scholarly journals Impulse buying behaviour: an online-offline comparative and the impact of social media

2018 ◽  
Vol 22 (1) ◽  
pp. 42-62 ◽  
Author(s):  
Laura Aragoncillo ◽  
Carlos Orus
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Impulse Buying ◽  
Fashion Industry ◽  
Delayed Gratification ◽  
Content Type ◽  
Online Retailers ◽  
Buying Behaviour ◽  
Offline Channels ◽  
The Impact

Purpose This paper aims to explore the phenomenon of impulse buying in the fashion industry. The online and offline channels are compared to determine which is perceived as leading to more impulsive buying. Design/methodology/approach As the result of the literature review, three research questions are proposed and examined through an online self-administered survey with 212 valid responses. Findings Results show that the offline channel is slightly more encouraging of impulse buying than the online channel; factors that encourage online impulse buying explain this behaviour to a greater extent than do discouraging factors; social networks can have a big impact on impulse buying. Research limitations/implications Findings are limited by the sampling plan, the sample size and the measurement of some of the variables; only one product type is analysed. Further research is needed to confirm that shipping-refund costs and delayed gratification (traditionally, discouraging factors of online buying) encourage online impulse buying; clarify contradictory results regarding the role of online privacy and convenience. This research contributes to the validation of a scale to measure the influence of social media on impulse buying behaviour. Practical implications Offline companies can trigger the buying impulse to a greater extent than online retailers. Managers must carefully select social networks to encourage impulse buying, Facebook and Instagram being the most influential; Twitter has the least impact. Originality/value This study compares the impulse buying phenomenon in both the physical store and the internet. Moreover, the influence of social networks on impulse buying is also explored.

scholarly journals The Impact of Social Media on Impulse Buying Behaviour in Hyderabad Sindh Pakistan

2019 ◽  
Vol 2 (2) ◽  
pp. 8-12 ◽  
Author(s):  
Aliz Ahmed Khokhar ◽  
Pir Abu baker Qureshi ◽  
Farman Murtaza ◽  
Abdul Ghafoor Kazi
Keyword(s):  
Social Media ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Network Marketing ◽  
Factors Affecting ◽  
Online Retailers ◽  
Impulsive Buying ◽  
Buying Behaviour ◽  
The Impact ◽  
The Relationship

In the past few years, the interest in the impulsive buying behavior has been increase and it has provoked the interests of organizations and researchers to understand the psychological strengths behind this behavior. The main objective of this study was to study the impact of social media on Impulse buying behavior of customers in Hyderabad region and to analyze the important factors affecting impulsive buying behavior of customers. The research design of this study was explanatory and descriptive in nature. Regression Analysis was used to find the relationship between the variables (Social Network Marketing, Hedonic Motivation, electronic word-of-mouth, Trust and Impulsive Buying Behavior). The results showed that Social Media does have a positive and significant impact on the Impulsive Buying Behavior of the customers. Therefore, online retailers and marketers should understand the importance of social media for encouraging the online impulsive buying of the consumers.

Organic food consumerism through social commerce in China

2019 ◽  
Vol 31 (1) ◽  
pp. 202-222 ◽  
Author(s):  
Anum Tariq ◽  
Changfeng Wang ◽  
Yasir Tanveer ◽  
Umair Akram ◽  
Zubair Akram
Keyword(s):  
Social Media ◽  
Visual Information ◽  
Online Survey ◽  
Organic Food ◽  
Moderating Effect ◽  
Impulse Buying ◽  
Social Commerce ◽  
Content Type ◽  
Website Features ◽  
The Impact

PurposeThe purpose of this paper is to examine the impact of consumers’ attitudes towards organic food on online impulse buying behaviour as well as the moderating effect of three website features (visual, information and navigation design) on this relationship.Design/methodology/approachSurvey data were collected via an online survey using social media platforms. A total of 653 online questionnaires were collected (response rate = 72.5 per cent) and analysed by applying exploratory and confirmatory factor analyses. The proposed hypotheses were tested through structural equation modelling.FindingsSocial media forums, ratings and reviews shape Chinese consumers’ attitudes towards organic food and positively influence their online impulse buying in this market. Website features are critical for disseminating information on organic food. Informative webpages featuring product quality and certification have a greater moderating effect on purchase. Information cues such as nutritional content; production and processing methods, and environmentally friendliness also influence consumers’ attitudes and thus impulse buying decisions.Practical implicationsMarketers should reconsider their tactics for dealing with modern consumers, as webpages should be user-friendly and visually appealing with a social learning mechanism to drive organic food consumption.Originality/valueThis study bridges a gap in the literature on social commerce initiatives for developing consumers’ attitudes towards organic food and online impulse buying. Further, it proposes measures that can enhance organic consumption and contributes to the literature on the importance of social factors, resulting in enhanced knowledge on the online impulse buying of organic food.

