Students’ perceptions of the use of technology in cross-cultural communication

2016 ◽  
Vol 6 (2) ◽  
pp. 193-207
Author(s):  
Antonina Bauman

Purpose – The purpose of this paper is to explore students’ perceptions of the use of technology in cross-cultural communication and to compare findings with current trends in business. Design/methodology/approach – Structured interviews with seven open-ended questions were used to explore students’ perceptions of the use of technology in cross-cultural communication. Findings – Students learn how to use new technology in cross-cultural communication faster than businesses implement those technologies. Students tend to emphasize the use of video conferencing tools rather than e-mail. Research limitations/implications – Although data saturation has been reached, the sample size was relatively small. Students studying business participated in the study. Practical implications – The findings of this study suggest considering changes to the curriculum and embedding work-based learning into academic programs. Originality/value – This paper compares students’ perceptions with business expectations, revealing the areas in the content of the business communication classes that need to be changed.

2018 ◽  
Vol 14 (2/3) ◽  
pp. 170-187 ◽  
Author(s):  
James Baba Abugre

Purpose Given the rising expansion of Western multinational companies (MNCs) to the African contexts, the development of expatriates and local employees has become increasingly important to the human resource management of these MNCs. This paper aims to provide critical lessons on cross-cultural communication competences for Western expatriates working in the sub-Saharan Africa business environment. Design/methodology/approach This paper is a qualitative phenomenology that makes use of lived experiences of senior expatriate staff working in Ghana in the form of direct interviews. Findings Results showed that cross-cultural communication competence is very important for Western expatriates’ functioning in sub-Saharan Africa. The findings also established a plethora of cross-cultural communication skills that are essential for Western expatriates’ successful adaptation and work outcomes in Africa. Practical implications This research argues that there is the need for the appreciations of the differing cultural patterns of expatriates and local staff, and this provides the underlying assumptions of intercultural and cross-cultural communication in global business. Originality/value A critical perspective of international business that has scarcely been studied offers lessons for Western expatriates working in sub-Saharan Africa.


2018 ◽  
Vol 24 (3/4) ◽  
pp. 169-185 ◽  
Author(s):  
Helge Lippert ◽  
Victor Dulewicz

PurposeThere is a paucity of research into high-performing virtual teams. This study aims to design and test a model of virtual team performance and to produce a profile of high-performing teams.Design/methodology/approachThe main constructs found to have influenced virtual team performance in business were trustworthiness, commitment, communication characteristics, cross-cultural communication style and structure effects. New or revised scales to measure these and a new performance measure, based on five performance criteria, were developed. A research model was designed and tested, and a profile of high-performance teams produced. The sample from a global telecoms company comprised 108 global virtual teams. Two senior managers rated performance independently.FindingsHierarchical regression results explained 75.7 per cent of the variance of performance. Analysis of variance revealed that model fit was highly statistically significant. Trustworthiness was identified as the predominant factor, explaining a majority of the dependent variable’s variance, while interpersonal communication, commitment and cross-cultural communication style were also identified as important. The 52 items differentiating high- and low-performing teams are reported and discussed.Originality/valueThe research model makes a contribution to team performance theory and understanding, especially the relative importance of constructs for explaining performance. The profile of high-performing teams adds greatly to our knowledge and provides valuable guidance for team management, selection and development.


2017 ◽  
Vol 35 (1) ◽  
pp. 18-39 ◽  
Author(s):  
José I. Rojas-Méndez ◽  
A. Parasuraman ◽  
Nicolas Papadopoulos

Purpose The purpose of this paper is to test the cross-cultural validity of the Technology Readiness Index (TRI) (Parasuraman, 2000) and explore how demographics and attitudinal variables may help to explain adoption and use of technology-based products and services. Design/methodology/approach The study is based on surveys conducted with probabilistic samples from two culturally distant countries, the USA and Chile. Findings Results support the TRI’s cross-cultural validity. They also suggest that demographic variables do matter when explaining people’s willingness to adopt new technology, with education being the most consistent predictor. Moreover, some of the findings seem to challenge the attitude-behavior consistency implied by conventional theory – while attitudinal variables are better predictors of pro-technological behavior in the USA, with technology-related insecurity being the most important of four attitudinal dimensions included in the analysis, demographic variables perform as better predictors in Chile, with educational level outperforming age and gender. Originality/value This is the first-ever cross-cultural test of the TRI using actual consumer samples from two culturally very different countries.


ReCALL ◽  
2019 ◽  
Vol 32 (1) ◽  
pp. 47-62
Author(s):  
Ju Seong Lee

AbstractThis exploratory study examined the potential connections between informal digital learning of English (IDLE), strategic competence for cross-cultural communication and perception of varieties of English. A total of 266 Korean EFL university students, who had no overseas experience, filled in a questionnaire survey. Follow-up semi-structured interviews were also carried out to complement the quantitative data. Results of structural equation modelling showed that perception of varieties of English mediated the relationship between IDLE and strategic competence for cross-cultural communication. The qualitative data also confirmed that EFL students without overseas experience tended to adopt more effective cross-cultural communication strategies when their perception of different varieties of English became more positive through their engagement in IDLE activities. These results can offer pedagogical insights into how ELT researchers and teachers can better prepare contemporary English learners for cross-cultural interactions in multicultural environments, whether in digital or face-to-face milieus.


1971 ◽  
Author(s):  
E. K. Eric Gunderson ◽  
Lorand B. Szalay ◽  
Prescott Eaton

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