A review of global automotive industry’s competitive strategies

2019 ◽  
Vol 16 (4) ◽  
pp. 170-183 ◽  
Author(s):  
Norzuliana Mohammad Nazir ◽  
Kamran Shavarebi
Keyword(s):  
New Product Development ◽  
Automotive Industry ◽  
Human Life ◽  
Current Trend ◽  
New Product ◽  
Competitive Strategies ◽  
Comprehensive Review ◽  
Content Type ◽  
Industry Area ◽  
Practical Implications

Purpose The purpose of this paper is to study the latest global automotive industry’s competitive strategies comprehensively before being categorized into countries, automakers and other scholars. Design/methodology/approach In total, 54 most relevant articles have been chosen from various journals and databases between the years 2017 and 2018 with search items “Competitive” and “Automotive” for the most updated review. Based on findings, there are total 133 competitive strategies. Findings Based on the review and analysis of the literature, all of these three categories, countries, automakers and other scholars, are using new product development (NPD) as a competitive strategy. As a result, further research on NPD, specifically in the automotive industry area, is vital for industry’s competitiveness based on this study. Research limitations/implications Firms are advised to be ahead from the competitors in terms of business model or in their management in order to attain sustainability. However, to the authors’ best knowledge, there is no comprehensive review on competitive strategies for automotive globally by countries, automakers and other scholars. Practical implications The competitive strategies are reviewed comprehensively so that other than guiding the further research, they can help automakers, especially from developing countries, to improve the strategies suitable to the current trend. Social implications Automotive industry plays a key role in the day-to-day activity of human life by not only providing mobility but also having an enormous impact of the industry on economic, environmental and social activities throughout the globe. Originality/value Most of the articles reviewed related to certain country or comparison between the countries, and certain automaker or comparison between the automakers, but still no study about comprehensive review globally covered in the larger scope, divided into three categories; countries, automakers and other scholars even though the study is vital not only to academicians but also to practitioners.

The road ahead

2019 ◽  
Vol 35 (12) ◽  
pp. 12-13
Keyword(s):  
Product Development ◽  
Case Studies ◽  
New Product Development ◽  
Automotive Industry ◽  
Reading Time ◽  
New Product ◽  
Content Type ◽  
The Road ◽  
Pertinent Information ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings New product development (NPD) has become the dominant competitive strategy in the automotive industry. This briefing considers the current automotive climate, and what NPD means within this context. Originality The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Effective collaboration between multiple stakeholders

2020 ◽  
Vol 37 (1) ◽  
pp. 21-24
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Design Methodology ◽  
Reading Time ◽  
New Product ◽  
Multiple Stakeholders ◽  
Content Type ◽  
Pertinent Information ◽  
Collaboration Process ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Firms are increasingly partnering with multiple stakeholders to enhance new product development. The inherent diversity within such arrangements can be successfully managed when trust prevails between different partners involved. By utilizing different strategies, organizations are able to build trust and transparency throughout each stage of the collaboration process. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Finding ways to optimize new product development

2021 ◽  
Vol 37 (4) ◽  
pp. 6-9
Keyword(s):  
Product Development ◽  
Case Studies ◽  
New Product Development ◽  
Design Methodology ◽  
Reading Time ◽  
New Product ◽  
Cutting Edge ◽  
Content Type ◽  
Pertinent Information ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings A dual focus on exploitation and exploration can help companies to enhance their new product development activities. Identifying factors with potential to facilitate or impede the process will enable closer collaborations both internally and with suppliers to increase the firm’s ambidexterity. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Strategic sensing

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Keyword(s):  
Product Development ◽  
Competitive Advantage ◽  
Case Studies ◽  
New Product Development ◽  
Reading Time ◽  
New Product ◽  
Content Type ◽  
Pertinent Information ◽  
Practical Implications ◽  
Critical Consideration

Purpose: This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design: This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings: New product development is a critical consideration for any business. Utilizing market-sensing capabilities to boost this is key for gaining competitive advantage. Originality: The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Waste in NPD processes of German SMEs

