Impact of market orientation on environmental sustainability strategy

2015 ◽  
Vol 38 (2) ◽  
pp. 217-238 ◽  
Author(s):  
Kenneth Wilburn Green ◽  
Lisa C. Toms ◽  
James Clark
Keyword(s):  
Supply Chain ◽  
Market Orientation ◽  
Environmental Sustainability ◽  
Environmental Performance ◽  
Manufacturing Sector ◽  
Green Supply Chain ◽  
Equation Modeling ◽  
Content Type ◽  
Sustainability Strategy ◽  
The Impact

Purpose This study aims to assess the impact of an established market orientation on the implementation of green supply chain practices and environmental performance. Design/methodology/approach Data collected from 225 manufacturing managers are analyzed using a partial least squares structural equation modeling methodology. Findings Findings indicate that market orientation both directly and indirectly (through green supply chain management practices) impacts environmental performance. Research limitations/implications The study focuses on the impact of a market orientation on environmental sustainability within the manufacturing sector, thereby limiting generalization to other sectors. Practical implications Manufacturing practitioners are provided with information emphasizing the importance of implementing and maintaining a strong market orientation as a precursor to establishing an environmental sustainability strategy. Social implications The results have important societal implications, in that a marketing approach that leads to the more rapid adoption of environmental sustainability programs within the manufacturing sector is identified. Originality/value This is believed to be the first empirical investigation of the relationship between market orientation and environmental sustainability.

Impact of JIT, TQM and green supply chain practices on environmental sustainability

2019 ◽  
Vol 30 (1) ◽  
pp. 26-47 ◽  
Author(s):  
Kenneth W. Green ◽  
R. Anthony Inman ◽  
Victor E. Sower ◽  
Pamela J. Zelbst
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Environmental Sustainability ◽  
Environmental Performance ◽  
Management Practices ◽  
Green Supply Chain Management ◽  
Green Supply Chain ◽  
Chain Management ◽  
Content Type ◽  
Improvement Programs

PurposeThe purpose of this paper is to empirically assess the complementary impact of JIT, TQM and green supply chain practices on environmental performance.Design/methodology/approachData from a sample of 225 US manufacturing managers are analyzed using a PLS-SEM methodology.FindingsJIT and TQM are directly and positively associated with green supply chain management practices. JIT, TQM and green supply chain practices are complementary in that combined they provide a greater impact on environmental performance than if implemented individually.Research limitations/implicationsThe sample is limited to US manufacturing managers, with a low response rate.Practical implicationsSuccessful implementations of JIT and TQM improvement programs support the implementation of green supply chain management practices leading to improved environmental performance.Social implicationsThe combination of JIT, TQM and green manufacturing practices improves the environment by eliminating all forms of waste and providing customers with eco-friendly products and services.Originality/valueThis study is one of the first to empirically assess the complementary impact of JIT, TQM and green supply chain practices within the context of environmental sustainability.

scholarly journals Aspirations and environmental performance feedback: a behavioral perspective for green supply chain management

2020 ◽  
Vol 40 (6) ◽  
pp. 729-751 ◽  
Author(s):  
Yongyi Shou ◽  
Shuo Shan ◽  
Anlan Chen ◽  
Yang Cheng ◽  
Harry Boer
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Financial Performance ◽  
Performance Feedback ◽  
Environmental Performance ◽  
Green Supply Chain Management ◽  
Green Supply Chain ◽  
Chain Management ◽  
Content Type ◽  
The Impact

PurposeThis study investigates the relationships between environmental performance feedback and green supply chain management (GSCM). It explores how environmental performance above or below aspirations affects the implementation of GSCM practices (specifically sustainable production [SP] and sustainable sourcing [SS]) through the lens of the behavioral theory of the firm (BTOF), which has received scant attention in the operations management literature.Design/methodology/approachThe study used data from the sixth round of the International Manufacturing Strategy Survey (IMSS). It employed hierarchical linear regression to test the proposed hypotheses. Moreover, the study tested an alternate model to rule out the possible role of financial performance aspirations in explaining the implementation of SP and SS.FindingsThe results indicate that organizations determine their efforts put into the two GSCM practices according to environmental performance feedback: the greater the aspiration–environmental performance discrepancy, the stronger the efforts put into implementing GSCM practices.Originality/valueThis study contributes to the GSCM literature by revealing the impact of environmental performance aspirations on the implementation of GSCM practices through the lens of the BTOF. It also extends the BTOF by applying it in the GSCM context and indicating that performance feedback is based on environmental performance instead of financial performance in this specific context.