Fast fashion environments: consumer’s heaven or retailer’s nightmare?

2017 ◽  
Vol 45 (2) ◽  
pp. 143-157 ◽  
Author(s):  
Sasikarn Chatvijit Cook ◽  
Jennifer Yurchisin
Keyword(s):  
Positive Attitude ◽  
Consumer Behaviour ◽  
Emotional Responses ◽  
Impulse Buying ◽  
Product Returns ◽  
Fast Fashion ◽  
Content Type ◽  
Buying Behaviour ◽  
Post Purchase ◽  
The Impact

Purpose The current research explored both pre-purchase and post-purchase factors of consumer behaviour. Specifically, the purpose of this paper is to investigate the relationships that may exist among consumers’ perceptions of perishability, scarcity, low price, attitudes, impulse buying, post-purchase emotions, and product returns within the context of the fast fashion environments. Design/methodology/approach A total of 246 usable questionnaires completed by female undergraduate students, who made purchases and product returns at fast fashion retailers, were analysed in SPSS and AMOS 23.0. Structural equation modelling was employed to test the hypotheses. Findings Consumers who are attracted to scarcity due to limited supply and scarcity due to time, referred to as perceived perishability, have a positive attitude towards the fast fashion retailers in which products are presented in scarce environments. Likewise, consumers have a positive attitude towards fast fashion retailers due to low priced merchandises they offer. Consequently, consumers who have a positive attitude towards the fast fashion retailers are likely to purchase products from them impulsively. Moreover, impulse buying behaviour positively influenced some negative post-purchase emotional responses, which in turn positively influenced product returns in the fast fashion environments. Research limitations/implications The results of the current study contribute to a greater understanding of apparel-related consumer behaviour in general. A theory formation of fast fashion consumer behaviour from acquisition to disposal can be drawn from the results of this study. Because some fast fashion retailers do sell clothing for both men and women, researchers could compare the responses of males and females to examine differences in consumer behaviour related to demographic characteristics. In the future, an examination of actual emotional responses and return behaviour would be beneficial for a more complete understanding of post-purchase consumer behaviour. Practical implications Fast fashion retailers could use this information to carefully design shopping environments that induce impulse buying behaviour because it may result in product returns. Fast fashion retailers need to understand the causes of the return behaviour, whether consumer related or product related, to better meet the needs of their target market. Return policies must be considered. Originality/value This research is the first to examine the impact of negative emotions following consumers’ impulse buying on product returns in the fast fashion retail environments.

Evaluating the impact of research using the altmetrics approach (case study: the field of scientometrics)

2020 ◽  
Vol 69 (4/5) ◽  
pp. 241-252 ◽  
Author(s):  
Mehri Sedighi
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Impact ◽  
Correlation Coefficients ◽  
Content Type ◽  
Research Organizations ◽  
Scientific Papers ◽  
Research Population ◽  
Number Of Citations ◽  
The Impact

Purpose This paper aims to assess the impact of research in the field of scientometrics by using the altmetrics (social media metrics) approach. Design/methodology/approach This is an applied study which uses scientometric and altmetrics methods. The research population consists of the studies and their citations published in the two core journals (Scientometrics and Journal of Informetrics) in a period of five years (included 1,738 papers and 11,504 citations). Collecting and extracting the studies directly was carried from Springer and ScienceDirect databases. The Altmetric Explorer, a service provided by Altmetric.com, was used to collect data on studies from various sources (www.altmetric.com/). The research studies with the altmetric scores were identified (included 830 papers). The altmetric scores represent the quantity and quality of attention that the study has received on social media. The association between altmetric scores and citation indicators was investigated by using correlation tests. Findings The findings indicated a significant, positive and weak statistical relationship between the number of citations of the studies published in the field of scientometrics and the altmetric scores of these studies, as well as the number of readers of these studies in the two social networks (Mendeley and Citeulike) with the number of their citations. In this study, there was no statistically significant relationship between the number of citations of the studies and the number of readers on Twitter. In sum, the above findings suggest that some social networks and their indices can be representations of the impact of scientific papers, similar citations. However, owing to the weakness of the correlation coefficients, the replacement of these two categories of indicators is not recommended, but it is possible to use the altmetrics indicators as complementary scientometrics indicators in evaluating the impact of research. Originality/value Investigating the impact of research on social media can reflect the social impact of research and can also be useful for libraries, universities, and research organizations in planning, budgeting, and resource allocation processes.

scholarly journals Analysis of Impulse Buying Behaviour of Consumer During COVID-19: An Empirical Study

2021 ◽  
pp. 097639962110412
Author(s):  
Shaifali Chauhan ◽  
Richa Banerjee ◽  
Vishal Dagar
Keyword(s):  
Positive Emotions ◽  
Positive Impact ◽  
Sales Promotion ◽  
Impulse Buying ◽  
Fashion Industry ◽  
Fashion Products ◽  
Hedonic Shopping Value ◽  
Fashion Apparel ◽  
Buying Behaviour ◽  
The Impact

