Speed leaders and quality champions

2015 ◽  
Vol 53 (6) ◽  
pp. 1247-1267 ◽  
Author(s):  
Zongyang Leng ◽  
Zhiying Liu ◽  
Min Tan ◽  
Jiangang Pang
Keyword(s):  
Product Quality ◽  
Product Innovation ◽  
Market Entry ◽  
New Product ◽  
High Tech ◽  
Content Type ◽  
Innovation Activities ◽  
Strategic Orientations ◽  
And Performance ◽  
New Product Innovation

Purpose – The purpose of this paper is to develop a concept of an alignment between market and technology orientations (MTs) and investigates the difference in new product innovation activities and performance among the four groups of high-tech firms which are classified into four categories labeled as MT, technology orientation (TO), market orientation (MO) and conservative (CO) firms. Design/methodology/approach – Data were collected from 360 high-tech firms in China. MANOVA was used to identify whether or not new product innovation activities (i.e. timing of market entry and product quality) and performance vary across the four groups. Findings – The results indicate that the four groups of firms significantly differ with respect to new product performance and with new product innovation activities pertaining to timing of market-entry strategy and product quality. Further, the results show that first, MT firms have highest new product performance; second, TO firms are speed leaders which have first-to-market with new product; and third, MO firms are quality champions which are best for the perceived new product quality. Originality/value – This paper responds to call for synthetic studies of multiple orientations and cross-disciplinary research, especially in the areas of marketing and strategic management. This paper is the first to integrate MO and TO and examine the interactive effects of these two orientations on new product innovation. Against prior study believing the combination of strategic orientations play an important role in innovation management, the findings that TO firms are speed leaders and MO firms are quality champions suggest that the combination of different strategic orientations is not beneficial to all respects of new product innovation, such as timing of market-entry strategy and product quality.

Influence of knowledge management on product innovation by intrapreneurial firms

2019 ◽  
Vol 69 (1/2) ◽  
pp. 38-57
Author(s):  
Broto Rauth Bhardwaj
Keyword(s):  
Knowledge Management ◽  
Product Development ◽  
New Product Development ◽  
Product Innovation ◽  
Critical Path ◽  
New Product ◽  
Equation Modeling ◽  
Success Factor ◽  
Content Type ◽  
New Product Innovation

Purpose This paper aims to provide a study on knowledge management, facilitating new product innovation by intrapreneurial companies. Design/methodology/approach The methodology includes the empirical study which was conducted based on detailed questionnaire and data collection of 319 respondents from heavy engineering auto companies, such as Maruti, Honda and others. The data were analyzed to find the influence of knowledge management on new product development. Structural equation modeling method, critical path analysis and reliability were checked by Cronbach’s alpha. Findings The findings suggest that the innovation of a new product is critical for the companies. Also, it is very important for the companies to have knowledge management systems such as intelligence generation and dissemination process to facilitate information sharing among the various departments. Responsiveness to the market needs would be based on how authentic the customer data are and to what extent the company is able to share these data with research and product development departments to motivate new products for fulfilling these needs of the customers. This kind of process would enable the company to drive the next level of innovation within the company. Research limitations/implications The present study has several implications for managers and researchers. The model proposed in the study suggests the adoption and implementation of knowledge management for product innovation. The study findings also suggest that developing better methods to share knowledge and intelligence among the employees about the customers’ data would be a very critical success factor for new product innovation. Practical implications This paper also suggests that the researchers can study this model with respect to inter-disciplinary and inter-country study to become competitive using new product innovation. Originality/value The study contributes toward development of theory on creating innovation facilitated by knowledge management for enhancing innovation.

scholarly journals Channel capability and the effectiveness of new product strategies

2019 ◽  
Vol 27 (1) ◽  
pp. 99-114
Author(s):  
Roderikus Agus Trihatmoko ◽  
Roch Mulyani ◽  
Intan Novela Q.A.
Keyword(s):  
Grounded Theory ◽  
Product Innovation ◽  
New Product ◽  
Brand Strategy ◽  
Theory Approach ◽  
Buyer Behavior ◽  
Shelf Space ◽  
Content Type ◽  
Purchase Situation ◽  
New Product Innovation

