scholarly journals Paradigm debates and marketing theory, thought and practice

2014 ◽  
Vol 6 (3) ◽  
pp. 303-330 ◽  
Author(s):  
Mark Tadajewski
Keyword(s):  
Consumer Research ◽  
Knowledge Production ◽  
Design Methodology ◽  
Marketing Theory ◽  
Historical Survey ◽  
Special Issue ◽  
Content Type ◽  
Politics Of Knowledge ◽  
History Of ◽  
Institutional System

Purpose – This paper aims to provide a history of a number of intellectual debates in marketing theory and consumer research. It outlines the key arguments involved, highlights the politics and acrimoniousness that often accompanied the competition for academic prestige or practitioner remuneration. It weaves the contents of the special issue into its narrative. Design/methodology/approach – This article engages in a broad historical survey of the history of marketing thought, as it pertains to intellectual debate and disputation. Findings – While scholars often articulate objectivity as an intellectual ideal, many of the debates that are explored reveal a degree of intellectual intolerance and this is refracted through the institutional system that structures marketing discourse. Originality/value – This account provides an introduction to the intellectual debates of the last century, highlighting the ebb and flow of marketing thought. It calls attention to debates that are largely under explored and highlights the politics of knowledge production in marketing and consumer research.

Understanding marketing’s philosophy debates

2014 ◽  
Vol 6 (3) ◽  
pp. 351-378 ◽  
Author(s):  
Shelby Hunt
Keyword(s):  
Philosophy Of Science ◽  
Consumer Research ◽  
Design Methodology ◽  
Panel Discussion ◽  
Marketing Theory ◽  
Special Issue ◽  
Content Type ◽  
Blue Book ◽  
Starting Point ◽  
Green Book

Purpose – The purpose of this article is to chronicle the publication events in the 1980s and 1990s that framed the development of the series of controversies in marketing that are known as the “philosophy debates”. Design/methodology/approach – The article uses a participant’s retrospective approach. Findings – The article finds that seven publication events are key to understanding marketing’s philosophy debates. The seven are the publication of the “little green book” by Grid, Inc. in 1976; the philosophy of science panel discussion held at the Winter American Marketing Association Educators’ Conference in 1982; the special issue of the Journal of Marketing on marketing theory in 1983; three articles on the “critical relativist perspective” by the Journal of Consumer Research in 1986 and 1988; the “blue book” by South-Western in 1991; a trilogy of articles on truth, positivism and objectivity in the Journal of Marketing and the Journal of Consumer Research in 1990-1993; and an article on “rethinking marketing” in the European Journal of Marketing in 1994. Originality/value – Chronicling the key publication events enables readers to understand what the debates were about and provides readers a starting point for further investigating the issues in the debates.

scholarly journals Modern pioneers in marketing: autobiographical sketches by leading scholars

2017 ◽  
Vol 9 (2) ◽  
pp. 118-126 ◽  
Author(s):  
Mark Tadajewski ◽  
D.G. Brian Jones
Keyword(s):  
Consumer Research ◽  
Design Methodology ◽  
Historical Research ◽  
Special Issue ◽  
Content Type ◽  
Personal Lives ◽  
Introductory Article ◽  
History Of ◽  
Biographical Tradition

Purpose This paper aims to introduce a special issue of the Journal of Historical Research in Marketing which includes autobiographical sketches by leading scholars in the history of marketing and consumer research. Design/methodology/approach A brief review of the (auto)biographical tradition in marketing scholarship leads to a commentary on the four accounts in this issue. Findings Highlights of the four portraits are presented and insights into their authors’ lives and careers are offered. Originality/value The authors hope this introductory article whets readers’ appetites to learn more about the four contributors whose careers and personal lives are explicated for their consumption.

