scholarly journals Modern pioneers in marketing: autobiographical sketches by leading scholars

2017 ◽  
Vol 9 (2) ◽  
pp. 118-126 ◽  
Author(s):  
Mark Tadajewski ◽  
D.G. Brian Jones
Keyword(s):  
Consumer Research ◽  
Design Methodology ◽  
Historical Research ◽  
Special Issue ◽  
Content Type ◽  
Personal Lives ◽  
Introductory Article ◽  
History Of ◽  
Biographical Tradition

Purpose This paper aims to introduce a special issue of the Journal of Historical Research in Marketing which includes autobiographical sketches by leading scholars in the history of marketing and consumer research. Design/methodology/approach A brief review of the (auto)biographical tradition in marketing scholarship leads to a commentary on the four accounts in this issue. Findings Highlights of the four portraits are presented and insights into their authors’ lives and careers are offered. Originality/value The authors hope this introductory article whets readers’ appetites to learn more about the four contributors whose careers and personal lives are explicated for their consumption.

scholarly journals Paradigm debates and marketing theory, thought and practice

2014 ◽  
Vol 6 (3) ◽  
pp. 303-330 ◽  
Author(s):  
Mark Tadajewski
Keyword(s):  
Consumer Research ◽  
Knowledge Production ◽  
Design Methodology ◽  
Marketing Theory ◽  
Historical Survey ◽  
Special Issue ◽  
Content Type ◽  
Politics Of Knowledge ◽  
History Of ◽  
Institutional System

Purpose – This paper aims to provide a history of a number of intellectual debates in marketing theory and consumer research. It outlines the key arguments involved, highlights the politics and acrimoniousness that often accompanied the competition for academic prestige or practitioner remuneration. It weaves the contents of the special issue into its narrative. Design/methodology/approach – This article engages in a broad historical survey of the history of marketing thought, as it pertains to intellectual debate and disputation. Findings – While scholars often articulate objectivity as an intellectual ideal, many of the debates that are explored reveal a degree of intellectual intolerance and this is refracted through the institutional system that structures marketing discourse. Originality/value – This account provides an introduction to the intellectual debates of the last century, highlighting the ebb and flow of marketing thought. It calls attention to debates that are largely under explored and highlights the politics of knowledge production in marketing and consumer research.

Selective incivility: an insidious form of discrimination in organizations

2020 ◽  
Vol 39 (3) ◽  
pp. 253-260
Author(s):  
Dana Kabat-Farr ◽  
Isis H. Settles ◽  
Lilia M. Cortina
Keyword(s):  
Design Methodology ◽  
Contextual Factors ◽  
Group Processes ◽  
Gender Composition ◽  
Special Issue ◽  
Research Directions ◽  
Approaches To Studying ◽  
Content Type ◽  
Introductory Article ◽  
New Research

PurposeThis article serves as an introduction to four articles featured in a special issue on selective incivility in the workplace. This collection of papers addresses pressing issues around unpacking and tackling selective incivility in organizations.Design/methodology/approachThis introductory article first highlights research in this area to date, provides a summary of the papers included in this special issue and ends with intriguing themes from the papers and ways in which they advance the field.FindingsThese papers reveal contextual factors that help us better understand selective incivility: group processes, workplace gender composition, status and power and modality (in-person or online incivility).Originality/valueBy bringing together four approaches to studying selective incivility, this special issue pushes the field forward, providing empirically based insights as well as compelling new research directions.

scholarly journals Belk’s (1988) “Possessions and the extended self” revisited

2015 ◽  
Vol 7 (2) ◽  
pp. 184-207 ◽  
Author(s):  
Daniel Ladik ◽  
Francois Carrillat ◽  
Mark Tadajewski
Keyword(s):  
Consumer Research ◽  
Design Methodology ◽  
Self Concept ◽  
The Novel ◽  
Extended Self ◽  
Important Paper ◽  
Content Type ◽  
Interpretive Analysis ◽  
History Of ◽  
Consumer Culture Theory

Purpose – The purpose of this paper is to revisit Russell Belk’s (1988) landmark paper “Possessions and the extended self”. The authors provide a prehistory of related ideas and then examine the controversy it triggered regarding the different paradigms of research in marketing (Cohen, 1989) some 26 years ago. Design/methodology/approach – This paper takes Belk seriously when he argues that his work is a synthesis and extension of prior studies leading to the novel production of the “extended self” concept. Via a close reading of the history of self-constitution, the authors highlight a number of thinkers who were grappling with similar issues now associated in our disciplinary consciousness to the idea of the “extended self”. To assess the contribution of Belk’s work, the authors engage in citation and interpretive analyses. The first analysis compared scholarly citations of Belk (1988) with the top ten most-cited Journal of Consumer Research (JCR) papers published in the same year. The second citation analysis compared Belk (1988) to the top ten most-cited JCR papers in the history of the journal. The authors follow this with an interpretive analysis of Belk’s contribution to consumer research via his 1988 paper. Findings – Belk (1988) had the most citations (N = 934) of any paper published in JCR in 1988. When compared to all papers published in the history of JCR, Belk (1988) leads with the most overall citations. Moreover, Belk (1988) is the most prominent interpretive paper that appeared in JCR and one of the top three, regardless of paradigm. The analysis illustrates diversity in topic and methodology, thus indicating that Belk’s contribution impacted a wide variety of scholars. Interpretive analysis indicates the importance of Belk’s work for subsequently impactful consumer researchers. Originality/value – The authors offer a prehistory of the “extended self” concept by highlighting literature that many consumer researchers will not have explored previously. With citations spanning over three decades, consumer behavior scholars recognize Belk (1988) as an important paper. Our analysis reveals that contrary to received wisdom, it is not only important for interpretive researchers or scholars within the consumer culture theory, but it is significant for the entire discipline, irrespective of paradigmatic orientation. The research presented here demonstrates that Belk’s (1988) paper is arguably one of the most influential papers ever published in JCR.

