Moderating role of gender amongst various constructs of CRM

2019 ◽  
Vol 16 (1) ◽  
pp. 123-140 ◽  
Author(s):  
Mohita Maggon ◽  
Harish Chaudhry
Keyword(s):  
Structural Equation ◽  
Structural Model ◽  
Customer Relationship ◽  
Equation Modeling ◽  
Content Type ◽  
Academic Knowledge ◽  
The Relationship ◽  
Moderating Role ◽  
Willingness To Engage

PurposeThe purpose of this paper is to examine the interrelationships among the extracted constructs of customer satisfaction (CS), knowledge about customer relationship management (CRM) program, customer attitude and their effect on relationship share (RS). The study also attempts to find if moderating role of gender exists among these constructs.Design/methodology/approachA conceptual framework is developed based on previous studies. In order to address a lack of comprehensive evaluation of B2C relationships in Indian hotels, this study extracted the dimensions of CRM in hotels and used them in the structural model. The conceptual model is tested using structural equation modeling approach through maximum likelihood estimation technique. A sample of 305 domestic travelers was used to test the hypothesized relationships among the constructs.FindingsThe findings indicate that CS and willingness to engage (CWER) in the relationship are major predictors of RS. Besides, CS indirectly affects RS through customer’s attitude toward the hotel. The results of the study also show that customer willingness to engage in the relationship is dependent on attitude of customer toward firm which is further dependent on knowledge about CRM program. One more notable finding of the study states that gender plays a moderating role between CS and customer willingness to engage in the relationship.Practical implicationsIn addition to contributing toward academic knowledge, the findings of the present study will help the practitioners to better design CRM program and reap its maximum benefits.Originality/valueThe current study has considered new dimensions of CRM like customer’s knowledge of CRM and this is the first study to capture responses of Indian travelers in relation with various constructs. This is the first study to test the moderating effect of gender between various constructs.

Gamification of financial applications and financial behavior of young investors

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Abhinav Pal ◽  
Kavita Indapurkar ◽  
Kriti Priya Gupta
Keyword(s):  
Financial Management ◽  
Structural Equation ◽  
Structural Model ◽  
Financial Behavior ◽  
Equation Modeling ◽  
Content Type ◽  
The Past ◽  
The Relationship ◽  
Moderating Role

Purpose This study aims to investigate the moderating role of gamification on the relationship of financial attitude (FA), financial self-efficacy (FSE) and financial planning activity (FPA) of individuals on the financial behavior of individuals and also provides a conceptual background on financial management behavior (FMB), FA, FSE and FPA of individuals. Design/methodology/approach A preliminary study with the help of a structured questionnaire was conducted by administering the questionnaire to individuals who are exposed to financial apps on their smart phones or personal computers for various money-saving and investment activities. Help of various financial planners and financial consultants led to successful circulation of the questionnaire to respondents. The research model was tested through structural equation modeling using AMOS-21 software. Firstly, a measurement model was evaluated that comprised five latent constructs, i.e. gamifying features (GF), FA, FSE, FPA and FMB. Subsequently, the structural model consisting of the hypothesized relationships was evaluated. Findings The role of GF in financial apps and applications in moderating the influence of FA, FSE and FPA on FMB has not been thoroughly studied in the past literature, and the results of this study show that GF significantly moderate the influence of FA and FPA on the FMB of individuals. However, according to the results GF in financial apps do not have a significant moderating role on the influence of FSE on FMB of individuals. Originality/value The studies in the past have not investigated the role of gamification in the area of personal finance of individual investors, specifically their financial behavior in both developed and developing countries. This study addresses this gap by examining the role of gamification in moderating the relationship that exists between FA, FSE, FPA and financial behavior.

Managerial control mechanisms and their influence on project performance: an investigation of the moderating role of complexity risk

2020 ◽  
Vol 27 (9) ◽  
pp. 2451-2475 ◽  
Author(s):  
Ahsen Maqsoom ◽  
Muhammad Hamad ◽  
Hassan Ashraf ◽  
Muhammad Jamaluddin Thaheem ◽  
Muhammad Umer
Keyword(s):  
Structural Equation ◽  
Project Performance ◽  
Self Control ◽  
Equation Modeling ◽  
Control Mechanisms ◽  
Managerial Control ◽  
Content Type ◽  
The Relationship ◽  
Moderating Role