Purpose The purpose of this paper is twofold: detecting, describing and providing a detailed understanding on the essence of buyer responses on the channel capability in deciding new product purchase; and describing the effectiveness of new product innovation related to the channel capability. The new product innovation intended here is an outcome of the brand strategy created by the fast-moving consumer goods (FMCG) manufacturer. Design/methodology/approach This research applies qualitative method and uses grounded theory approach and pragmatism interpretation, which are focused on FMCG. The approach chosen in research is grounded theory and pragmatism, parallel to the previous phenomenology and constructivism approach; therefore, the main data for this study use transcript records of the results of in-depth interviews in the field of study. Findings The research showed the following results: the channel capability aspects (warehouse space, shelf space and customer coverage) are the essence of buyers’ responses; construction of business buyer behavior and economic mechanism; the effectiveness of new product innovation; and channel capabilities of selling products. Practical implications The results of this research have some implications: developing the concept of business buyer behavior in a new-task purchase situation; expanding the micro-economic system of trading sector; and expanding the concept of marketing mix strategy. Originality/value Some of the theoretical implications are the originality of this research paper; therefore, the constructs will be described theoretically in order to provide practical understanding in some contexts of business importance.

Perceived environmental turbulence, strategic orientations and new product success

2015 ◽  
Vol 12 (1) ◽  
pp. 43-54 ◽  
Author(s):  
Jing Zhang ◽  
Yanxin Jiang ◽  
Miao Zhu
Keyword(s):  
Product Innovation ◽  
New Product ◽  
Innovation Performance ◽  
Environmental Turbulence ◽  
Equation Modeling ◽  
Company Size ◽  
New Product Success ◽  
Content Type ◽  
Product Success ◽  
Strategic Orientations

Purpose – The purpose of this paper is to examine the differences of relationship among perceived environmental turbulence, strategic orientations and new product success in export market by company size. Design/methodology/approach – A questionnaire survey was conducted among 281 small and medium-sized and 222 large manufacturing exporters in mainland China. Research hypotheses were examined by structural equation modeling technique. Findings – The research results show that: market orientation (MO) and innovation orientation (IO) are not significantly different between large exporters and SMEs, while new product performance of SMEs is significantly less satisfactory; for large exporters, perceived environmental uncertainties in terms of technology and customer demands are critical driving factors of strategic orientations, while environmental dynamics in terms of technology and competition have significant impacts upon strategic orientations among SMEs; while MO plays a stronger effect in product innovation performance for large exporters, IO has equally important impact upon new product success across SMEs and large exporters. Originality/value – The authors extend the established theory about industry environment, strategic orientations and product innovation performance from companies in developed countries and domestic market to firms from developing countries who are operating in export markets. Furthermore, it is first kind of study that comparatively examines the relationship among environmental turbulence, strategic orientations and product innovation performance by company size.

The influence of workforce agility on high-growth firms: The mediating role of innovation

2020 ◽  
pp. 146575032097389
Author(s):  
Mohammed Mahdi Abrishamkar ◽  
Yazid Abdullahi Abubakar ◽  
Jay Mitra
Keyword(s):  
Product Innovation ◽  
Manufacturing Sector ◽  
High Growth ◽  
New Product ◽  
Theory And Practice ◽  
High Tech ◽  
Firm Level ◽  
Workforce Agility ◽  
Growth Firms ◽  
New Product Innovation

