scholarly journals Lacking Warmth and Competence: How Younger Adults Utilize “OK Boomer” According to the Stereotype Content Model

2021 ◽  
Vol 5 (Supplement_1) ◽  
pp. 605-606
Author(s):  
Katelyn Frey ◽  
Michael Vale ◽  
Toni Bisconti
Keyword(s):  
Older Adults ◽  
Content Analysis ◽  
Baby Boomers ◽  
Younger Adults ◽  
Stereotype Content Model ◽  
Content Model ◽  
Stereotype Content

Abstract Younger adults have coined the popular retort “OK Boomer,” referring to the 76 million Baby Boomers born between 1946-1964. The Stereotype Content Model (SCM) is a framework used to assess stereotypical perceptions of various groups, and older adults generally fall in the paternalistic “high warmth/low competence” quadrant. The stereotypes behind “OK Boomer” could correspond to any of the four quadrants of the SCM. The present study's goals were to determine the parameters for using the phrase, how hostile and benevolent ageism may underlie its use, and whether or not the eponymous “Boomer” fits into the same cluster in the SCM as older adults in general. In a sample of 316 participants (18-33; M = 23; SD = 5.25), we found that age was related to using “OK Boomer” such that being younger is associated with feeling more comfortable using the phrase in front of anyone (r = -.208, p < .01), using the phrase more frequently (r = -.218, p < .01), and sharing “OK Boomer” memes, pictures, and jokes online (r = -.203, p < .01). Hostile ageism, but not benevolent, was associated with an increased likelihood of saying “OK Boomer” in front of anyone (r = .256, p < .01), to use it more frequently (r = .242, p < .01), and to share “OK Boomer” jokes online (r = .301, p < .01). Content analysis results indicate that “OK Boomer” does not correspond to the paternalistic quadrant of the SCM due to Boomers’ perceived low warmth.

scholarly journals BENEVOLENT AGEISM: THE CORRELATES OF OVERACCOMMODATION TOWARDS OLDER ADULTS

2019 ◽  
Vol 3 (Supplement_1) ◽  
pp. S970-S971
Author(s):  
Jennifer F Sublett ◽  
Toni L Bisconti
Keyword(s):  
Older Adults ◽  
Well Being ◽  
Predictive Utility ◽  
Older Adulthood ◽  
Stereotype Content Model ◽  
Content Model ◽  
Stereotype Content ◽  
Environmental Mastery ◽  
The Face ◽  
Perceived Age

Abstract Using the Stereotype Content Model as a framework for understanding ageism, our two objectives are (1) examining the predictive utility of benevolent ageism on well-being outcomes and (2) identifying conditional relationships between sex, perceived age, benevolent ageism, and well-being outcomes. In a snowball sample of 150 older adults who were 65 years old and older, we examined sex, perceived age, ageism, environmental mastery, and depression. Our benevolent ageism scale is an expanded version of the Ambivalent Ageism Scale that included additional items of accommodation created by us. Environmental mastery and depression were assessed by standard, internally valid, measures. Using regression analyses, we found that benevolent ageism predicted depression above and beyond hostile ageism. Additionally, benevolent ageism uniquely predicted environmental mastery for men, whereas hostile ageism uniquely predicted environmental mastery and depression for women. Finally, perceived age was a better predictor of well-being than chronological age. It is essential to consider how benevolent ageism relates to well-being due to the tenets of the Stereotype Content Model. Additionally, delineating the ways that sex and perceived age contribute to double jeopardy vs. crisis competence in the face of benevolence will lead to a more intricate understanding of the paths in which overaccommodative behaviors relate to well-being in older adulthood.

scholarly journals The Modifiability of the Stereotype Content Model Toward Older Adult Men and Women

2020 ◽  
Vol 4 (Supplement_1) ◽  
pp. 569-569
Author(s):  
Michael Vale Toni Bisconti ◽  
Jennifer Sublett
Keyword(s):  
Older Adults ◽  
Older Women ◽  
Older Adult ◽  
Grocery Store ◽  
Younger Adults ◽  
Male And Female ◽  
Adult Men ◽  
Content Model ◽  
Stereotype Content ◽  
And Gender

Abstract Older adults are often stereotyped in a paternalistic manner (warm, but incompetent), deserving of assistance regardless of their need. We have examined the veracity and malleability of this paternalistic stereotype using an experimental vignette with both male and female targets. Younger adults (N = 717) deemed it more necessary and appropriate to offer unnecessary help to older adults in a grocery store scenario. Additionally, competence was malleable for both older adult male and female targets if the older adults denied the offer of help. Interestingly, older women were viewed as warm, which did not change as a function of their response, whereas older men were initially viewed as colder, but their warmth ratings increased. In light of these findings, we will discuss the intersection of age and gender when considering the malleability of the warmth and competence dimensions of the paternalistic older adult stereotype.

scholarly journals EXPANDING BENEVOLENT AGEISM: MEASURING EXPERIENCES OF OLDER ADULTS

