Pengaruh Mutu Produk, Persepsi Harga Dan Variasi Produk Terhadap Keputusan Pembelian Konsumen (Studi Kasus Pada Toko Serba 45.000 Ditenggarong)

The purpose of this study was to determine the effect of product quality and price perception partially or simultaneously on consumer perceptions at 45,000 Convenience Stores in Tenggarong and to determine the dominant variables in influencing consumer perceptions between the two independent variables. The analytical tool used in this research is multiple regression method with the help of SPSS 20.0 For Window's, with a population of 150 respondents and a sample of 70 respondents. Based on the results of the study, it can be concluded that the variables of product quality, price perception and product variations simultaneously affect consumer purchasing decisions. Product quality variable has a partial effect on consumer purchasing decisions at 45,000 Convenience Stores in Tenggarong. Price perception variable (X2) partially influences consumer purchasing decisions at 45,000 Convenience Stores in Tenggarong, Product variation variable (X3) partially affects consumer purchasing decisions at 45,000 Convenience Stores in Tenggarong. From the three partial correlation test results, it can be seen that the value of the product quality variable has the greatest influence compared to the price perception variable and product variation, so that the product quality variable is the most dominant variable influencing consumer purchasing decisions. Keywords: Product Quality, Price Perception, Product Variation, Purchase Decision

Decision support system for location selection of convenience stores and retail facilities using optimization techniques and GIS

The successful spatial location of small convenience stores and retail facilities greatly affects the potential flow of customers, therefore the task of optimizing their location is primary when opening a new store or revising an existing stores’ location. We developed a decision support system for location selection of convenience stores and retail facilities using optimization techniques and a geographic information system. The system identifies areas on an electronic map with the greatest potential to locate a store or retail facility, taking into account its specifics, pedestrian accessibility, opening hours, and a set of goods or services. The system calculates the optimal location of one or several stores using one of the optimization techniques for the criterion of the number of potential customers. In our experiments, we used gradient descent for optimization. The experiments were carried out in areas of various sizes using data obtained from Open Street Map. Experimental results showed that the system finds the optimal location in a reasonable time and therefore it can be useful for small convenience stores and retail facilities.

Store robberies for tobacco products: Perceived causes and potential solutions

Robberies of New Zealand convenience stores for tobacco products spiked between 2016 and 2017. According to media reports, many robberies involved the use of weapons and resulted in injury to retailers. We conducted a content analysis of all online media articles containing commentary about these robberies, published between 2014 and 2019, to identify the perceived causes of the increase in robberies for tobacco and remedies implemented or demanded. The commentators in the articles were categorized into three groups of stakeholders: elites, grassroots, and interest groups. Overall, there was a mismatch between perceiving the primary cause to be socially and economically determined and suggesting solutions that were mostly situational shop level changes or tertiary prevention strategies, such as more and harsher policing. A further mismatch was that existing policing policy was not adapted to balance the perverse consequences of the tobacco excise tax increases. Early commentators tended to deflect blame away from their own sector. Later commentary converged to agree that the high tobacco excise tax was a critical causal factor.