Personality traits and social media as drivers of word-of-mouth towards sustainable fashion

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Suha Fouad Salem ◽  
Alshaimaa Bahagat Alanadoly
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Personality Traits ◽  
Big Five ◽  
Word Of Mouth ◽  
Big Five Personality Traits ◽  
Environmental Concerns ◽  
Big Five Personality ◽  
Content Type ◽  
Sustainable Fashion

PurposeThe main objective is to investigate the effects of antecedents of word-of-mouth (WOM) towards sustainable fashion, using the Personality Traits theory. More specifically, this study wants to examine the impact of the Big Five personality traits on social media activities, which could affect eco-friendly behaviour and environmental concerns for fashion production. This impact is influenced by the use of WOM on sustainability in the fashion industry.Design/methodology/approachThe partial least squares structural equation modelling (PLS SEM) technique is used to evaluate the internal and external measurement model with a sample size of 272.FindingsThe three most active personality traits on social media are extraversion, openness to experience and agreeableness. Additionally, the active use of social media has a positive impact on the optimisation of users' eco-friendly behaviour and an increase in users' concerns for fashion production. Eco-friendly behaviour and environmental concerns for fashion production are important factors that lead to the spread of WOM.Originality/valueThis study contributes to the existing literature by evaluating the effects of the Big Five personality traits on using social networking and how will this improve the creation of WOM towards sustainability. This study is among the several scientific studies which combine the theory of Big Five personality traits with social networking, green behaviour and the WOM in a sustainability context.

Moderation effect of pleasure seeking and loss aversion in the relationship between personality traits and risky investment intention

Kybernetes ◽  
2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Selim Aren ◽  
Hatice Nayman Hamamci ◽  
Safvan Özcan
Keyword(s):  
Personality Traits ◽  
Big Five ◽  
Loss Aversion ◽  
Online Survey ◽  
Big Five Personality Traits ◽  
Big Five Personality ◽  
Moderator Effect ◽  
Content Type ◽  
Risky Investment ◽  
Investment Intentions

Purpose The aim of this study, the moderating effect of pleasure-seeking and loss aversion, was investigated in relation to the big five personality traits with regard to risky investment intentions. Design/methodology/approach In the study, the data was obtained between January and November 2019 via an online survey with convenience sampling. The total number of subjects is 886. The authors used IBM SPSS Statistics for analysis. Exploratory factor analysis, correlation analysis, regression analysis and discriminant analysis were performed. Findings Significant relationships were found between five personality traits and risky investment intentions. In these relationships, the moderator effect of pleasure-seeking for extraversion, conscientiousness and neuroticism personality traits was also determined. Besides, investment preferences for choosing “unknown and new investment” against “known and experienced investment”, which is a typical feature of the balloon periods, were modeled with big five personality traits and motivation variables (pleasure-seeking and loss aversion) and the equation was formed. As a result, high accuracy classification success was obtained. Originality/value The study is unique owing to its findings. In addition, general risk aversion and risky investment intention were investigated simultaneously to explain the different findings in the literature regarding the attitude of big five personality traits to risk and personality traits that show consistent approach were identified.

Addiction to Social Networking Sites and User Responses

2021 ◽  
Vol 52 (4) ◽  
pp. 65-91
Author(s):  
Hamed Qahri-Saremi ◽  
Isaac Vaghefi ◽  
Ofir Turel
Keyword(s):  
Social Networking ◽  
Personality Traits ◽  
Survey Data ◽  
Big Five ◽  
Social Networking Sites ◽  
Big Five Personality Traits ◽  
Social Networking Site ◽  
Big Five Personality ◽  
User Behaviors ◽  
Person Centered Approach

Prior studies have primarily used "variable-centered" perspectives to identify factors underlying user responses to social networking site (SNS) addiction, their predictors and outcomes. This paper extends this perspective by taking a person-centered approach to examine (1) the prototypical subpopulations (profiles) of users' extent of SNS addiction and responses to it, (2) how affiliations with these profiles can explain user behaviors toward SNS use, and (3) how personality traits can predict affiliations with these profiles. To this end, we propose a typological theory of SNS addiction and user responses to it via two empirical, personcentered studies. Study 1 draws on survey data from 188 SNS users to develop a typology of users based on the extent of their SNS addiction and their responses to it. It further examines the relations between affiliation with these profiles and users' SNS discontinuance intention, as a typical behavioral response to SNS addiction. Study 2 uses survey data from 284 SNS users to validate the user typology developed in Study 1 and investigate its relations to users' Big Five personality traits. Our findings shed light on a typology of five prototypical profiles of SNS users-cautious, regular, consonant, dissonant, and hooked-who differ in their extent of SNS addiction and their cognitive, emotional, and behavioral responses to it. Our findings also demonstrate how Big Five personality traits can predict user affiliations with these prototypical profiles.

