scholarly journals Channel capability and the effectiveness of new product strategies

2019 ◽  
Vol 27 (1) ◽  
pp. 99-114
Author(s):  
Roderikus Agus Trihatmoko ◽  
Roch Mulyani ◽  
Intan Novela Q.A.
Keyword(s):  
Grounded Theory ◽  
Product Innovation ◽  
New Product ◽  
Brand Strategy ◽  
Theory Approach ◽  
Buyer Behavior ◽  
Shelf Space ◽  
Content Type ◽  
Purchase Situation ◽  
New Product Innovation

Purpose The purpose of this paper is twofold: detecting, describing and providing a detailed understanding on the essence of buyer responses on the channel capability in deciding new product purchase; and describing the effectiveness of new product innovation related to the channel capability. The new product innovation intended here is an outcome of the brand strategy created by the fast-moving consumer goods (FMCG) manufacturer. Design/methodology/approach This research applies qualitative method and uses grounded theory approach and pragmatism interpretation, which are focused on FMCG. The approach chosen in research is grounded theory and pragmatism, parallel to the previous phenomenology and constructivism approach; therefore, the main data for this study use transcript records of the results of in-depth interviews in the field of study. Findings The research showed the following results: the channel capability aspects (warehouse space, shelf space and customer coverage) are the essence of buyers’ responses; construction of business buyer behavior and economic mechanism; the effectiveness of new product innovation; and channel capabilities of selling products. Practical implications The results of this research have some implications: developing the concept of business buyer behavior in a new-task purchase situation; expanding the micro-economic system of trading sector; and expanding the concept of marketing mix strategy. Originality/value Some of the theoretical implications are the originality of this research paper; therefore, the constructs will be described theoretically in order to provide practical understanding in some contexts of business importance.

Introducing bi-directional participatory place branding: a theoretical model with multi-stakeholder perspectives

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Varsha Jain ◽  
Preeti Shroff ◽  
Altaf Merchant ◽  
Subhalakshmi Bezbaruah
Keyword(s):  
Grounded Theory ◽  
Place Branding ◽  
Geographic Location ◽  
World Heritage ◽  
Brand Strategy ◽  
Theory Approach ◽  
Unique Contribution ◽  
Unesco World Heritage ◽  
Content Type ◽  
Place Brand

Purpose A place brand is a culmination of its exclusive history, people and traditions that affect customer and community experiences. Place branding has become increasingly important for collective heritage brand strategy, as stakeholders undertake efforts to create an aura of a distinctive geographic location. Though place branding has received considerable scholarly attention, there is a lacuna: the role of residents as co-creators of a place and its heritage. Accordingly, this paper aims to develop a “bi-directional participatory place branding” model by applying the stimulus–organism–response approach grounded theory. Design/methodology/approach A grounded theory approach with multi-sited ethnography, personal interviews (with residents and city leaders) and observational techniques were adopted in a UNESCO world heritage city of India, Ahmedabad. Findings The findings indicate that the people (residents) aspect of place branding is associated with their life stories, past experiences, feelings and aspirations. However, the place acts as a nostalgia enabler, disseminating symbolic and heritage metaphors to residents and visitors as place brand ambassadors. When the place and people components are perceived positively, residents participate involve themselves with the place and thus, in turn, become the place ambassadors. Originality/value No prior studies have analyzed the association between residents, the place where they reside and the resultant behavior toward the place. The unique contribution is the bi-directional participatory place branding model, especially involving a UNESCO world heritage city rather than solely a site.

Small retailer’s new product acceptance in emerging market: a grounded theory approach

2016 ◽  
Vol 28 (3) ◽  
pp. 547-564 ◽  
Author(s):  
Ateeque Shaikh ◽  
Aradhana Gandhi
Keyword(s):  
Grounded Theory ◽  
Product Information ◽  
Survey Design ◽  
Emerging Market ◽  
New Product ◽  
Theory Approach ◽  
Related Factors ◽  
Content Type ◽  
Acceptance Model ◽  
Grounded Theory Approach

Purpose – The purpose of this paper is to propose a model of small retailers’ new product acceptance criteria using a grounded theory approach in an emerging market, India. Design/methodology/approach – Empirical research on retailers’ new product acceptance either takes survey design or modeling approach. This study uses grounded theory approach to systematically collect and analyze data to generate a model for the small retailers’ new product acceptance in an emerging market, India. In depth interviews with ten small retailers, five situated in small market town and five in a metro were conducted. Findings – Retail margin on offer is the first and foremost criteria considered while accepting a new product along with product and market-related factors. The small retailers spelt out the tradeoff decision on retail margins while accepting a new product. The tradeoff criteria that emerged during the analysis are trade and promotional support, sales potential of the product, salesperson relationship with the retailer, aspects of fairness in the relationship, corporate reputation, relevant product information, and availability of the product with other retail competitors. Practical implications – The study suggests that marketers have to maintain healthy relationship with the channel partners especially the retailers who are in direct contact with the final consumer. The findings of the study suggest that marketers specifically need to take into consideration aspects of fairness and encourage salespersons to build and foster relationships with small retailers. Originality/value – This study is one of the few study which uses grounded theory approach to propose a retailer’s new product acceptance model.

