Search engine optimization

Purpose – The purpose of this paper is to examine the effect of, and identify core techniques of, search engine optimization (SEO) techniques applied to the web (http://lg-sl.net) and mobile (http//m.lg-sl.net) Science Land content and services at LG Sangnam Library in Korea. Design/methodology/approach – In accordance with three major SEO guidelines, ten SEO techniques were identified and applied, and their implications were extracted on three areas: improved search engine accessibility, increased relevance between site content and search engine keywords, and improved site credibility. The effects were quantitatively analyzed in terms of registered search engine keywords and influx of visits via search engines. Findings – This study shows that SEO techniques help increase the exposure of the library services and the number of visitors through search engines. Practical implications – SEO techniques have been applied to a few non-Korean information service organizations, but it is not a well-accepted practice in Korean libraries. And the dominant search engines in Korea have published their own SEO guidelines. Prior to this study, no significant endeavors have been undertaken in the context of Korean library services that have adopted SEO techniques to boost exposure of library services and increase user traffics. Originality/value – This is the first published study that has applied optimized SEO techniques to Korean web and mobile library services, in order to demonstrate the usefulness of the techniques for maximized exposure of library content.

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“Outside the industry, nobody knows what we do” SEO as seen by search engine optimizers and content providers

Journal of Documentation ◽

10.1108/jd-07-2020-0127 ◽

2020 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Sebastian Schultheiß ◽

Dirk Lewandowski

Keyword(s):

Search Engine ◽

Search Engines ◽

Design Methodology ◽

Web Search ◽

Expert Interviews ◽

Content Type ◽

Search Engine Optimization ◽

Stakeholder Groups ◽

Web Search Engine ◽

The Impact

PurposeIn commercial web search engine results rankings, four stakeholder groups are involved: search engine providers, users, content providers and search engine optimizers. Search engine optimization (SEO) is a multi-billion-dollar industry and responsible for making content visible through search engines. Despite this importance, little is known about its role in the interaction of the stakeholder groups.Design/methodology/approachWe conducted expert interviews with 15 German search engine optimizers and content providers, the latter represented by content managers and online journalists. The interviewees were asked about their perspectives on SEO and how they assess the views of users about SEO.FindingsSEO was considered necessary for content providers to ensure visibility, which is why dependencies between both stakeholder groups have evolved. Despite its importance, SEO was seen as largely unknown to users. Therefore, it is assumed that users cannot realistically assess the impact SEO has and that user opinions about SEO depend heavily on their knowledge of the topic.Originality/valueThis study investigated search engine optimization from the perspective of those involved in the optimization business: content providers, online journalists and search engine optimization professionals. The study therefore contributes to a more nuanced view on and a deeper understanding of the SEO domain.

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Reflections about Garfield’s algorithm

RAUSP Management Journal ◽

10.1108/rausp-05-2019-0079 ◽

2019 ◽

Vol 54 (4) ◽

pp. 548-558

Author(s):

Laura Sinay ◽

Maria Cristina Fogliatti de Sinay ◽

Rodney William (Bill) Carter ◽

Aurea Martins

Keyword(s):

Search Engine ◽

Search Engines ◽

Design Methodology ◽

Scientific Discourse ◽

Rapid Progress ◽

Multiple Perspectives ◽

H Index ◽

Content Type ◽

Different Cultures ◽

Practical Implications

Purpose The purpose of this paper is to critically analyze the influence of the algorithm used on scholarly search engines (Garfield’s algorithm) and propose metrics to improve it so that science could be based on a more democratic way. Design/methodology/approach This paper used a snow-ball approach to collect data that allowed identifying the history and the logic behind the Garfield’s algorithm. It follows on excerpting the foundation of existing algorithm and databases of major scholarly search engine. It concluded proposing new metrics so as to surpass restraints and to democratize the scientific discourse. Findings This paper finds that the studied algorithm currently biases the scientific discourse toward a narrow perspective, while it should take into consideration several researchers’ characteristics. It proposes the substitution of the h-index by the number of times the scholar’s most cited work has been cited. Finally, it proposes that works in languages different than English should be included. Research limitations/implications The broad comprehension of any phenomena should be based on multiple perspectives; therefore, the inclusion of diverse metrics will extend the scientific discourse. Practical implications The improvement of the existing algorithm will increase the chances of contact among different cultures, which stimulate rapid progress on the development of knowledge. Originality/value The value of this paper resides in demonstrating that the algorithm used in scholarly search engines biases the development of science. If updated as proposed here, science will be unbiased and bias aware.

