Tensions in ethnographic observation: overt or covert?

2019 ◽  
Vol 8 (2) ◽  
pp. 185-195
Author(s):  
Ruth Strudwick
Keyword(s):  
Diagnostic Imaging ◽  
Design Methodology ◽  
Participant Observation ◽  
Ethnographic Study ◽  
Content Type ◽  
Imaging Department ◽  
Ethnographic Observation

Purpose The purpose of this paper is to reflect on the tensions between being covert and overt during ethnographic observations. The example of an ethnographic study of the culture in a diagnostic imaging department will be used to provide examples. Design/methodology/approach This paper is a reflection on an ethnographic study, focussing on the participant observation. Findings This paper discusses the author’s reflections on the covert and overt nature of ethnographic observation. Originality/value The discussion is of value to all ethnographic researchers who experience this tension.

A collection and its many relations and contexts

2020 ◽  
Vol 76 (3) ◽  
pp. 753-767
Author(s):  
Kathy Carbone
Keyword(s):  
Design Methodology ◽  
Participant Observation ◽  
Document Analysis ◽  
Ethnographic Study ◽  
Content Type ◽  
Social Lives ◽  
Archival Collection ◽  
Object Biography ◽  
Semistructured Interviews ◽  
The City

PurposeThe purpose of this paper is to report the results of an ethnographic study that used object biography with an archival collection of police surveillance files, the Police Historical/Archival Investigative Files, housed at the City of Portland Archives & Records Center in Portland, Oregon.Design/methodology/approachDocument analysis, participant observation, semistructured interviews, and object biography were conducted over four years, from 2013 to 2017.FindingsUsing object biography with the Police Historical/Archival Investigative Files uncovered numerous personal and public relationships that developed between people and this collection over several decades as well as how these records acquired, constructed, and changed meanings over time and space.Originality/valueThis paper argues that the biography of objects is a useful way for studying the relationships records form, the values people assign to them, and how people and records mutually inform and transform one another in shifting contexts of social lives. Recognizing records as having social histories and applying object biography to them contributes to and grows the greater biography and genealogy of the record and the archive—a genealogy important not only for discovering something about the lives of those who create, encounter, steward, and use records and archives but about our shared human experience.

Managing different forms of distances in Dutch healthcare organizations

2015 ◽  
Vol 29 (7) ◽  
pp. 1080-1097
Author(s):  
Annemiek Stoopendaal
Keyword(s):  
Design Methodology ◽  
Healthcare Organization ◽  
Ethnographic Study ◽  
Healthcare Organizations ◽  
Content Type ◽  
Daily Work ◽  
Healthcare Executives ◽  
Governance Practices ◽  
The Relationship

Purpose – Dichotomous “gap” thinking about professionals and managers has important limits. The purpose of this paper is to study the specific ontology of “the gap” in which different forms of distances are defined. Design/methodology/approach – In order to deepen the knowledge of the actual day-to-day tasks of Dutch healthcare executives an ethnographic study of the daily work of Dutch healthcare executives and an ontological exploration of the concept “gap” was provided. The study empirically investigates the meaning given to the concept of “distance” in healthcare governance practices. Findings – The study reveals that healthcare executives have to fulfil a dual role of maintaining distance and creating proximity. Coping with different forms of distances seems to be an integral part of their work. They make use of four potential mechanisms to cope with distance in their healthcare organization practices. Originality/value – The relationship between managers and professionals is often defined as a dichotomous gap. The findings in this research suggest a more dynamic picture of the relationship between managers and professionals than is currently present in literature. This study moves “beyond” the gap and investigates processes of distancing in-depth.