2016 ◽  
Vol 65 (4) ◽  
pp. 532-553 ◽  
Author(s):  
Tino Woschke ◽  
Heiko Haase ◽  
Arndt Lautenschläger
Keyword(s):  
New Product Development ◽  
Design Methodology ◽  
Resource Constraints ◽  
Waiting Times ◽  
Contemporary Literature ◽  
New Product ◽  
Content Type ◽  
Face To Face ◽  
Key Informant ◽  
Practical Implications

Purpose – This study deals with waste in New Product Development (NPD) processes of SMEs. The purpose of this paper is to reveal opportunities for SMEs to overcome resource constraints in their NPD process. Design/methodology/approach – The authors employed qualitative key informant interviews. This design was chosen because research in this field is still limited. The authors performed 49 interviews in engineering-oriented German SMEs to examine the dimension of waste in NPD processes. The data were collected by conducting semi-structured, face-to-face interviews. Findings – The study highlights substantial waste types such as waiting times, rework and duplication of work. In contrast to contemporary literature, waste of material is considered to be relevant in particular for NPD processes of SMEs. In addition to that, the authors found that waste drivers differ to a great extent between the study and the hitherto literature on larger companies. Research limitations/implications – The overall outcome of this study can help organisations to address waste in NPD more thoroughly. The research presented was not specifically designed to draw statistical generalisations. For this reason, the results may not be applicable to all SMEs. Practical implications – Based on waiting times as the major waste type in NPD processes of SMEs, the authors claim that firms should pay special attention to disruptions of these processes. Originality/value – The paper gives insights into current waste types in the NPD processes of SMEs. Moreover, it uncovers the NPD activities which can lead to waste.

Harnessing the power of reputation for business cooperation

2020 ◽  
Vol 36 (12) ◽  
pp. 5-7
Keyword(s):  
New Product Development ◽  
Design Methodology ◽  
New Product ◽  
Collaborative Partnerships ◽  
Foreign Markets ◽  
Content Type ◽  
Potential Partner ◽  
Pertinent Information ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings This case study paper concentrates on why small and medium-sized enterprises (SMEs) enter into collaborative partnerships, and how reputation impacts how they choose partners to work with. To understand the dynamics of cooperation agreements, managers and owners are advised to analyze the reputation and trustworthiness of any potential partner in the context of whether they’re an asset for new value creation. A credible and trustworthy partner can in turn grant easier access to foreign markets, smooth the path to new product development, and/or offer to share efficiency-driving resources. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Consumer responses to pictures of co-creating consumers in marketing communications

2020 ◽  
Vol 37 (7) ◽  
pp. 775-784
Author(s):  
Karina T. Liljedal ◽  
Hanna Berg
Keyword(s):  
New Product Development ◽  
Reference Group ◽  
New Product ◽  
Marketing Communications ◽  
Brand Attitudes ◽  
Content Type ◽  
Consumer Responses ◽  
Pictorial Representations ◽  
Brand Effects ◽  
Practical Implications

Purpose Co-creating consumers are often featured prominently in marketing communications for new co-created products. Previous research has only investigated the responses of non-participating consumers by describing co-creating consumers in text. This paper aims to examine consumer responses to combinations of text descriptions and pictures of co-creating consumers. Design/methodology/approach An experimental study used a reference group perspective to explain non-participating consumer responses to communications about co-creation with consumers in new product development. Findings Pictures of co-creating consumers moderate the effects of texts describing consumer co-creation on brand attitudes. The brand effects of describing the co-creating consumer in text as belonging to a dissociative group are negative when the picture looks similar to the non-participating consumers. If the co-creating consumer looks dissimilar to the in-group, the reference group text has no effect. Self–brand connection mediates these effects on brand attitudes. Research limitations/implications A reference group perspective is introduced as a boundary condition to the research on the communication of consumer co-creation. The effects on brand attitudes depend on the pictorial representations. Practical implications Companies should be advised to avoid portrayals of co-creating consumers that could cause dissociation in relevant consumer groups. Originality/value Neither reference group associations nor pictorial descriptions of co-creating consumers, have hitherto been investigated with regards to consumer co creation, despite the frequent inclusion of consumer imagery in advertising for consumer co-created new products.