This article attempts to analyse the changes occurred in the behaviour of the customer for online buying of fashion products. The prime objective of this study is to bridge the gap by contributing to the literature about the impact of pandemic on consumer buying tendencies for fashion industry. This study proposes a model for impulse buying of fashion apparel based on consumers’ shopping behaviour during COVID-19 pandemic. The conceptual model was developed using stimulus organism response (S-O-R) theory using fashion involvement (FI), hedonic shopping value (HSV) and sales promotion (SP) as independent variables, positive emotions (PE) as a mediating variable and impulse buying (IB) as a dependent variable. The data was collected from 569 respondents from central Indian region, the collected data was analysed using PLS-SEM 3 software. The importance performance map analysis (IPMA) was used to understand the accurate performance of variables. The result shows the significant and positive impact of HSV and PE on IB, unlike FI and SP which were not showing significant impact. Moreover, PE is a significant mediator in the relationship of the constructs. This study contributes by providing original insights into the IB literature. The analyses of IPMA will help the fashion industry to rebound after COVID-19.

scholarly journals The impact of social media: how Instagram & Snapchat are revolutionizing the fashion industry

2021 ◽  
Author(s):  
Deniz Arabi
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Business Model ◽  
Social Group ◽  
Traditional Practices ◽  
Fashion Industry ◽  
Social Media Platforms ◽  
Marketing Tool ◽  
Primary Focus ◽  
The Impact

Social media has been revolutionizing our ways of learning, engaging, and sharing information on the latest trends within the fashion industry. This research project focuses on two social media platforms that are highly relevant and influential in the fashion industry. Instagram, a social media application that was originally created to share photos between intimate social networks, has now become a powerful marketing platform. Now, one can carefully curate one’s profile and sell an aesthetically pleasing image of oneself/item, all through strategic techniques such as framing, editing, or simply using the filters provided by both Instagram (e.g. Sepia, Valencia) and Snapchat. Snapchat, a social media application originally used to share selfies amongst one’s intimate social group, intended to “express yourself, and reflect individuals based on a moment” (Evan Spiegal, CEO of Snapchat, 2016). The company now also promotes their app as a marketing tool and an advertising platform that targets more than 100 million active users daily between the ages of 18 and 35 years old. Initially, these two apps were intended to be used as entertainment tools, however, now they are also used to help re-structure a brand’s business model and approach. The purpose of this research is to investigate the effects of both Instagram and Snapchat, on traditional practices within the fashion industry, with a primary focus on the runway and advertising.

Impulse buying in social commerce: bundle offer, top reviews, and emotional intelligence

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Abaid Ullah Zafar ◽  
Jiangnan Qiu ◽  
Mohsin Shahzad ◽  
Jie Shen ◽  
Tahseen Ahmed Bhutto ◽  
...  
Keyword(s):  
Social Media ◽  
Emotional Intelligence ◽  
Structural Equation ◽  
Positive Impact ◽  
Equation Modeling ◽  
Impulse Buying ◽  
Content Type ◽  
Impulse Buying Tendency ◽  
Transaction Value ◽  
The Impact

PurposeConsidering the rapid adoption of social media among consumers and organizations, this study intends to examine the impact of online bundle promotions and contextual interactions on impulse buying as consumers encounter them synchronously. Hence, a research model is proposed with the integration of perceived transaction value, perceived acquisition values, top reviews information, impulse buying tendency and emotional intelligence following the stimulus-organism-response framework, promotional framing effect, and theory of selective attention.Design/methodology/approachData were collected from the active social media members of organization pages and selling groups by utilizing the self-administered questionnaire. This study employed the partial least squares structural equation modeling to evaluate the data of 358 individuals.FindingsResults reveal the positive impact of targeted constructs on the urge to buy impulsively with complementary partial mediation of impulse buying tendency. Besides, emotional intelligence dissuades users' impulse buying tendencies, but unexpectedly, its moderating effect is insignificant. Further, importance-performance map analysis highlights the highest importance of impulse buying tendency and better performance of perceived transaction value for the urge to buy impulsively.Originality/valueThis research is one of the early studies to explore the influence of social media advertising and contextual social factors (e.g. bundle offers and top reviews information) on impulse buying with the moderation of emotional intelligence and mediation of impulse buying tendency. This research is imperative for scholars and managers with pertinent suggestions to arouse impulse buying.