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Benefits of exposure

OCLC Systems & Services ◽

10.1108/oclc-07-2014-0029 ◽

2014 ◽

Vol 30 (4) ◽

pp. 206-211

Author(s):

Robert Fox

Keyword(s):

Search Engine ◽

Academic Libraries ◽

Search Engines ◽

Design Methodology ◽

Content Type ◽

Search Engine Optimization ◽

The Past ◽

Potential Benefits ◽

Potential Risks

Purpose – This column aims to look at various aspects of search engine optimization (SEO) and the potential risks and rewards from exposing library-related content using techniques such as microdata and descriptive frameworks such as that outlined on schema.org. Design/methodology/approach – Regular column. Findings – This column explores concepts related to SEO and is speculative in nature. Originality/value – Academic libraries can greatly benefit from exploring the potential benefits of using SEO and microdata/microformats. The landscape for SEO has changed dramatically over the past decade, and the benefit to libraries who have in once sense seen themselves as competitors with the major search engines is significant.

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Website removal from search engines due to copyright violation

Aslib Journal of Information Management ◽

10.1108/ajim-05-2018-0108 ◽

2019 ◽

Vol 71 (1) ◽

pp. 54-71 ◽

Cited By ~ 7

Author(s):

Artur Strzelecki

Keyword(s):

Search Engine ◽

Search Engines ◽

Design Methodology ◽

Global Analysis ◽

Domain Name ◽

Content Type ◽

Search Results ◽

Internet Users ◽

Purpose The purpose of this paper is to clarify how many removal requests are made, how often, and who makes these requests, as well as which websites are reported to search engines so they can be removed from the search results. Design/methodology/approach Undertakes a deep analysis of more than 3.2bn removed pages from Google’s search results requested by reporting organizations from 2011 to 2018 and over 460m removed pages from Bing’s search results requested by reporting organizations from 2015 to 2017. The paper focuses on pages that belong to the .pl country coded top-level domain (ccTLD). Findings Although the number of requests to remove data from search results has been growing year on year, fewer URLs have been reported in recent years. Some of the requests are, however, unjustified and are rejected by teams representing the search engines. In terms of reporting copyright violations, one company in particular stands out (AudioLock.Net), accounting for 28.1 percent of all reports sent to Google (the top ten companies combined were responsible for 61.3 percent of the total number of reports). Research limitations/implications As not every request can be published, the study is based only what is publicly available. Also, the data assigned to Poland is only based on the ccTLD domain name (.pl); other domain extensions for Polish internet users were not considered. Originality/value This is first global analysis of data from transparency reports published by search engine companies as prior research has been based on specific notices.

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Making sponsored search ads work better

Strategic Direction ◽

10.1108/sd-10-2014-0155 ◽

2015 ◽

Vol 31 (1) ◽

pp. 12-14 ◽

Cited By ~ 1

Keyword(s):

Case Studies ◽

Search Engines ◽

Design Methodology ◽

Reading Time ◽

Cutting Edge ◽

Facing the shortage in Benin: a strategy for information and documentation access at the Université d’Abomey-Calavi

Interlending & Document Supply ◽

10.1108/ilds-04-2016-0017 ◽

2016 ◽

Vol 44 (3) ◽

pp. 97-103

Author(s):

Eustache Mêgnigbêto ◽

Khadidjath Kouboura Osseni Bachabi

Keyword(s):

Developing Country ◽

Design Methodology ◽

Relevant Information ◽

Library Services ◽

Content Type ◽

University Library ◽

Republic Of Benin ◽

The University ◽

Practical Implications

Purpose This paper aims to describe the response of students to the shortage of materials at the Université d’Abomey-Calavi (Republic of Benin). Design/methodology/approach A survey was conducted with over 2,000 students of the Université d’Abomey-Calavi in 2014, and the data were analysed. The paper deals with two questions related to the university library services they use. Findings To satisfy their information and documentation needs, students visit several university library services even on different campuses. Practical implications The study recommends the setting up and the implementation of a long-term development plan for the University of Abomey-Calavi libraries. Originality/value The study describes the behaviour of students of a developing country when faced with a lack of relevant information and documentation resources.