Morris B. Holbrook: an historical autoethnographic subjective personal introspection

2017 ◽  
Vol 9 (2) ◽  
pp. 144-190 ◽  
Author(s):  
Morris B. Holbrook
Keyword(s):  
Consumer Research ◽  
Design Methodology ◽  
Intellectual Development ◽  
Personal History ◽  
Content Type ◽  
Unique Path ◽  
History Of ◽  
Jazz Musician ◽  
Key Participants

Purpose This paper describes the personal history and intellectual development of Morris B. Holbrook (MBH), a participant in the field of marketing academics in general and consumer research in particular. Design/methodology/approach The paper pursues an approach characterized by historical autoethnographic subjective personal introspection or HASPI. Findings The paper reports the personal history of MBH and – via HASPI – interprets various aspects of key participants and major themes that emerged over the course of his career. Research limitations/implications The main implication is that every scholar in the field of marketing pursues a different light, follows a unique path, plays by idiosyncratic rules, and deserves individual attention, consideration, and respect … like a cat that carries its own leash. Originality/value In the case of MBH, like (say) a jazz musician, whatever value he might have depends on his originality.

scholarly journals Outdoor education in historical perspective

2020 ◽  
Vol 49 (1) ◽  
pp. 1-7
Author(s):  
Mark Freeman ◽  
Jayson Seaman
Keyword(s):  
Outdoor Education ◽  
Historical Perspective ◽  
Space And Place ◽  
Religion And Spirituality ◽  
Special Issue ◽  
Content Type ◽  
Introductory Article ◽  
History Of ◽  
State Of Research ◽  
Education Review

PurposeThe introduction sets out the scope of the special issue and suggests areas for further research.Design/methodology/approachThis introductory article sets out the rationale and contents of the special issue of History of Education Review on “Outdoor Education in Historical Perspective”. It briefly summarizes the existing state of research and introduces the six articles that comprise the issue.FindingsThe introduction identifies four particular themes that arise from the existing literature and from the diverse contributions to this special issue: transculturality; space and place; religion and spirituality; and personality/personalities.Originality/valueThis special issue contains six original contributions to the study of the history of outdoor education, focussing on different locations in Europe and North America.

“Stubborn things: evidence, postmodernism and the craft of history.”

2019 ◽  
Vol 25 (1) ◽  
pp. 125-136 ◽  
Author(s):  
Jeff Muldoon
Keyword(s):  
Design Methodology ◽  
Historical Record ◽  
Historical Research ◽  
Recent Book ◽  
Historical Evidence ◽  
Traditional Management ◽  
Content Type ◽  
Management History ◽  
Book Versus ◽  
History Of

Purpose The purpose of this paper is to review the recent book A New History of Management (NHM) and to discuss the strengths and limitations of the book versus traditional management history as practiced by Wren and Bedeian. Design/methodology/approach I analyze NHM by looking at the evidence presented in the book versus the historical record. Findings Although there are some strengths to NHM, the scholars often fail to address the larger historical evidence, which reduces the value of their work. Originality/value The value is to start a discussion of the nature of management history by discussing traditional versus postmodern history. Hopefully, the authors can commence with a dialogue to further historical research.

Understanding marketing’s philosophy debates

2014 ◽  
Vol 6 (3) ◽  
pp. 351-378 ◽  
Author(s):  
Shelby Hunt
Keyword(s):  
Philosophy Of Science ◽  
Consumer Research ◽  
Design Methodology ◽  
Panel Discussion ◽  
Marketing Theory ◽  
Special Issue ◽  
Content Type ◽  
Blue Book ◽  
Starting Point ◽  
Green Book

Purpose – The purpose of this article is to chronicle the publication events in the 1980s and 1990s that framed the development of the series of controversies in marketing that are known as the “philosophy debates”. Design/methodology/approach – The article uses a participant’s retrospective approach. Findings – The article finds that seven publication events are key to understanding marketing’s philosophy debates. The seven are the publication of the “little green book” by Grid, Inc. in 1976; the philosophy of science panel discussion held at the Winter American Marketing Association Educators’ Conference in 1982; the special issue of the Journal of Marketing on marketing theory in 1983; three articles on the “critical relativist perspective” by the Journal of Consumer Research in 1986 and 1988; the “blue book” by South-Western in 1991; a trilogy of articles on truth, positivism and objectivity in the Journal of Marketing and the Journal of Consumer Research in 1990-1993; and an article on “rethinking marketing” in the European Journal of Marketing in 1994. Originality/value – Chronicling the key publication events enables readers to understand what the debates were about and provides readers a starting point for further investigating the issues in the debates.

