Products, Services, and Delivery
Chapter 6 covers the core aspect of what a nonprofit organization actually does: creates programs or services and delivers them to their clients. That said, there are several important issues to consider when designing products and services; namely, how they can be used to develop a strong value proposition. This chapter also introduces the concept of the product life cycle (PLC) and its implications for nonprofit contexts. It is vital that nonprofits continue to listen to constituents and continue to innovate, so this chapter examines ways for nonprofit organizations to develop new ideas and evaluate new ventures. It also provides a framework for evaluating existing programs and services to determine where changes can be made. Many times partners and alliances are important players in innovation, so this chapter discusses important parameters for evaluating them. Last, the chapter includes ways to increase overall innovation within an organization (and also discusses times when innovation is not right for the organization).