Online brand communities as heterogeneous gatherings: a netnographic exploration of Apple users

2017 ◽  
Vol 26 (4) ◽  
pp. 375-385 ◽  
Author(s):  
Tuğba Özbölük ◽  
Yunus Dursun
Keyword(s):  
Design Methodology ◽  
Participant Observation ◽  
Opinion Leader ◽  
Brand Community ◽  
Community Members ◽  
Content Type ◽  
Brand Communities ◽  
Online Brand Communities ◽  
Different Types ◽  
Online Brand Community

Purpose This paper aims to investigate the different types of members based on their roles within an online brand community dedicated to Apple. Design/methodology/approach Design/methodology/approach Data are drawn from an 18-month netnographic study, including participant and non-participant observation. Findings Findings reveal that members of the online brand community share a common goal but they are heterogeneous in many respects. In this research, five different types of brand community members are identified: learner, pragmatist, activist, opinion leader and evangelist. These findings emphasize the heterogeneity of the brand community or the differences of members and subgroups they form in the community. Practical implications This paper offers some insights for brand managers. There are different sub-tribes in online brand communities and these sub-tribes develop their own meanings of the brand. This means that online brand communities do not form one single homogenous target group and can be segmented into subgroups. Findings also offer a deeper understanding of negative characteristics of online brand community members. The role “activist” found in this study may be crucial for marketers, as activists can represent the negative side of online brand communities. Originality/value The literature on brand communities has focused predominantly on the homogeneity of these communities. This paper extends the literature by demonstrating the heterogeneity in an online brand community. The paper contributes to the brand community literature by substantiating that online brand community members can be segmented into subgroups based on their roles within the community. In addition, the paper extends the existing literature on brand communities that has overlooked the destructive consumer roles.

Ritual as assemblage: feast of sacrifice experiences of Turkish consumers

2019 ◽  
Vol 10 (2) ◽  
pp. 476-494
Author(s):  
Ömer Torlak ◽  
Müjdat Özmen ◽  
Muhammet Ali Tiltay ◽  
Mahmut Sami İşlek ◽  
Ufuk Ay
Keyword(s):  
Design Methodology ◽  
Participant Observation ◽  
Theoretical Development ◽  
Social Phenomena ◽  
Assemblage Theory ◽  
Content Type ◽  
Religious Rituals ◽  
The Social ◽  
Human Actors ◽  
Depth Interviews

Purpose The purpose of this paper is to theorize and empirically investigate the formation of consumer’s consumption ritual experiences and discourses associated with Feast of Sacrifice. Design/methodology/approach The authors have approached the data from assemblage theory perspective. By use of ethnographic participant observation and in-depth interviews, seven themes are uncovered and discussed: meaning of Qurban, preparation of the ritual, Qurban choice, meat, Qurban ritual, marketplace and framing of discourses. Findings This study provides a theoretical development in which it depicts that assemblage theory can be used in the context of religious rituals such as the Feast of Sacrifice. This suggests that parts forming the social phenomena include different meanings and functions in different assemblages to the ritual, which has a structure with a particular process, roles and content scenario. This implies that even the most structured social phenomena as religious rituals can be accepted as social assemblage where every individual experiences his/her own ritual with the parts that have ever-changing material and expressive roles. Originality/value This study will contribute to the literature on religious rituals and practices through viewing ritual as an assemblage including material and expressive features as well as human and non-human actors. Besides, this study aims to find out whether there is a constant consumer and the concept of ritual by focusing on buying experiences of consumer in Feast of Sacrifice in Turkey.

Ferries as travelling landscapes: tourism and watery mobilities

2020 ◽  
Vol 14 (3) ◽  
pp. 321-334
Author(s):  
Eva McGrath ◽  
Nichola Harmer ◽  
Richard Yarwood
Keyword(s):  
Design Methodology ◽  
Participant Observation ◽  
Material Structure ◽  
Place Making ◽  
Content Type ◽  
Mixed Methods Approach ◽  
South West ◽  
Original Contribution ◽  
Mode Of Transport ◽  
South West England

