The Green Team

2017 ◽  
Author(s):  
Geoffrey Jones
Keyword(s):  
Entrepreneurial Firms ◽  
Corporate Environmentalism ◽  
Sustainability Strategies ◽  
Green Business ◽  
Large Corporations

This chapter examines the greening of large conventional firms since 1980, the acquisition of many green entrepreneurial firms, and the rise of “greenwashing.” While noting that this development appeared to signal the success of green business, and the scaling needed for sustainability to make a real impact, there were also major problems. In particular, there were frequent and large gaps between corporate rhetoric and reality, threatening consumer disillusion and making it harder for more genuinely green firms to make their distinctive case. Corporate environmentalism was also constrained by the huge pressure on firms to meet quarterly returns, making it hard for large corporations to pursue truly radical sustainability strategies.

Corporate Environmentalism and the Boundaries of Sustainability

2017 ◽  
Author(s):  
Geoffrey Jones
Keyword(s):  
Nineteenth Century ◽  
Entire Period ◽  
Temporal Context ◽  
Corporate Environmentalism ◽  
New Markets ◽  
Commercial Success ◽  
Green Business ◽  
History Of ◽  
Green Entrepreneurship ◽  
Ways Of Thinking

This chapter reviews the history of green entrepreneurship, arguing that green entrepreneurship was shaped by four different temporal contexts between the mid-nineteenth century and the present day. Although there were significant achievements over the entire period, it was only in the most recent era that green business achieved legitimacy and scale. Green entrepreneurs often had religious and ideological motivations, but they were shaped by their institutional and temporal context. They created new markets and categories through selling their ideas and products, and by imagining the meaning of sustainability. They faced hard challenges, which encouraged clustering which provided proximity advantages and higher trust levels. Combining profits and sustainability has always been difficult, and the spread of corporate environmentalism in recent decades has not helped. Although commercial success often eluded pioneers, by a willingness to think outside of traditional boxes, they have opened up new ways of thinking about sustainability.

Principles of Ecology and Management

2011 ◽  
Author(s):  
Alan Sitkin
Keyword(s):  
Corporate Environmentalism ◽  
Environmental Processes ◽  
Green Business ◽  
The Face

or more than a decade now, business gurus have been advising managers to embark upon the kinds of environmental processes that will allow their companies to survive and thrive in the face of a mounting ecological imperative. The big question for students of business is therefore not why companies should go green, but rather why so little progress has been achieved so far. Hence the unique focus of this book, which turns the table on the cheerleading attitudes customarily associated with many green business texts to highlight instead the factors impeding the much desired transition towards greater corporate environmentalism. By gaining a more realistic understanding of these obstacles, readers will be able to develop a fuller sense of how they might be overcome.

Green Business Practices: Doing Good and Looking Good

2011 ◽  
Author(s):  
Chelsea R. Willness ◽  
Derek S. Chapman ◽  
David A. Jones ◽  
Stephan Dilchert
Keyword(s):  
Business Practices ◽  
Green Business

Attracting Talent Through "Green" Business Practices: A Theoretical Model

2011 ◽  
Author(s):  
David A. Jones ◽  
Chelsea R. Willness ◽  
Stephan Dilchert
Keyword(s):  
Theoretical Model ◽  
Business Practices ◽  
Green Business

Beneficios tangibles e intangibles, imagen de responsabilidad social y el rendimiento en la inversión de las empresas certificadas “Verdes”

Oikos ◽  
2015 ◽  
Vol 15 (31) ◽  
pp. 17
Author(s):  
Carmen Vargas ◽  
Joanne Enid Díaz Rivera ◽  
Eulalia Márquez Martínez ◽  
Pablo A. Colón
Keyword(s):  
Environmental Management ◽  
Social Responsibility ◽  
Environmental Sustainability ◽  
Return On Investment ◽  
Positive Impact ◽  
Return Of Investment ◽  
Intangible Benefits ◽  
Green Business ◽  
Green Behavior

RESUMENEste artículo presenta las ventajas posibles de una empresa cuando opta por certificarse como “Verde”. Se analizaron los beneficios de conductas verdes y el impacto en el medioambiente. Los resultados incluyeron el rendimiento en la inversión, el mantenimiento de la sustentabilidad ambiental, el fortalecimiento de la imagen empresarial, ahorros en los gastos de energía, agua y materiales, y el impacto positivo en el rol de responsabilidad social corporativa. La certificación de empresa “verde” establece un marco operacional en el que se cumple cabalmente con la visión y misión de la organización, con un impacto amigable para el ambiente.Palabras clave: certificación empresa “verde”, beneficios tangibles e intangibles, gestión ambiental, responsabilidad social Tangibles and intangibles benefits, social responsibility image, and the return of investment in the Green certified businessABSTRACTThis article presents the possible advantages of a business when it opts to be certified as “green”. The benefits of green behavior and its impact on the environment were analyzed. Findings included return on investment, maintenance of environmental sustainability, enhancement of business position, savings in energy, water and supplies expenses, and its positive impact on the corporation’s social responsibility role. Certification as a “green” business provides an operational framework in which the organization vision and mission are fully accomplished, with a friendly impact on the environment.Keywords: “Green” business certification, tangible and intangible benefits, environmental management, social responsibility

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