Elevating self-esteem through sport team identification: a study about local and distant sport fans

2020 ◽  
Vol 21 (4) ◽  
pp. 695-718
Author(s):  
Yannis Lianopoulos ◽  
Nicholas D. Theodorakis ◽  
Nikolaos Tsigilis ◽  
Antonis Gardikiotis ◽  
Athanasios Koustelios
Keyword(s):  
Self Esteem ◽  
Limited Attention ◽  
Team Identification ◽  
Psychological Consequences ◽  
Content Type ◽  
Sport Fans ◽  
Sport Team ◽  
Fan Behavior ◽  
Collective Self ◽  
Collective Self Esteem

PurposeThe concept of sport team identification has been widely used as a theoretical framework in explaining sport fan behavior. However, limited attention has been devoted to the consequences of distant (i.e., foreign) team identification. The purpose of the current research was to examine the way in which fans (local and distant) can increase their levels of collective and personal self-esteem due to their team identification.Design/methodology/approachData were accumulated from three Greek websites (N = 742). Among them, 623 subjects were grouped as local and 119 as distant football fans. A structural invariance analysis was followed.FindingsThe results revealed how team identification, enduring team-related social connections, and basking in reflected glory are interrelated to affect collective and finally personal self-esteem. Moreover, no differences were found between local and distant fans regarding the paths from eam identification to collective self-esteem and from collective self-esteem to personal self-esteem.Originality/valueThis is one of the first endeavors to examine the psychological consequences of distant team identification and to test the invariance across local and distant fans concerning the mechanisms that their personal self-esteem can be enhanced because their psychological connection to their favorite sport team.

An exploratory study of gay travelers: socio-demographic analysis

2017 ◽  
Vol 72 (1) ◽  
pp. 15-27 ◽  
Author(s):  
Heejung Ro ◽  
Eric D. Olson ◽  
Youngsoo Choi
Keyword(s):  
Gay Men ◽  
Exploratory Study ◽  
Service Providers ◽  
Self Esteem ◽  
Content Type ◽  
Gay Couples ◽  
Demographic Profiles ◽  
Gay Community ◽  
Collective Self ◽  
Collective Self Esteem

Purpose This exploratory study aims to examine gay travelers’ travel psychographics (allocentricity and psychocentricity) in relation to openness about sexual orientation, collective self-esteem and socio-demographic variables. Design/methodology/approach A survey is developed and study participants are recruited from attendees at a large annual gay event. A total of 196 gay men were used as samples for correlation analysis and independent samples t-tests. Findings The findings suggest that collective self-esteem is positively correlated with allocentricity. Also, gay couples showed higher allocentricity than single gay men, and white/Caucasian gay men showed higher allocentricity than other ethnic minorities gay men. Yet, psychocentricity was higher for lower income gay men than higher income gay men. Practical implications Tourism marketers should recognize that the gay market is not as homogenous as it has been portrayed in the tourism literature. Hospitality service providers and destination marketers should be aware of the importance of the gay community, gay travelers’ psychographics and, more importantly, the diversity within the gay market to develop effective products and services to better position themselves in this niche market. Originality/value This research contributes to the tourism literature by enhancing the understanding of gay travelers’ socio-demographic profiles and their travel-related behaviors and perceptions.

scholarly journals Does International Sporting Boycott Act as a Social Identity Threat? The Effects on the National Collective Self-Esteem of Pakistani Cricket Fans

SAGE Open ◽  
2020 ◽  
Vol 10 (2) ◽  
pp. 215824402093185
Author(s):  
Salman Yousaf ◽  
Fahad Laber
Keyword(s):  
Social Identity ◽  
Self Esteem ◽  
Team Identification ◽  
Identity Threat ◽  
Experimental Conditions ◽  
National Team ◽  
Social Identity Threat ◽  
Collective Self ◽  
Group A ◽  
Collective Self Esteem

The present study theoretically advances the social identity threat construct, with the terrorist attacks of March 4, 2009, in the backdrop, by providing a compelling evidence on how international sporting isolation acts as a social identity threat due to emphatic consequences on spectator’s team identification and national collective self-esteem (CSE). Moreover, the study adheres to the rejection identification model, which accentuates profound identity by the socially devalued in-group members for preservation of self-esteem in instance of negative portrayal by an out-group. A total of 210 respondents were randomly assigned to one of the two experimental conditions. The results show that national team identification produced positive change in the CSE in threat condition making respondents assert significance to their group membership, self-concept, and private CSE. The two experimental conditions in this research delineate two diverse perspectives regarding identity level while adding useful contributions to the literature.

Social identity, collective self esteem and country reputation: the case of Pakistan

2015 ◽  
Vol 24 (4) ◽  
pp. 399-411 ◽  
Author(s):  
Salman Yousaf ◽  
Huaibin Li
Keyword(s):  
Social Identity ◽  
Self Esteem ◽  
Social Cognitions ◽  
Self Assessment ◽  
Internal Branding ◽  
Content Type ◽  
Country Reputation ◽  
Collective Self ◽  
Global Status ◽  
Collective Self Esteem