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Roadmap to change: emerging roles for information professionals

Library Review ◽

10.1108/00242530610660816 ◽

2006 ◽

Vol 55 (4) ◽

pp. 267-277 ◽

Cited By ~ 2

Author(s):

Charles Obiora Omekwu ◽

Uwem Eteng

Keyword(s):

Information Technology ◽

Knowledge Economy ◽

Design Methodology ◽

Information Service ◽

Historical Knowledge ◽

Organizational Survival ◽

Content Type ◽

Information Professionals ◽

Information Work ◽

Practical Implications

PurposeTo map out routes along which the library and information profession can chart its future development.Design/methodology/approachA literature‐based opinion piece which looks at “roadmaps to change” in library and information work from the historical, knowledge economy and information technology perspectives.FindingsChange is inevitable for organizational survival and the maintenance of professional relevance.Practical implicationsLibrarians and information professionals are by training positioned to continue to make a difference in information handling and management both now and in the future. The paper recommends the forms of repositioning that are vital for them if they are to continue to be relevant in information service delivery.Originality/valueNew and emerging roles for the profession are highlighted from various authors and authorities in the field.

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Three approaches to measuring recall on the Web: a systematic review

The Electronic Library ◽

10.1108/el-12-2019-0287 ◽

2020 ◽

Vol 38 (3) ◽

pp. 477-492

Author(s):

Mahdi Zeynali Tazehkandi ◽

Mohsen Nowkarizi

Keyword(s):

Search Engines ◽

Design Methodology ◽

Retrieval Algorithm ◽

Content Type ◽

The Third ◽

Retrieval Systems ◽

Information Retrieval Systems ◽

Practical Implications ◽

The Web ◽

Group Recall

Purpose The purpose of this paper is to present a review on the use of the recall metric for evaluating information retrieval systems, especially search engines. Design/methodology/approach This paper investigates different researchers’ views about recall metrics. Findings Five different definitions for recall were identified. For the first group, recall refers to completeness, but it does not specify where all the relevant documents are located. For the second group, recall refers to retrieving all the relevant documents from the collection. However, it seems that the term “collection” is ambiguous. For the third group (first approach), collection means the index of search engines and, for the fourth group (second approach), collection refers to the Web. For the fifth group (third approach), ranking of the retrieved documents should also be accounted for in calculating recall. Practical implications It can be said that in the first, second and third approaches, the components of the retrieval algorithm, the retrieval algorithm and crawler, and the retrieval algorithm and crawler and ranker, respectively, are evaluated. To determine the effectiveness of search engines for the use of users, it is better to use the third approach in recall measurement. Originality/value The value of this paper is to collect, identify and analyse literature that is used in recall. In addition, different views of researchers about recall are identified.

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Affective capitalism of knowing and the society of search engine

Aslib Journal of Information Management ◽

10.1108/ajim-11-2015-0178 ◽

2016 ◽

Vol 68 (5) ◽

pp. 566-588 ◽

Cited By ~ 9

Author(s):

Isto Huvila

Keyword(s):

Search Engine ◽

Search Engines ◽

Design Methodology ◽

Ways Of Knowing ◽

Contemporary Society ◽

Extensive Discussion ◽

Content Type ◽

Conceptual Discussion

Purpose The purpose of this paper is to discuss the affective premises and economics of the influence of search engines on knowing and informing in the contemporary society. Design/methodology/approach A conceptual discussion of the affective premises and framings of the capitalist economics of knowing is presented. Findings The main proposition of this text is that the exploitation of affects is entwined in the competing market and emancipatory discourses and counter-discourses both as intentional interventions, and perhaps even more significantly, as unintentional influences that shape the ways of knowing in the peripheries of the regime that shape cultural constellations of their own. Affective capitalism bounds and frames our ways of knowing in ways that are difficult to anticipate and read even from the context of the regime itself. Originality/value In the relatively extensive discussion on the role of affects in the contemporary capitalism, influence of affects on knowing and their relation to search engine use has received little explicit attention so far.

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Cultivating a culture of change

Strategic Direction ◽

10.1108/sd-06-2021-0059 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Keyword(s):

Case Studies ◽

Design Methodology ◽

Reading Time ◽

Change Readiness ◽

Cutting Edge ◽

Service Organizations ◽

Content Type ◽

Digital Service ◽

Pertinent Information ◽

Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Digital service organizations have to embrace change at all levels on a continual basis. In order to successfully adopt change events, all employees need to have high levels of change readiness. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

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