scholarly journals Rural independent and corporate Supplemental Nutrition Assistance Program (SNAP)-authorized store owners’ and managers’ perceived feasibility to implement marketing-mix and choice-architecture strategies to encourage healthy consumer purchases

2019 ◽  
Vol 9 (5) ◽  
pp. 888-898 ◽  
Author(s):  
Bailey Houghtaling ◽  
Elena Serrano ◽  
Liza Dobson ◽  
Susan Chen ◽  
Vivica I Kraak ◽  
...  

Abstract Supplemental Nutrition Assistance Program (SNAP) participants could benefit from exposure to marketing-mix and choice-architecture (MMCA) strategies that encourage healthy consumer purchases. However, the perceived feasibility of independent and corporate SNAP-authorized store owners and managers (e.g., retailers) to implement healthy MMCA strategies is understudied. The purpose of this study was to inform a healthy food retail program that meets both public health and business expectations by prioritizing retailer perspectives. A mixed methods approach was used. Retailers completed a card sorting exercise to determine perceived feasibility to implement MMCA strategies place, profile, portion, pricing, promotion, priming, prompting, and proximity. This process was audio-recorded. Chi-square was used to identify potential differences in perceived feasibility to implement healthy MMCA strategies between independent and corporate SNAP-authorized retailers. Qualitative data were coded among a panel to construct themes. Themes were organized by barriers and facilitators and coded for strategy acceptability, appropriateness, and feasibility. SNAP-authorized retailers’ (n = 29) considered prompting (e.g., labeling; 83%) and proximity (e.g., location; 90%) strategies to encourage healthy consumer purchases highly feasible. Few differences were detected between independent and corporate retailers’ perceived feasibility to implement healthy MMCA strategies. The largest barriers to implementing healthy MMCA strategies were related to strategy appropriateness. Priorities for healthy food retail initiatives included prompting and proximity changes that highlight products aligned with the DGA, without altering products available to consumers that are misaligned with the DGA. Future work is required to understand how other healthy MMCA strategies may be adapted to enhance their appropriateness for these settings.

2020 ◽  
Vol 23 (10) ◽  
pp. 1745-1753
Author(s):  
Bailey Houghtaling ◽  
Elena Serrano ◽  
Vivica I Kraak ◽  
Samantha M Harden ◽  
George C Davis ◽  
...  

AbstractObjective:To examine public commitments for encouraging United States consumers to make healthy dietary purchases with their Supplemental Nutrition Assistance Program (SNAP) benefits among of prevalent SNAP-authorised retailers.Setting:National SNAP-authorised retail landscape in addition to stores located in California and Virginia, two states targetted for a Partnership for a Healthier America pilot social marketing campaign.Participants:SNAP-authorised retailers with the most store locations in selected settings.Design:A review of retailers’ publicly available business information was conducted (November 2016–February 2017). Webpages and grey literature sources were accessed to identify corporate social responsibility (CSR) reports and commitments describing strategies to encourage healthy consumer purchases aligned with the 2015–2020 Dietary Guidelines for Americans. Evidence was organised using a marketing-mix and choice-architecture (MMCA) framework to characterise strategies used among eight possible types (i.e. place, profile, portion, pricing, promotion, priming, prompting and proximity).Results:Of the SNAP-authorised retailers (n 38) reviewed, more than half (n 20; 52·6 %) provided no information in the public domain relevant to the research objective. Few retailers (n 8; 21·1 %) had relevant CSR information; grey literature sources (n 52 articles across seventeen retailers) were more commonly identified. SNAP-authorised retailers in majority committed to increasing the number of healthy products available for purchase (profile).Conclusions:Substantial improvements are needed to enhance the capacity and commitments of SNAP-authorised retailers to use diverse strategies to promote healthy purchases among SNAP recipients. Future research could explore feasible approaches to improve dietary behaviours through sector changes via public–private partnerships, policy changes, or a combination of government regulatory and voluntary business actions.


