Intention to Vaccinate against COVID-19: a Social Marketing perspective using the Theory of Planned Behaviour and Health Belief Model

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kojo Kakra Twum ◽  
Daniel Ofori ◽  
Gloria Kakrabah-Quarshie Agyapong ◽  
Andrews Agya Yalley
Keyword(s):  
Health Belief Model ◽  
Social Marketing ◽  
Online Survey ◽  
Theory Of Planned Behaviour ◽  
Health Belief ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Planned Behaviour ◽  
Content Type ◽  
Belief Model

Purpose This study examines the factors influencing intention to vaccinate against COVID-19 in a developing country context using the theory of planned behaviour (TPB) and health belief model (HBM). Design/methodology/approach Through a cross-sectional survey design, the study adopted a quantitative approach to data collection and analysis. The study used an online survey to collect data from 478 respondents eligible to take the COVID-19 vaccine in Ghana. Findings Attitude, social norm, perceived behavioural control, perceived susceptibility and cues to action were found to be predictors of COVID-19 vaccination intention. The results also showed that perceived severity, perceived benefits and perceived barriers did not predict COVID-19 vaccination intention. Practical implications To enhance the effectiveness of COVID-19 social marketing campaigns, social marketing theories such as the TPB and HBM can aid in assessing the intention of the target population to take the vaccines. An assessment of vaccination intention will help understand disease threat perception and behavioural evaluation. The consideration of the effect of demography on vaccination intention will aid in developing effective campaigns to satisfy the needs of segments. Originality/value This study adds to the limited research on understanding citizens’ intention to vaccinate against COVID-19 by combining the TPB and HBM to predict vaccination intention. The study contributes towards the use of social marketing practices to enhance the efficacy of vaccination campaigns.

scholarly journals The Health Belief Model Predicts Intention to Receive the COVID-19 Vaccine in Saudi Arabia: Results from a Cross-Sectional Survey

Vaccines ◽  
2021 ◽  
Vol 9 (8) ◽  
pp. 864
Author(s):  
Ilias Mahmud ◽  
Russell Kabir ◽  
Muhammad Aziz Rahman ◽  
Angi Alradie-Mohamed ◽  
Divya Vinnakota ◽  
...  
Keyword(s):  
Saudi Arabia ◽  
Health Belief Model ◽  
Online Survey ◽  
Health Belief ◽  
Vaccine Uptake ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Belief Model ◽  
To Receive ◽  
The Health Belief Model

We examined the intention and predictors of accepting the COVID-19 vaccine in Saudi Arabia. We conducted a nation-wide, cross-sectional online survey between February and March 2021. A total of 1387 people (≥18 years) participated. Only 27.3% adults had a definite and 30.2% had a probable vaccination intent; 26.8% and 15.6% had a probable and definite negative vaccination intent. Older people (≥50 years) (p < 0.01), healthcare workers/professionals (p < 0.001), and those who received flu vaccine (p < 0.001) were more likely to have a positive intent. People from Riyadh were less likely to receive the vaccine (p < 0.05). Among the health belief model constructs, perceived susceptibility to and severity of COVID-19 (p < 0.001), and perceived benefit of the vaccine (p < 0.001) were positively associated with vaccination intent, whereas perceived barriers had a negative association (p < 0.001). Individuals were more likely to receive the vaccine after obtaining complete information (p < 0.001) and when the vaccine uptake would be more common amongst the public (p < 0.001).

scholarly journals Using the Health Belief Model to design a questionnaire aimed at measuring people's perceptions regarding COVID-19 immunity certificates

2021 ◽  
Author(s):  
Corina Elena Niculaescu ◽  
Isabel Karen Sassoon ◽  
Irma Cecilia Landa-Avila ◽  
Ozlem Colak ◽  
Gyuchan Thomas Jun ◽  
...  
Keyword(s):  
Health Belief Model ◽  
Online Survey ◽  
Methodological Approach ◽  
Health Belief ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Perceived Severity ◽  
The Uk ◽  
Belief Model ◽  
The Health Belief Model

