The impact of internal marketing on commercial banks' market orientation

2011 ◽  
Vol 29 (4) ◽  
pp. 308-332 ◽  
Author(s):  
Mohammad Suleiman Awwad ◽  
Djouhara Ali Mohammad Agti
Keyword(s):  
Market Orientation ◽  
Commercial Banks ◽  
Internal Marketing ◽  
The Impact

The impact of internal marketing and market orientation on performance: an empirical study in restaurant industry

2017 ◽  
Vol 21 (4) ◽  
pp. 273-290 ◽  
Author(s):  
Reza Salehzadeh ◽  
Javad Khazaei Pool ◽  
Reihaneh Alsadat Tabaeeian ◽  
Mojtaba Amani ◽  
Marjan Mortazavi
Keyword(s):  
Organizational Performance ◽  
Market Orientation ◽  
Balanced Scorecard ◽  
Structural Equation ◽  
Internal Marketing ◽  
Restaurant Industry ◽  
Equation Modeling ◽  
Cross Sectional ◽  
Content Type ◽  
The Impact

Purpose The purpose of this paper is to investigate the effects of internal marketing and market orientation on organizational performance based on the balanced scorecard (BSC). Design/methodology/approach A cross-sectional research design, drawing upon a questionnaire survey, was used to collect data from a sample of restaurants. Structural equation modeling was performed to test the relationship among the research variables using findings from the 164 participants. Findings The results revealed that internal marketing positively influenced market orientation and performance. In addition, market orientation was a direct antecedent of performance. Originality/value The findings provide important academic, practical and political implications for restaurant industry.

The impact of market orientation strategy on performance of commercial banks in Jordan

2013 ◽  
Vol 14 (3) ◽  
pp. 261
Author(s):  
Sulieman Ibraheem Shelash Al Hawary ◽  
Kamel Mohammad Yousef Al hawajreh ◽  
Hussein Ali Al Zeaud ◽  
Anber Abraheem Shlash Mohammad
Keyword(s):  
Market Orientation ◽  
Commercial Banks ◽  
The Impact

The impact of Internal Marketing to Market Orientation concept and their effects to bank performance

2005 ◽  
Vol 5 (2) ◽  
pp. 349-362 ◽  
Author(s):  
N. Bouranta ◽  
G. Mavridoglou ◽  
P. Kyriazopoulos
Keyword(s):  
Market Orientation ◽  
Internal Marketing ◽  
Bank Performance ◽  
The Impact

Income Diversification and Bank Efficiency in Vietnam

2017 ◽  
pp. 52-67
Author(s):  
Sang Nguyen Minh
Keyword(s):  
Regression Model ◽  
Commercial Banks ◽  
Banking System ◽  
Operational Efficiency ◽  
Commercial Banking ◽  
Tobit Regression ◽  
Income Diversification ◽  
Positive Effects ◽  
Study Results ◽  
The Impact

This study uses the DEA (Data Envelopment Analysis) method to estimate the technical efficiency index of 34 Vietnamese commercial banks in the period 2007-2015, and then it analyzes the impact of income diversification on the operational efficiency of Vietnamese commercial banks through a censored regression model - the Tobit regression model. Research results indicate that income diversification has positive effects on the operational efficiency of Vietnamese commercial banks in the research period. Based on study results, in this research some recommendations forpolicy are given to enhance the operational efficiency of Vietnam’s commercial banking system.

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