Dangerous and (In)Vulnerable
The chapter investigates how The Weeknd’s aestheticization of sex, drug use, and violence contributes to positioning him as a credible outsider within the pop mainstream. Presenting analyses of three of his music videos—Pretty (2013), Heartless (2019), and Blinding Lights (2020)—the chapter revolves around two questions that emerge from this part of his oeuvre. First, in what ways do graphic displays of violence shape a representation of masculinity that panders to a broad cultural fascination with violent men? Then, how does The Weeknd’s embrace of vulnerability simultaneously place his masculinity at risk and affirm it? In an attempt to provide answers to such questions, the chapter addresses issues pertaining to the cultural disarmament of women; how notions of place frame performances of gender; the anti-hero trope of masculinity; the gendered, sexual, and racialized connotations of dance; and the blurred boundaries between pop artists’ public personae and private lives.