The present short communication paper describes the methodological approach of applying the Health Belief Model to the use COVID-19 immunity certificates in the UK. We designed an online survey including an adaptation of the following Health Belief Model constructs: perceived COVID-19 susceptibility, perceived COVID-19 severity, perceived benefits of using immunity certificates, perceived barriers from using immunity certificates, perceived severity of not using immunity certificates, and perceived vaccination views. The online cross-sectional survey conducted on the 3rd of August 2021 gathered responses from 534 participants aged 18 and older, representative of the UK population in terms of gender, age, and ethnicity.

scholarly journals Factors Associated With the Experience of Cognitive Training Apps for the Prevention of Dementia: Cross-sectional Study Using an Extended Health Belief Model

10.2196/31664 ◽  
2022 ◽  
Vol 24 (1) ◽  
pp. e31664
Author(s):  
Jaegyeong Lee ◽  
Jung Min Lim
Keyword(s):  
Health Belief Model ◽  
Cognitive Training ◽  
Online Survey ◽  
Mobile Apps ◽  
Health Belief ◽  
Female Gender ◽  
Cross Sectional Study ◽  
Cross Sectional ◽  
Factors Associated ◽  
Belief Model

Background The prevalence and economic burden of dementia are increasing dramatically. Using information communication technology to improve cognitive functions is proven to be effective and holds the potential to serve as a new and efficient method for the prevention of dementia. Objective The aim of this study was to identify factors associated with the experience of mobile apps for cognitive training in middle-aged adults. We evaluated the relationships between the experience of cognitive training apps and structural variables using an extended health belief model. Methods An online survey was conducted on South Korean participants aged 40 to 64 years (N=320). General characteristics and dementia knowledge were measured along with the health belief model constructs. Statistical analysis and logistic regression analysis were performed. Results Higher dementia knowledge (odds ratio [OR] 1.164, P=.02), higher perceived benefit (OR 1.373, P<.001), female gender (OR 0.499, P=.04), and family history of dementia (OR 1.933, P=.04) were significantly associated with the experience of cognitive training apps for the prevention of dementia. Conclusions This study may serve as a theoretical basis for the development of intervention strategies to increase the use of cognitive training apps for the prevention of dementia.

scholarly journals Testicular self-examination: a test of the health belief model and the theory of planned behaviour

2006 ◽  
Vol 22 (2) ◽  
pp. 272-284 ◽  
Author(s):  
C. McClenahan ◽  
M. Shevlin ◽  
G. Adamson ◽  
C. Bennett ◽  
B. O'Neill
Keyword(s):  
Health Belief Model ◽  
Theory Of Planned Behaviour ◽  
Health Belief ◽  
Planned Behaviour ◽  
Belief Model ◽  
Self Examination ◽  
The Health Belief Model

scholarly journals Factors Associated With the Experience of Cognitive Training Apps for the Prevention of Dementia: Cross-sectional Study Using an Extended Health Belief Model (Preprint)

2021 ◽  
Author(s):  
Jaegyeong Lee ◽  
Jung Min Lim
Keyword(s):  
Health Belief Model ◽  
Cognitive Training ◽  
Online Survey ◽  
Mobile Apps ◽  
Health Belief ◽  
Female Gender ◽  
Cross Sectional Study ◽  
Cross Sectional ◽  
Factors Associated ◽  
Belief Model

BACKGROUND The prevalence and economic burden of dementia are increasing dramatically. Using information communication technology to improve cognitive functions is proven to be effective and holds the potential to serve as a new and efficient method for the prevention of dementia. OBJECTIVE The aim of this study was to identify factors associated with the experience of mobile apps for cognitive training in middle-aged adults. We evaluated the relationships between the experience of cognitive training apps and structural variables using an extended health belief model. METHODS An online survey was conducted on South Korean participants aged 40 to 64 years (N=320). General characteristics and dementia knowledge were measured along with the health belief model constructs. Statistical analysis and logistic regression analysis were performed. RESULTS Higher dementia knowledge (odds ratio [OR] 1.164, <i>P</i>=.02), higher perceived benefit (OR 1.373, <i>P</i>&lt;.001), female gender (OR 0.499, <i>P</i>=.04), and family history of dementia (OR 1.933, <i>P</i>=.04) were significantly associated with the experience of cognitive training apps for the prevention of dementia. CONCLUSIONS This study may serve as a theoretical basis for the development of intervention strategies to increase the use of cognitive training apps for the prevention of dementia.

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