An agile workforce refers to a workforce that is proactive, flexible and resilient in dealing with non-routine and unpredictable circumstances. Even though past research suggests that agility could have a positive effect on firm performance, there is hardly any empirical evidence on whether agility matters for high-growth firms (HGFs). The purpose of this research is therefore to investigate the extent to which workforce agility increases the likelihood of firms becoming HGFs in the high-tech manufacturing sector of a developing economy, and whether the relationship is mediated by new product innovation. We develop a theoretical framework that explains how and why a firm that has an agile workforce that is proactive in creating new products, flexible in responding to changing environment, and resilient in turbulent times, is more likely to create innovative products, and thus secure temporary monopoly, which increases the likelihood of the firm becoming a HGF. Then, utilizing firm-level data from high-tech manufacturing sector of a developing country, Iran, we test several hypotheses using logistic regressions. We find that workforce agility significantly increases the probability of high-tech manufacturing firms becoming HGFs, but that this relationship is mediated by new product innovation. Implications are drawn for theory and practice.

The influence of supply chain architecture on new product launch and performance in the high-tech industry

2015 ◽  
Vol 30 (5) ◽  
pp. 677-687 ◽  
Author(s):  
Tun-Chih Kou ◽  
Bruce C. Y. Lee
Keyword(s):  
Supply Chain ◽  
New Product ◽  
Product Performance ◽  
Product Launch ◽  
High Tech ◽  
High Tech Industry ◽  
Content Type ◽  
Marketing Performance ◽  
Chain Architecture ◽  
And Performance

Purpose – The purpose of this study is to fill the gaps in previous literature and investigate the link between product launch performance and supply chain architecture and performance. During the past 20 years, most of the new product literature has focused on new product development and product innovation. Only a few product launches have been discussed in specific fields. Design/methodology/approach – From the perspective of the manufacturer, interfunctional coordination, supply chain architecture and supply chain performance affect lean launch performance. Lean launches can also add value to product and marketing performance. A questionnaire was used to gather data from project, account and purchasing managers in the high-tech industry and to test the postulated research model and hypotheses. The conceptual model was tested using 242 usable questionnaires. Findings – The results provide evidence that interfunctional coordination is the basis for improving supply chain architecture. The supply chain has a strong, positive effect on lean launch performance. Lean launch is vital to the successful performance of a new product. Although lean launch execution and supply chain performance affect marketing performance and new product performance, the direct effect on marketing performance is non-significant. Originality/value – This study presents the characteristics of the supply chain architecture specific to the high-tech industry. The authors empirically tested and propose a model to explain how high-tech manufacturers build a solid supply chain and leverage the capabilities of suppliers to improve lean launch execution and new product performance.

Recipes for new product success: the interplay between orientations and environmental turbulence

2020 ◽  
Vol 35 (8) ◽  
pp. 1345-1357
Author(s):  
Joanne Ho ◽  
Carolin Plewa
Keyword(s):  
Qualitative Comparative Analysis ◽  
New Product ◽  
Environmental Turbulence ◽  
High Tech ◽  
New Product Success ◽  
Content Type ◽  
Product Success ◽  
Configuration Theory ◽  
Turbulent Environments ◽  
Strategic Orientations

Purpose Prior studies suggest that strategic orientations not only impact innovation outcomes individually but also by interacting with each other and with environmental factors. Yet, inconsistent results in the literature remain, likely due to the common use of regression analysis and related limitations in capturing the complex reality of interdependent effects. This paper aims to overcome this challenge. Design/methodology/approach Drawing on configuration theory, this research uses fuzzy set qualitative comparative analysis to investigate configurations of customer, competitor and technology orientations, interfunctional coordination (IC) and environmental turbulence leading to new product success (NP) among high-tech manufacturing business-to-business firms. Findings Findings show seven configurations of strategic orientations as determining NP, including four configurations specific to firms operating in turbulent environments. Originality/value This study offers important theoretical, empirical and managerial contributions. In particular, it is the first to reveal configurations of strategic orientations that determine NP. It also advances knowledge by delineating those configurations that are most suited to firms operating in turbulent environments. Finally, findings demonstrate the interchangeable nature of facets traditionally joined as a single market orientation construct – customer and competitor orientation as well as IC.

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