PurposeDespite the efforts of project managers and the widespread use of project management methodologies, most of the projects remain unfulfilling in terms of delivering targeted performance. This for most part can be attributed to the inability of an organization to implement control mechanisms and ineffective management of complexity risk. Keeping in view the aforementioned problem, the objective of this study is to investigate the association between control modes and project performance. Moreover, this study also examines the moderating role of complexity risk on the association among various control modes and project performance.Design/methodology/approachThe data were collected from 171 construction projects through a postal questionnaire survey. Partial least squares structural equation modeling was utilized for testing the hypothesized relationships of the research model.FindingsThis study found significant positive relation between formal and informal control mechanisms and project performance. It is found that complexity risk significantly moderates the relationship between control modes and project performance. The results indicate that complexity risk positively moderates the relationship between outcome control and clan control with project performance. Furthermore, complexity risks negatively moderates the relationship between behavior control and project performance. However, the association between self-control and project performance is found insignificant in the presence of complexity risk.Originality/valueThis study is the first attempt to study the relationship of control mechanisms, complexity risk and project performance in the construction industry.

The effect of packaging and brand on children’s and parents’ purchasing decisions and the moderating role of pester power

2015 ◽  
Vol 117 (8) ◽  
pp. 2017-2038 ◽  
Author(s):  
Mahsa-Sadat Taghavi ◽  
Alireza Seyedsalehi
Keyword(s):  
Structural Equation ◽  
Equation Modeling ◽  
Future Research ◽  
Purchasing Decisions ◽  
Content Type ◽  
Purchasing Decision ◽  
The Impact ◽  
The Relationship ◽  
Moderating Role

Purpose – The purpose of this paper is to study the impact of chocolate packaging and brand on the purchasing decisions of a number of Iranian children and their parents. The paper also aims to investigate the role of pester power as a moderating variable in the relationship between children’s purchasing decision and that of their parents. Design/methodology/approach – Data were collected using a 26-item Likert-scaled questionnaire administered in February 2013 to the parents of 600 children at two daycare centers and four elementary schools in the city of Qazvin in Iran. The returned and complete questionnaires were subjected to confirmatory factor analysis and path analysis within structural equation modeling using IBM® Amos and SPSS statistical packages. Findings – The results show that packaging and brand have a positive effect on parents. However, children were only influenced by packaging, and not brand. Further, it was found that children influenced their parents during store visits. The study also confirms the moderating role of children’s pester power in the relationship between children’s purchasing decision and that of their parents. Research limitations/implications – A limitation of the study is that the issue of the effect of packaging and brand on children was explored through the opinions of parents. Also, due to budget constraints, images of chocolate products rather than real packages were used. Future research might study the effect of other factors such as peers, socio-cultural issues, and economic status. Another possibility would be to include other variables such as mental involvement and time constraint. Practical implications – The findings of the study might be useful for all manufacturers and suppliers of goods. More specifically, managers and marketing agents in the chocolate industry are recommended to improve children’s brand awareness through advertising as a way of making them want to buy branded products. Originality/value – The most important difference between this work and previous studies is its use of children’s pester power as a moderating factor in the relationship between the purchasing decision of children and that of their parents. Another good thing about this paper is that it gives the reader an insight into the Iranian context. The results give the manufacturers a better understanding of the factors children take into account when deciding to purchase something.

What is bullying hiding? Exploring antecedents and potential dimension of knowledge hiding

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yunyun Yuan ◽  
Lifeng Yang ◽  
Xiangyang Cheng ◽  
Jia Wei
Keyword(s):  
Structural Equation ◽  
Design Methodology ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Content Type ◽  
Team Efficacy ◽  
Knowledge Hiding ◽  
The Relationship ◽  
Moderating Role

Purpose The purpose of this study is to examine the relationships among knowledge attributes (complexity and implicitness), interpersonal distrust, knowledge hiding (KH) and team efficacy and second, to explore a new dimension of KH. Design/methodology/approach Data for this research were collected from more than 940 employees working in manufacturing, information technology (IT), finance and the purification industry. Structural equation modeling was used to test hypothesized relationships. Findings First, the research confirmed the existence of bullying hiding behaviors in the knowledge economy era based on “knowledge power.” Second, the findings suggest that knowledge attributes are an important predictor of KH behaviors in organizations. The findings implicate the mediating effect of interpersonal distrust and the moderating role of team efficacy, while team efficacy negatively moderated the relationships between interpersonal distrust with evasive hiding and playing dumb, but positively moderated the relationship between interpersonal distrust with rationalized hiding and bullying hiding. Originality/value This is the first study to propose bullying hiding, a behavior that has emerged in organizational knowledge transfer, and it is more detrimental to knowledge sharing than other KH behaviors. The results of research on the different regulating effects of team efficacy on KH behaviors enrich the boundary conditions of KH research.

