Testing Visual Signals in Representative Surveys in Combination with Media Content Analyses of the 2002 German Federal Election Campaign

2006 ◽  
Vol 19 (1) ◽  
pp. 89-96 ◽  
Author(s):  
T. Petersen ◽  
O. Jandura
Author(s):  
Aiko Wagner ◽  
Elena Werner

This chapter examines the effect of TV debates on political knowledge conditioned by the media context. We argue that TV debates take place in a wider media context and the extent of citizens’ learning processes about issue positions depends also on the informational context in general. We test four hypotheses: while the first three hypotheses concern the conditional impact of media issue coverage and debate content, the last hypothesis addresses the differences between incumbent and challenger. Using media content analyses and panel survey data, our results confirm the hypotheses that (1) when an issue is addressed in a TV debate, viewers tend to develop a perception of the parties’ positions on this issue, but (2) only if this issue has not been addressed extensively in the media beforehand. This learning effect about parties’ positions is bigger for the opposition party.


Author(s):  
André Blais ◽  
Semra Sevi ◽  
Carolina Plescia

Abstract We examine citizens' evaluations of majoritarian and proportional electoral outcomes through an innovative experimental design. We ask respondents to react to six possible electoral outcomes during the 2019 Canadian federal election campaign. There are two treatments: the performance of the party and the proportionality of electoral outcomes. There are three performance conditions: the preferred party's vote share corresponds to vote intentions as reported in the polls at the time of the survey (the reference), or it gets 6 percentage points more (fewer) votes. There are two electoral outcome conditions: disproportional and proportional. We find that proportional outcomes are slightly preferred and that these preferences are partly conditional on partisan considerations. In the end, however, people focus on the ultimate outcome, that is, who is likely to form the government. People are happy when their party has a plurality of seats and is therefore likely to form the government, and relatively unhappy otherwise. We end with a discussion of the merits and limits of our research design.


Journalism ◽  
2019 ◽  
Vol 20 (8) ◽  
pp. 1124-1138
Author(s):  
Frank Esser

The article not only identifies important achievements of comparative international research of election campaign communication but also highlights their challenges. Focusing in particular on content analyses, the article finds that comparative studies examine either the messages of the news media (and here, so far, only the reporting of traditional media is considered) or the messages of the candidates (here, their social media channels are preferentially studied). The combination of both, meaning election studies that are devoted to the interplay of traditional and new channels in an international comparison, are extremely rare and should be intensified. It is encouraging that our knowledge of campaign reporting in a country-by-country comparison has increased in recent years because content analyses have increasingly concentrated on an established set of relevant reporting features – as this articles illustrates with many examples. However, more collaborative, internationally linked comparative scholarship is needed, even if the demands placed on researchers further increase as a result.


2011 ◽  
Vol 44 (4) ◽  
pp. 859-881 ◽  
Author(s):  
Nicole Goodman ◽  
Heather Bastedo ◽  
Lawrence LeDuc ◽  
Jon H. Pammett

Abstract.The gradual withdrawal of young voters from the active electorate is one of the strongest and most important factors in accounting for declining voter turnout in Canada and other western democracies. Because qualitative approaches may be better able to probe the reasons underlying these changing values and attitudes than traditional mass surveys, we used the popular social media site Facebook during the 2008 federal election campaign to collect data on young people's perceptions of electoral politics in the context of their civic obligations. This medium proved to be a valuable and productive research tool. Based on this project, we argue that non-voting tends to be seen as a more socially acceptable behaviour to young voters than is typically found in the thinking of older cohorts, and that this may be connected to changing concepts of the obligations of citizenship.Résumé.Le désengagement graduel des jeunes électeurs est un des facteurs les plus importants pour expliquer le déclin de la participation électorale au Canada et dans les démocraties occidentales. Afin de mieux comprendre les causes de ce changement de valeurs et d'attitudes, nous avons utilisé le média socialFacebookafin de collecter des données qualitatives sur la perception des jeunes électeurs durant l'élection fédérale de 2008. Cette approche nous apparaît mieux adapter que l'approche traditionnelle caractérisée par l'utilisation de sondages d'opinion. Au terme de l'analyse, la collecte de données viaFacebooks'est avérée être une stratégie de recherche productive. En nous basant sur ces données, nous concluons que l'abstention électorale est un comportement plus socialement acceptable pour les jeunes électeurs que pour les électeurs plus âgés. Cette attitude pourrait être liée un changement conceptuel quant aux obligations associées à la citoyenneté.


2019 ◽  
pp. 089443931988163 ◽  
Author(s):  
Julian Unkel ◽  
Mario Haim

Democratic election campaigns require informed citizens. Yet, while the Internet allows for broader information through greater media choices, algorithmic filters, such as search engines, threaten to unobtrusively shape individual information repertoires. The purpose of this article is to analyze what search results people encounter when they employ various information orientations, and how these results reflect people’s attributions of issue ownership. A multimethod approach was applied during the 2017 German Federal Election campaign. First, human search behavior depicting various information orientations was simulated using agent-based testing to derive real search results from Google Search, which were then manually coded to identify information sources and ascribe issue ownerships. Second, a survey asked participants about which issues they attribute to which party. We find that search results originated mainly from established news outlets and reflected existing power relations between political parties. However, issue-ownership attributions of the survey participants were reflected poorly in the search results. In total, the results indicate that the fear of algorithmic constraints in the context of online search might be overrated. Instead, our findings (1) suggest that political actors still fail to claim their core issues among political search results, (2) highlight that news media (and thus existing media biases) feature heavily among search results, and (3) call for more media literacy among search engine users.


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