Prize-linked savings accounts: combining virtue and vice to make savings more enticing

2019 ◽  
Vol 37 (2) ◽  
pp. 180-190
Author(s):  
Kadir Atalay ◽  
Ellen Garbarino ◽  
Robert Slonim
Keyword(s):  
Fast Food ◽  
Design Methodology ◽  
Online Experiments ◽  
Content Type ◽  
Moral Licensing ◽  
Savings Accounts ◽  
The Right ◽  
Practical Implications ◽  
Savings Rates

Purpose The purpose of this paper is to investigate whether moral licensing – that is, doing something morally dubious after doing the “right” thing – influences the attractiveness of an existing virtue–vice bundle. Design/methodology/approach A prize-linked savings (PLS) account that combines a savings (certificate of deposit) and a probabilistic component (lottery) was examined. In two online experiments, the level of moral license offered by the PLS was manipulated through what institution offered the PLS or a lottery alternative. Findings When the source of the PLS account was more moral (Study 1) or the source of the lottery was less moral (Study 2), the interest in the PLS increased. Research limitations/implications Moral licensing plays a role in making virtue–vice bundles appealing and supports that the need for moral license can be used to increase interest in more morally acceptable behaviour. However, manipulating moral license in the field is complex and requires further research. Practical implications Practitioners may increase PLS savings rates via messaging that emphasises how the saving aspect offers the customer the license to indulge in the gamble; similar to how McDonald’s sold the idea of indulging in fast food with “You deserve a break today”. Originality/value This paper shows that the attractiveness of the PLS virtue–vice bundle is sensitive to the moral acceptability of the components, suggesting their ability to offer the consumer moral license to engage in a socially sanctioned action is part of their appeal. Also, demonstrating that the desire for moral license can be used to encourage positive behaviour.

In quest of goldilocks ranges in searching for information on the web

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Anna Matysek ◽  
Jacek Tomaszczyk
Keyword(s):  
Information Search ◽  
Design Methodology ◽  
Search Task ◽  
Web Searching ◽  
Content Type ◽  
Scientific Disciplines ◽  
Preliminary Study ◽  
The Right ◽  
User Experiment ◽  
Practical Implications

PurposeThe quest to discover optimal conditions or amounts has been carried out in many scientific disciplines and practical fields. In astrophysics, biology, medicine, psychology and education, the quest has resulted in finding the right amount of something, a desirable middle between extremes, a balance between conditions or the optimal state of a system. The results are referred to as the Goldilocks principle, which is based on the idea of being “just right”. The aim of our study was to find out if there are any measures in information search that could be identified as Goldilocks ranges.Design/methodology/approachWe conducted a user experiment in which 68 participants carried out a time-unlimited, topical search task involving finding relevant websites on the basis of which the participants were supposed to prepare a presentation on a given topic. We examined aspects of their search behavior.FindingsWe found that information search Goldilocks ranges can be identified for a length of a search session, number of relevant results, number of queries submitted and number of search engine results pages (SERPs) visited. This preliminary study has resulted in indicating the following dominant ranges: Number of relevant documents found: 5–8; Time spent searching: 21–35 min; Number of queries submitted: 3–7; Number of SERPs viewed: 1–3.Originality/valueTill now, no one has studied Goldilocks ranges in information retrieval. The Goldilocks ranges have some practical implications for improving the effectiveness of web searching.

Sending all the right signals: can locally sensitive employer branding address the global integration-local responsiveness problem?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Keyword(s):  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Employee Voice ◽  
Global Integration ◽  
Employer Branding ◽  
Content Type ◽  
Pertinent Information ◽  
The Right ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings The study uses two case studies to explore the integration-responsiveness problem in multi-national enterprises and finds that locally sensitive employer branding and facilitating employee voice can help mitigate global-local tensions in religiously sensitive environments. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

scholarly journals Valarie Zeithaml: autobiographical reflections

2017 ◽  
Vol 9 (3) ◽  
pp. 264-276 ◽  
Author(s):  
Valarie A. Zeithaml
Keyword(s):  
Personal Development ◽  
Design Methodology ◽  
Chronological Order ◽  
Career Trajectory ◽  
Content Type ◽  
Look Back ◽  
The Subject ◽  
Research Philosophy ◽  
The Right ◽  
Practical Implications

Purpose By examining my personal development and career trajectory, I hope to share some insights into life as an academic. My particular path has contained, as most paths do, twists and turns. As I look back, they all seem somehow related to each other, but they were not all planned. Design/methodology/approach I will discuss my life and career in chronological order, then reflect on my career and research philosophy. I will also discuss several of my most cited articles and how they emerged. Findings I emphasize research that is both academically rigorous and relevant to business. I also show that passion for a subject, even one that is risky and not encouraged by others, has resulted in lifelong interest and inspiration for me. While not appropriate for all because of the risk, I found it worth taking a chance, largely because I was highly inspired by the subject. Practical implications Research that is programmatic has benefits because it allows a scholar to own an area. Also, working with the right co-author teams – sometimes ones where different talents are distributed across the team is effective. Originality/value The story and opinions are mine alone.