Purpose The purpose of this paper is to highlight the use of small river ferries as an under-researched but novel mode of travel which enhances and brings new dimensions to tourist experiences of travelling landscapes. Design/methodology/approach The study used a mixed methods approach including participant observation, a survey and interviews with ferry users and staff at one river crossing in South West England. Findings The ferry attracts tourists as a different and practical mode of transport. The river crossing provides an experience of being on water, and the material structure of the ferry significantly shapes on-board interactions whilst providing new perspectives of place. Research limitations/implications This article draws on data collected for a study of ferry crossings conducted at three sites in Devon and Cornwall, England, using multiple methods. The material presented in this article focuses on one site and draws on four interviews, twelve reflection cards and observations. Social implications The research highlighted the extent to which the ferry is dependent on tourist use. At the same time, it reveals the extent to which the crossing enriches the tourist experience and celebrates a ferry’s contribution to local place-making. Originality/value The majority of research on ferry crossings focuses on commuter experiences, marine crossings and larger passenger vessels. This article makes an original contribution to literature on ferries, as it offers a perspective on tourist experiences of river ferry crossings, reveals how the ferry structure influences interrelations on-board and provides distinctive insights into place through a focus on movement across water.

scholarly journals Market practices in countercultural market emergence

2015 ◽  
Vol 49 (9/10) ◽  
pp. 1563-1588 ◽  
Author(s):  
Joel Hietanen ◽  
Joonas Rokka
Keyword(s):  
Electronic Music ◽  
Design Methodology ◽  
Ethnographic Study ◽  
Content Type ◽  
Marketing Literature ◽  
Industrial Markets ◽  
Market Practices ◽  
Market Shaping ◽  
Practical Implications

Purpose – The purpose of this paper is to contribute to the growing marketing literature that investigates markets as “configurations”, i.e. networks of market actors engaged in market-shaping practices and performances. As this pioneering work has been largely focused on established mainstream markets and industries driven by large multi-national companies, the present article extends practice-based market theorizing to countercultural market emergence and also to unconventional market practices shaping it. Design/methodology/approach – Insights are drawn from a four-year multi-sited ethnographic study of a rapidly expanding electronic music scene that serves as an illustrative example of emergent countercultural market. Findings – In contrast to mainstream consumer or industrial markets, the authors identify a distinctive dynamic underlying market emergence. Countercultural markets as well as their appeal and longevity largely depend on an inherent authenticity paradox that focal market actors need to sustain and negotiate through ongoing market-shaping and market-restricting practices. Practical implications – From a practitioner perspective, the authors discuss the implications for market actors wishing to build on countercultural authenticity. They highlight the fragility of countercultural markets and point out practices sustaining them, and also possibilities and challenges in tapping into them. Originality/value – The study contributes by theorizing the tensions that energize and drive countercultural market emergence. In particular, the authors address the important role of market-restricting practices in facilitating countercultural appeal that has not received explicit attention in prior marketing literature.

scholarly journals Consumer-led experience customization: a socio-spatial approach

2018 ◽  
Vol 29 (2) ◽  
pp. 206-229 ◽  
Author(s):  
Edwin N. Torres ◽  
Peter Lugosi ◽  
Marissa Orlowski ◽  
Giulio Ronzoni
Keyword(s):  
Design Methodology ◽  
Participant Observation ◽  
Organizational Resources ◽  
Content Type ◽  
Face To Face ◽  
Virtual Spaces ◽  
Spatial Approach ◽  
Group A ◽  
Empirical Context ◽  
New Consumer

Purpose Adopting a socio-spatial approach, this study develops a consumer-centric conception of service experience customization. In contrast to existing service customization research, which has focused on company-centric approaches, the purpose of this paper is to examine the practices through which consumers use, abuse, subvert, transform, or complement organizational resources to construct their consumption experiences. Design/methodology/approach The empirical context for this study is a Meetup group: a consumer network organized around members’ shared interests and activities in theme parks. The research utilized participant observation of members’ face-to-face activities during two years and over 80 events, interviews with key informants, and content analysis of online interactions. Findings The findings outline how consumers interact across physical and virtual spaces utilizing technologies and material objects. The data are used to propose a new consumer-centric conceptualization of experience customization, distinguishing between three modes: collaborative co-production, cooperative co-creation, and subversive co-creation. Originality/value It is argued that the three modes of customization provide a way to understand how consumers mobilize and (re)deploy organizational resources to create experiences that may complement existing service propositions, but may also transform them in ways that challenge the service provider’s original goals and expectations. Furthermore, this study identifies the factors that shape which modes of customization are possible and how they are enacted. Specifically, the discussion examines how experiential complexity, governability, the compatibility of consumer and organizational practices, and the collective mobilization of resources may determine the scope and form of customization.

