Antecedents of consumer intention to follow and recommend an Instagram account

2017 ◽  
Vol 41 (7) ◽  
pp. 1046-1063 ◽  
Author(s):  
Luis V. Casaló ◽  
Carlos Flavián ◽  
Sergio Ibáñez-Sánchez
Keyword(s):  
Structural Equation ◽  
Positive Influence ◽  
Equation Model ◽  
Perceived Usefulness ◽  
Brand Community ◽  
Measurement Scales ◽  
Content Type ◽  
Fashion Brand ◽  
Relevant Role ◽  
Perceived Enjoyment

Purpose The purpose of this paper is to examine the influence of consumers’ perceived enjoyment and usefulness on their intention to follow and recommend an official account of a brand community on Instagram through satisfaction, following a perception-evaluation-intention chain. Design/methodology/approach The present study suggests that both perceived enjoyment and usefulness have a positive influence on satisfaction, which in turn affects intended following and recommendation of an account on Instagram. Data are collected from 548 members of a fashion brand community official Instagram account. After the validation of measurement scales, the hypotheses are contrasted using a structural equation model. Findings Results show that both perceived enjoyment and usefulness have a positive effect on satisfaction with the Instagram account, which in turn positively affects the intention to follow and recommend the account. Specifically, satisfaction fully mediates the influence of perceptions on intentions, except for the influence of perceived usefulness on intended recommendation as these variables are also directly linked. Practical implications The findings help managers to understand consumers’ behavioral intentions on Instagram and note the relevant role of perceived enjoyment and usefulness in creating a satisfactory experience in this context. Originality/value Nowadays, brands and users are continuously joining Instagram and, as a result of its growing importance, there is a need to better understand consumer behavior in this context. This research analyses the antecedents of both the intention to follow and recommend an account on Instagram.

scholarly journals Engaging consumers through firm-generated content on InstagramEngagement del consumidor a través del contenido generado por las empresas en instagram企业如何通过在instagram上发布内容来吸引消费者

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Estefania Ballester ◽  
Carla Ruiz ◽  
Natalia Rubio
Keyword(s):  
Structural Equation ◽  
Positive Influence ◽  
Customer Engagement ◽  
Measurement Scales ◽  
Content Type ◽  
Repurchase Intentions ◽  
Customer Behaviour ◽  
Perceived Enjoyment ◽  
The Impact ◽  
Intention To Revisit

Purpose The purpose of this paper is to analyse the impact of consumers’ perceptions of the enjoyment and originality of firm-generated content (FGC) posted on Instagram on affective customer engagement (CE). In addition, an examination is undertaken of affective CE as a driver of customer behaviour. Design/methodology/approach The paper takes a quantitative approach using a sample of 334 women followers of an eco-friendly restaurant Instagram account. After validation of the measurement scales, the hypotheses were tested through structural equation modelling. Drawing on the stimuli-organism-response framework the authors posit that consumers’ perceptions of the enjoyment and originality of Instagram posts generate affective CE, which, in turn, influences customer behaviour. Findings The results showed that the perceived enjoyment and perceived originality of Instagram posts generated by an eco-friendly restaurant have a positive influence on affective CE, which, in turn, affects consumers’ recommendation behaviours, intention to follow the restaurant’s advice on Instagram and intention to revisit the restaurant. Originality/value This research provides novel insights into how the perceived enjoyment and originality of FGC posted on Instagram increases women’s affective engagement and expands knowledge of how affective CE might increase positive electronic word-of-mouth, intention to follow the restaurant’s advice and repurchase intentions.

scholarly journals How port aesthetics affect destination image, tourist satisfaction and tourist loyalty?

2020 ◽  
Vol 5 (2) ◽  
pp. 211-228
Author(s):  
Chin-Shan Lu ◽  
Hsiang-Kai Weng ◽  
Shiou-Yu Chen ◽  
Chi Wai Chiu ◽  
Hiu Yan Ma ◽  
...  
Keyword(s):  
Hong Kong ◽  
Structural Equation ◽  
Structural Model ◽  
Measurement Instrument ◽  
Positive Influence ◽  
Equation Model ◽  
Destination Image ◽  
Content Type ◽  
Tourist Satisfaction ◽  
Culture Design