To risk or not to risk

2016 ◽  
Vol 32 (8) ◽  
pp. 12-14
Keyword(s):  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Cutting Edge ◽  
Stressful Event ◽  
Content Type ◽  
Private Lives ◽  
Pertinent Information ◽  
The Right ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings It is said that the most stressful event in our lives is moving house. The risk of the whole project falling through; the sheer scale of planning and coordination required; the emotional highs and lows of the success or failure in finding the right home to move to. Certainly, there are few activities that adults go through that guarantee such a levels of anxiety. And if this is the case for our private lives, then what is the equivalent of our business lives? Implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Creating the right climate: how servant leadership can drive employee creativity

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Keyword(s):  
Servant Leadership ◽  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Employee Creativity ◽  
Content Type ◽  
Study Find ◽  
Pertinent Information ◽  
The Right ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings The authors of the study find that servant leadership encourages employee creativity by supporting the development of a climate of creativity, which sets the right conditions for employees to engage in creative behaviors. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Model behavior

2019 ◽  
Vol 35 (3) ◽  
pp. 4-6
Keyword(s):  
Competitive Advantage ◽  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Strategic Plan ◽  
Content Type ◽  
Pertinent Information ◽  
To Come ◽  
The Right ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings One of the essential aspects of strategy that many executives struggle to come to terms with is the ethereal nature of it as a pursuit. Unlike logistics or finance, it has a wispy, intangible nature that refuses to be nailed down for a minute. Just as one executive thinks they have the right strategic plan, then the market will change, the environment will change, or any of the thousands of things that the strategy depended on will shift, leaving the firm high and dry, still looking for that killer app that will lead to competitive advantage. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

The right market strategy

2020 ◽  
Vol 36 (11) ◽  
pp. 39-41
Keyword(s):  
Competitive Advantage ◽  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Market Strategy ◽  
Content Type ◽  
Pertinent Information ◽  
The Right ◽  
Market Strategies ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Market strategies are key to understand for all firms looking to gain competitive advantage. Understanding the focus and orientation of a firm is a major factor in adopting the correct market strategy. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

The unnatural networker’s guide to networking

2015 ◽  
Vol 23 (3) ◽  
pp. 23-25
Author(s):  
Charlie Lawson
Keyword(s):  
Design Methodology ◽  
Body Language ◽  
Social Implications ◽  
Content Type ◽  
The Right ◽  
Personal Success ◽  
Practical Implications

Purpose – Helps people to help people to become better at networking. Design/methodology/approach – Examines some differences between introverts and extroverts and explains why introverts can be better at networking than extroverts. Findings – Provides a number of tips, including setting goals, looking for the right body language and following up, that can help to make people into good networkers. Practical implications – Asserts that a high proportion of people are not natural networkers but that good networking skills can be learned. Social implications – Highlights the importance of being good at networking for business and personal success. Originality/value – Advances the view that effective networking is about much more than simply “working the room”.

Developing the right brand image

2018 ◽  
Vol 34 (9) ◽  
pp. 35-36
Keyword(s):  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Brand Image ◽  
Low Cost ◽  
Content Type ◽  
Customer Base ◽  
Pertinent Information ◽  
The Right ◽  
Practical Implications

Purpose Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Developing a feeling of authenticity about products amongst the target customer base is an essential goal for marketers even in terms of low cost items. Consumers derive information from a broad range of marketing communications and consistency is a key element for success. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

The real deal

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Keyword(s):  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Content Type ◽  
The Real ◽  
Team Player ◽  
Pertinent Information ◽  
The Right ◽  
Good Leader ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds his/her own impartial comments and places the articles in context. Findings What makes a good leader? There are few questions in management that have been looked at in so many different ways, and yet there seems to be little consensus as to what the answer is. Ask any leader or aspiring leader this question, and there will be as many different answers as there are being questioned. Some will favor the “team player” approach, that any leader is only as good as the team they assemble; others will suggest it is about fearlessness; some may even think it is related to a mystic ability to make the right decisions at the right time. One thing is for the sure – few people will agree on the same definition. Practical implications This paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Sign in / Sign up

Export Citation Format

Share Document