When hierarchy becomes collaborative

2018 ◽  
Vol 23 (4) ◽  
pp. 599-613 ◽  
Author(s):  
Rebecca M. Rice
Keyword(s):  
Participant Observation ◽  
High Reliability ◽  
Ethnographic Study ◽  
Relationship Building ◽  
Incident Management ◽  
Content Type ◽  
Emergency Situations ◽  
Collaborative Processes ◽  
Individual Actions

Purpose The purpose of this paper is to expand understandings of interorganizational collaboration among high reliability organizations (HROs). It proposes that HROs face unique needs for relationship building, pre-planning, and retrospective sensemaking that do not fit within prior models of collaboration. For HROs, definitions of collaboration vary contextually based on needs that arise during emergency situations. HROs have a need for both hierarchical structure and collaborative processes and use collaboration as a sensemaking frame that allows practitioners to attend to both needs. Design/methodology/approach The paper uses a case study from an ongoing ethnographic study of an emergency response collaboration. The paper uses open-ended interviews about collaboration with all key members of the incident response hierarchy, and participant observation of collaboration before, during and after a key emergency incident. Findings The paper proposes a new framework for HRO collaboration: that collaboration is a sensemaking frame for HROs used to make sense of individual actions, that HRO collaboration is more complex during pre-planning and focused on individual decision making during incidents, and that members can communicatively make sense of the need for hierarchy and collaborative action by defining these needs contextually. Research limitations/implications The paper uses an in-depth case study of an incident to explore this collaborative framework; therefore, researchers are encouraged to test this framework in additional high reliability collaborative contexts. Practical implications The paper includes implications for best communicative practices to recognize the need to be both hierarchical and flexible in high reliability organizing. Originality/value This paper fulfills a need to expand collaboration literature beyond idealized and egalitarian definitions, in order to understand how practitioners use communication to understand their actions as collaborative, especially in organizations that also require hierarchy and individual actions. This case study suggests that collaboration as a sensemaking frame creates collaborative advantages for HROs, but can also limit sensemaking about incident management.

scholarly journals “Help goes around in a circle”: young unaccompanied refugees’ engagement in interpersonal relationships and its significance for resilience

2019 ◽  
Vol 15 (4) ◽  
pp. 249-261
Author(s):  
Kristina Johansen ◽  
Ingunn Studsrød
Keyword(s):  
Interpersonal Relationships ◽  
Design Methodology ◽  
Participant Observation ◽  
Well Being ◽  
Mutual Support ◽  
Design Data ◽  
Content Type ◽  
Qualitative Research Design ◽  
Concern For Others ◽  
Practical Implications

Purpose The purpose of this paper is to address how young unaccompanied refugees in Norway actively engage in interpersonal relationships. It explores the significance of these relationships in doing well following adversity, according to the young people’s own perspectives. Design/methodology/approach This study is based on a qualitative research design. Data were derived through a combination of participant observation, interviews and research workshops inspired by participatory methods. In total, 12 young unaccompanied refugees, aged 15–20, residing in Norway, participated in the study. Findings Participants described actively searching for help and support in order to do well. In addition, they showed concern for others and often described an explicit intention of helping. They engaged in relationships of mutual support and helped others through acts of kindness or social involvement. Nevertheless, the relationships were not only a source of happiness, safety and well-being, but also of pain and worry. Practical implications Social workers who want to strengthen the resilience of young unaccompanied refugees should consider and build on the young people’s capacity for involvement and mutual support. Originality/value This study offers a unique analysis of young unaccompanied refugees’ engagement in relationships and the significance of these relationships in doing well following adversity.

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