Purpose This study aims to examine the linkages between port aesthetics, destination image, tourist satisfaction and tourist loyalty in Hong Kong. Design/methodology/approach To achieve this objective, the authors surveyed 247 tourists in Hong Kong. Using factor analysis and structural equation model (SEM) to identify the constructs of port aesthetics and analyze its relationship with destination image, tourist satisfaction and tourist loyalty. Findings Five-port aesthetics constructs were identified, namely, leisure and culture, design and cognition, atmosphere, recreational facilities and memory. The results of SEM revealed the following: port aesthetics positively influenced destination image; destination image positively influenced tourist satisfaction; and tourist satisfaction had a positive influence on tourist loyalty. This research also found that the indirect effect of port aesthetics on tourist loyalty via destination image and tourist satisfaction. Originality/value While the environmental qualities of a port could potentially affect destination image, tourist satisfaction and loyalty, this study developed and validated a measurement instrument of perceived port aesthetics from a tourist’s perspective. Specifically, this research proposed a structural model to explain the relationships between port aesthetics, destination image, tourist satisfaction and loyalty.

Predictors for e-government adoption: integrating TAM, TPB, trust and perceived risk

2017 ◽  
Vol 35 (1) ◽  
pp. 2-20 ◽  
Author(s):  
Qijun Xie ◽  
Wei Song ◽  
Xiaobao Peng ◽  
Muhammad Shabbir
Keyword(s):  
Perceived Risk ◽  
Structural Equation ◽  
Measurement Model ◽  
Equation Model ◽  
Theoretical Research ◽  
Stable Model ◽  
Measurement Scales ◽  
Content Type ◽  
Factors Affecting ◽  
Proposed Model

Purpose The present research aims to identify determinants for citizen’ behavioural adoption of e-government, explore relationships among these variables and investigate whether the proposed model can provide a more comprehensive manner to understand the adoption of e-government. Design/methodology/approach First, a survey is administered to collect data, then the Cronbach’s alpha is assessed for internal consistency of measurement scales; second, confirmatory factor analysis is conducted to evaluate the measurement model; finally, a structural equation model is used to test the proposed hypotheses and explore the determinants of e-government adoption. Findings Results indicate that the proposed model is a stable model with powerful explanatory of variation. In addition, some new relationships in the e-government context are found, whose disposition to trust has positive effect on social norms, whereas perceived risk negatively influences perceived behaviour control. Moreover, other key dominants have been investigated. Originality/value The findings have enabled us to better understand factors affecting intention and also provided a solid theoretical research model for future study.

Learning opportunities for group learning

2017 ◽  
Vol 29 (1) ◽  
pp. 65-78 ◽  
Author(s):  
Alfonso J. Gil ◽  
Mara Mataveli
Keyword(s):  
Structural Equation ◽  
Group Learning ◽  
Positive Influence ◽  
Learning Opportunities ◽  
Equation Model ◽  
Learning Culture ◽  
Survey Method ◽  
Content Type ◽  
Organizational Learning Culture ◽  
The Impact

Purpose This paper aims to analyse the impact of organizational learning culture and learning facilitators in group learning. Design/methodology/approach This study was conducted using a survey method applied to a statistically representative sample of employees from Rioja wine companies in Spain. A model was tested using a structural equation model. Findings Statistical evidences suggest that both the learning culture and facilitators of group learning impact positively on group learning. In addition, it was found that the facilitation of learning has a positive influence on the learning culture. Practical implications From the paper, two sets of implications are extracted. The first is related to learning in the workplace – the importance of facilitating learning in group learning is emphasized. The second set refers to human resources development: organizational commitment to the development of informal learning is highlighted. Originality/value The paper explores the concept of learning culture and how it relates to the development of group learning, and an important system in the workplace is implemented.

Analisis Pengaruh Perceived Compatibility, Individual Mobility. Dan Driver’s Factor Dari Attitude Towards Use Serta Implikasinya Pada Intention To Use: Telaah Pada Calon Pengguna Aplikasi Onesmile di BSD CIty

2017 ◽  
Vol 9 (1) ◽  
pp. 55-67
Author(s):  
Shandra Kurniawati
Keyword(s):  
Mobile Application ◽  
Structural Equation ◽  
Research Problem ◽  
Positive Influence ◽  
Equation Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Individual Mobility

