scholarly journals Look before you LIEEP

2018 ◽  
Vol 8 (1) ◽  
pp. 99-119 ◽  
Author(s):  
Ross Gordon ◽  
Katherine Butler ◽  
Paul Cooper ◽  
Gordon Waitt ◽  
Christopher Magee
Keyword(s):  
Energy Efficiency ◽  
Thermal Comfort ◽  
Systems Theory ◽  
Social Marketing ◽  
Low Income ◽  
Positive Impact ◽  
Ecological Systems ◽  
Unintended Consequences ◽  
Ecological Systems Theory ◽  
Content Type

Purpose This paper aims to present a discursive and evaluative analysis of Energy + Illawarra, an Australian Government Low Income Energy Efficiency Program (LIEEP) funded interdisciplinary social marketing energy efficiency programme. Energy + Illawarra was a community programme working with low-income older people in Australia and involving social marketers, human geographers and engineers. The paper aims to identify how ecological systems theory can inform social marketing, and what practicalities there may be in doing so. The paper also aims to assess whether a social marketing programme that draws on ecological systems theory can have a positive impact on people’s thermal comfort. Design/methodology/approach First, the paper uses critical discursive analysis to examine the use of various elements of a social marketing energy efficiency programme in relation to the different levels of ecological systems theory. Second, a longitudinal cohort survey study design is used to evaluate the programme’s influence on people’s perceptions of thermal comfort and satisfaction with thermal comfort in their homes. Findings The study found that ecological systems theory could be an effective framework for social marketing programmes. The evaluation study found that the intervention had a positive impact on participant’s perceptions of thermal comfort, satisfaction with thermal comfort and attitudes towards energy efficiency. However, the paper identifies some potential tensions in using ecological systems theory and suggests that issues of power, representation, agenda setting, the need for reflexive practice and consideration of unintended consequences are important considerations in social marketing programmes. Originality/value The work presented here suggests that multi-level social marketing programmes that draw on ecological systems theory can make a useful contribution to social change as demonstrated by the evaluation survey finding positive impacts on thermal comfort and attitudes of participants. However, issues of power, representation, agenda setting, the need for reflexive practice and consideration of unintended consequences should be considered in social marketing programmes.

Money or mind? What matters most in influencing low-income earners to be energy efficient?

2018 ◽  
Vol 8 (1) ◽  
pp. 2-23 ◽  
Author(s):  
Rebekah Russell-Bennett ◽  
Rory Mulcahy ◽  
Jo-Anne Little ◽  
Tim Swinton
Keyword(s):  
Energy Efficiency ◽  
Social Marketing ◽  
Low Income ◽  
Structural Equation ◽  
Online Survey ◽  
Key Factors ◽  
Content Type ◽  
Two Factors ◽  
The Mind ◽  
Marketing Intervention

Purpose Designing a social marketing intervention for low-income earners requires an understanding of the key motivations. As part of the Low-Income Earner Energy Efficiency Programme, this study investigates the key factors that influence energy behaviours amongst Australian young low-income earners as part of the Reduce Your Juice social marketing programme. The authors also investigate the effect of gender. Design/methodology/approach An online survey of 753 low-income renters was conducted using validated measures. The data were analysed using structural equation modelling. Findings The two factors that had the highest influence on intentions for energy-saving behaviours was the “mind” factor of self-efficacy and “money” factor of price concern. There were gender differences in the effect of bill control and price concern on intentions for different energy efficiency behaviours. Practical implications This study provides guidance on the factors to emphasise when designing an energy efficiency programme for low-income earners. Social implications This study provides evidence for different motivations amongst low-income earners for energy efficiency programmes and that a “one size fits all” approach may not be effective. Originality/value While there is high interest in the public sector for motivating young-adult low-income earners to change their energy behaviours, little is known about the key factors that motivate intentions to engage in these behaviours.

scholarly journals Colorectal cancer screening in Uruguay: current assessment and roadmap for the future

2021 ◽  
Vol 34 (1) ◽  
Author(s):  
Micaela Reich ◽  
Lydia P. Buki
Keyword(s):  
Colorectal Cancer ◽  
Health Literacy ◽  
Cancer Screening ◽  
Systems Theory ◽  
Colorectal Cancer Screening ◽  
Health Beliefs ◽  
Ecological Systems ◽  
Ecological Systems Theory ◽  
Health Concern ◽  
Future Research

AbstractCancer is a leading cause of death worldwide and is expected to remain a public health concern for years to come. Within Latin America, Uruguay has the highest colorectal cancer rates. Heeding past calls to action, in this article we provide a critical assessment of colorectal cancer needs and opportunities in Uruguay with a focus on developing a roadmap for future action. First, we provide an overview of risk factors, screening procedures and guidelines, and screening rates. Next, we provide an overview of psychosocial factors that influence colorectal cancer screening, with the goal of providing guidance for future behavioral health promotion initiatives in Uruguay. In this effort, we present four conceptual models that may be used for interventions: the ecological systems theory, informed decision-making, the health beliefs model, and the health literacy model. Subsequently, we propose using an integrated model based on the ecological systems theory and health literacy model to develop national, local, and community-based interventions to increase screening rates and lower the colorectal cancer burden in Uruguay. We close the paper with a summary and implications section, including recommendations for future research programs focused on the assessment of factors that influence screening.

