Niyogi books: making a difference in the Indian book publishing industry

2017 ◽  
Vol 7 (1) ◽  
pp. 1-23
Author(s):  
Trisha De Niyogi ◽  
Sushil S. Chaurasia
Keyword(s):  
Strategic Management ◽  
Marketing Strategy ◽  
Learning Outcomes ◽  
Publishing Industry ◽  
Publishing House ◽  
Book Publishing ◽  
Business Environment ◽  
Communication Strategy ◽  
Book Publishing Industry ◽  
Content Type

Subject area Marketing strategy. Study level/applicability The course is well suited for MBA and Executive MBA class on Strategic Management, Marketing Strategy, Brand Management, Entrepreneurship, Innovation and Change in emerging economies. The case can also be taught to senior undergraduate students to explore the issues mentioned in the case as an integrative case for courses like Strategic Management and Marketing Strategy. Case overview Niyogi Books had positioned itself as an independent publishing house with a focus on the niche area of trade books. Due to the internet, digitalization and globalization the dynamics of the book publishing industry had changed considerably, and the company needed to think and reflect on its current position and future strategy. Niyogi Books had added new products and new markets along with other innovations to succeed in the business of publishing. But the way ahead for Niyogi Books was to innovate in light of fast-paced technological advancement. The company needed to balance the digitization of content as well as retailing with its existing print strategy. A related issue is the need to plan an innovative and cost-effective communication strategy to boost sales. Expected learning outcomes The learning outcomes are as follows: analyze the business environment of the publishing industry, realize the need for a branding strategy for small business and apply communication strategies single/multi-channel setting, understand the need of an organization to purposefully adapt an organization’s (self-) resource base (management capability to effectively coordinate and redeploy internal and external competences) and analyze the role of a growth strategy and how it can be used to devise a product/marketing strategy. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 11: Strategy.

Mudharabah based crowdfunding as an alternative source of funding book publications in Malaysia

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Muhammad Shahrul Ifwat Ishak ◽  
Muhammad Huzaifah Kamaruddin ◽  
Abdulmajeed Muhammad Raji Aderemi
Keyword(s):  
Publishing Industry ◽  
Book Industry ◽  
Empirical Studies ◽  
Book Publishing ◽  
Theory And Practice ◽  
Book Publishing Industry ◽  
Structured Interviews ◽  
Alternative Source ◽  
Content Type ◽  
Library Research

Purpose This paper aims to explore the applicability of mudharabah (partnership) based crowdfunding as an alternative fund to support the book publishing industry, particularly for self-publishers and small publishers. Design/methodology/approach This is an exploratory qualitative study whereby the data are obtained from library research and empirical studies. As for empirical data, it is sourced from semi-structured interviews with three types of groups: the book industry, the crowdfunding platform and Shari’ah experts. Findings The study found that mudharabah crowdfunding could overcome the book publishing industry’s financial problems. However, this requires special requirements for applicants (writers or publishers) to avoid fraudulent cases, as well as committed management in running the platform and a substantial crowd of loyal funders to maintain the platform. Simultaneously, even though mudharabah is a risky instrument, the risk can be mitigated by closely monitoring the progress of the project. As a result, this study proposes a special framework for mudharabah based crowdfunding to fund self-publishers and small publishers in Malaysia. Research limitations/implications This is an exploratory study, in which its findings may not be generalised due to the limited number of participants. Practical implications A special model for mudharabah based crowdfunding can be established through an online platform to support book publishing in Malaysia. Social implications As this mudharabah crowdfunding model has the potential to support the book industry financially, it could also nurture talented young writers while also preserving knowledge. Originality/value This study highlights a fresh and in-depth discussion both in theory and practice in proposing a special Islamic crowdfunding framework based on mudharabah as an alternative fund for the book industry, particularly to support self- and small publishers.

