How to make positive changes to re-engage and motivate employees after a company downturn
Purpose What motivates people to work? When jobs are abundant, salaries are competitive, companies are out-perking themselves and the workforce is fickle – is that really motivation? And, how do you continue to motivate employees in a company that struggles with its mission and is experiencing a significant downturn and disengagement? The purpose of this study is to look at the measures Softonic, one of Spain’s most successful tech companies, had to take to motivate, re-engage and give employees a strong sense of purpose after the company suffered a significant downturn. Design/methodology/approach Taking an honest look at the situation and tacking head on. Creating a whole new playbook that relies on: Leadership by Example, Ownership and Empowerment, and Development and Recognition. Findings When you create a culture of transparency, break down the barriers and empower your employees to reach beyond their limits; they will re-engage and motivate. Originality/value This is a case study detailing how new management re-engaged and motivated the workforce of Softonic after a severe company downturn.