Market orientation and marketing management of traditional food producers in the EU

2012 ◽  
Vol 114 (4) ◽  
pp. 481-499 ◽  
Author(s):  
Xavier Gellynck ◽  
Alessandro Banterle ◽  
Bianka Kühne ◽  
Laura Carraresi ◽  
Stefanella Stranieri
Keyword(s):  
Market Orientation ◽  
Marketing Management ◽  
Traditional Food ◽  
The Eu

scholarly journals European traditional food producers and marketing capabilities: An application of the marketing management process

2009 ◽  
Vol 3 (5-6) ◽  
pp. 41-46 ◽  
Author(s):  
A. Banterle ◽  
A. Cavaliere ◽  
S. Stranieri
Keyword(s):  
Cluster Analysis ◽  
Market Orientation ◽  
Great Part ◽  
Marketing Management ◽  
Traditional Food ◽  
Management Process ◽  
Marketing Capabilities ◽  
Organisational Capacity ◽  
And Control ◽  
Management Capabilities

The purpose of this paper is to evaluate the marketing management capabilities of SMEs producing traditional food products, in order to analyse the market orientation of SMEs in the food industry. Following the theoretical approach of Market Orientation, our analysis is based on an assessment of the marketing management process. The methodology refers to a survey developed through a questionnaire published on the web, and a sample of 371 firms based in Belgium, Italy, Spain, the Czech Republic and Hungary was used in the analysis. Cluster analysis was applied to find the different levels of market orientation of the firms. The results revealed a certain lack of appropriate skills in marketing management in the firms of the sample, confirming the evidence found in economic literature concerning SMEs. Nevertheless, cluster analysis outlined a group of firms with good marketing capabilities and market oriented, and these represent a great part of the sample (40%). With regard to the stages of the marketing management process, the most problematic are those of planning and implementation, and control and evaluation, highlighting the difficulties SMEs encounter in carrying out coordinated marketing; which appears to be generally characterised by poor organisational capacity.

scholarly journals MARKETING MANAGEMENT OF PRICES AND PROMOTION OF ENTERPRISES WHEN THEY ENTER THE EU MARKETS

2020 ◽  
pp. 269-278
Author(s):  
Serhii Kasian ◽  
◽  
Stanisław Borkowski ◽  
Nadia Artyukhova ◽  
◽  
...  
Keyword(s):  
Marketing Management ◽  
The Eu

scholarly journals Energy-Efficient Innovations: Marketing, Management and Law Supporting

2020 ◽  
pp. 256-264
Author(s):  
Volodymyr Panchenko ◽  
Yurii Harust ◽  
Yana Us ◽  
Olena Korobets ◽  
Vladyslav Pavlyk
Keyword(s):  
Bibliometric Analysis ◽  
Energy Efficient ◽  
Marketing Management ◽  
Publication Activity ◽  
Environmental Legislation ◽  
African Countries ◽  
Scientific Publications ◽  
Essential Condition ◽  
Eu Countries ◽  
The Eu

This paper summarises the arguments and counterarguments within the scientific discussion on the issue of promotion energy-efficient innovations by marketing, management and law supporting. The innovative development is considered to be an essential condition to provide a high level of social and economic development. Thus, energy-efficient innovations are considered to be among the most critical drivers of qualitative economic growth and increasing the country’s competitiveness in the world market. Systematisation literary sources and approaches for solving the problem of promoting energy-efficient innovations indicated that government and scientists give the powerful punch in energy-efficient development. In view of this, it is appropriate to do the bibliometric research on publication activity on energy-efficient innovation from law aspect. The primary purpose of the study is to analyse the structure and dynamic of scientific publications in the field of energy-efficient legislation in the economic subject areas. The object of study is the chosen publications indexed in the Scopus database by keywords such as: «energy-efficient innovations», «energy law», «environmental legislation», «energy-efficient policy» in the category «title, abstract, keywords». The current study involved data from 1913 papers published on 13 languages in the subject area «Business. Management and Accounting» and «Economics, Econometrics, and Finance» from 2000 to 2019. Using VOSviewer, bibliometric analysis of publications on the issue of energy-efficient legislation was conducted from the view of the publication activity dynamic, considering the most impact articles, and countries in the issues of energy-efficient legislation researches. According to the obtained results, the increasing dynamic of publication activity from 2000 to 2019 was detected. Furthermore, it was visualised four clusters of countries’ collaborations by co-authorship as follows: 1) between the USA, the EU countries (including the United Kingdom) and China; 2) the EU countries, as well as South American such as Brazil and Chile; 3) African countries and the EU countries; 4) between Asian and African countries. Furthermore, the authors highlighted the most influencing articles in the field of energy-efficient innovations that could be the basis for future investigations promoting innovative activity in the field of energy-efficient development. Keywords bibliometric analysis, energy-efficient innovations, environmental legislation, energy policy, Scopus, VOSviewer.

scholarly journals The End of History for the Board Neutrality Rule in the EU

2019 ◽  
Vol 21 (2) ◽  
pp. 253-277
Author(s):  
Jonathan Mukwiri
Keyword(s):  
Market Orientation ◽  
Corporate Law ◽  
Key Factors ◽  
Member States ◽  
End Of History ◽  
Object Lesson ◽  
The End Of History ◽  
Failed Attempt ◽  
The Eu

Abstract This paper argues that the failed attempt to introduce a mandatory board neutrality rule into EU takeover law was an object lesson that it is difficult to enact rules that are contrary to the corporate law cultures of the majority of the Member States. It provides an account of key factors that prevented enacting a mandatory board neutrality rule in the EU: varying takeover laws and practices; conflicting management and shareholder interests; divide between exhaustive and minimum harmonisation; and varying market orientation models. It argues that as long as there are varied national corporate laws, most EU corporate law rules are bound to remain categorised as optional, unimportant, or avoidable.