Al Junaid industrial group: exploring business development strategies during COVID-19 pandemic

2021 ◽  
Vol 11 (2) ◽  
pp. 1-20
Author(s):  
Muna Saeed Al Suwaidi ◽  
Syed Zamberi Ahmad
Keyword(s):  
Marketing Strategy ◽  
Learning Outcomes ◽  
United Arab Emirates ◽  
Air Conditioning ◽  
Business Management ◽  
Business Environment ◽  
Basic Knowledge ◽  
Market Demand ◽  
Content Type ◽  
Industrial Group

Learning outcomes Expected learning outcomes are as follows: to understand the nature of heating, ventilation and air conditioning (HVAC) manufacturing industries based on Al Junaid Industrial group when considering entering such businesses. To understand how unexpected short-term shocks such as a global pandemic may require long-term changes in a company’s outlook and planning. Discuss the marketing mix strategy that the Al Junaid Industrial group business products and services elements follow. To understand the competitiveness of Al Junaid group’s business environment and to identify the potential for business growth. To gain skills at developing a marketing strategy using the products, price, place and promotion model. Case overview/synopsis Al Junaid Industrial group is a small to medium-sized HVAC manufacturing company created over 12 years ago, in the United Arab Emirates. It has a production line company in the Sharjah industrial area with a capacity of 5,000 ft. The company not only manufactures air conditioning and its accessories but also provides installation and maintenance services. As for its international connections, it imports raw materials such as aluminum and exports air conditioning grills and accessories, offering installation services to many destinations, including Kazakhstan, Afghanistan, Uzbekistan and the Gulf Cooperation Council. The company has recently suffered a setback due to the COVID-19 pandemic. In March 2020 its net revenue and profits decreased by an average of 40%. As a result, Al Junaid Industrial group currently faces several internal and external challenges affecting its business performance such as high operating expenses, low market demand and stiff competition. Due to these challenges, this case study argues that Mr. Obaid Al Junaid, the Chief Executive Officer, should develop a new marketing strategy aimed at raising revenues to levels closer to those observed before the onset of the epidemic. Complexity academic level This case could be used in undergraduate and graduate classes of the business management field, as well as in development programs for managers in small to medium-sized enterprises (SME). Students (final year students of an undergraduate program for a bachelor’s degree) are expected to have a basic knowledge of Strategic management and business in general. It is preferred that the students have basic knowledge about small-to-medium businesses. Additionally, the managers in SME should be familiar with operational management, business management and marketing strategy and some of the challenges faced by managers in industrial businesses. Supplementary materials Teaching Notes are available for educators only. Subject code CSS 11: Strategy.

UNASCO: exploring the market for sustainable business

2018 ◽  
Vol 8 (3) ◽  
pp. 1-19
Author(s):  
Fawzeia Abdulla Al Marzooqi ◽  
Syed Zamberi Ahmad
Keyword(s):  
Marketing Strategy ◽  
Learning Outcomes ◽  
Far East ◽  
Business Environment ◽  
Value Theory ◽  
Medium Size ◽  
Market Demand ◽  
Growth Strategies ◽  
Content Type ◽  
Freight Forwarding

Subject area Growth strategies, marketing strategy, resources-based value theory, alliance network model, logistic and supply chain. Study level/applicability This case can be used in undergraduate and graduate classes as well as development programmes for managers in small to medium-size enterprises. The case suits courses in business, strategy, marketing and freight forwarding. Case overview Union National Air, Land and Sea Shipping Co (LLC) (UNASCO) is a small to medium-sized freight forwarding company based in the United Arab Emirates (UAE). It has three offices, two in Dubai and one in Abu Dhabi. UNASCO handles commercial imports/exports from/to many destinations, including Europe, Asia, the USA, India, the Far East, Gulf Cooperation Council (GCC), the Middle East (ME) and Africa. UNASCO has been in business for more than 35 years and has run the business smoothly. Recently, the company has faced several internal and external challenges that impact business performance. These challenges are high operating expenses, stiff competition and low market demand. Due to these challenges, the sales staff is being pressured to generate more income to ensure that the company is not experiencing a loss. Now, UNASCO is uncertain how to sustain the business. Expected learning outcomes The learning outcomes are as follows: to learn about the freight forwarding industry, the competitive landscape and the challenges surrounding it; to enable the participant to generate a list of strengths, weaknesses, opportunities and threats (SWOT) for UNASCO and to gain skill at using SWOT analysis; to increase the participant’s ability to evaluate a situation and effectively communicate remedies about it both in writing and verbally; to enable the participant to analyse a problem using the Fishbone Diagram cause and effect tool; to enable the participant to use the Six Thinking Hats technique to make more reliable and sounder decisions; to gain skill at using Porters Five Forces tool, understand the competitiveness of UNASCO’s business environment, and identify the potential for business growth; and to gain skills at developing a marketing strategy using the 4Ps model. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 11: Strategy.