Reflections on the socio-politics of qualitative research

2015 ◽  
Vol 10 (4) ◽  
pp. 325-328 ◽  
Author(s):  
Albert J. Mills
Keyword(s):  
Qualitative Research ◽  
Qualitative Methods ◽  
Knowledge Production ◽  
Design Methodology ◽  
Sociology Of Knowledge ◽  
Content Type ◽  
The Past ◽  
Politics Of Knowledge ◽  
Qualitative Approaches ◽  
Practical Implications

Purpose – A focus on the socio-politics of qualitative research and, given the space available, to raise more questions than answers. In other words, the author wants to be more speculative then definitive. The paper aims to discuss this issue. Design/methodology/approach – The paper is grounded in a sociology of knowledge approach known as ANTi-History. Findings – The development of qualitative methods is grounded in the socio-politics of knowledge production. Research limitations/implications – The focus chosen – ANTi-History – is selected in exclusion to other potential approaches. Practical implications – To encourage researchers to include socio-politics in understanding the production of qualitative research methods. Social implications – Identification of the socio-politics that underlie qualitative approaches. Originality/value – The paper is rooted in a developing approach to the socio-politics of knowledge of the past.

scholarly journals Belk’s (1988) “Possessions and the extended self” revisited

2015 ◽  
Vol 7 (2) ◽  
pp. 184-207 ◽  
Author(s):  
Daniel Ladik ◽  
Francois Carrillat ◽  
Mark Tadajewski
Keyword(s):  
Consumer Research ◽  
Design Methodology ◽  
Self Concept ◽  
The Novel ◽  
Extended Self ◽  
Important Paper ◽  
Content Type ◽  
Interpretive Analysis ◽  
History Of ◽  
Consumer Culture Theory

Purpose – The purpose of this paper is to revisit Russell Belk’s (1988) landmark paper “Possessions and the extended self”. The authors provide a prehistory of related ideas and then examine the controversy it triggered regarding the different paradigms of research in marketing (Cohen, 1989) some 26 years ago. Design/methodology/approach – This paper takes Belk seriously when he argues that his work is a synthesis and extension of prior studies leading to the novel production of the “extended self” concept. Via a close reading of the history of self-constitution, the authors highlight a number of thinkers who were grappling with similar issues now associated in our disciplinary consciousness to the idea of the “extended self”. To assess the contribution of Belk’s work, the authors engage in citation and interpretive analyses. The first analysis compared scholarly citations of Belk (1988) with the top ten most-cited Journal of Consumer Research (JCR) papers published in the same year. The second citation analysis compared Belk (1988) to the top ten most-cited JCR papers in the history of the journal. The authors follow this with an interpretive analysis of Belk’s contribution to consumer research via his 1988 paper. Findings – Belk (1988) had the most citations (N = 934) of any paper published in JCR in 1988. When compared to all papers published in the history of JCR, Belk (1988) leads with the most overall citations. Moreover, Belk (1988) is the most prominent interpretive paper that appeared in JCR and one of the top three, regardless of paradigm. The analysis illustrates diversity in topic and methodology, thus indicating that Belk’s contribution impacted a wide variety of scholars. Interpretive analysis indicates the importance of Belk’s work for subsequently impactful consumer researchers. Originality/value – The authors offer a prehistory of the “extended self” concept by highlighting literature that many consumer researchers will not have explored previously. With citations spanning over three decades, consumer behavior scholars recognize Belk (1988) as an important paper. Our analysis reveals that contrary to received wisdom, it is not only important for interpretive researchers or scholars within the consumer culture theory, but it is significant for the entire discipline, irrespective of paradigmatic orientation. The research presented here demonstrates that Belk’s (1988) paper is arguably one of the most influential papers ever published in JCR.