scholarly journals Processes and problems of the marketing management adaptation at the EU market: The case of the Slovak meat processing industry

2008 ◽  
Vol 54 (No. 8) ◽  
pp. 392-398
Author(s):  
E. Horská ◽  
P. Orémus
Keyword(s):  
Customer Relations ◽  
Internal Market ◽  
Marketing Management ◽  
Product Portfolio ◽  
Meat Processing ◽  
Processing Industry ◽  
Successful Adaptation ◽  
Product Innovations ◽  
The Eu

The goal of the paper is to define the decisive factors of the successful adaptation of the marketing management to the new conditions of the EU internal market on the basis of examination of the process of marketing management adaptation in the selected companies of the meat processing industry in the SR from 2002 to 2006. The results of the survey show the importance of diversification of the product portfolio and product innovations in compliance with the nutrition trends, the orientation on the market of the V4 countries and the ex-soviet republics and the development of marketing relations on all the levels of the supplier-customer relations.

scholarly journals Ocena koncentracji produkcji żywności regionalnej i tradycyjnej w Polsce i krajach Unii Europejskiej

2018 ◽  
Vol 18(33) (3) ◽  
pp. 144-155
Author(s):  
Dominika Jakubowska ◽  
Tomasz Wierzejski
Keyword(s):  
European Union ◽  
Food Production ◽  
Concentration Index ◽  
Geographical Indications ◽  
Traditional Food ◽  
The European Union ◽  
High Concentration ◽  
Eu Countries ◽  
The Mediterranean ◽  
The Eu

The purpose of the work was to assess the concentration of regional and traditional food production in the European Union (EU) with particular emphasis on Poland. The analysis was made on the basis of data from the European DOOR databases, E-BACCHUS, E-SPIRIT DRINKS and IJHARS data. Various categories of regional and traditional products registered in Poland and other EU countries were described and analyzed using the Herfindahhl-Hirschman concentration index. The results obtained showed that the concentration of regional and traditional food production in the EU is high, and the majority of registered geographical indications originate from the Mediterranean, which accounts for almost three quarters of all EU registrations. Poland has a small share in the analyzed market. In regional terms, Poland has a relatively high concentration of production. A clearly higher value was demonstrated for the concentration of producers of these products.

scholarly journals Complex systems of management of marketing activity of meat farming enterprises

2018 ◽  
pp. 67-77
Author(s):  
S. Shupyk
Keyword(s):  
Supply Chain ◽  
Marketing Strategy ◽  
Market Orientation ◽  
Management System ◽  
External Environment ◽  
Marketing Management ◽  
Management Process ◽  
Marketing Activity ◽  
Marketing Activities ◽  
The Creation

The components of marketing management are systematized and definitions of th econcept of marketing management in the Ukrainian and foreign scientific literature are generalized. The components of marketing management at three levels of the organization a structure represented. The components of the marketing management process are presented: the mission of the enter prise; establishment of marketing objectives; collection, analysis and processing ofi nformation for the purpose of analyzing market opportunities (4C: company, context, client, competitors); identification of strengths and weaknesses, opportunities and threats enterprise; development of marketing strategy; realization of marketing strategy; periodic monitoring of marketing efforts and making necessary changes; development of strategic marketing programs for specific situations, assessment of marketing performance and staff motivation. Most marketing professionals consider managing a marketing process at three levels of organizational structure: on a corporate, business unit and functional and core activities –analysis, planning, implementation, and control. The process of marketing management is to implement functions, each of which is a set of analytical and appraisal tasks and strategic, tactical planning. When introducing marketing in to the enterprise management system, it is necessary to ensure the creation of marketing services with such functions as, studying markets, determining the market capacity, identifying buyers requirements for the product, ensuring product competitiveness, organizing product promotion on the market, for ming supply chain for high value added products, the processing of by-products and waste products. In order to ensure the high performance of the marketing unit at the enterprise it is expedient to form close relationships with other management departments and orient the management system to meet the needs of consumers in quality, price and other consumer properties. Features of the environment of functioning of domestic producers of poultry meat characterized by a high level of monopolization, increased uncertainty as factors of the internal and external environment of the supply chain, stable dynamics of growth in production volumes are considered. This situation is conditioned by the peculiarity of meat poultry farming, where the peculiarity of the technological process determines the rapid return on invested capital and the high investment attractiveness of the industry, which resulted in the construction of innovative poultry farms, mostly of a vertically integrated type. It was established that the basis for the creation of specialized divisions in the field of marketing were sales and supply departments, which in previous years functioned at these enter prises and performed a wide range of functions, including analytical ones. The basic requirements, which are presented to the structure of management of marketing activity are systematized: flexibility, efficiency, optimality, efficiency, reliability, stability. The structure of management of marketing activities of thee nterpriseis, in the most general form, the subordination of managerial links between objects and management entities, which characterizes the information communications of units that have hierarchical subordination and are endowed with certa in rights and responsibilities. In order to improve the management process of marketing activities of meat poultry enterprises, the flexible orientation of the final results of their activities to the requirements of consumers, approaches to assess the effectiveness of marketing activities areproposed. Effectiveness of the management process of the enterprise should be conducted on the basis of assessment of the factors of market orientation of the highest level of management of the enterprise, market orientation of staff, the establishment of interaction between staff and senior management, the level of openness of the external environment of the management system.The main factors restraining the management of the company in full implementation of the principles of the modern marketing concept are systematized, namely: a narrow unde rstanding of the essence of marketing, monopolization of the market, the lack of qualified specialists in the field of marketing, lack of financing of marketing activities. Key words: marketing management, marketing activity management system, marketing structure, meat poultry enterprises.

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