Public policies and government interventions in the book publishing industry

Info ◽  
2014 ◽  
Vol 16 (2) ◽  
pp. 47-66 ◽  
Author(s):  
Giuditta de Prato ◽  
Jean Paul Simon
Keyword(s):  
Publishing Industry ◽  
Public Policies ◽  
Book Publishing ◽  
Book Market ◽  
Book Publishing Industry ◽  
Content Type ◽  
Government Interventions ◽  
Digital World ◽  
The Media ◽  
The Eu

Purpose – The purpose is to review public policies and government interventions in the book publishing industry, a sector where public policies have blossomed. The paper concentrates on five major issues: intellectual property rights and issue of infringements (piracy), the debate about the fixed price of books (vs free market) or the agency versus wholesale models, VAT discrimination between printed books and e-books, the role institutions like libraries and registration authorities, and competition issues. Design/methodology/approach – This article is based on an extensive set of research initiated by the EC JRC IPTS on the “Statistical, ecosystems and competitiveness analysis of the Media and Content Industries”. The research implied an extensive review of the literature, meetings with players and validation workshops. This paper focuses more on the analysis of policy documents and position of players. Findings – The paper shows a growing discrepancy between the leading position of the EU publishing industry and its position in on-line distribution and production of e-books. The EU leads the global publishing market, with companies like Bertelsmann, Hachette or Pearson. However, compared with the USA, in the EU, the e-book market is still negligible. The European e-book market is fragmented, expanding fast in the UK and lagging behind in other Member States. As digitisation of books and earlier on-line distribution of physical books are changing the landscape, the paper considers potential policies at EU level to coordinate, accompany and speed up the process of digitalisation. Research limitations/implications – The article stems from the research initiated by the IPTS on the “Statistical, ecosystems and competitiveness analysis of the Media and Content Industries” (MCI). This research was based on a review and synthesis of the available literature, desk research. The results were reviewed by experts from the book industry at dedicated meetings. The paper does not cover other important public policy issues such as the role in the functioning of democracies, triggering consequent rights and responsibilities with respect to human rights, democracy, and freedom of information and cultural diversity. Practical implications – To contribute to the debate about the policies needed for the economic health and development conditions that will support the future competitiveness of the book publishing industry. There is a need to better understand if policies designed for the physical world will be effective in a digital world. Distribution is very different in a digital world from physical distribution; these supply-side policies may reach their limits. Originality/value – In the media and entertainment markets, the book market is the only one where EU companies (Bertelsman, Hachette, Pearson, Wolters Kluwer) lead. However, this industry is one of the less covered segments of these markets. Besides, the paper combines a review of legacy policies such as copyright, fixed prices, and issues raised by the digital shift such as VAT discrimination between physical books and e-books.