scholarly journals Co-creation with customers and suppliers: an exploratory study

2019 ◽  
Vol 25 (2) ◽  
pp. 250-270 ◽  
Author(s):  
Debora Bettiga ◽  
Federica Ciccullo
Keyword(s):  
New Product Development ◽  
Design Methodology ◽  
Single Phase ◽  
New Product ◽  
Supply Side ◽  
Demand Side ◽  
Content Type ◽  
Italian Context ◽  
Practical Implications

Purpose Co-creation along the new product development (NPD) seems the winning approach in nowadays market. The purpose of this paper is to explore the collaboration and interaction flows between suppliers and customers in co-creation initiatives devoted to NPD. Design/methodology/approach After developing a classification of demand-side and supply-side involvement in co-creation along the NPD process, 13 cases of co-creation in the consumer goods industry, within the Italian context, have been analyzed. Findings Three patterns of co-creation have been identified: supplier-driven approach: companies co-creating with suppliers in multiple NPD phases, while involving customers only in one; customer-driven approach: companies involving customers in multiple phases, while engaging suppliers only in one and firm-driven approach: companies involving both customers and suppliers in one single phase. Further, the locus of relevant knowledge drives to different co-creation approaches. Research limitations/implications The work contributes to extant literature by: providing a classification of demand-side and supply-side involvement in NPD; empirically investigating the interaction flows between customers and suppliers in co-creation initiatives along the NPD; highlighting the factors potentially affecting a concurrent involvement of customers and suppliers in NPD. Practical implications The findings can help to efficiently and effectively design and manage the relation with both suppliers and customers in co-creation projects devoted to NPD. Originality/value The involvement of suppliers and customers in co-creation initiatives has been so far analyzed only separately in literature. This study opens a new stream of research, stressing how the evolution of the market, toward a more participative one, spurs the need to investigate the collaboration and interaction flows between the two actors.

Succeeding with open innovation

2020 ◽  
Vol 34 (4) ◽  
pp. 41-43
Keyword(s):  
New Product Development ◽  
Open Innovation ◽  
New Product ◽  
Positive Outcomes ◽  
Content Type ◽  
Project Completion ◽  
Key Stakeholders ◽  
Pertinent Information ◽  
Practical Implications ◽  
Process Benefits

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Companies engaging in new product development (NPD) might utilize a knowledge sharing platform (KSP) as part of the open innovation (OI) activities that can lead to successful project completion. The process benefits considerably when key stakeholders participate and effective collaboration among all parties involved can likewise help positive outcomes to be achieved. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Critical Success Factors of New Product Development and Impact on Performance of Malaysian Automotive Industry

2014 ◽  
Vol 903 ◽  
pp. 431-437 ◽  
Author(s):  
Abdul Aziz Fazilah ◽  
Nur Najmiyah Jaafar ◽  
Sulaiman Suraya
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Automotive Industry ◽  
Critical Success Factors ◽  
Success Factors ◽  
New Product ◽  
Success Factor ◽  
Management Support ◽  
Critical Success ◽  
Research Activities

This research paper shows a framework to conduct an empirical study in Malaysian automotive industry in order to improve their performance. There are factors which are effective factors in improving performance of Malaysian automotive companies namely top management support, cross functional teamwork, new product development (NPD) process, NPD strategies, and market research activities. The critical success factor of NPD is playing a fundamental role in determining the performance in Malaysian automotive companies. In this research study, a framework has been developed that includes critical success factors of NPD and project achievement to study their influence on the performance of Malaysian automotive companies. It is hoped that this paper can provide an academic source for both academicians and managers due to investigate the relationship between critical success factors of total NPD, project achievement and company performance in a systematic manner to increase successful rate of NPD progress.

Sign in / Sign up

Export Citation Format

Share Document