Dimensions of Market Demand Associated with Dance Schools

2012 ◽  
Vol 21 (3-4) ◽  
pp. 101-118
Author(s):  
Eleni Zaggelidou ◽  
Evangelos Tsamourtzis ◽  
Alexandros Malkogeorgos ◽  
Georgios Zaggelidis
Keyword(s):  
New Technologies ◽  
Strong Relationship ◽  
Business Environment ◽  
Marketing Strategies ◽  
Business Success ◽  
Cultural Learning ◽  
Market Demand ◽  
Program Differentiation ◽  
Market Promotion ◽  
Field Transforming

Dimensions of Market Demand Associated with Dance Schools Therefore the purpose of this study was to identify dimensions of market demand for dance schools. Dance is an activity requiring a strong relationship between the artist, marketer and audience. Marketing has generated sufficient commercial interest in the field, transforming dance into a thriving business. The growth of the dance industry has resulted in a highly competitive business environment. Effective management and marketing strategies (market segmentation, market promotion, program differentiation, and pricing strategy) may be formed for dance schools to ultimately satisfy consumer needs and also achieve business success. Cultural Learning, Personal Benefits, Program Offering, School Operation, Instruction Quality, and Economic Consideration would be positively predictive of the consumption level at dance schools. New technologies might also influence of purchase intent and must be consider by marketers.

scholarly journals ENTREPRENEURIAL FACTORS INFLUENCING BUSINESS SUCCESS IN MICRO, SMALL AND MEDIUM ENTERPRISES IN MUARADUA SUBDISTRICT SOUTH OKU REGENCY

2020 ◽  
Vol 2 (1) ◽  
pp. 104-113
Author(s):  
Angga Gultom ◽  
Dyah Ayu Putriani
Keyword(s):  
Small And Medium Enterprises ◽  
Business Environment ◽  
Marketing Strategies ◽  
Strategic Marketing ◽  
Business Success ◽  
Entrepreneurial Success ◽  
Cooperative Management ◽  
Financial Report ◽  
Medium Enterprises ◽  
Entrepreneurial Factors

Abstract Analyzer used in this research is multiple linear regression. This study discusses the influence of the business environment, the availability of capital and marketing strategies that influence the success of Micro, Small and Medium Enterprises (UMKM) in Muaradua subdistrict South OKU Regency either simultaneously or partially. The results of this study were found positive and significant influence both partially and simultaneously between the Business Environment (X1), availability of capital (X2) and Strategic Marketing (X3) influence the entrepreneurial success (Y). R² value (Adjusted R Square) of 0.920 or (92%). This shows that the Business Environment (X1), Capital Availability (X2) and Strategic Marketing (X3) influence the entrepreneurial success (Y) while the remaining 8% are influenced or explained by other variables not included in the model of this study is the participation of members, cooperative management, cooperative management and cooperative financial report (Hanafiah, 2012).   Keywords: business environment, availability of capital, marketing strategy

Innovative Marketing Strategies for Select E-Commerce Companies in India - A Review.

2018 ◽  
Vol 5 (1) ◽  
Author(s):  
Amit Kumar Bhanja ◽  
P.C Tripathy
Keyword(s):  
Artificial Intelligence ◽  
Internet Of Things ◽  
Business Environment ◽  
Marketing Strategies ◽  
Point Of View ◽  
Digital Marketing ◽  
Customer Base ◽  
Innovative Methods ◽  
Online Shoppers ◽  
Drastic Increase

Innovation is the key to opportunities and growth in today’s competitive and dynamic business environment. It not only nurtures but also provides companies with unique dimensions for constant reinvention of the existing way of performance which enables and facilitates them to reach out to their prospective customers more effectively. It has been estimated by Morgan Stanley that India would have 480 million shoppers buying products online by the year 2026, a drastic increase from 60 million online shoppers in the year 2016. E-commerce companies are aggressively implementing innovative methods of marketing their product offerings using tools like digital marketing, internet of things (IoT)and artificial intelligence to name a few. This paper focuses on outlining the innovative ways of marketing that the E-Commerce sector implements in orders to increase their customer base and aims at determining the future scope of this area. A conceptual comparative study of Amazon and Flipkart helps to determine which marketing strategies are more appealing and beneficial for both the customers and companies point of view.