Morris B. Holbrook: an historical autoethnographic subjective personal introspection

2017 ◽  
Vol 9 (2) ◽  
pp. 144-190 ◽  
Author(s):  
Morris B. Holbrook
Keyword(s):  
Consumer Research ◽  
Design Methodology ◽  
Intellectual Development ◽  
Personal History ◽  
Content Type ◽  
Unique Path ◽  
History Of ◽  
Jazz Musician ◽  
Key Participants

Purpose This paper describes the personal history and intellectual development of Morris B. Holbrook (MBH), a participant in the field of marketing academics in general and consumer research in particular. Design/methodology/approach The paper pursues an approach characterized by historical autoethnographic subjective personal introspection or HASPI. Findings The paper reports the personal history of MBH and – via HASPI – interprets various aspects of key participants and major themes that emerged over the course of his career. Research limitations/implications The main implication is that every scholar in the field of marketing pursues a different light, follows a unique path, plays by idiosyncratic rules, and deserves individual attention, consideration, and respect … like a cat that carries its own leash. Originality/value In the case of MBH, like (say) a jazz musician, whatever value he might have depends on his originality.

scholarly journals Consumption experience: past, present and future

2018 ◽  
Vol 21 (4) ◽  
pp. 402-420 ◽  
Author(s):  
Damien Chaney ◽  
Renaud Lunardo ◽  
Rémi Mencarelli
Keyword(s):  
Design Methodology ◽  
Marketing Research ◽  
Historical Review ◽  
Marketing Theory ◽  
Consumer Experience ◽  
Special Issue ◽  
Seminal Paper ◽  
Content Type ◽  
Comprehensive View ◽  
Consumption Experience

Purpose The purpose of this paper is to propose both a retrospective and a prospective look at one of the most powerful concepts in marketing research: consumption experience. Design/methodology/approach A historical review of the development of the concept of consumption experience is conducted from its introduction 35 years ago by Holbrook and Hirschman’s (1982) seminal paper to the most recent advances, including the articles selected for this special issue. Findings First, the authors show that the introduction of the concept of consumer experience was a major (r)evolution on the theoretical, methodological and managerial levels. Second, the authors examine the theoretical risks associated with a biased conceptualization of the consumption experience. Third, the authors highlight future avenues for research on the consumption experience from both macro- (“zoom-out”) and micro-analytic (“zoom-in”) perspectives. Originality/value This paper offers a comprehensive view on one of the most disruptive concepts in marketing theory.

scholarly journals Marketing and the Cold War: an overview

2016 ◽  
Vol 8 (1) ◽  
pp. 2-16 ◽  
Author(s):  
Mark Tadajewski ◽  
Inger L. Stole
Keyword(s):  
Cold War ◽  
Design Methodology ◽  
Historical Context ◽  
Marketing Theory ◽  
Special Issue ◽  
Marketing Practice ◽  
Content Type ◽  
Academic Literature ◽  
Narrative Thread ◽  
The Cold War

Purpose – This paper aims to examine the contents of the special issue, situating the material in appropriate historical context. Design/methodology/approach – The account is based on a close reading of each manuscript. Links to the wider academic literature are created, and a narrative thread is provided to introduce readers to the imbrication of marketing with the Cold War geopolitical climate. Originality/value – The debates surrounding the Cold War, marketing theory and marketing practice have been reviewed.

A tribute to Gwen Leighty

2006 ◽  
Vol 19 (2) ◽  
pp. 84-86
Author(s):  
Jennifer Paustenbaugh
Keyword(s):  
Web Sites ◽  
Academic Libraries ◽  
Design Methodology ◽  
Fund Raising ◽  
Personal Knowledge ◽  
Valuable Contribution ◽  
Content Type ◽  
History Of ◽  
Development Network ◽  
Fund Raiser

PurposeThe purpose of the paper is to provide a tribute to the life and work of library fund‐raiser Gwen Leighty.Design/methodology/approachThe paper uses personal knowledge and references to Academic Libraries Advancement and Development Network (ALADN) and LIBDEV web sites.FindingsThe paper finds that fundraising is connecting with people and the journey that each development officer must make while raising funds for their library.Originality/valueThe paper presents a brief history of ALADN and the valuable contribution one person made to the cause of library fund‐raising.