Examining the impact of institutional pressures and green supply chain management practices on firm performance

2019 ◽  
Vol 31 (5) ◽  
pp. 1261-1283 ◽  
Author(s):  
Waqar Ahmed ◽  
Arsalan Najmi ◽  
Farhana Khan
Keyword(s):  
Supply Chain ◽  
Structural Equation ◽  
Management Practices ◽  
Environmental Crisis ◽  
Green Supply Chain ◽  
Equation Modeling ◽  
Institutional Pressures ◽  
Content Type ◽  
Sustainable Technologies ◽  
The Impact

Purpose With the challenge of ecological business sustainability, concepts like green design, eco-friendly products, sustainable technologies and efficient processes have compelled the organizations to adopt change. The purpose of this paper is to focus on understanding the impact of green supply chain (GSC) management practices and institutional pressures on economic and environmental performances of organizations in an unstable developing economy. Design/methodology/approach Data were collected from the supply chain specialists working in manufacturing firms through a questionnaire. Valid data of 101 respondents were used for analyzing the relationship among the constructs with the help of structural equation modeling. Findings The result of this study reveals that internal GSC practices and institutional pressure have a negative insignificant impact on economic performance, whereas all the constructs are the significant contributors toward improving environmental performance. Practical implications This study will help the supply chain decision makers to make a strategy that is beneficial for improving both economic and environmental dimensions of the performance of a firm. Originality/value An environmental management study under a rapidly changing scenario is always helpful to understand the behavior and its impact. This study is very useful and need of a time in the context of any developing country facing an economic and environmental crisis.

Effect of supply-chain resilience on firm performance and competitive advantage

2019 ◽  
Vol 25 (7) ◽  
pp. 1673-1695 ◽  
Author(s):  
Nadeesha Abeysekara ◽  
Haijun Wang ◽  
Duminda Kuruppuarachchi
Keyword(s):  
Supply Chain ◽  
Firm Performance ◽  
Competitive Advantage ◽  
Manufacturing Sector ◽  
Apparel Industry ◽  
Equation Modeling ◽  
Sri Lankan ◽  
Content Type ◽  
Supply Chain Resilience ◽  
The Impact

Purpose The purpose of this paper is to investigate the extent to which firms in the Sri Lankan apparel industry practice supply-chain-resilience (SCRes) capabilities and examine whether SCRes practices affect the performance and competitive advantage of those firms. Design/methodology/approach Uses a conceptual framework to assess SCRes capabilities and to investigate their impact on firm performance and competitive advantage. Uses partial least squares structural equation modeling (PLS-SEM) to quantitatively analyze questionnaire data collected from 89 Sri Lankan apparel manufacturers. Findings In the presence of SCRes capabilities in the apparel industry, this study finds that supply-chain risk-management culture positively affects SCRes capabilities, namely re-engineering, agility and collaboration. Agility shows the greatest influence on firm performance and competitive advantage. Research limitations/implications This study is limited to the apparel industry sector (a manufacturing sector) in Sri Lanka to maintain the uniformity of the research constructs. Practical implications Results imply that management should pay more attention to enhancing SCRMC and prioritizing their SCRes capabilities. Originality/value This study is the first to assess SCRes capabilities in the apparel-manufacturing sector and examine the impact of SCRes capabilities on firm performance and competitive advantage.

Green market orientation and organizational performance in Taiwan’s electric and electronic industry: the mediating role of green supply chain management capability

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Elaine Quintana Borazon ◽  
Yi-Chun Huang ◽  
Jen-Ming Liu
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Organizational Performance ◽  
Market Orientation ◽  
Economic Performance ◽  
Environmental Performance ◽  
Green Supply Chain Management ◽  
Green Supply Chain ◽  
Chain Management ◽  
Content Type