Moderating role of power distance in the relationship between leader-leader exchange (LLX) and knowledge sharing: is feedback-seeking behavior a missing link?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rayees Farooq ◽  
Nachiketa Tripathi
Keyword(s):  
Knowledge Sharing ◽  
Structural Equation ◽  
Power Distance ◽  
Equation Modeling ◽  
Feedback Seeking ◽  
Content Type ◽  
Seeking Behavior ◽  
The Relationship ◽  
Moderating Role

Purpose This study aims to investigate the effect of leader-leader exchange (LLX) on knowledge sharing through feedback-seeking behavior. The study also explores the moderating role of power distance. Design/methodology/approach A cross-sectional data of 290 knowledge workers from manufacturing and service firms in India were taken as a sample of the study. The hypotheses were tested using confirmatory factor analysis, structural equation modeling and hierarchical regression. Findings The results showed that LLX positively affects knowledge sharing and feedback-seeking behavior mediates the relationship between LLX and knowledge sharing. Moreover, power distance does not moderate the relationship between LLX and knowledge sharing. Originality/value The present study one of its kind explores the relationship between LLX, feedback-seeking behavior, knowledge sharing and power distance.

scholarly journals Adoption of Ubiquitous CRM for Operational Sustainability of the Firms: Moderating Role of Technology Turbulence

2021 ◽  
Vol 13 (18) ◽  
pp. 10358
Author(s):  
Sheshadri Chatterjee ◽  
Ranjan Chaudhuri ◽  
Antonino Galati ◽  
Demetris Vrontis
Keyword(s):  
Absorptive Capacity ◽  
Structural Equation ◽  
Customer Relationship ◽  
Dynamic Capability ◽  
Equation Modeling ◽  
Capacity Theory ◽  
Operational Activities ◽  
The Relationship ◽  
Moderating Role

Ubiquitous CRM (UCRM) enhances customer relationship management. It can sense customer needs and demands, to which firms can respond quickly. Therefore, UCRM helps to improve a firm’s agility. There is a growing interest among researchers and practitioners to understand how the adoption of UCRM impacts the sustainability of firms’ operations, but not many studies have investigated this issue. In this context, the aim of this study is to examine how firms’ absorptive capacity and dynamic capability could impact the adoption of UCRM to influence the operational sustainability of the firms and their performance. The study also investigates the moderating role of technology turbulence on the relationship between a firm’s operational sustainability and its performance. Using absorptive capacity theory and dynamic capability view theory and reviewing the existing literature, we developed a conceptual model. The model was then validated using a structural equation modeling technique considering 309 usable respondents from different firms that use UCRM for their operational activities. The study found that firms’ absorptive capacity and dynamic capability significantly and positively impact the adoption of UCRM, which in turn significantly and positively impacts firms’ operational sustainability and improves their performance. The study also shows that there is a significant moderating role of technology turbulence on the relationship between operational sustainability and firm performance.

Transformational leadership and four-dimensional commitment

2018 ◽  
Vol 37 (9/10) ◽  
pp. 666-683 ◽  
Author(s):  
Talat Islam ◽  
Jawad Tariq ◽  
Bushra Usman
Keyword(s):  
Transformational Leadership ◽  
Structural Equation ◽  
Design Methodology ◽  
Job Characteristics ◽  
Equation Modeling ◽  
Content Type ◽  
Mediating Role ◽  
The Relationship ◽  
Moderating Role

Purpose The purpose of this paper is to investigate the mechanism between transformational leadership (TL) and organizational commitment (OC) using job characteristics as a mediator and participative and directive leadership (DL) as moderator. Design/methodology/approach The authors used a questionnaire-based survey to collect data from 563 employees working in the banking industry. Findings The data were analyzed using structural equation modeling. The findings confirmed the mediating role of job characteristics and moderating role of both participative and DL styles between TL and OC. Research limitations/implications The data for this study were collected at one point of time and it has implications for the policymakers and bankers. Originality/value The study is novel as it highlights the importance of job characteristics, participative and DL styles in understanding the relationship between TL and OC.

