Support and Resistance
Gaining and maintaining support for the change process must occur throughout the initiative, with a particular emphasis on supporting staff who are involved and, as part of that, dealing with any of their concerns or resistance to the change process. A great deal of attention needs to be paid to developing, and then maintaining, support from staff and other stakeholders for the process. This includes identifying and dealing with resistance, especially by understanding the sources of resistance and proactively addressing them, for example, by providing training and other necessary resources. It is important that adequate resources in terms of staff time and any necessary financial and technological support are made available. Widespread participation of staff in the change process will be a potent source of support. Care should be taken not to “overtax” staff by requiring too much of their time for change activities.