Big Five personality traits and green consumption: bridging the attitude-intention-behavior gap

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Cong Doanh Duong
Keyword(s):  
Personality Traits ◽  
Big Five ◽  
Environmentally Friendly ◽  
Big Five Personality Traits ◽  
Openness To Experience ◽  
Equation Modeling ◽  
Big Five Personality ◽  
Green Products ◽  
Content Type ◽  
Green Consumption

PurposeThis study examines the roles of Big Five personality traits, including conscientiousness, agreeableness, extraversion, neuroticism and openness to experience, in shaping green consumption behavior, as well as bridging the attitude-intention-behavior gap in environmentally friendly consumption and testing the gender differences between these associations.Design/methodology/approachA dataset of 611 consumers was collected by means of mall-intercept surveys in major Vietnamese cities. Structural equation modeling (SEM) via AMOS 24.0 was employed to test the proposed conceptual framework and hypotheses, while the PROCESS approach was utilized to estimate mediation standardized regression coefficients.FindingsThe study revealed that in addition to extraversion, other personality traits (agreeableness, conscientiousness, openness to experience and neuroticism) were strongly associated with green consumption. Moreover, attitude towards green products and intention to buy environmentally friendly products were determined to have key roles in explaining consumers' pro-environmental behavior. There was also a notable difference in the impact of personality traits on men's and women's green consumption.Practical implicationsThis study provides useful recommendations for administrational practices seeking to understand consumer behavior, build appropriate marketing and communication campaigns and attract customers to buy environmentally friendly products.Originality/valueThis study makes efforts to resolve the attitude-intention-behavior gap, a recurring theme in the green consumption literature, as well as illustrates the significance of Big Five personality traits in explaining attitude, intention and behavior when purchasing green products. This research also demonstrates that Big Five personality traits have significantly different effects on green consumption attitudes and intention to carry out pro-behavioral consumption.

How do personality traits affect visitor’s experience, emotional stimulation and behaviour? The case of wine tourism

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ifigeneia Leri ◽  
Prokopis Theodoridis
Keyword(s):  
Personality Traits ◽  
Big Five ◽  
Holistic Approach ◽  
Big Five Personality Traits ◽  
Big Five Personality ◽  
Content Type ◽  
Wine Tourism ◽  
Revisit Intentions ◽  
The Impact

Purpose The purpose of this study is to investigate the moderation effects of the Big Five personality traits on the relationships between holistic experience constructs (i.e. servicescape and other visitors’ behaviours), emotional responses and revisit intention in the context of winery visitation experiences in Greece. Design/methodology/approach The study adopts a holistic approach to visitor experience and suggests that visitors base their experience perception on the servicescape’s attributes and other visitors’ suitable behaviours. Path analysis was adopted to measure the impact of these constructs on visitors’ emotions and the role these emotions play in predicting visitors’ revisit intentions. The moderation effect of the Big Five personality traits in such relationships was examined using the SPSS PROCESS. A self-administered, highly structured questionnaire was distributed to winery visitors in Greece; a total of 615 responses were used in data analysis. Findings The results indicate that all the examined relationships become stronger as a result of visitors having high or average scores for openness, extraversion, agreeableness and conscientiousness, or low scores for neuroticism. Research limitations/implications The findings enhance the existing literature pertaining to experiential marketing, wine tourism marketing and the role of personality in tourism by providing new insights. Practical implications The overall findings may benefit wineries in their efforts to carry out the following: increase visitors’ revisit intentions; design and manage the winery environment and the winery experience effectively; and design marketing strategies. Originality/value The paper’s originality lies in providing information to clarify the role of visitors’ personalities as a contributing factor to their emotional stimulation and their revisit intentions in terms of both constructs of experience (i.e. servicescape and other visitors’ behaviours). Furthermore, this study attempts to respond to recent calls to conduct multidimensional research on the servicescape construct, focusing on both the substantive staging of the servicescape and the communicative staging of the servicescape. Finally, the present study provides new and practical insights regarding the winery experience in the Greek context – an area where very limited research has been conducted so far.