scholarly journals COVID-19, Remote Teaching, and the School Ecosystem: a Delicate Relationship

2021 ◽  
Vol 3 (1) ◽  
pp. 85-91
Author(s):  
A. Hedlund
Keyword(s):  
Systems Theory ◽  
Current Situation ◽  
Ecological Systems ◽  
Ecological Systems Theory

The paper explores the current situation with remote teaching in schools in Brazil from the perspective of ecological systems theory and school ecosystem. The situation is analysed from the viewpoints of the main stakeholders: children, parents, teachers and school managers. The author describes typical questions that the stakeholders raise in Brazil and offers answers. Advice is also offered on what can be done by the stakeholders to keep the ecosystem balanced.

scholarly journals Using EEG to examine the role of attention, working memory, emotion, and imagination in narrative transportation

2018 ◽  
Vol 52 (1/2) ◽  
pp. 92-117 ◽  
Author(s):  
Ross Gordon ◽  
Joseph Ciorciari ◽  
Tom van Laer
Keyword(s):  
Working Memory ◽  
Energy Efficiency ◽  
Social Marketing ◽  
Emotional Responses ◽  
Brain Response ◽  
Content Type ◽  
Consumer Responses ◽  
Narrative Transportation ◽  
Practical Implications

Purpose This paper aims to present a study using encephalography (EEG) to investigate consumer responses to narrative videos in energy efficiency social marketing. The purpose is to assess the role of attention, working memory, emotion and imagination in narrative transportation, and how these stages of narrative transportation are ordered temporally. Design/methodology/approach Consumers took part in an EEG experiment during which they were shown four different narrative videos to identify brain response during specific video segments. Findings The study found that during the opening segment of the videos, attention, working memory and emotion were high before attenuating with some introspection at the end of this segment. During the story segment of the videos attention, working memory and emotion were also high, with attention decreasing later on but working memory, emotion and imagination being evident. Consumer responses to each of the four videos differed. Practical implications The study suggests that narratives can be a useful approach in energy efficiency social marketing. Specifically, marketers should attempt to gain focused attention and invoke emotional responses, working memory and imagination to help consumers become narratively transported. The fit between story object and story-receiver should also be considered when creating consumer narratives. Social implications Policymakers and organisations that wish to promote pro-social behaviours such as using energy efficiently or eating healthily should consider using narratives. Originality/value This research contributes to theory by identifying brain response relating to attention, working memory, emotion and imagination during specific stages of narrative transportation. The study considers the role of attention, emotion, working memory and imagination during reception of stories with different objects, and how these may relate to consumers’ narrative transportation.

A receptive-responsive tool for customizing occupant's thermal comfort and maximizing energy efficiency by blending BIM data with real-time information

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Zeynep Birgonul
Keyword(s):  
Energy Efficiency ◽  
Thermal Comfort ◽  
Real Time ◽  
Significant Proportion ◽  
Information Modeling ◽  
Substantial Impact ◽  
Content Type ◽  
Data Platform ◽  
Real Time Information ◽  
Time Information

PurposeThe heating, ventilation and air conditioning systems are responsible for a significant proportion of the energy consumption of the built environment, on which the occupant's pursuit of thermal comfort has a substantial impact. Regarding this concern, current software can assess and visualize the conditions. However; integration of existing technologies and real-time information could enhance the potential of the solution proposals. Therefore, the purpose of this research is to explore new possibilities of how to upgrade building information modeling (BIM) technology to be interactive; by using existing BIM data during the occupation phase. Moreover, the research discusses the potential of enhancing energy efficiency and comfort maximization together by using the existing BIM database and real-time information concomitantly.Design/methodology/approachThe platform is developed by designing and testing via prototyping method thanks to Internet of things technologies. The algorithm of the prototype uses real-time indoor thermal information and real-time weather information together with user's body temperature. Moreover, the platform processes the thermal values with specific material information from the existing BIM file. The final prototype is tested by a case study model.FindingsThe outcome of the study, “Symbiotic Data Platform” is an occupant-operated tool, that has a hardware, software and unique Revit-Dynamo definition that implies to all BIM files.Originality/valueThe paper explains the development of “Symbiotic Data Platform”, which presents an interactive phase for BIM, as creating a possibility to use the existing BIM database and real-time values during the occupation phase, which is operated by the occupants of the building; without requiring any prior knowledge upon any of the BIM software or IoT technology.

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