Business Location and Success: The Case of Internet Café Business in Indonesia

2004 ◽  
Vol 6 (2) ◽  
pp. 171 ◽  
Author(s):  
Nurul Indarti
Keyword(s):  
Field Research ◽  
Business Environment ◽  
Business Success ◽  
Location Decision ◽  
Location Factors ◽  
Positive Direction ◽  
Independent Variables ◽  
Business Location ◽  
The Relationship ◽  
Commercial Center

This research aims to examine the relationship between business location decision and business success. The case is Internet café business in Indonesia. This research is addressed to answer these main questions: (1) what factors do underlie location decision for an Internet café business?; and (2) does location decision determine success of Internet café business? A field research is conducted to answer these questions.Factor analysis applied to 17 location factors reveals five underlying dimensions of business location decision. They are centrality, business environment, business venue, cost, and labor. Based on responses from 93 Internet cafés in three locations (i.e. Yogyakarta, Surabaya, and Lombok), the author finds that favorable location of business is positively related to business success. More specifically, a regression analysis reveals that availability of utilities, proximity to schools/universities and security affect business success in a positive direction, while proximity to highways, being in commercial center affect in a negative direction. The independent variables explain 23 percent of total variance.

scholarly journals The Impact of Big Data on Electronic Commerce in Profit Organisations in Saudi Arabia

2019 ◽  
Vol 10 (4) ◽  
pp. 106
Author(s):  
Bader A. Alyoubi
Keyword(s):  
Saudi Arabia ◽  
Big Data ◽  
Inventory Management ◽  
New Technologies ◽  
Predictive Analytics ◽  
Business Environment ◽  
Primary Data ◽  
Research Approach ◽  
Multiple Sources ◽  
The Impact

Big Data is gaining rapid popularity in e-commerce sector across the globe. There is a general consensus among experts that Saudi organisations are late in adopting new technologies. It is generally believed that the lack of research in latest technologies that are specific to Saudi Arabia that is culturally, socially, and economically different from the West, is one of the key factors for the delay in technology adoption in Saudi Arabia. Hence, to fill this gap to a certain extent and create awareness about Big Data technology, the primary goal of this research was to identify the impact of Big Data on e-commerce organisations in Saudi Arabia. Internet has changed the business environment of Saudi Arabia too. E-commerce is set for achieving new heights due to latest technological advancements. A qualitative research approach was used by conducting interviews with highly experienced professional to gather primary data. Using multiple sources of evidence, this research found out that traditional databases are not capable of handling massive data. Big Data is a promising technology that can be adopted by e-commerce companies in Saudi Arabia. Big Data’s predictive analytics will certainly help e-commerce companies to gain better insight of the consumer behaviour and thus offer customised products and services. The key finding of this research is that Big Data has a significant impact in e-commerce organisations in Saudi Arabia on various verticals like customer retention, inventory management, product customisation, and fraud detection.

scholarly journals Evaluating Disruptive Innovation Project Management Capabilities

2020 ◽  
Vol 13 (1) ◽  
pp. 1
Author(s):  
Mikel Zubizarreta ◽  
Jaione Ganzarain ◽  
Jesús Cuadrado ◽  
Rafael Lizarralde
Keyword(s):  
Project Management ◽  
New Technologies ◽  
Business Environment ◽  
Disruptive Innovation ◽  
Management Model ◽  
Business Sustainability ◽  
Industrial Sectors ◽  
Innovation Project ◽  
The Stability ◽  
Management Capabilities

Firms must adapt to a business environment in constant flux. Economic and political factors and the constant interruption of new technologies force firms and organizations to change and to adapt, so that they are not left behind. Over recent years, the development of disruptive innovations has completely revolutionized past scenarios. These innovations break with what is already established and firms from various sectors face no choice other than to incorporate them into their project management portfolios, so as to ensure survival and business sustainability. Using MIVES methodology as its foundation, a business sustainability management model is presented in this paper for the management of disruptive innovation projects that a firm may wish to develop within a given sector. The management model is designed to facilitate disruptive innovation project management for firms within technological-industrial sectors, by assessing the sustainability of the project. The model is applied to two firms, one from the machine-tooling sector and another from the construction sector. Finally, a sensitivity analysis was performed, the results of which verified the validity and the stability of the proposed model.

scholarly journals “Impact of Training on Employees Performance” (Evidence from Pharmaceutical Companies in Karachi, Pakistan)

2015 ◽  
Vol 6 (1) ◽  
pp. 49 ◽  
Author(s):  
Uzma Hafeez ◽  
Waqar Akbar
Keyword(s):  
Customer Service ◽  
New Technologies ◽  
Employee Performance ◽  
Interpersonal Relationship ◽  
Sampling Technique ◽  
Business Environment ◽  
Team Work ◽  
Future Research ◽  
Pharmaceutical Companies ◽  
The Impact