Eurocentric influence on the Brazilian consumer defense code

2019 ◽  
Vol 11 (2) ◽  
pp. 203-226 ◽  
Author(s):  
Marcus Wilcox Hemais
Keyword(s):  
Emerging Economies ◽  
Design Methodology ◽  
Secondary Data ◽  
Historical Research ◽  
Primary Data ◽  
Content Type ◽  
The Past ◽  
History Of ◽  
Global North ◽  
Source Of Information

PurposeBased on a decolonial perspective from Latin America, this paper aims to offer a different history of the creation of Brazil’s Consumer Defense Code (CDC), analyzing the process through which Eurocentric influences, especially coming from Consumers International (CI), became present in the development of the code.Design/methodology/approachA qualitative historical research was developed using marketing amnesia and decolonialism as its theoretical backdrop. Primary and secondary data are used as source of information. Primary data were obtained through interviews with two authors of the CDC. Secondary data were collected from academic articles and books, reports, magazines and consumer organization websites, as well as journalistic articles.FindingsDuring the drafting of the CDC and after its promulgation, the presence of Eurocentric forces was constant, given the interests of CI and other agents in influencing Brazil’s consumer practices, subordinating them to those of the Global North. This Eurocentric presence was accepted by the Brazilian jurists that drafted the CDC, which led to the incorporation of both laws and bills from Eurocentric countries and the United Nations Guidelines for Consumer Protection into the code.Originality/valueSuch discussions are scarce in marketing, due to the area’s amnestic state regarding the past. While selectively forgetting certain pasts, marketing fails to both acknowledge its tendency to subordinate consumerist actions to those accepted by the Eurocentric world, and to establish analyses that deal with mimetic processes, to minimize asymmetries between companies and consumers, especially in emerging economies, and, even more, dichotomies between the Global North and the Global South.

A tribute to Gwen Leighty

2006 ◽  
Vol 19 (2) ◽  
pp. 84-86
Author(s):  
Jennifer Paustenbaugh
Keyword(s):  
Web Sites ◽  
Academic Libraries ◽  
Design Methodology ◽  
Fund Raising ◽  
Personal Knowledge ◽  
Valuable Contribution ◽  
Content Type ◽  
History Of ◽  
Development Network ◽  
Fund Raiser

PurposeThe purpose of the paper is to provide a tribute to the life and work of library fund‐raiser Gwen Leighty.Design/methodology/approachThe paper uses personal knowledge and references to Academic Libraries Advancement and Development Network (ALADN) and LIBDEV web sites.FindingsThe paper finds that fundraising is connecting with people and the journey that each development officer must make while raising funds for their library.Originality/valueThe paper presents a brief history of ALADN and the valuable contribution one person made to the cause of library fund‐raising.

Mindfulness for teachers: notes toward a discursive cartography

2019 ◽  
Vol 48 (1) ◽  
pp. 91-108
Author(s):  
Remy Low
Keyword(s):  
Conceptual Framework ◽  
Design Methodology ◽  
Teacher Educators ◽  
Teacher Educator ◽  
Entry Point ◽  
Historical Research ◽  
Educational Researcher ◽  
Content Type ◽  
Discursive Formation ◽  
Heuristic Device

Purpose For the interested teacher, teacher educator and educational researcher seeking an entry point into how mindfulness relates to teachers’ work, the burgeoning and divergent appeals for the relevance of mindfulness to teachers can be bewildering. The purpose of this paper is to offer teachers, teacher educators and educational researchers a conceptual framework for understanding the different orientations and sources of mindfulness as it has been recommended to teachers. Design/methodology/approach Using Foucault’s (1972) concept of “discursive formations” as a heuristic device, this paper argues that mindfulness as pitched to teachers can be helpfully understood as arising from three distinct orientations. Findings Statements about mindfulness and its relevance to teachers emerge from three distinct discursive formations – traditional, psychological and engaged – that each constitute the “problem” faced by teachers respectively as suffering, stress or alienation. Specific conceptions of mindfulness are then advanced as a solution to these problems by certain authoritative subjects and institutions in ways that are taken as legitimate within each discursive formation. Originality/value Apart from offering a historical and discursive mapping of the different discursive formations from which mindfulness is pitched to teachers, this paper also highlights how each of these orientations impies a normative view of what a teacher should be. Suggestions for further historical research are also offered along the lines of genealogy, epistemology and ontology.

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