2020 ◽  
Vol 4 (Supplement_2) ◽  
pp. 212-212
Author(s):  
Shelly Johnson ◽  
Kali Gardiner ◽  
Annie Roe

Abstract Objectives For many struggling with poverty, consuming a nutritious diet while managing an existing chronic condition can be extremely challenging. Often times food bank/pantries offer an emergency resource to help promote health to families in need, however, many of them lack healthy foods to improve nutrition, health and well-being. In Idaho's Kootenai County, over 35,000 people are food insecure, 13.1% of the population with over 6000 of them being children, 17.1% of the population. University Of Idaho Extension Eat Smart Idaho program, with funding from USDA's Supplemental Nutrition Assistance Program-Education and the Department of Health and Welfare, have created their Healthy Food Bank/Pantry Protocol and Healthy Food Drive Protocol to help mesh our food bank network with healthier food options and give access to healthier foods to our low income families. Methods Eat Smart Idaho's goal is to move as many pantries towards the “choice” model as well as “MyPlate” pantries that will allow nutrition education through signage, demonstrations, recipes and classes. Additionally, a protocol has been written for healthy food drives with the goal of reaching as many individuals with this education as possible. In the last two years, FY2017–2019, the Eat Smart Idaho program serving Kootenai County assisted with over 20 healthy food drives. The Post Falls School District Annual Food Drive which supports the Post Falls Food Bank was a particular success in 2019. This food drive included 7 elementary schools who challenged each other to donate the most food. In 2019, schools were also rewarded for bringing in the most healthy food donations. The Eat Smart Idaho team provided nutrition education assemblies and classroom presentations on how to donate healthy. Healthy food donation lists were also created, as well as displays set up at school locations. Results Ponderosa Elementary received the Eat Smart Idaho Award for donating the most healthy food, additionally, students wrote essays about the importance of donating healthy foods to families in need. The Post Falls Food Drive collected over 10,000 pounds of food and $1700 in monetary donations. Conclusions Providing nutrition education and healthy donation lists serve as a model for managing a healthy food drive, particularly, in the school setting. Funding Sources Supplemental Nutrition Assistance Program - Education.


Author(s):  
Katherine Consavage Stanley ◽  
Paige B. Harrigan ◽  
Elena L. Serrano ◽  
Vivica I. Kraak

The United States (U.S.) Department of Agriculture (USDA)-administered Supplemental Nutrition Assistance Program (SNAP) made substantial changes in response to the coronavirus disease 2019 (COVID-19) pandemic. These changes highlight the need to identify the digital literacy skills and capacities of SNAP adults to purchase healthy groceries online. We conducted a scoping review of four electronic databases, Google and Google Scholar to identify studies that measured food and nutrition literacy outcomes for U.S. adults. We applied a multi-dimensional digital food and nutrition literacy (MDFNL) model to assess six literacy levels and components. Of 18 studies published from 2006–2021, all measured functional and interactive literacy but no study measured communicative, critical, translational, or digital literacy. Six studies examined SNAP or SNAP-Education outcomes. Adults with higher food or nutrition literacy scores had better cognitive, behavioral, food security and health outcomes. We suggest how these findings may inform research, policies, and actions to strengthen the multi-dimensional literacy skills of SNAP participants and SNAP-eligible adults to support healthy purchases in the online food retail ecosystem.


Author(s):  
Jun Zhang ◽  
Yanghao Wang ◽  
Steven T. Yen

The Supplemental Nutrition Assistance Program (SNAP) is designed to improve household diet and food security—a pressing problem confronting low-income families in the United States. Previous studies on the issue often ignored the methodological issue of endogenous program participation. We revisit this important issue by estimating a simultaneous equation system with ordinal household food insecurity. Data are drawn from the 2009–2011 Current Population Survey Food Security Supplement (CPS-FSS), restricted to SNAP-eligible households with children. Our results add to the stocks of empirical findings that SNAP participation ameliorates food insecurity among adults only, but increases the probabilities of low and very low food security among children. These contradictory results indicate that our selection approach with a single cross section is only partially successful, and that additional efforts are needed in further analyses of this complicated issue, perhaps with longitudinal data. Socio-demographic variables are found to affect food-secure households and food-insecure households differently, but affect SNAP nonparticipants and participants in the same direction. The state policy tools, such as broad-based categorical eligibility (BBCE) and simplified reporting, can encourage SNAP participation and thus ameliorate food insecurity. Our findings can inform policy deliberations.


2018 ◽  
Vol 61 (3-4) ◽  
pp. 488-499 ◽  
Author(s):  
Darcy A. Freedman ◽  
Eunlye Lee ◽  
Punam Ohri-Vachaspati ◽  
Erika Trapl ◽  
Elaine Borawski ◽  
...  

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