Employees are major assets of every organization. The accomplishment of the industry depends on its employee performance. Therefore, upper management knows the significance of expense in training for the advantage of improving employee performance and also places them to get the challenges of the today’s competitive business environment. This research also aims to see the “Impact of Training on Employee Performance in Pharmaceutical Industry in Karachi Pakistan”, in which Training consider as independent whereas dependent variable ‘Employee Performance‘ having its Performance areas i.e.; demonstrating team work, communication skill, customer service, interpersonal relationship and reduced absenteeism and its Developments areas i.e.; job-satisfaction, employee motivation, new technologies, efficiencies in process and innovation in strategies as its levers. The paper presents a concise summary of the literature on the value of training in improving the performance of the employees. Four pharmaceutical companies are selected. A survey of 356 employees via self administrated questionnaire with the help of random sampling technique is conducted with the response rate of 96%. Two sets of hypothesis are developed which relate directly to the research questions. SPSS 19 is used to perform reliability, descriptive, correlation and regression analysis. The analysis shows a positive significant relationship between them and the results reveal that the more the employee gets training, the more efficient their level of performance would be. The last section of the paper concludes along with recommendation to give guidelines for future research.

scholarly journals International Market Entry Strategies: Relational, Digital, and Hybrid Approaches

2018 ◽  
Vol 26 (1) ◽  
pp. 30-60 ◽  
Author(s):  
George F. Watson ◽  
Scott Weaven ◽  
Helen Perkins ◽  
Deepak Sardana ◽  
Robert W. Palmatier
Keyword(s):  
Market Entry ◽  
New Technologies ◽  
International Market ◽  
Business Environment ◽  
Internet Technology ◽  
Global Business ◽  
The Past ◽  
Hybrid Approaches ◽  
Entry Strategies ◽  
Relational Strategies

The adoption of digital communications, facilitated by Internet technology, has been among the most significant international business developments of the past 25 years. This article investigates the effect of these new technologies and the changing global business environment to understand how relational approaches to international market entry (IME) are changing in light of macro developments. Despite substantial resources in business practice dedicated to combining relational strategies in digital settings, this analysis of extant literature reveals that fewer than 3% of peer-reviewed research articles in the international marketing domain examine digital contexts. To address this gap, the authors assess 25 years of literature to provide (1) a description of the evolution of IME research; (2) a review and synthesis of pertinent literature that adopts relational, digital, and hybrid approaches to IME; (3) a taxonomy of IME strategies; and (4) directions for further research.

Determinants of SMEs business success – emerging market perspective

2019 ◽  
Vol 27 (2) ◽  
pp. 322-336 ◽  
Author(s):  
Robert Kozielski
Keyword(s):  
Learning Organization ◽  
New Technologies ◽  
Emerging Market ◽  
Business Success ◽  
Market Knowledge ◽  
Content Type ◽  
Marketing Orientation ◽  
Company Sector ◽  
The Relationship ◽  
Market Success

Purpose The purpose of this paper is to evaluate the role of selected determinants in building business success (comparative analysis between SME sector and large companies). Design/methodology/approach Research conducted among companies operating on the Polish market in 2015. 149 companies from the SME sector and 33 companies from the large companies' sector were submitted to the final analysis. PAPI and CAWI methods were used to collect data. Findings The performed research was an attempt to assess the ability of small and medium companies to compete in hectic times. The research was limited in scope. They however proved that rejecting the partial hypothesis was not possible, and as a result, it was also impossible to reject the main hypothesis according to which organizations, using market success determinants (MK – market knowledge, MO – marketing orientation, LO – learning organization) to a greater extent achieve better market performance (BS – business success). Research limitations/implications It should be noted that the research methodology had its limitations and imperfections. The research was carried out in the PAPI and CAWI market research forms. Standardization of the research method and research process certainly has its advantages. On the other hand, however, it does limit the in-depth observation. Linking the results of the SME sector survey to the large company sector remains inconclusive. Probably, because of the small size of the sample, the analyzed relationships were statistically insignificant. This applied primarily to the relationship between independent variables (MK – market knowledge, MO – marketing orientation, LO – learning organization) and the dependent variable (BS – business success). Practical implications Research has shown that the market success of small- and medium-sized companies depends on not only the ability to learn the market faster than competitors but also marketing orientation and market knowledge. It thus can be said that it is the ability to apply the knowledge and not its scale that is crucial for success. This conclusion seems to take on a completely different meaning in the era of new technologies, especially the phenomenon referred to as big data. Originality/value The analysis of the nature of market knowledge, marketing orientation and learning organization has shown how closely these concepts are related, how much they complement each other and facilitate the occurrence of synergy effects. There is a gap in the analysis of the relationship between these variables (market knowledge, marketing orientation, learning organization) and business success, especially in terms of the SME sector on the emerging markets. This paper attempt to reduce this gap.

Sign in / Sign up

Export Citation Format

Share Document