Speed leaders and quality champions

2015 ◽  
Vol 53 (6) ◽  
pp. 1247-1267 ◽  
Author(s):  
Zongyang Leng ◽  
Zhiying Liu ◽  
Min Tan ◽  
Jiangang Pang
Keyword(s):  
Product Quality ◽  
Product Innovation ◽  
Market Entry ◽  
New Product ◽  
High Tech ◽  
Content Type ◽  
Innovation Activities ◽  
Strategic Orientations ◽  
And Performance ◽  
New Product Innovation

Purpose – The purpose of this paper is to develop a concept of an alignment between market and technology orientations (MTs) and investigates the difference in new product innovation activities and performance among the four groups of high-tech firms which are classified into four categories labeled as MT, technology orientation (TO), market orientation (MO) and conservative (CO) firms. Design/methodology/approach – Data were collected from 360 high-tech firms in China. MANOVA was used to identify whether or not new product innovation activities (i.e. timing of market entry and product quality) and performance vary across the four groups. Findings – The results indicate that the four groups of firms significantly differ with respect to new product performance and with new product innovation activities pertaining to timing of market-entry strategy and product quality. Further, the results show that first, MT firms have highest new product performance; second, TO firms are speed leaders which have first-to-market with new product; and third, MO firms are quality champions which are best for the perceived new product quality. Originality/value – This paper responds to call for synthetic studies of multiple orientations and cross-disciplinary research, especially in the areas of marketing and strategic management. This paper is the first to integrate MO and TO and examine the interactive effects of these two orientations on new product innovation. Against prior study believing the combination of strategic orientations play an important role in innovation management, the findings that TO firms are speed leaders and MO firms are quality champions suggest that the combination of different strategic orientations is not beneficial to all respects of new product innovation, such as timing of market-entry strategy and product quality.

Influence of knowledge management on product innovation by intrapreneurial firms

2019 ◽  
Vol 69 (1/2) ◽  
pp. 38-57
Author(s):  
Broto Rauth Bhardwaj
Keyword(s):  
Knowledge Management ◽  
Product Development ◽  
New Product Development ◽  
Product Innovation ◽  
Critical Path ◽  
New Product ◽  
Equation Modeling ◽  
Success Factor ◽  
Content Type ◽  
New Product Innovation

Purpose This paper aims to provide a study on knowledge management, facilitating new product innovation by intrapreneurial companies. Design/methodology/approach The methodology includes the empirical study which was conducted based on detailed questionnaire and data collection of 319 respondents from heavy engineering auto companies, such as Maruti, Honda and others. The data were analyzed to find the influence of knowledge management on new product development. Structural equation modeling method, critical path analysis and reliability were checked by Cronbach’s alpha. Findings The findings suggest that the innovation of a new product is critical for the companies. Also, it is very important for the companies to have knowledge management systems such as intelligence generation and dissemination process to facilitate information sharing among the various departments. Responsiveness to the market needs would be based on how authentic the customer data are and to what extent the company is able to share these data with research and product development departments to motivate new products for fulfilling these needs of the customers. This kind of process would enable the company to drive the next level of innovation within the company. Research limitations/implications The present study has several implications for managers and researchers. The model proposed in the study suggests the adoption and implementation of knowledge management for product innovation. The study findings also suggest that developing better methods to share knowledge and intelligence among the employees about the customers’ data would be a very critical success factor for new product innovation. Practical implications This paper also suggests that the researchers can study this model with respect to inter-disciplinary and inter-country study to become competitive using new product innovation. Originality/value The study contributes toward development of theory on creating innovation facilitated by knowledge management for enhancing innovation.

Cultivating product innovation performance through creativity: the impact of organizational agility and flexibility under technological turbulence

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Wilert Puriwat ◽  
Danupol Hoonsopon
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Product Innovation ◽  
New Product ◽  
Innovation Performance ◽  
Incremental Innovation ◽  
Organizational Agility ◽  
Content Type ◽  
Technological Turbulence ◽  
The Impact

PurposeThis study is to compare the impact of organizational agility and flexibility on performance of each type of product innovation (radical vs incremental innovation). Additionally, the moderating effect of technological turbulence on the relationship between the two types of organization is examined.Design/methodology/approachBased on gaps in the existing literature, the survey data are collected from managers who are in charge of developing new products in three industries: food and beverage, chemical and machinery (N = 431). Confirmatory factory analysis is used to verify measurement items and regression analysis is used to test hypotheses.FindingsThe results show that organizational agility increases performance in radical innovation both in a certain situation and an environment with technological turbulence. In contrast, the impact of organizational flexibility is limited to increasing performance in both radical and incremental innovation performance in a certain situation.Originality/valueOur study extends the knowledge of organizational agility and flexibility in the domain of product innovation. Adaptation of organization to respond the technological turbulence will stimulate creativity of new product development teams to produce new useful ideas and transform these ideas to product innovation. The different types of organizing a new product development team to handle technological turbulence will provide different results in product innovation performance. In addition, the findings provide a recommendation on how the organization of a new product development team can improve performance in each type of product innovation under technological turbulence.