Place attachment and brand loyalty: the moderating role of customer experience in the restaurant setting

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Michael Boadi Nyamekye ◽  
Diyawu Rahman Adam ◽  
Henry Boateng ◽  
John Paul Kosiba
Keyword(s):  
Brand Loyalty ◽  
Place Attachment ◽  
Emotional Response ◽  
Structural Equation ◽  
Equation Modeling ◽  
Content Type ◽  
Place Dependence ◽  
Identity Based ◽  
Moderating Role

PurposeThe purpose of this study is to ascertain the effects of place attachment on brand loyalty. This study further ascertains whether the effects of emotion-based attachment on brand loyalty are stronger for customers who have a positive experience with a restaurant brand. Additionally, the authors investigate whether emotion-based attachment mediates the relationships between identity-based attachments, place dependence and brand loyalty in the restaurant setting.Design/methodology/approachThe authors administered the questionnaire to customers (diners) of restaurants in Ghana, and they were completed via a paper and pencil/pen approach. The authors tested their hypotheses using structural equation modeling.FindingsThe findings show that identity-based and emotion-based attachment enhances brand loyalty within a restaurant setting. The results also show that place dependence attachment promotes emotional bonding with restaurant brands. The study's findings also show that place dependence attachment does not have a direct and positive significant effect on brand loyalty except when an emotional response is produced.Originality/valuePlace attachment studies in a restaurant setting are rare. This study thus contributes to the place attachment literature in restaurants setting.

Examining the effect of functional diversity on organizational team innovation

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Gladys Esinu Abiew ◽  
Eugene Okyere-Kwakye ◽  
Florence Yaa Akyia Ellis
Keyword(s):  
Functional Diversity ◽  
Structural Equation ◽  
Power Distance ◽  
Uncertainty Avoidance ◽  
Cultural Dimensions ◽  
Content Type ◽  
Team Innovation ◽  
The Relationship ◽  
Moderating Role

Purpose Underpinned by the information processing theory, this study aims to investigate the relationship between functional diversity and team innovation by examining the moderating role of some selected cultural dimensions (power distance, uncertainty avoidance and masculinity-femininity) in the relationship between functional diversity and innovation. Design/methodology/approach A quantitative research method was used using a structured questionnaire as a tool to collect data from 251 respondents drawn from research institutions in Ghana. Data was analysed using simple regression and hierarchical multiple regression. In addition, a structural equation model was used to conduct confirmatory factor analyses to examine whether the variables in the hypothesized model for the study captured distinct constructs that the variables were designed to measure. Findings The study revealed that functional diversity was positively related to team innovation. The study also found that functionally diverse groups are more innovative when they exhibit low uncertainty avoidance, femininity and low power distance. Practical implications These findings suggest that practices such as team communication, honesty, respect and trust would foster team unity and commitment, which would enable members to share diverse expertise towards the creation and execution of new ideas and improvement of productivity in the country. Originality/value The study examined the relationship between functional diversity and team innovation by examining the moderating role of some selected cultural dimensions (power distance, uncertainty avoidance and masculinity-femininity) in the relationship between functional diversity and innovation.

Promoting fearlessness of change through social intelligence: mediating role of collective efficacy and moderating role of management commitment to change

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Meghna Goswami
Keyword(s):  
Collective Efficacy ◽  
Structural Equation ◽  
Social Intelligence ◽  
Mediation Effect ◽  
Commitment To Change ◽  
Content Type ◽  
Management Commitment ◽  
The Relationship ◽  
Moderating Role

Purpose This study aims to investigate the influence of social intelligence and collective efficacy on the fearlessness of change. Furthermore, this study investigates the mediation effect of collective efficacy and moderating role of management commitment to change in the relationship between social intelligence and fearlessness of change. Design/methodology/approach The analysis is based on data collected from 296 members of information technology and Banking Financial Services Industry organisations using a survey questionnaire. Hypotheses have been tested using structural equation modelling. Findings The findings show that social intelligence and collective efficacy positively influence fearlessness of change. Social intelligence also impacts collective efficacy positively. Further, collective efficacy acts as a mediator and management commitment to change acts as a moderator in the relationship between social intelligence and fearlessness of change. Research limitations/implications This study highlights the relevance of social intelligence in fostering a fearless attitude towards change for easy transition from the current organisational state to a new or desired state. Practical implications Organisational leaders must strive to develop a climate of fearlessness in organisations undergoing change so that the employees acquire this attitude of fearlessness and face the hurdles that come with change with a positive mind set. Originality/value This study is amongst the few such studies that examined the relationship amongst variables of this study.

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