The research problem is posed to determine the intention to use mobile application OneSmile in terms of perceived compatibility, individual mobility and factors of the driver's based on the attitude towards use that perceived ease of use and perceived usefulness. This study used descriptive design with non-probability sampling method in judgement sampling techniques. The theoretical model in this study was presented in six hypotheses to be tested using Structural Equation Model. The sample was 120 respondents who are residents BSD CITY aged between 26 and 45 years, have mobile banking, and used the internet at minimum from 1 to 3 hours per day. The collection of information is done by giving questionnaires directly to the respondents. The result showed that there is an influence between perceived ease of use and perceived usefulness, also the perceived usefulness and the attitude towards use of mobile application OneSmile. Furthermore, attitude towards the use and individual mobility has an impact on the intention to use mobile application OneSmile. The perceived ease of use, however, did not have an affect positively on the attitude towards the use of mobile application OneSmile. In addition, the perceived compatibility resulted that there was no a positive influence on the intention to use mobile application OneSmile. Keywords: Perceived Ease Of Use, Perceived Usefulness, Attitude Towards Use, Perceived Compatibility, Individual Mobility, Intention To Use, Mobile Application.

Does sustainability drive to create store equity? A proposal through image, quality and loyalty

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Irene Sánchez-González ◽  
Irene Gil-Saura ◽  
Maria-Eugenia Ruiz-Molina
Keyword(s):  
Environmental Sustainability ◽  
Structural Equation ◽  
Perceived Quality ◽  
Positive Influence ◽  
Equation Model ◽  
Positive Contribution ◽  
Content Type ◽  
Food Retailers ◽  
New Research ◽  
The Impact

PurposeThe present research aims to analyse the retailer's commitment to sustainable development (RCSD) perceived by the consumers and how it contributes to store equity creation through image, perceived quality and loyalty.Design/methodology/approachA primary research was conducted through a structured questionnaire to analyse the relationships between the variables included in the proposed model. The fieldwork was conducted in 2019, obtaining responses from 617 retail consumers from four cities in Ecuador – Quito, Guayaquil, Cuenca and Machala – obtained. A structural equation model is estimated with the partial least squares technique.FindingsThere is evidence in favour of the contribution of sustainability to store equity. The positive influence of RCSD on perceived quality and the impact of the latter, together with store image, contribute to loyalty, which emerges as a critical construct in building store equity.Research limitations/implicationsSome limitations of the present study – geographic scope limited to Ecuador, analyses restricted to food retailers and pre-COVID-19 data collection – may open new research opportunities replicating the study in other regions for other retail activities and in the post pandemic context.Practical implicationsThe retailer's actions demonstrate a commitment to economic, social and environmental sustainability. As a result of this, the establishment's perceived quality improves, which is of interest to academics and retail management professionals.Originality/valueThe present research provides evidence on the chain of effects that explains the positive contribution of RCSD to store equity creation in grocery retailing.

Factors influencing the usage of 3G mobile services in Taiwan

2007 ◽  
Vol 31 (6) ◽  
pp. 759-774 ◽  
Author(s):  
Chun‐Hsiung Liao ◽  
Chun‐Wang Tsou ◽  
Ming‐Feng Huang
Keyword(s):  
Technology Acceptance ◽  
Stage Structure ◽  
Mobile Services ◽  
Positive Influence ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Factors Influencing ◽  
Perceived Enjoyment

PurposeThe purpose of this study is to analyse factors influencing subscribers' usage of 3G mobile services in Taiwan.Design/methodology/approachThe research model, based on a technology acceptance model (TAM) and added perceived enjoyment, was tested by means of a two‐stage structure equation modelling approach. Data were collected from 532 respondents via a web questionnaire survey.FindingsThe findings indicate that perceived usefulness, perceived ease of use and perceived enjoyment are positively related to attitude, and perceived enjoyment has a positive influence on perceived usefulness.Practical implicationsThe findings suggest users of 3G mobile services need to be provided with more diverse and entertaining ways of communicating, which are at the same time easily accessible and convenient to use.Originality/valueA new correlation from perceived enjoyment to perceived usefulness was found to have a significant effect. This finding indicates enjoyment as a key factor influences customers' adoption of 3G services.

