show and are ready for the consumer market. For the AAC consumer, the proliferation of these mainstream technologies will result in increasingly inexpensive hardware and software, availability of alternative access methods, opportunity to use standard software applications, and availability of applications that meet the specific needs of individual consumers. Because the Android platform is still in its infancy—especially with respect to AAC—we will focus on the potential effects this operating system could have on AAC. We will describe Android, its current offerings, and future possibilities. The emergence of iOS and Android has disrupted the AAC field, transforming the ways that we look at, purchase, and use technology.


2012 ◽  
Vol 21 (3-4) ◽  
pp. 101-118
Author(s):  
Eleni Zaggelidou ◽  
Evangelos Tsamourtzis ◽  
Alexandros Malkogeorgos ◽  
Georgios Zaggelidis

Dimensions of Market Demand Associated with Dance Schools Therefore the purpose of this study was to identify dimensions of market demand for dance schools. Dance is an activity requiring a strong relationship between the artist, marketer and audience. Marketing has generated sufficient commercial interest in the field, transforming dance into a thriving business. The growth of the dance industry has resulted in a highly competitive business environment. Effective management and marketing strategies (market segmentation, market promotion, program differentiation, and pricing strategy) may be formed for dance schools to ultimately satisfy consumer needs and also achieve business success. Cultural Learning, Personal Benefits, Program Offering, School Operation, Instruction Quality, and Economic Consideration would be positively predictive of the consumption level at dance schools. New technologies might also influence of purchase intent and must be consider by marketers.


1986 ◽  
Vol 60 (12) ◽  
pp. 4293-4296 ◽  
Author(s):  
Kimio Shigihara ◽  
Kazuo Shiraishi ◽  
Shojiro Kawakami

2015 ◽  
Vol 2 (1) ◽  
pp. 93
Author(s):  
VK Cubaka ◽  
P Kyamanywa ◽  
M Flinkenflögel ◽  
M Schriver ◽  
E Ngabire ◽  
...  

2008 ◽  
Vol 10 (11) ◽  
pp. 115028 ◽  
Author(s):  
Sergei A Tretyakov ◽  
Igor S Nefedov ◽  
Pekka Alitalo
Keyword(s):  

2015 ◽  
Vol 2 (1) ◽  
pp. 93
Author(s):  
VK Cubaka ◽  
P Kyamanywa ◽  
M Flinkenflögel ◽  
M Schriver ◽  
E Ngabire ◽  
...  

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