How to make positive changes to re-engage and motivate employees after a company downturn

2019 ◽  
Vol 18 (3) ◽  
pp. 104-108
Author(s):  
Marta Rebull

Purpose What motivates people to work? When jobs are abundant, salaries are competitive, companies are out-perking themselves and the workforce is fickle – is that really motivation? And, how do you continue to motivate employees in a company that struggles with its mission and is experiencing a significant downturn and disengagement? The purpose of this study is to look at the measures Softonic, one of Spain’s most successful tech companies, had to take to motivate, re-engage and give employees a strong sense of purpose after the company suffered a significant downturn. Design/methodology/approach Taking an honest look at the situation and tacking head on. Creating a whole new playbook that relies on: Leadership by Example, Ownership and Empowerment, and Development and Recognition. Findings When you create a culture of transparency, break down the barriers and empower your employees to reach beyond their limits; they will re-engage and motivate. Originality/value This is a case study detailing how new management re-engaged and motivated the workforce of Softonic after a severe company downturn.

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Anni Rajala ◽  
Annika Tidström

Purpose The purpose of this study is to increase understanding about vertical coopetition from the perspective of interrelated conflict episodes on multiple levels. Design/methodology/approach The empirical part is based on a qualitative single case study of a coopetitive buyer-supplier relationship in the manufacturing sector. Findings Conflicts in vertical coopetition evolve from being merely functional and task-related to becoming dysfunctional and relationship-related, as the level of competition increases. The nature of conflict episodes influences the development of vertical coopetition, and therefore, the interrelatedness of conflict episodes is important to acknowledge. Practical implications Although a conflict is considered functional within a company, it may still be dysfunctional as far as the coopetitive relationship with the buyer or seller is concerned. Competition may trigger conflicts related to protecting own technology and knowledge, which may lead to termination of the cooperation, therefore coopetition should be managed in a way that balance sharing and protecting important knowledge to get advantages of coopetition. Originality/value The findings enhance prior research on vertical coopetition by offering new perspectives on causes of conflicts, their management, outcomes and types. The value of taking a multilevel approach lies in the ability to show how conflicts occur and influence other conflicts through the interrelatedness of conflict elements on different levels.


2019 ◽  
Vol 28 (2) ◽  
pp. 201-220 ◽  
Author(s):  
Angelo Cavallo ◽  
Antonio Ghezzi ◽  
Bertha Viviana Ruales Guzmán

Purpose This paper aims to investigate how a firm may innovate its business model to internationalize. Design/methodology/approach Owing to its novelty and to the depth of the investigation required to grasp the mechanisms and logics of business model innovation aiming at internationalization, a single case study has been performed related to a company located in North-Western Colombia. Findings The study provides detailed empirical evidences over the mutual connection and complementarities among value mechanisms of business models. Moreover, this study suggests that BMI fosters internationalization to scale, which, in turn, will require additional changes to match new customer needs as they emerge. Also, the study shows an extension of the action–space of lean startup approaches, intended as scientific approaches to international entrepreneurship. Originality/value This study connects business model innovation and internationalization as few studies have done before.


2017 ◽  
Vol 8 (2) ◽  
pp. 166-190 ◽  
Author(s):  
Magnus Frostenson ◽  
Sven Helin

Purpose The purpose of this paper is to understand conflicts in sustainability reporting (SR) preparation. Design/methodology/approach In the preparation of SRs, the logic of financial rationality is often assumed to take precedence over the logic of sustainability. Based on an explorative qualitative case study of a large Swedish retailer, the paper problematizes this view. Over a reporting cycle, employees and consultants involved in the preparation process are interviewed. Conflicting ideas about SRs are identified and analyzed through the lens of institutional logics. Findings The study identifies five tensions in SR preparation. These tensions relate to conflicting ideas of what an SR is, how it should be written and how it should be used. Among findings, a conflict of logics can be found as the basis of at least one tension. However, tensions may also emerge within a shared sustainability logic. Research limitations/implications A contribution of the study is that it sets its finger on the actual fieldwork with SRs. The study shows that it is unreasonable to claim that SRs are “self-evidently” captured by management according to financial rationality. Possibly, the nature of the studied firm, a company within the pharmaceutical and health sector, implies a stronger sustainability logic than in other firms. Practical implications According to the study, the results of an SR preparation process are highly dependent on the sometimes conflicting ideas of preparers and others within the company. It is of high importance to identify and clarify such conflicting ideas already in the beginning of the process, to link the SR to the corporate social responsibility strategy of the firm, and to involve top management in the process. Originality/value The study identifies underlying tensions in SR preparation. It also introduces a theoretical framework that makes it possible to analyze tensions in the preparation process.


2011 ◽  
Vol 16 (2) ◽  
pp. 148-154 ◽  
Author(s):  
Jesús Cambra‐Fierro ◽  
Rocío Ruiz‐Benítez

PurposeThis paper proposes a framework that considers some key concepts to design and manage supply chains in both national and international contexts. For a better understanding, it is intended to illustrate this framework with the case of Carrefour in both Spain and China.Design/methodology/approachIn the form of a case study the paper explains global strategies in both countries. The paper also discusses similarities and differences in the supply chain management in both contexts.FindingsThe paper found application of core SCM concepts to a leader distribution firm. “Thinking global and acting local” is also pertinent to application in the management of supply chains.Practical implicationsManagers may identify key processes and consider the possible contributions of each to the efficiency of their own chains. This case study could be also used as an example of the successful management of the supply chain of a company leader in its sector.Originality/valueThe present paper illustrates a leader company based on real data.