Purpose Green sustainability has become a critical challenge for businesses to execute green supply chain management (GSCM). Most of the literature on GSCM emphasizes regulations as drivers and few pieces of research are conducted from an internal organizational culture view. This study aims to use the cultural perspective of market orientation (MO) and draws on both the natural resource-based view (NRBV) and dynamic capability view (DCV) to explore the relationships among green market orientation (GMO), GSCM capability and organizational performance. Design/methodology/approach A total of 1,000 survey questionnaires were distributed to the Taiwanese electronics industry and 207 valid questionnaires were collected. Data was analyzed using structural equation modeling. Findings The results show that GMOs have a significant positive impact on GSCM capability, environmental performance and economic performance. Moreover, GSCM capability is positively related to environmental and economic performance. The results also show that GMOs have a significant indirect influence on environmental performance and economic performance through GSCM capability. Practical implications The findings of this study suggest how Taiwan’s electrical and electronic manufacturers, while faced with pressure from competitors, customers and regulations (i.e. waste electrical and electronic equipment directive, Restriction of Hazardous Substances Directive and energy-using products directives), should efficiently and effectively implement GMO and enhance GSCM capability to improve organizational performance. Originality/value This study fills up the gap between MO and performance indistinct relationships. It has also integrated two perspectives, namely, NRBV and DCV, to explain GSCM capability as a mediator between GMO and organizational performance relationship and to examine the relationships among GMO, GSCM capability and organizational performance.

The impact of green supply chain integration on sustainable performance

2020 ◽  
Vol 120 (4) ◽  
pp. 657-674 ◽  
Author(s):  
Zhaojun Han ◽  
Baofeng Huo
Keyword(s):  
Supply Chain ◽  
Economic Performance ◽  
Social Performance ◽  
Supply Chain Integration ◽  
Green Supply Chain ◽  
Equation Modeling ◽  
Content Type ◽  
Supplier Integration ◽  
Sustainable Performance ◽  
The Impact

Purpose The purpose of this paper is to explore the impact of green supply chain integration (GSCI) on sustainable performance which includes environmental, social and economic performance. Design/methodology/approach Based on data collected from 206 Chinese manufacturers, this study uses structural equation modeling with the maximum-likelihood estimation method to test the theoretical model. Findings The results show that different dimensions of GSCI have different outcomes. Green internal integration lays the foundation for green supplier integration (GSI) and green customer integration (GCI), and is related to both environmental and social performance. GSI is positively related to economic performance, whereas GCI is positively related to social performance. Originality/value Believing that “how to be green” matters, this study focuses on an integrative approach to green supply chain management (GSCM), shedding new light on how GSCI influences performance and providing practical guidelines for different stakeholders.

Industry 4.0 and green supply chain practices: an empirical study

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Muhammad Umar ◽  
Syed Abdul Rehman Khan ◽  
Mohd Yusoff Yusliza ◽  
Shahzad Ali ◽  
Zhang Yu
Keyword(s):  
Supply Chain ◽  
Environmental Performance ◽  
Industry 4.0 ◽  
Emerging Economy ◽  
Cross Sectional Study ◽  
Green Supply Chain ◽  
Cross Sectional ◽  
Content Type ◽  
Future Studies ◽  
The Impact

PurposeThe purpose of this study is to examine the impact of Industry 4.0 on economic and environmental performance through the mediation of green supply chain management (GSCM) practices in the emerging economic context, like Pakistan.Design/methodology/approachThis cross-sectional study investigates Industry 4.0 effects on economic and environmental performance through GSCM practices in an emerging economy. For the testing of hypotheses, Smart-PLS is employed. In total, 284 valid responses were analyzed in this study.FindingsThe outcomes indicate that GSCM practices mediate the effect of Industry 4.0 on both economic and environmental performance. Also, the results indicate that GSCM practices are positively affected by Industry 4.0.Research limitations/implicationsThe scope of this study is limited to manufacturing firms in Pakistan. Future studies may explore other variables that could expedite the adoption of GSCM as the concept of GSCM is still in its infancy. Future studies can conceptualize GSCM through resource based theory as mainstream SCM research has largely ignored the synergistic view of resource based approach in conceptualizing green supply chain models. Implications include policy making that emphasis on enhancing environmental knowledge training.Originality/valueAccording to the best knowledge of the researcher, no study has been conducted regarding the effect of Industry 4.0 on economic and environmental performance through the mediation of GSCM practices in the emerging economy, like Pakistan.

scholarly journals The Impact of Top Management’s Support on the Collaboration of Green Supply Chain Participants and Environmental Performance

