Case Studies
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Classic RT states that only purely verbal information can cue the derivation of explicatures, that is, completely explicit information, since explicatures find their source in coded information. This first case-study chapter argues that at least some visuals are completely coded and therefore allow for explicatures. Visual genres that enable explicatures include pictograms in public space; Michelin Guide pictograms; logos of brands and organizations; and traffic signs. The central claim is that such visuals, combined with the location where they appear, enable explicatures. Examples of these various types of coded visuals are discussed, and a tentative connection is proposed with art historical symbols in Vanitas paintings.
2020 ◽
pp. 095440622096451
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2014 ◽
Vol 7
(3)
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