scholarly journals New Product Innovation with Multiple Features and Technology Constraints

2002 ◽  
Vol 48 (10) ◽  
pp. 1268-1284 ◽  
Author(s):  
Kathy A. Paulson Gjerde ◽  
Susan A. Slotnick ◽  
Matthew J. Sobel
Keyword(s):  
Product Innovation ◽  
New Product ◽  
Multiple Features ◽  
New Product Innovation

Engendering leadership in the Indian workplace – a framework on cross-level linkages

2017 ◽  
Vol 6 (3) ◽  
pp. 337-364 ◽  
Author(s):  
Arjya Chakravarty ◽  
Jyotsna Bhatnagar
Keyword(s):  
Grounded Theory ◽  
Gender Diversity ◽  
Theory Approach ◽  
Sustainable Business ◽  
Sex Typing ◽  
Content Type ◽  
Business Results ◽  
False Sense ◽  
Diversity Issues ◽  
Gender Based

Purpose Gender inequality is a critical economic challenge. A need to conceptualize and understand gender-based issues is of utmost importance to frame policies and processes for healthy workplaces. The paper aims to discuss these issues. Design/methodology/approach This study attempts to capture the nuances of “gender diversity” issues at the Indian workplace from a grounded theory perspective by highlighting the viewpoints of women leaders and their organizations in the Indian context. Findings The findings reveal certain important themes. Indian organizations which have eliminated stereotyping and sex typing (stereotypical categorization of people according to conventional perceptions of sex) in roles and have implemented gender neutral policies and processes have become preferred employers and achieved better business results. Research limitations/implications The study has proposed a linkage framework (Figure 1) and has suggested ways to understand an organization’s gender imbalance and lack of gender leadership with factors in the micro and macro environment. Organizations may use this model to gain perspective and adapt and invent policies and processes to have more gender diversity at workplace, for sustainable business results. Organizations should deepen their understanding of how “engendering leadership” should be embedded into the macro, micro and meso levels of an organization. Practical implications Organizations that have created gender neutralism by procreating a performance and talent-driven culture find themselves creating positive business results. This was made possible by involving all stakeholders in the efforts to remove and negate gender myths and biases. A false sense of complacency, by creating rules and policies which were never implemented in spirit, proved to be detrimental. Social implications This research attempts to investigate gender diversity’s coherence with the other features of the broader social context. Originality/value To gain perspective of how this phenomenon is manifested in reality in the Indian organizations, the authors conducted a qualitative study to gain deep immersed insights. This research has attempted to contribute and enrich the literature on gender leadership using a grounded theory approach. None of the earlier gender-related studies have applied grounded theory as a methodology.

Exploring the process of workplace bullying in Indian organizations

2017 ◽  
Vol 6 (3) ◽  
pp. 247-273 ◽  
Author(s):  
Arpana Rai ◽  
Upasna A. Agarwal
Keyword(s):  
Grounded Theory ◽  
Workplace Bullying ◽  
Study Data ◽  
Support Network ◽  
Theory Approach ◽  
Validity Of Results ◽  
Content Type ◽  
Hrm Practices ◽  
Bullying Policy ◽  
The Social

Purpose The purpose of this paper is to explore the process of workplace bullying in Indian organizations from the victims’ perspective. Design/methodology/approach The study adopted the grounded theory approach and centered on the participants’ experiences, interpretations, and reactions toward bullying. In total, 23 self-reported victims formed the sample of the study. Data from interviews were analyzed using the coding procedure of grounded theory methodology. To enhance the validity of results, in addition to interviews, member checking technique was also used. Findings The study revealed that the process of workplace bullying in Indian organizations can be broadly explained in four sequential phases: exposure and confusion over mistreatment; making attributions; utilizing options within the organization; and adjustment with the current situation. The findings highlight the importance of sense-making, the social support network, complexity of coping behaviors, silence motives of employees as well as negative and nourishing effects of workplace bullying. The role of culture is visible in the bullying dynamics. Research limitations/implications The study examined bullying from the victims’ perspective; however, perpetrator and bystanders’ perspective would have added interesting insights into the findings. Practical implications The findings point toward the rhetoric of HRM practices in Indian organizations. A well formulated and implemented anti-bullying policy will reduce the rhetoric of HRM practices in Indian organizations. Originality/value The present study contributes to the limited literature on the process of workplace bullying by exploring the process in a new national context (India).

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