Purpose – This paper aims to show how the relative global status of a country influences its internal country reputation and resulting social cognitions of citizens. Design/methodology/approach – The theories of social identity and collective self-esteem were employed to explain how self-assessment and evaluations of a country’s reputation are regulated by social concepts and vice versa. The structural equation modeling technique was employed to estimate the conjectural relations. Findings – The groups which people belong to are their primary source of pride and self-esteem. But if a country is negatively stereotyped on the global stage, it weakens the ability of people to live their nation’s brand. A formidable nation’s brand can only be constructed if people are deeply involved and committed to it. Practical implications – The results of this study have implications for policymakers, nation’s branding experts and researchers to focus on internal branding of nations. The academicians and researchers should focus more on the internal audiences in their role as a “communication medium” to external audiences. A more purposeful internal branding will promote community strengthening and enable people to act as a mouth piece in communicating a desired experience to external audiences. Originality/value – The existing nations branding literature does not show how relative global status of a country influences self-assessment and evaluations of people’s associations with that country. The present study aims to fill this gap by drawing on the theories of social identity, self-categorization and collective self-esteem to show how people’s self-perception in negatively perceived countries is regulated in relation to their country’s relative global status and its influence on resulting social cognitions.

scholarly journals Becoming Sport Fans: Relative Deprivation and Social Identity

2016 ◽  
Vol 8 (1) ◽  
pp. 118 ◽  
Author(s):  
Yong Chae Rhee ◽  
John Wong ◽  
Yukyoum Kim
Keyword(s):  
Relative Deprivation ◽  
Social Identification ◽  
Team Identification ◽  
Support Teams ◽  
Sport Fans ◽  
Sport Team ◽  
Fan Behavior ◽  
Irrational Behavior ◽  
Community Identification ◽  
Sport Fan

This study explores how people become sport fans by elucidating why people support teams even when they are unsuccessful. This study fills a gap in the literature on sport fan behavior by applying Relative Deprivation and Social Identification Theories to understand sport fans’ seemingly irrational behavior. We conducted a series of interviews with 17 sport fans with diverse backgrounds. Findings suggest that interaction among Community Identification, Relative Deprivation, Team Identification, Sport Involvement and Representativeness of a sport team helps explain why people support certain teams and become fans, regardless of team success. Findings suggest that team Representativeness in a specific community is one of the most important factors influencing people to become fans. We also found that sport involvement is very important, especially if relative deprivation can elicit team identification from people with little to no sport involvement. Further research may identify the exact relationship between sport involvement and relative deprivation.

Sport team-endorsed brands on Facebook

2018 ◽  
Vol 42 (4) ◽  
pp. 438-450 ◽  
Author(s):  
Joe Phua ◽  
Po-Lin Pan ◽  
Kuan-Ju Chen
Keyword(s):  
Social Identity ◽  
Purchase Intention ◽  
Brand Attitude ◽  
Social Networking Site ◽  
Team Identification ◽  
Content Type ◽  
Sport Fans ◽  
Sport Team ◽  
Game Outcome ◽  
Home Game

Purpose Applying social identity theory, the social identity-brand equity model and excitation-transfer theory, the purpose of this paper is to examine effects of game outcome (win/loss) and location (home/away) on sport fans’ brand attitude and purchase intention toward a brand endorsed by their favorite sport team on Facebook, as well as the mediating role of team identification. Design/methodology/approach A two (win/loss) by two (home/away) full-factorial between-subjects experiment was conducted during the US National Collegiate Athletic Association (NCAA) football season over a four-month period. Participants (n=338), who were Facebook users and fans of a NCAA division I football team, completed an online questionnaire assessing brand attitude and purchase intention toward a team-endorsed brand on Facebook, during weeks after the team: won a home game, lost a home game, won an away game, or lost an away game. Results were analyzed using analysis of variance and bootstrapping mediation methods. Findings Results revealed a significant main effect for game outcome (win/loss), and a significant interaction effect between game outcome (win/loss) and game location (home/away). Team identification also mediated between game outcome (win/loss) and game location (home/away) to influence brand attitude, but not purchase intention. Originality/value Implications for use of social networking site (SNS)-based brand endorsements as an integral part of brands’ advertising strategies were discussed. Specifically, brands utilizing SNSs to advertise to sport fans should highlight team endorsements, particularly after home game wins, and also target highly identified fans, to maximize positive SNS-based brand evaluations.

Implicit collective self-esteem: A comparative analysis of Gelao and Han teenagers

2019 ◽  
Vol 47 (12) ◽  
pp. 1-10
Author(s):  
Hongyun Lyu ◽  
Ningjian Liang ◽  
Zhen Guo ◽  
Rogelio Alejo Rodriguez
Keyword(s):  
Ethnic Group ◽  
Implicit Association Test ◽  
Correlation Coefficients ◽  
Self Esteem ◽  
Association Test ◽  
Implicit Association ◽  
Collective Self ◽  
Implicit And Explicit ◽  
Collective Self Esteem ◽  
The Relationship

In this study we examined the differences in implicit collective self- esteem between Gelao and Han teenagers, using the Implicit Association Test. We also explored the relationship between participants' implicit and explicit collective self-esteem with the Implicit Association Test and the Explicit Collective Self-Esteem Scale. Participants were 169 teenagers residing in Gelao regions in China. The results showed that both Gelao and Han participants had an implicit collective self-esteem effect (i.e., tended to associate their own ethnic group with positive words and the other ethnic group with negative words), and this effect was significantly higher among Gelao than among Han participants. Further, scores on the importance-to-identity subscale of the Explicit Collective Self-Esteem scale were significantly higher in the Gelao versus the Han group. The correlation coefficients between implicit and explicit collective self-esteem for both groups were very low. The significance of the study findings is discussed.

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