Kulula.com: now anyone can fly in South Africa

2011 ◽  
Vol 1 (1) ◽  
pp. 1-28
Author(s):  
Stephanie Townsend ◽  
Geoff Bick
Keyword(s):  
Marketing Strategy ◽  
Learning Outcomes ◽  
Success Factors ◽  
Product Line ◽  
Communication Strategy ◽  
Marketing Communications ◽  
Advertising Agency ◽  
Content Type ◽  
Link Type ◽  
The Relationship

Subject area Marketing. Study level/applicability This case can be used in a principles of marketing course, at Introductory, Executive or MBA level, it is particularly suitable as a case on promotions policy as one of the 4-P's, to illustrate the role of marketing communications as part of an integrated marketing strategy, or to illustrate the building of a service brand. Case overview The case illustrates a number of practical marketing issues: the marketing challenges of launching a budget airline: gaining high visibility and awareness with a relatively low share of voice; the relationship between an organisation and its advertising agency; the requirement to maintain a consistent marketing strategy over time, but to adapt the execution as market dynamics impact the consumer. Given the dynamics of most industries, kulula.com cannot afford to be complacent, as new entrants are always on the horizon. The dilemma facing Gidon Novick and his team is to rethink the sustainability of its current strategy, how to grow and protect its position, as well as the relationship with its advertising agency and its communication strategy – is a more relevant campaign or a new agency required to keep the marketing communications interesting and current? Expected learning outcomes The expected learning outcomes are: to analyse the success of communications campaigns; to explore the issue of client/agency relationships; to understand brand building strategies, how to create a distinctive position, and how to build a services brand; To understand the key success factors for a low-fare niche positioning strategy, and to examine the sustainability of this low-fare strategy; and to identify some product line extension opportunities for kulula.com. Supplementary materials Teaching note.

Digital Piracy

2021 ◽  
Vol 2 (5) ◽  
Author(s):  
Matthew N. O. Sadiku ◽  
Tolulope J. Ashaolu ◽  
Abayomi Ajayi-Majebi ◽  
Sarhan M. Musa
Keyword(s):  
Publishing Industry ◽  
Film Industry ◽  
Book Publishing ◽  
Economic Loss ◽  
Entertainment Industry ◽  
Music Video ◽  
Digital Piracy ◽  
Movie Industry ◽  
Book Publishing Industry ◽  
Silver Bullet

Digital refers to the practice of downloading and distributing copyrighted contents such as music, video, software, and e-book without permission. It is a fact of life for book publishing industry, entertainment industry, movie industry, television sector, film industry, etc. Piracy is regarded as a crime. Not only does piracy hurts and cause economic loss to these companies, it also inhibits incentive to keep creating. Unfortunately, there is no “silver bullet” solution to the problem of digital piracy. This paper provides an introduction to digital piracy.

scholarly journals PERAN AL WARAQ DALAM INDUSRI PENERBITAN BUKU ISLAM DAN DAMPAKNYA TERHADAP PERKEMBANGAN KEILMUAN ISLAM

2019 ◽  
Vol 19 (1) ◽  
pp. 63-69
Author(s):  
Budhi Santoso
Keyword(s):  
Fifteenth Century ◽  
Intellectual Development ◽  
Publishing Industry ◽  
Book Publishing ◽  
Analysis Data ◽  
Scientific Development ◽  
Book Publishing Industry ◽  
Literature Study ◽  
Scientific Texts ◽  
Number Of Publications

Introduction. This article discusses intellectual development in the Islamic world and the role of al-Waraq in the Islamic book publishing industry. Data Collection Method.  The method used in this article is the literature study method used in obtaining data.   Analysis Data. The data obtained is then grouped according to relevance to the formulation of the problem Results and Discussions. The copying of scientific texts is very instrumental in the spread of knowledge, besides being a copyist of the Al Warraq manuscript, it also acts as editor and publisher of books. that. With the existence of this catalog, we can find out the number of publications at the time and as literature for the study of Muslim works in the golden era. Copyright licenses are issued to avoid plagiarism or recognition of a work by Al Warraq. The Al Warraq profession was slowly displaced by the discovery of printing technology in the fifteenth century. Keyword: al warraq, Islamic scientific development, Islamic Book Publishing Indusrial

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