2019 ◽  
Vol 3 (Supplement_1) ◽  
pp. S969-S970
Author(s):  
Jennifer F Sublett ◽  
Toni L Bisconti
Keyword(s):  
Older Adults ◽  
Factor Analysis ◽  
Exploratory Factor Analysis ◽  
Factor Solution ◽  
Stereotype Content Model ◽  
Content Model ◽  
Stereotype Content ◽  
Cognitive Assistance ◽  
Widespread Belief

Abstract Benevolent ageism has recently been recognized as a form of patronizing treatment that older adults experience because of the kind and incompetent age stereotype proposed by the Stereotype Content Model. However, there is limited research that examines older adults’ experiences with patronizing treatment. The aim of this study was to conceptualize benevolent ageism based on older adults’ experiences with items from an existing measure of ageism, the Ambivalent Ageism Scale, and additional items created by us that expand the measurement of benevolent ageist behaviors. In an internet-based sample of older adults who were 65 years old and older (N =135), the benevolent subscale of the Ambivalent Ageism Scale with our additional 10 items demonstrated excellent reliability (α = .90). An exploratory factor analysis cleanly yielded a 4-factor solution that mirrored previous findings, (1) hostile ageism, (2) unwanted help, (3) cognitive assistance/protection, while introducing a new factor of (4) condescending endearment. The findings from this study have widened the scope with which ageism is viewed by examining older adults’ experiences with ageism and conceptualizing characteristics of benevolence that older adults may face due to the widespread belief that they are kind and incompetent. The validation of a scale measuring individuals’ experiences with ageism will provide insight as to whether older adults experience ageist behaviors that people report endorsing and if older adults receive unnecessary offers of help. A recipient’s perspective of ageism will aid in the understanding of the insidious and benevolent characteristics of ageism within society.

The Tourist Stereotype Model: Positive and Negative Dimensions

2019 ◽  
Vol 59 (1) ◽  
pp. 37-51 ◽  
Author(s):  
Vincent Wing Sun Tung ◽  
Brian Edward Melville King ◽  
Serene Tse
Keyword(s):  
Hong Kong ◽  
Measurement Model ◽  
Public Perceptions ◽  
Two Dimensions ◽  
Stereotype Content Model ◽  
Content Model ◽  
Stereotype Content ◽  
Two Factors ◽  
Destination Management Organizations ◽  
Additional Sample

This research proposes a measurement model to evaluate tourist stereotypes. Study 1 assesses the positive and negative tourist stereotypes that Hong Kong residents hold toward Chinese outbound tourists by connecting previous research on stereotypes from the Princeton Trilogy and from the stereotype content model. Six positive stereotypes were identified across two dimensions (i.e., Approachable: friendly, sincere, and good; and Competent: intelligent, industrious, and competent) as well as six inappropriate biases across two factors (i.e., Boastful: materialistic and loud; Rude: unreasonable, immoral, rude, and uncivilized). Study 2 provides further support for the measurement model by using an additional sample to investigate tourist self-stereotypes. Collectively, studies 1 and 2 contribute to the tourism literature by highlighting the dynamics involved in (self)-stereotyping that are relevant for destination management organizations (DMOs) and public policymakers involved in managing public perceptions of tourist stereotypes.

scholarly journals YOUNG ADULTS STEREOTYPE OLDER SPEAKERS WHO ADOPTED A POWER POSE AS LESS COMPETENT COMPARED TO SUBMISSIVE OR CONTROL

2019 ◽  
Vol 3 (Supplement_1) ◽  
pp. S80-S80
Author(s):  
Jennifer R Turner ◽  
Jennifer T Stanley
Keyword(s):  
Young Adults ◽  
Embodied Cognition ◽  
Older Adult ◽  
Age Stereotypes ◽  
Stereotype Content Model ◽  
Representativeness Heuristic ◽  
Content Model ◽  
Stereotype Content ◽  
Within Subjects

Abstract Young adults (YA) frequently endorse age stereotypes (Levy, 2009). We examined whether older adult (OA) speakers influenced by embodied-cognition (“power posing”; Cuddy et al., 2015) would reduce YAs’ stereotype-related judgments. Following the Stereotype Content Model (SCM; Fiske et al., 2002), we hypothesized that OA who held a power pose prior to giving their speech would be rated as higher in Competency, Performance, and Electability, but not Warmth. Sixty-three YA viewed and rated 9 videos of OA performing speeches after modeling a pose (power, submissive, control). Within-subjects ANOVAs revealed embodiment condition differences for Performance (F2,124 = 207.76, ηp2 = .77). For ratings of Performance, speakers in the power condition were judged worse than either submissive or control (ps < .001). For Warmth ratings, power (M = 4.81, SD = .62) was worse than control (M = 5.07, SD = .89, p = .003, d = .34), but submissive (M = 4.97, SD = .87) was not significantly different from either group. These results suggest that YA may judge the Performance and Warmth of OA who adopted a power pose harsher because OA are not supposed to be powerful or adopt expansive postures (consistent with the SCM). In comparison, YA may be drawing upon the Representativeness Heuristic of OA in positions of power (e.g., Senators) when rating Electability and Competence.

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