The sediment of the Hostivar Reservoir (Prague, Czech Republic) as a memory of 45 years of pollution

2017 ◽  
Vol 28 (2) ◽  
pp. 204-213
Author(s):  
Lucie Soucková ◽  
Dana Kominkova
Keyword(s):  
Czech Republic ◽  
Design Methodology ◽  
Polyaromatic Hydrocarbons ◽  
Reservoir Sediment ◽  
Terrestrial Environment ◽  
Content Type ◽  
Sediment Extraction ◽  
History Of ◽  
Us Epa ◽  
Practical Implications

Purpose The purpose of this paper is to evaluate the historical pollution of the Hostivar Reservoir (largest reservoir in Prague) sediment by metals, polyaromatic hydrocarbons (PAH) and polychlorinated biphenyls (PCB) and identify the trends in pollution of aquatic environment. Design/methodology/approach Core samples, 140 cm long, recording the 45-year history of the reservoir, were separated to 5 cm width subsamples (approximately 1.5 years of sedimentation) and analyzed for metals (Cd, Pb, Cu, Zn, Cr, Ni, Al), PAH and PCB. Following methods were used: US EPA 3051 for metals, US EPA 505 and US EPA 8082 A for PCB, and ISO 18287:2006 for PAH. Findings Most of the contaminants had the highest concentration at the beginning of the existence of the reservoir, suggesting that the contamination results from construction activities. Significant decrease of Pb occurred in the second half of the 1990s. It was caused by termination of the addition of lead as a detonation suppressant to the gasoline. Most concentrations of PAHs, PCBs and metals, except copper do not present eco-toxicological risk. Practical implications The results show the volume of priority pollutants removed from the reservoir by sediment extraction, and point risk to the terrestrial environment due to application of the sediment in the construction of a noise protecting wall. Originality/value The paper presents unique data about historical contamination of the largest reservoir in Prague, the capital of Czech Republic. It shows how the watershed and the construction phase of the dam cause a pollution of the reservoir sediment and possible environmental risk for aquatic biota.

Haunted by the past: transformations and daily challenges of China's prosthetics

2020 ◽  
Vol 10 (1) ◽  
pp. 115-124
Author(s):  
Chunchun Wang
Keyword(s):  
Design Methodology ◽  
Cross Cultural ◽  
Future Research ◽  
Institutional Pressures ◽  
Rehabilitation Center ◽  
Content Type ◽  
The Past ◽  
Daily Experiences ◽  
History Of ◽  
Depth Interviews

PurposeThe purpose of this paper is to examine the transformations of prosthetic practices in China, as well as the daily experiences and dilemmas arising from the everchanging practices since 1949. On the basis of materials, this paper explores an everyday perspective to review the history of technology.Design/methodology/approachEthnography was collected with the application of participant observations, informal interviews and in-depth interviews during a 13-months study at a rehabilitation center in Chengdu, China. The literature on prosthetic manufacturing was also reviewed for this paper.FindingsChina's prosthetic technology seems to evolve from traditional to modern. However, this progressive narrative – innovation-based timeline (Edgerton, 2006, xi) – has been challenged by daily practices. Due to institutional pressures, prosthetists are in a dilemma of selectively using their knowledge to create one kind of device for all prosthesis users with a certain kind of disability, thereby regulating the physical and social experiences of prosthesis users. Besides, prosthesis users are accustomed to prostheses made with old techniques, and must correct themselves from old experiences to the daily practices recognized by the selected techniques.Originality/valueThis paper provides a cross-cultural case to reexamine Edgerton's criticism of the progressive and orderly innovation-centric technological narrative. More importantly, it reviews the history and practices of China's prosthetics from daily experiences rather than Edgerton's concentration on technology; therefore, it provides an everyday perspective for future research on technological transformations.

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