Analyzing Big-Five Personality Traits of Indian Celebrities Using Online Social Media

2017 ◽  
Vol 62 (2) ◽  
pp. 113-124 ◽  
Author(s):  
Kaushik Dutta ◽  
Vivek Kumar Singh ◽  
Pranab Chakraborty ◽  
Sachin Kala Sidhardhan ◽  
Borra Sai Krishna ◽  
...  
Keyword(s):  
Social Media ◽  
Personality Traits ◽  
Big Five ◽  
Big Five Personality Traits ◽  
Big Five Personality ◽  
Online Social Media

scholarly journals Big Five personality traits impact on entrepreneurial intention: the mediating role of entrepreneurial alertness

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mohammad Suleiman Awwad ◽  
Rana Mohammad Najati Al-Aseer
Keyword(s):  
Personality Traits ◽  
Big Five ◽  
Entrepreneurial Intention ◽  
Big Five Personality Traits ◽  
Entrepreneurial Intentions ◽  
Big Five Personality ◽  
Content Type ◽  
Mediating Role ◽  
Entrepreneurial Alertness

Purpose The purpose of this study is to investigate the impact of the Big Five personality traits on the entrepreneurial intentions of undergrad university students in Jordan. It further investigates the mediating role of entrepreneurial alertness. Design/methodology/approach A quantitative survey method was conducted with a convenience sample of Jordanian university students. A total of 323 valid questionnaires were received and analyzed. A structural equation modeling with partial least square (PLS) is used to analyze data. Findings Results revealed that conscientiousness, openness and alertness were associated with entrepreneurial intention. Extraversion and openness were associated with alertness, while agreeableness and neuroticism were unrelated to either outcome. Finally, alertness mediates the relationship between extraversion and openness with entrepreneurial intention. Originality/value There is a lack of previous studies investigating the relationship between the Big Five personality traits and students’ entrepreneurial intentions in Jordan, particularly the role of mediating variables in this relationship. This study is considered the first one that examined the mediating role of entrepreneurial alertness in the relationship between personality traits and entrepreneurial intentions.

Engine of entrepreneurial intentions: revisiting personality traits with entrepreneurial education

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Abhijeet Biswas ◽  
Rohit Kumar Verma
Keyword(s):  
Locus Of Control ◽  
Personality Traits ◽  
Big Five ◽  
Big Five Personality Traits ◽  
Entrepreneurial Intentions ◽  
Big Five Personality ◽  
Need For Achievement ◽  
Entrepreneurial Education ◽  
Content Type ◽  
Management Students

PurposeThe intent to start an entrepreneurial venture is predisposed by certain personality traits. The study aims to analyze the impact of various identified personality traits and entrepreneurial education on entrepreneurial intentions of management students.Design/methodology/approachThe data for the study were gathered from 440 students of top 5 management institutes in India. The study used a cross-sectional design and structured questionnaire based on seven-point Likert scale and was administered employing a purposive sampling method. Structural equation modeling (SEM) was utilized to validate posited hypotheses in the study.FindingsThe study discerns that apart from agreeableness dimension of personality traits, all remaining identified dimensions along with entrepreneurial education had a significant influence on entrepreneurial intentions of management students with need for achievement emerging as the most important enabler. Conscientiousness was the major dimension among big five personality traits bearing a positive influence, while neuroticism registered a negative impact on entrepreneurial intentions. In addition, results bespeak that entrepreneurial education partially mediates the effect of need for achievement, locus of control and innovativeness on entrepreneurial intentions.Research limitations/implicationsThe compendious model proffered in the study might be helpful for students, educators, consultants, financial institutions and policymakers in appreciating the gravity of underlying personality traits.Originality/valueThere is a dearth of research on big five personality traits and entrepreneurial education as enablers of entrepreneurial intentions. The study attempts to integrate big five personality traits model with dimensions of need for achievement, locus of control, innovativeness and entrepreneurial education for management students in India.

Optimizing authentic leadership

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Keyword(s):  
Personality Traits ◽  
Big Five ◽  
Design Methodology ◽  
Authentic Leadership ◽  
Reading Time ◽  
Big Five Personality Traits ◽  
Big Five Personality ◽  
Content Type ◽  
Pertinent Information

Purpose Personality is important in determining the effectiveness of authentic leadership. Organizations can optimize performance of such leaders by focusing on developing the most influential characteristics of the Big Five personality traits framework. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Personality is important in determining the effectiveness of authentic leadership. Organizations can optimize performance of such leaders by focusing on developing the most influential characteristics of the Big Five personality traits framework. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

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