Executive summary of “Perceived brand quality as a way to superior customer perceived value crossing by moderating effects”

2015 ◽  
Vol 24 (2) ◽  
Author(s):  
Graham Cole
Keyword(s):  
Perceived Value ◽  
Moderating Effects ◽  
Executive Summary ◽  
Brand Quality ◽  
Customer Perceived Value

Perceived brand quality as a way to superior customer perceived value crossing by moderating effects

2015 ◽  
Vol 24 (2) ◽  
pp. 147-156 ◽  
Author(s):  
Jorge Vera
Keyword(s):  
Customer Value ◽  
Perceived Value ◽  
Consumer Involvement ◽  
Empirical Literature ◽  
Brand Performance ◽  
Moderating Effects ◽  
Performance Measurements ◽  
Content Type ◽  
Brand Quality ◽  
Customer Perceived Value

Purpose – The purpose of this paper is to assess the relationship between perceived brand quality (PBQ), customer perceived value (CPV) and disposition to pay a higher price (DHP) for a product. Such an assessment also seeks to determine if consumer involvement and brand performance measurements have moderating effects on this relationship. Design/methodology/approach – Data from a sample of n = 1,029 purchasers of six different product categories were analysed. The respondents evaluated a product with items based on involvement profile scales. The chosen brands were evaluated using perceived quality, value and brand performance items. Respondents were also asked if a higher price for the chosen product/brand would be paid. Structural modelling was implemented. To corroborate moderating effects, a nested comparison invariance test for structural weights was used. Findings – PBQ has a direct effect on CPV but not on DHP. CPV has a mild effect on DHP. Involvement and brand performance moderating effects were confirmed. Originality/value – Brand quality is assumed as a strategy to achieve a higher price disposition through customer value in contrast with previous empirical literature that puts the price as a sign of quality. DHP is argued as a measurement to indicate “superior customer perceived value”. This variable would be different from and more difficult to achieve than CPV.

A decision making model based on fuzzy inference to predict the impact of SCOR® indicators on customer perceived value

2020 ◽  
Vol 223 ◽  
pp. 107520
Author(s):  
Lucas Gabriel Zanon ◽  
Rafael Ferro Munhoz Arantes ◽  
Lucas Daniel Del Rosso Calache ◽  
Luiz Cesar Ribeiro Carpinetti
Keyword(s):  
Decision Making ◽  
Fuzzy Inference ◽  
Perceived Value ◽  
Model Based ◽  
Customer Perceived Value ◽  
Decision Making Model ◽  
The Impact

Mobile communications: a comprehensive hierarchical modelling approach

2014 ◽  
Vol 26 (1) ◽  
pp. 114-146 ◽  
Author(s):  
Michael Daniel Clemes ◽  
Xin Shu ◽  
Christopher Gan
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Mobile Communications ◽  
Switching Costs ◽  
Important Determinant ◽  
Perceived Value ◽  
Corporate Image ◽  
Content Type ◽  
Customer Perceived Value

Purpose – Global mobile communication is one of the most dynamic and important service markets. Several researchers suggest using a theoretical approach to develop a much deeper insight into key marketing constructs such as service quality, customer perceived value, customer satisfaction, perceived switching costs, corporate image, and customer loyalty is of vital importance to the mobile communications market. This study aims to develop and test a comprehensive hierarchical model of these six important constructs. The model also incorporates the retailing function of a major mobile communication provider. Design/methodology/approach – The research sample of 516 was drawn from customers of one of the largest mobile communications service providers in China. The data were analysed using exploratory factor analysis, confirmatory factor analysis and structural equation modelling. Findings – The results of the study support using a hierarchical and multidimensional approach for conceptualising and measuring customers' perceptions of service quality in the mobile communications market. In addition, the findings illustrate that service quality is an important determinant of customer perceived value, customer satisfaction, corporate image, and perceived switching costs. Customer perceived value is also an antecedent of customer satisfaction. Corporate image, customer satisfaction, and perceived switching costs are three key drivers of customer loyalty. However, the findings also indicate that corporate image is not an important determinant of customer satisfaction and that customer perceived value is not a key driver of customer loyalty. Originality/value – This is the first paper that has developed and tested a comprehensive hierarchical model of the mobile communications market.

Assessing perceived value: moderating effects of susceptibility to brand prestige and susceptibility to normative influence

2016 ◽  
Vol 11 (3) ◽  
pp. 717-735 ◽  
Author(s):  
Sheng-Wuu Joe ◽  
Yuan-Hui Tsai ◽  
Chieh-Peng Lin ◽  
Hwa-Chun Ma ◽  
Chou-Kang Chiu
Keyword(s):  
Perceived Value ◽  
Moderating Effects ◽  
Normative Influence ◽  
Brand Prestige

What Make People Getting Charged Apps Instead of Free One?

2016 ◽  
Vol 24 (2) ◽  
pp. 57-74 ◽  
Author(s):  
Chen-Shu Wang ◽  
Cheng-Yu Lai ◽  
Shiang-Lin Lin
Keyword(s):  
Willingness To Pay ◽  
Mobile Applications ◽  
Cloud Storage ◽  
Perceived Value ◽  
Product Knowledge ◽  
Moderating Effects ◽  
Perceived Service Quality ◽  
Interesting Issue ◽  
Cloud Storage Service ◽  
Storage Service

In recent year, mobile devices have become an indispensable product in our daily life. Extensive amount of mobile applications (Apps) have been developed and used on these devices. Restated, in terms of the Apps future development and popularization, to understand why people have willingness to pay for use certain Apps has apparently became an important issue. However, there are various homogeneity Apps, which people can easily find some free succedaneum for use. Consequently, it would be an interesting issue to realize individual's intention to pay for use the Apps. In this study, the authors conducted a survey in Taiwan to realize individuals' willingness to pay for Cloud Storage Service (CSS), since CSS is one of the frequently adopted App for most mobile device users. The results show that both the perceived service quality and conformity positively affect the perceived value and then increases the user's willingness to pay indirectly. In addition, the findings also support that the users' product knowledge about CSS produce negative moderating effects on the perceived value and the willingness of pay.

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