Technology usage, intellectual capital, firm performance and employee satisfaction: the accountants' idea

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Carlo Torre ◽  
Aurelio Tommasetti ◽  
Gennaro Maione
Keyword(s):  
Firm Performance ◽  
Intellectual Capital ◽  
Employee Satisfaction ◽  
Structural Equation ◽  
Positive Influence ◽  
Equation Model ◽  
Three Dimensions ◽  
Local Health ◽  
Content Type ◽  
Employees Satisfaction

PurposeThe paper proposes a conceptual integration between two variables, both considered as capable of affecting public firm performance: technology and intellectual capital.Design/methodology/approachThe analysis is performed by testing a structural equation model (SEM) which allows to measure simultaneously a plurality of variables, highlighting all the possible connections. Data is collected by administering more than 500 paper questionnaires to accountants working within Local Health Firms of Naples and Salerno.FindingsThe study seems to align with the considerations according to which intellectual capital expressed through its three dimensions – relational capital, human capital and organizational capital – exert a positive influence on perceived performance of healthcare firms, ultimately impacting on the Employees' Satisfaction.Research limitations/implicationsThe study acts as a useful guide from a managerial point of view, because it may support firm decision-making. In fact, public sector managers can leverage an instrument capable of activating functional mechanisms to improve firm performance.Originality/valueThe work allows overcoming the literature gap due to the fact that, although there is a wide recognition of the potential of technology and intellectual capital, there are no studies that synergistically integrate both the aspects in the attempt to understand their value in terms of influence on the performance of public firms, on the one hand, and on employees' satisfaction, on the other. In this vein, the work, in an attempt to provide further scientific support to the link between technology and intellectual capital, is a tool capable of highlighting how this link positively impacts on company performance and employee satisfaction.

Market challenges, learning and customer orientation, and innovativeness in IJVs

2017 ◽  
Vol 34 (6) ◽  
pp. 945-967 ◽  
Author(s):  
Chansoo Park ◽  
Chang Hoon Oh ◽  
Azilah Kasim
Keyword(s):  
Structural Equation ◽  
Joint Venture ◽  
Customer Orientation ◽  
Positive Influence ◽  
Equation Model ◽  
Learning Orientation ◽  
Content Type ◽  
The Republic ◽  
The Impact

Purpose The purpose of this paper is to advance a theoretical framework that incorporates the relationship between market challenge and learning and customer orientations, and the influence of these orientations on innovativeness in an international joint venture (IJV) context. Design/methodology/approach The authors estimate a structural equation model utilizing survey data collected from 199 IJVs in the Republic of Korea. Findings The authors found that while market challenge does not influence learning orientation in IJVs, it does have a significant positive influence on customer orientation. Further, the authors’ findings support that both learning orientation and customer orientation have positive impacts on IJV innovativeness. Another interesting finding shows that the impact of learning orientation on IJV innovativeness is significant only when IJVs have high levels of interaction with parent firms. The study also reveals that having a strong learning orientation amplifies the impact of customer orientation on innovativeness in IJVs. Originality/value Despite increased interest in IJVs, there has been relatively little work linking IJV innovativeness with learning and customer orientations. The study contributes to recent streams of research that seek to understand the role of these orientations in IJV innovativeness.

Role of psychological and technological attributes on customer conversion to use food ordering apps

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sunil Atulkar ◽  
Ashish Kumar Singh
Keyword(s):  
Structural Equation ◽  
Mobile Apps ◽  
Equation Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Customer Relationship ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Perceived Price

PurposeToday the mobile apps are helping customers in every means of their life by exploring information related to electronic items and even for food items also. Therefore, the main aim of this study is to examine the influencing role of psychological and technological attributes on customer conversion to use food ordering apps.Design/methodology/approachConvenience sampling method was used to collect responses from the customer's age between 18 and 35 years to get more representation of society. 374 customer's data has been used for structural equation model analysis with the help of SmartPLS 3.0 and SPSS-20 software.FindingsFindings showed that customer conversions are positively influenced by perceived ease of use, perceived usefulness, perceived incentives, perceived information, customer relationship management and order management system. In contrast, the perceived price and visual design show insignificant influence.Research limitations/implicationsResearch outcome provides some valuable insights to provide direction to all online food aggregators to design their apps according to customers need. Thus, the authentic customer reviews and the facility of providing feedbacks are very fruitful for attracting new user while using and placing orders through theses apps.Practical implicationsStudy suggested that observing satisfaction and dissatisfaction levels of the customer helps in enhancing the facilities of food ordering apps, so that the customer would enjoy the whole order process seamlessly, which automatically leads to customer conversions.Originality/valueMajor contribution of this study is the empirical analysis of psychological and technological attributes on customer's conversion towards food ordering app.

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