2020 ◽  
Vol 12 (21) ◽  
pp. 9090
Author(s):  
Jungeun Lee ◽  
Hye-Young Joo
Keyword(s):  
Supply Chain ◽  
Empirical Analysis ◽  
Environmental Performance ◽  
Green Supply Chain ◽  
Top Management ◽  
Direct Impact ◽  
Theoretical Mechanism ◽  
The Impact ◽  
The Empirical Analysis

The purpose of this study is to determine whether the support of top management significantly improves the level of environmental collaboration with participating companies upstream and downstream of the green supply chain and the impact on environmental performance. The results of the empirical analysis of 301 companies that are establishing a green supply chain are as follows. First, top management’s support positively affects the level of collaboration with suppliers and customers in the green supply chain. Secondly, support from top management has a direct impact on the company’s environmental performance. Thirdly, the environmental collaboration of participating companies partially plays a mediation role between the support of top management and the environmental performance. This study has significance in that it analyzes the theoretical mechanism of top management’s support for environmental collaboration with participating companies, leading to environmental performance, and draws implications.

Market orientation, innovation commercialization capability and firm performance relationships: the moderating role of supply chain influence

2017 ◽  
Vol 32 (7) ◽  
pp. 913-924 ◽  
Author(s):  
Jeen-Su Lim ◽  
William K. Darley ◽  
David Marion
Keyword(s):  
Supply Chain ◽  
Firm Performance ◽  
Market Orientation ◽  
Innovation Management ◽  
Strategy Formulation ◽  
Content Type ◽  
Positive Effects ◽  
The Impact ◽  
Moderating Role

Purpose The study aims to explore supply chain influence (SCI) on the linkages among market orientation, innovation capabilities and firm performance (FP), using the resource-based view as a theoretical backdrop. Design Survey data from 182 top managers who are involved in strategy formulation and innovative direction of their companies was collected and analyzed using moderated multiple regression analysis. Findings Results revealed a moderating role of the SCI in that the proactive market orientation (PMO) and FP relationship is stronger when SCI is high, and innovation commercialization capability (ICC) and FP relationship is stronger when SCI is low. Practical implications Firms pursuing high PMO strategy must collaborate with supply chain function to achieve the full effect of PMO. Additionally, as supply chain is critical to meeting customers’ needs, these firms should allow supply chain to exert greater influence to enjoy the positive effects of PMO in addition to ensuring full integration into marketing strategy implementation. Also, firms with high ICC need to limit SCI to maximize the benefit of ICC on FP, just as innovation management needs to be cognizant of other functional areas. Originality/value The study investigates the potential moderating role of SCI on the relationships among market orientation, ICC and FP. The study fills a gap in the understanding of the nature and role of supply chain in the marketing–supply chain interaction, and the impact on FP.

The role of green process innovation translating green entrepreneurial orientation and proactive sustainability strategy into environmental performance

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Anderson Betti Frare ◽  
Ilse Maria Beuren
Keyword(s):  
Entrepreneurial Orientation ◽  
Environmental Performance ◽  
Process Innovation ◽  
Equation Modeling ◽  
Green Process ◽  
Content Type ◽  
Mediating Role ◽  
Sustainability Strategy ◽  
Green Process Innovation

PurposeThis paper analyzes the mediating role of green process innovation in the relationships of green entrepreneurial orientation and proactive sustainability strategy with environmental performance.Design/methodology/approachThe authors analyze data from 81 Brazilian agriculture technology startups (AgTechs) using partial least squares–structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA).FindingsThe results show that the green process innovation assumes an important role in AgTechs, promoting full mediations between green entrepreneurial orientation and proactive sustainability strategy with environmental performance. There are two ways for AgTechs to achieve high environmental performance. In both, green process innovation is a central condition, while green entrepreneurial orientation or proactive sustainability strategy is a complementary condition.Research limitations/implicationsThis study demonstrates how internal elements (green entrepreneurial orientation, proactive sustainability strategy and green process innovation) improve environmental performance. This answers calls to explore which elements translate green entrepreneurial orientation and proactive sustainability strategies into environmental performance, by highlighting the mediating role of green process innovation.Practical implicationsThe findings are useful for founders and managers of AgTechs to find ways to manage sustainable technological advancement and cleaner production in agribusiness.Originality/valueThis study analyses the interface between sustainable entrepreneurship, strategy and innovation in promoting environmental performance of AgTechs from an emerging economy country.

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