Impact of artificial intelligence on impulse buying behaviour of Indian shoppers in fashion retail outlets

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shailesh Jain ◽  
Aradhana Vikas Gandhi
Keyword(s):  
Artificial Intelligence ◽  
Product Information ◽  
Impulse Buying ◽  
Content Type ◽  
Retail Outlets ◽  
Fashion Retail ◽  
Impulse Purchase ◽  
Buying Behaviour ◽  
The Impact ◽  
Modern Technologies

Purpose This paper aims to understand the impact of modern technologies such as artificial intelligence on impulse buying behaviour of Indian shoppers specifically in fashion retail outlets. Design/methodology/approach The empirical study on the effect of artificial intelligence on impulse purchase decisions was conducted through an e-survey of the Indian shoppers. The data collected was analysed using factor analysis and multiple regression analysis. Findings The impact of modern technologies which are used by the retailers to enhance sale and consumer engagement was studied. The relationship between use of artificial intelligence parameters such as the purchase duration, recommended products, product information and human interaction and its impact on Impulse Purchase was studied and the results revealed that all these factors except product information had a significant impact on the impulse purchase decision of the buyer. Practical implications This study will be useful to the fashion retailers to gauge the effect of incorporating artificial intelligence and its impact on driving sales by attracting shoppers to their outlets. Originality/value This study specifically focusses on the impact of modern technologies on impulse purchase of Indian shoppers in fashion retail outlets. Other research works have focussed on impact of visual merchandising, store layouts, store environment and promotional activities on impulse purchases. This is one of the few studies which deals with the impact of artificial intelligence on impulse buying behaviour of Indian shoppers specifically in the fashion retail segment.

Board structure and corporate disclosure via social media: an empirical study in the UK

2018 ◽  
Vol 42 (5) ◽  
pp. 595-614 ◽  
Author(s):  
Mohamed A.K. Basuony ◽  
Ehab K.A. Mohamed ◽  
Khaled Samaha
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Stock Exchange ◽  
Binary Logistic Regression ◽  
Board Structure ◽  
Corporate Disclosure ◽  
Board Diversity ◽  
Content Type ◽  
The Impact

PurposeThe purpose of this paper is to investigate the impact of board structure on voluntary corporate disclosure via social media among the top 150 companies listed on the London Stock Exchange.Design/methodology/approachA disclosure index comprising of a set of items that encompass two facets of disclosure, namely corporate disclosure via social networks and social media sites, is developed and used. Binary logistic regression is used to test the research hypotheses.FindingsThe results of this study reveal the underlying relations between board composition and control variables as the determining factors of corporate disclosure, i.e. board size, board activism, board independence and board diversity (gender and ethnicity). The gender of the board can affect the corporate disclosure via a social network. The results of this study indicate that an increase in the number of female in the board members leads to higher corporate disclosure using social network. Moreover, firm size has a positive effect on corporate disclosure indicating that large firms tend to disclose more information on their websites and social networks.Practical implicationsThe paper provides new insights into the role played by the non-executive female directors in monitoring and controlling managerial processes related to corporate disclosure using social media.Originality/valueTo the best of the authors’ knowledge, this is the first paper that examines the role of board structure in monitoring and controlling management decisions and managerial processes in the area of corporate disclosure via social media.

The impact of social networks in the development of a personal sports brand

2016 ◽  
Vol 6 (3) ◽  
pp. 274-294 ◽  
Author(s):  
Michael Robert Green
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Real Life ◽  
Rugby Union ◽  
Added Value ◽  
Primary Data ◽  
Content Type ◽  
The Impact

Purpose – Over the past two decades the subject and growth of social media has been exponential, along with its relevance to the sport marketing industry. The purpose of this paper is to investigate the strategic usage of social networking websites to develop the concept of a personal brand by international rugby union players. Design/methodology/approach – This study was embedded within an interpretivist paradigm that allowed the qualitative examination of the way international rugby players use social networking sites. The primary data collection method involved ten semi-structured interviews and was triangulated with secondary sources which involved visiting the three social networking sites utilised by all the players (Facebook, Twitter and Instagram). Findings – The research analysis revealed personal branding themes that can be classified according to the following mnemonic: personality, exposure, response, follow, endorse, consistent, and target audience (PERFECT). Research limitations/implications – This study has focused entirely upon international rugby union players; therefore no claim is made for generalisability to other contexts. A potential area for future research lies in replicating this study in different sport settings in order to identify whether the identified contextual factors also play a role outside of international rugby union and for different gender, playing-level or social media categories. Practical implications – This study has reinforced that, within “real-life” social networking contexts, the development of an online profile can help create differentiation for players in a highly competitive market, especially if they share similar “sporting” characteristics with colleagues or other athletes. This research highlights that the utilisation of social networks by sports athletes has to become part of a strategic marketing approach. Originality/value – The author draws attention to the theoretical position based on the PERFECT mnemonic offering sports athletes a framework to develop a successful online branding strategy. The central premise is based on emphasising uniqueness and distinction to offer a competitive advantage by delivering added value throughout various communications.

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