2015 ◽  
Vol 14 (1/2) ◽  
pp. 2-7
Author(s):  
Ron Kaufman

Purpose – The purpose of this paper is to show how HR can quickly impact, create and develop a company’s overall culture of service. When HR leaders seek to guide their companies through essential cultural changes, they can earn a seat at the table. Design/methodology/approach – Once a struggling airline, Air Mauritius took steps to overhaul its culture. This case study outlines the steps taken by the airline and explains how HR leaders can use those steps to play a more vital role in their companies. Findings – HR leaders should seek to make key cultural changes within a company, as they can lead to substantial measurable results. By creating a service culture, Air Mauritius returned to profitability, earned a 4-Star Skytrax rating and improved employee engagement and customer satisfaction. Originality/value – By shining a light on a unique company and its island home nation, this case study provides valuable advice to HR leaders on how they can use cultural changes to play a more significant role in their companies.


2015 ◽  
Vol 31 (3) ◽  
pp. 4-6

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – The case highlights the multiplicity of issues which a company faces when it “goes global”. The case-study firm’s international expansion efforts failed despite previous success in expanding internationally. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


IMP Journal ◽  
2015 ◽  
Vol 9 (1) ◽  
pp. 64-84 ◽  
Author(s):  
Lena Elisabeth Bygballe ◽  
Gøran Persson

Purpose – The purpose of this paper is to examine and discuss the responses and strategies firms use in relation to their supply base when dealing with current trends in the business landscape, and the different options that they have. Design/methodology/approach – The paper draws on case study research of a company within the international health care sector to illustrate the relationship between trends, supply base characteristics and supply base strategies. Findings – The paper presents a framework for a systematic approach that companies can use to develop supply base strategies. The framework illustrates that developing supply base strategies is a dynamic process that not only involves individual actions by the buying company, but also requires close interaction with suppliers. Originality/value – Previous literature has not specified how different trends affect a company’s supply base in terms of increased complexity and (inter)dependence, and which supply base strategies companies use and the options that they have. The research presented here contributes to fill this void.


2019 ◽  
Vol 18 (6) ◽  
pp. 250-253
Author(s):  
Teresa White

Purpose This purpose of this study is to provide a case study for how the company strives to provide its employees with “new ways of working” through a culture of transformation and advancement. Design/methodology/approach To demonstrate how Aflac effectively executes with strong results, Teresa focuses on three specific programs: Aflac’s Career Success Center, Upskilling Employees for the Future and Reverse Mentoring Programs. Findings To date, 2,000+ Aflac employees have participated, with 1,300 obtaining promotions or changing their career direction to something more suited to their goals and talents. Originality/value The importance of transformation and advancement within a company.


2019 ◽  
Vol 47 (3) ◽  
pp. 11-18 ◽  
Author(s):  
Vladyslav Biloshapka ◽  
Oleksiy Osiyevskyy

Purpose The growth imperative dominating in today’s market economy implies that shareholder value creation can happen only through constant, profitable growth of the business. The article offers a process for increasing the effectiveness of a firm’s strategy by improving the quality and number of growth opportunities it enables managers to take advantage of. Design/methodology/approach To address the problem of bridging the strategizing process with emerging opportunity landscapes, the current paper offers a practical approach for establishing opportunity-based growth management (OGM) system, comprising six basic components: Understanding, Scanning, Articulating, Testing, Choosing, and Organizing. Findings The presented approach allows the management to notice and exploit the emerging market opportunities before competitors, to leverage the full information available within the company (particularly among front-line employees), and to assess the current company’s business model and make the necessary adjustments. Practical implications A case study of the process in action is presented. Originality/value The proposed OGM framework enables higher-level linking of the “strategy-as-learning” with “strategy-as-planning” paradigms.


2014 ◽  
Vol 48 (5/6) ◽  
pp. 1070-1091 ◽  
Author(s):  
François Anthony Carrillat ◽  
Alain d’Astous

Purpose – The purpose of this study is to contrast athlete endorsement vs athlete sponsorship from a power imbalance perspective when a scandal strikes the athlete. Design/methodology/approach – A first study was conducted with a probabilistic sample of 252 adult consumers where the type of brand–athlete relationship (endorsement or sponsorship) and the level of congruence between the two entities (low or high) were manipulated in a mixed experimental design. A second study with a probabilistic sample of 118 adult consumers was conducted to demonstrate that consumers perceive that the balance of power between the brand and the athlete is not the same in endorsement and sponsorship situations. Findings – The results of the first study showed that when an athlete is in the midst of a scandal, the negative impact on the associated brand is stronger in the case of an endorsement than in the case of a sponsorship. However, this occurs only when the brand–athlete relationship is congruent. The results of the second study showed that the athlete’s power relative to the brand is greater in an endorsement than in a sponsorship context. Research limitations/implications – The findings suggest that a company that worries about the possibility that the athlete with whom it wants to build a relationship be eventually associated with some negative event (e.g. a scandal) should consider sponsorship rather than endorsement as a strategy. Originality/value – This study is the first to compare the athlete endorsement and sponsorship strategies in general and the first to put forward the notion of power imbalance in brand–athlete partnerships, its impact on how the two entities are represented in consumers’ memory networks and the consequences on brand attitude when the athlete is associated with a negative event.


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